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Patrick Liu

@patrickpliu.bsky.social

Columbia Political Science | PhD Candidate

Patrick Liu @patrickpliu.bsky.social · 25/03/2026

New paper w/ @yamilrvelez.bsky.social! A lot of great research on political microtargeting discounts personalization: tailored ads (using AI or not) rarely beat a single-best message. We define two types of microtargeting, clarify when tailoring matters, & showcase a novel audio-based design.

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Reposted by Patrick Liu

Alex Coppock @aecoppock.bsky.social · 19/03/2026

New paper with Don Green and @ethanvporter.bsky.social in the QJPS. After much deliberation, we went with a title that just states the result. 📝 journal: www.emerald.com/qjps/article...

abstract: While attempts to change Americans’ partisanship via persuasive treatments largely fail, partisanship can and does change over time. In this paper, the authors first confirm, via survey and field experiments, that typical campaign messaging in the United States does not budge partisanship. The authors then present experiments in which participants encounter extraordinary hypothetical scenarios (e.g. one party causes economic collapse) before reporting what their partisanship would be under such circumstances. Twelve percent of partisans imagine switching parties in the pro-out-party hypothetical conditions, compared with 5% in the control hypotheticals in which the status quo persists, for a seven-percentage point (SE 1.5 points) difference. These hypothetical shifts are on par with the largest changes in American macropartisanship ever recorded. While the act of ruminating on hypothetical scenarios is not followed by changes in partisanship measured post-treatment, the evidence suggests that extraordinary world events may be able to shift partisan affiliation.

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Reposted by Patrick Liu

Yamil Ricardo Velez @yamilrvelez.bsky.social · 19/03/2026

New paper with Stephanie Zonszein! Political news is more important than ever, but local papers are shuttering across the US. In recent years, innovative community-centered outlets led by journalists have taken to WhatsApp and social media to reach groups such as immigrants. What are their effects?

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Patrick Liu @patrickpliu.bsky.social · 02/04/2025

🧵 Why do facts often change beliefs but not attitudes? In a new WP with @yamilrvelez.bsky.social and @scottclifford.bsky.social, we caution against interpreting this as rigidity or motivated reasoning. Often, the beliefs *relevant* to people’s attitudes are not what researchers expect.

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