iiinova — where your digital self keeps evolving

Closing a transaction isn't the same as earning a referral. Most buyers and sellers find their agent through a referral or past relationship, not a cold search. We mapped 6 specific points in a client journey where that relationship actually gets built. #RealEstate bit.ly/3U3MKzo

pearlscore.com

Ways for Real Estate Agents to Create a Memorable Client… | Pearl

A phase-by-phase guide for real estate agents to build a client journey that earns trust, referrals, and repeat business.

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Pearl @pearlscore.bsky.social · 29/09/2026

There's a gap in real estate: buyers want more info about a home than the market gives them. At #HIRISummit tomorrow Pearl CEO Cynthia Adams will be presenting a preview of our new survey, "The Home Performance Gap" with insights into what buyers really want #RealEstate #Homebuying #HomePerformance

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Pearl @pearlscore.bsky.social · 28/09/2026

Pearl is #hiring! We are looking for a Senior Researcher to lead the development and continuous improvement of Pearl’s SCORE, track standards and technologies in the home performance field, and promote Pearl’s research externally. #RemoteJob #Researcher Learn more and apply: bit.ly/4hKSgjw

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Pearl @pearlscore.bsky.social · 26/09/2026

Utility bills rose 9.6% in 2025 — but rate hikes aren't the biggest driver. One factor alone accounts for nearly half of a home's total energy use. We ranked the top 10 causes of high electric bills in 2026,. Why Is My Electric Bill So High: 2026 Analysis bit.ly/4goOqus

pearlscore.com

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Pearl @pearlscore.bsky.social · 25/09/2026

The median first-time homebuyer is now 40, the oldest on record. That's one of 3 forces changing what buyers expect from a showing this year. We broke down what's shifting and how to get ahead of it before an inspection. The Home Buying Conversation Is Changing. bit.ly/4fWLkz0

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Pearl @pearlscore.bsky.social · 24/09/2026

New Pearl research on 833 U.S. homebuyers finds a gap between what buyers say drives their decisions and what information they can actually access. Pearl CEO Cynthia Adams unpacks it at the HIRI Summit, Sept 30 — and what it means for home improvement demand. Register: bit.ly/4y0FvqD

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Pearl @pearlscore.bsky.social · 22/09/2026

Pearl SCORE works best when it's part of a listing from day one — CMA, walkthrough, listing package, MLS fields, buyer-agent briefing — not after an inspection. We mapped a 7-step way to work it into a normal listing process. #RealEstate #ListingPrep Read: bit.ly/3T42ke4

pearlscore.com

How to List a Property for Sale with Pearl SCORE™: A… | Pearl

A step-by-step guide for real estate agents on how to list a property for sale, incorporating Pearl SCORE to surface home performance data early, write…

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Pearl @pearlscore.bsky.social · 21/09/2026

“We sponsored a survey by @smartenergycc.bsky.social...84% of recent buyers said that energy efficiency was very important to their home-buying decision. But only about 8% of listings even mention energy efficiency.” Pearl President, Robin LeBaron wapo.st/4jlmBpU via @washingtonpost.com

washingtonpost.com

That affordable home may come with an expensive surprise

Utility bills can reshape your home-buying budget. Here’s how to prepare.

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Pearl @pearlscore.bsky.social · 20/09/2026

"Cost is the biggest reason projects stall...But price isn’t the only factor. Nearly a quarter of homeowners who delayed a project cited an unplanned repair—such as a burst pipe or a failed water heater—as the reason." bit.ly/4hbkPFn via @investopedia.com

investopedia.com

Home Improvement Projects Are Blowing Past Budgets—Here’s How Homeowners Are Responding

Nearly half of homeowners are going over budget on home projects, prompting many to rethink which repairs and renovations they can afford to tackle now.

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Pearl @pearlscore.bsky.social · 18/09/2026

"EPA identifies indoor air quality as an environmental risk factor that can affect respiratory conditions, cardiovascular disease, carcinogens, cognitive and mental function, as well as mortality." @stuartkaplow.bsky.social Why Indoor Air Is Becoming a Real Estate Risk bit.ly/4A7glrT

greenbuildinglawupdate.com

The Air We Share - Why Indoor Air Is Becoming a Real Estate Risk

The Air We Breathe - Indoor Air Quality Is Becoming a Real Estate Issue The most dangerous environmental threat is the one we breathe every day. Air

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Pearl @pearlscore.bsky.social · 16/09/2026

Pearl CEO Cynthia Adams speaks at the HIRI Summit Sept 30. Her session, built on original research of 833 U.S. homebuyers, looks at why today's buyers are driving new demand for home performance data. #HIRISummit Register: hirisummit.com/#register

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Pearl @pearlscore.bsky.social · 15/09/2026

22% of agreements fell through after the offer. Also, 88% of buyers intend to reuse their agent—only 12% do. Same root cause, not a retention problem. We broke down the 3 points in a deal where it shows up. What Buyers Want to Know About a Home and How to Have the Answers bit.ly/4dtsYDS

pearlscore.com

What Buyers Want to Know About a Home and How to Have the… | Pearl

Buyers are already asking about operating costs, system age, and storm readiness. Here's where the answers live and how to have them before the showing.

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Pearl @pearlscore.bsky.social · 13/09/2026

"Housing affordability discussions often focus on mortgage rates, but financial experts note that the overall cost of ownership extends much further." Is Buying a Home Still Worth It? Some Americans Feel Like Their Houses Are Draining Their Accounts bit.ly/4r5PrN7 via @ibtimes.bsky.social

ibtimes.co.uk

Is Buying a Home Still Worth It? Some Americans Feel Like Their Houses Are Draining Their Accounts

Rising repair costs, ageing homes, and higher insurance premiums are prompting many US homeowners to rethink the long-term cost of owning property.

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Pearl @pearlscore.bsky.social · 10/09/2026

Pearl is #hiring! Pearl, a mission-driven ratings and standards company, is looking for a Data Scientist to join our team and lead advanced research and predictive modeling, focusing on analyzing residential housing and energy performance data. Learn more and apply: bit.ly/4gCPb4x

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Pearl @pearlscore.bsky.social · 09/09/2026

The cost of maintaining #HVAC units is preventing many homeowners from taking steps to keep their homes at a comfortable and safe temperature. 13 Million Americans Are Struggling To Keep Their Homes Cool www.realtor.com/news/trends/air-con…

realtor.com

13 Million Americans Are Struggling To Keep Their Homes Cool—but the Fix Can Cost Over $2K

Broken AC is leaving millions of households exposed to extreme heat, while cooling repairs can average about $2,200.

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Pearl @pearlscore.bsky.social · 08/09/2026

"People buy a home based on what they can afford today, without realizing that insurance, taxes, HOA fees and maintenance can change dramatically five or ten years down the road." Why homeowners with huge equity are being pushed to sell their homes mol.im/a/16047699 via @dailymail.co.uk

mol.im

Why homeowners with huge equity are being pushed to sell their homes

Homeowners are sitting on hundreds of thousands in equity - but rising insurance, taxes and HOA fees are making it harder to afford their own homes.

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Pearl @pearlscore.bsky.social · 07/09/2026

The most popular home renovation of 2026 isn't the one with the biggest effect on how a home performs. We ranked this year's top projects by resale return and performance impact. Home Renovation Trends in 2026: What Homeowners Are Actually Spending, Building, and Prioritizing bit.ly/4z4GSFK

pearlscore.com

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Pearl @pearlscore.bsky.social · 06/09/2026

91% of buyers say a home performance score would boost their confidence in a home. Right now that info usually shows up at inspection, after contracts are signed which can derail deals. But there is a way to surface it earlier. The Home Performance Data Agents Can Finally Use bit.ly/4xjb4v4

pearlscore.com

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Pearl @pearlscore.bsky.social · 05/09/2026

More studies continue to show that renters are concerned with the total cost of ownership—beyond just mortgage payments when it comes to deciding whether to buy a house or not. #RealEstate #Homeownership Zillow says lower mortgage rates may not bring buyers back bit.ly/3Uzqyx9

thestreet.com

Zillow says lower mortgage rates may not bring buyers back

High mortgage rates aren't the only problem for would-be homebuyers.

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Pearl @pearlscore.bsky.social · 04/09/2026

"The fix is proven, available, installable today, and pays for itself well inside the life of the equipment. It lowers bills, cuts peak load, improves comfort and air quality, and reduces carbon." The Upgrade That Saves Billions of Dollars bit.ly/4i8SNN0 via @greenbuildermedia.bsky.social

bit.ly

The Upgrade That Saves Billions of Dollars

COGNITION Smart Data and a new analysis from RMI reveal a huge affordability opportunity.

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Pearl @pearlscore.bsky.social · 03/09/2026

13.2M households reported being uncomfortably hot inside their own home for 24+ hours. The #1 cause wasn't a missing AC — it was equipment that had already broken down. bit.ly/4gFmUcq by @sophiawedeen.bsky.social via @harvard-jchs.bsky.social

jchs.harvard.edu

Unmet Repairs Leave Millions Exposed to Extreme Indoor Heat

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Pearl @pearlscore.bsky.social · 02/09/2026

What's the difference between Zillow, Redfin, and Pearl? Zillow/Redfin help you find homes. Pearl rates how a home is set up to perform across 5 pillars, so you know what to ask before you tour it. Zillow vs. Redfin vs. Pearl: What First-Time Buyers Should Use Each One For bit.ly/4qG8Ow5

pearlscore.com

Zillow vs. Redfin vs. Pearl: What First-Time Buyers Should… | Pearl

Zillow and Redfin help you find a home. Pearl SCORE™ helps you understand it. Here's how first-time buyers use all three.

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Pearl @pearlscore.bsky.social · 01/09/2026

The median first-time buyer put down about 10% in 2025, not the 20% many assume is required. We broke the whole process into 8 steps with the assumptions worth clearing up at each one. How to Buy Your First House: An 8-Step Guide for First-Time Buyers bit.ly/4qHIAsZ

pearlscore.com

How to Buy Your First House: An 8-Step Guide for First-Time… | Pearl

First-time buyer? Here are the 8 steps to buying a house, from budgeting to closing, plus how to check a home's performance before you tour it.

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Pearl @pearlscore.bsky.social · 31/08/2026

As extreme heat becomes more common, we need our houses to offer protection to residents. This is only possible if we put #HomePerformance front and center. How to build homes that can survive extreme heat bit.ly/3T817BW via @grist.org CC: @gard-murray.bsky.social #CleanEnergy

grist.org

How to build homes that can survive extreme heat

As heat waves strain the power grid, passive cooling can help homes stay safer when the air goes out.

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Pearl @pearlscore.bsky.social · 29/08/2026

How do heat-pumps help with #homeperformance? As this article in @canarymedia.com points out, they're three times more efficient than conventional heating systems and can save households $23,000. Heat-pump water heaters just keep getting better by @alisontakemura.bsky.social bit.ly/46plZYJ

canarymedia.com

Heat-pump water heaters just keep getting better

Manufacturers are rolling out models that heat up at times when power is cheap, fit into tighter spaces, and aggressively cut energy bills.

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Pearl @pearlscore.bsky.social · 26/08/2026

Space heating and cooling account for about 52% of a home's total annual energy use, more than any other system in the house. This post breaks down which appliances drive up your bill. Your Electricity Bill Is Skyrocketing. These Are The ‘Energy Hogs’ Driving Up Your Costs bit.ly/4wAtdUt

realtor.com

Your Electricity Bill Is Skyrocketing. These Are The ‘Energy Hogs’ Driving Up Your Costs

Unplugging your phone charger won't save much energy. The big power drains are coming from every level of your house.

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Pearl @pearlscore.bsky.social · 25/08/2026

pearlscore.com

Why Is My Electric Bill So High? | Pearl

A 2026 analysis of why electric bills are rising — and how home performance factors like insulation, HVAC, and appliances drive energy costs.

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Pearl @pearlscore.bsky.social · 24/08/2026

Pearl is #hiring! Pearl, a mission-driven ratings and standards company, is looking for a Technical Product Manager to join our team and own our backend, API product surface. #ProductManager #remotework Learn more and apply: bit.ly/4zsRIpn

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Pearl @pearlscore.bsky.social · 22/08/2026

Encouraging stats in this @canarymedia.com piece. Many studies continue to show that #heatpumps are not only good for clean energy, they improve #homeperformance, & they save homeowners money. US apartment buildings have tipped toward heat pumps bit.ly/4wxs149 by @alisontakemura.bsky.social

canarymedia.com

US apartment buildings have tipped toward heat pumps

The climate-friendly appliances are becoming the norm among American home builders. Here are the factors driving the shift.

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Pearl @pearlscore.bsky.social · 20/08/2026

Between maintenance and utilities, many buyers don't know the true cost of their homes until it's too late. 5 expensive surprises new homeowners face—and how to avoid them www.marketwatch.com/story/5-expensi… via @marketwatch.com

marketwatch.com

5 expensive surprises new homeowners face — and how to avoid them

Buying a house is a serious undertaking, but the cost of owning one is a different ballgame.

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Pearl @pearlscore.bsky.social · 19/08/2026

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Pearl @pearlscore.bsky.social · 18/08/2026

A full HVAC replacement can run anywhere from $5,000 to $28,000 in 2026 — and where a home sits on the map can swing the cost by 25-30% for the same job. Add in new refrigerant rule change and shifting rebates, and no two quotes look the same. Average HVAC Replacement Cost bit.ly/4xMRSX3

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Pearl @pearlscore.bsky.social · 17/08/2026

While starter homes may come with a low upfront purchase price, it's important to understand the potential maintenance costs to avoid a financial pitfall. #homemaintenance #homeowners Today’s Starter Homes Hide Massive Remodel Costs Buyers Need To Budget For bit.ly/3RNiCaE

realtor.com

Today’s Starter Homes Hide Massive Remodel Costs Buyers Need To Budget For

If you want to buy an existing starter home, the listing price is just the start of the financial investment, depending on the needed repairs.

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