iiinova — where your digital self keeps evolving

Paolo 🚀 @p3ob7o.blog · 25/08/2026

How do you put a piece of software in jail? AI's accountability gap...

ttl.blog

How do you put a piece of software in jail?

AI's accountability gap

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

They want you on their domain, dependent on their system. That's how the network stays theirs. Did you ever realize?

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

Both will let you use a custom domain, of course, but neither has any real interest in you doing so. A custom domain means you can leave and take your address with you, and that's not something they're eager to enable.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

Today roughly half of all email opens happen on either iCloud or Gmail and the real concentration is even higher than the official numbers suggest. Which means two companies sit between every sender and every recipient and they control what gets through. Period.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

I say this because there's a problem that's been around for years, and I don't hear many people talking about it directly: email looks like an open standard but, in practice, it is not.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

The address survived everything that changed behind it. That's the power of owning a domain: the infrastructure is yours to move, replace, or break, the address stays the same.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

I've had the same email address since 1997. In those years I changed platforms, providers, and servers maybe twelve times. At one point I had mail servers humming in my living room. Nobody who wrote to me ever had to know.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

Or is there still room to design something more ambitious and more helpful — especially for creators, small organizations, and projects that would genuinely benefit from a richer family of names?

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

So here’s my question to the industry: With hundreds of underused, meaningful TLDs out there, do we really believe the best we can do is keep selling them one by one?

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

If everyone has to invent their own system, they’ll default to the simplest mental model: one project, one domain. If we propose a clear, ready-made structure — “this name, these four extensions, this is what they’re for” — we’re not adding complexity. We’re offering clarity.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

Most new TLDs are far from saturated. Nothing stops registries and registrars from sitting at a table and designing opinionated packages for specific user types. The real constraint is cognitive, not financial.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

✦ museums → yourmuseum.art, yourmuseum.store, yourmuseum.digital, yourmuseum.events I think we missed a chance there. The good news: the second-best time is now.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

When the big wave of new gTLDs launched, it was the perfect moment to offer opinionated bundles like: ✦ creators → yourname.blog, yourname.photo, yourname.art, yourname.fm ✦ small businesses → yourbrand.store, yourbrand.news, yourbrand.blog, yourbrand.support

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

What they will not do spontaneously is recognize the potential of owning a small, coherent suite of semantic TLDs that map to different aspects of their work. That understanding is not the user’s job. It’s ours, as an industry.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

If you show most people a giant search box and say, “type a name, pick a TLD”, they will pick one. Maybe two, if they’re worried about brand protection.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

But you can’t reasonably expect that from someone who “just” wants to put a serious project online.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

The domain industry missed an opportunity to build a great product. Let me elaborate on that. As an individual, I can go out and register a bunch of domains: different registrars, different registries, different prices, different terms. I’ve done it. I’m still doing it.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

With all this variety, it seems like a waste not to take advantage of it. We filled the namespace but emptied much of the semantics. The question is: do we care enough to fix that? (I do.)

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

Over the last decade or so, we have added hundreds of such TLDs: .store, .shop, .news, .photo / .foto, .art, .studio, and many others. Some are generic, some are focused, but a large subset genuinely describes a type of content or activity.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

If I say “go to paolobelcastro.com”, which is also mine, what do you expect? A personal site? A company page? A portfolio? A blog? All of the above? You only know once you are there. The domain is not helping you.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

If I tell you “go to paolo.blog”, you know what you are walking into before you even open the page. It is my blog. You might not know the topic or the tone, but the genre is clear.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

Personally, I find that a little wasteful. That’s why I enjoy .blog so much (I might be slightly biased, but that’s not the point 😂).

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

From a meaning perspective, though, labels originally designed to give structure to the namespace slowly became branding material. The semantics got fuzzy. Today, if I tell you “go to p3ob7o.com”, you know almost nothing about what you will find there. You have to click to discover.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

From the country’s perspective, this makes perfect sense. You license the TLD to a private operator, share the revenue, and suddenly your ccTLD is a global product. It is smart public policy.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

⚑ .fm (Federated States of Micronesia) became popular with music and radio. ⚐ .co (Colombia) was promoted as an alternative to .com. ⚑ .ai (Anguilla) is now the default choice for anything related to artificial intelligence.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

Then, small countries realized they were sitting on short, attractive two-letter strings, and started licensing them for global use: ⚑ .me (Montenegro) became a home for personal sites. ⚐ .tv (Tuvalu) turned into a magnet for video platforms.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

Opening up .com, .net and .org to everyone solved the scarcity problem, but it also diluted their meaning. Today, nobody sees .org and thinks “ah, this must be a non-profit”, or .net and thinks “this must be a backbone provider”.

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Paolo 🚀 @p3ob7o.blog · 14/08/2026

We should take better advantage (and care) of domain names. Between the mid-90s and the early 2000s, the web exploded, and with it, the demand for names.

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Paolo 🚀 @p3ob7o.blog · 12/08/2026

3/ Plus what doesn't fit a spreadsheet: less stress, less gate-waiting fatigue. Not the only reason to pick a city — but if you travel a lot, it's one. Want my notes on choosing airlines next?

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Paolo 🚀 @p3ob7o.blog · 12/08/2026

2/ Leave home 1h before boarding (90m for longer flights). Airport round trip: €4.40–€14. Paris/London/NYC: taxi ~3h / €100–200, or transit ~5h. Across 20 trips: 60h + €3k, or 100h if you ignore money.

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Paolo 🚀 @p3ob7o.blog · 12/08/2026

1/ In 2025 I flew 20 times from Vienna. vs Paris/London/NYC that saved me ~60 hours and €3,000. Math below.

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Paolo 🚀 @p3ob7o.blog · 12/08/2026

Walk into any other industry with that number and they'll ask when you're shutting down. I've got more than a few ideas. Window's shorter than most people think. What would you do with it?

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Paolo 🚀 @p3ob7o.blog · 12/08/2026

Today: 8.3B people. 6.1B online. 392M domains. Even being generous about multi-domain owners, that's ~3.5% penetration. Forty years. 3.5%.

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Paolo 🚀 @p3ob7o.blog · 12/08/2026

Owning your domain name means nobody else decides when your address dies. Same for email that ends in someone else’s name. A domain is cheap. Losing your only address isn’t. codeforthepeople.com Do you know who owns the address you call yours?

codeforthepeople.com

Code for the People Documentary - The human story of the open web

Code for the People is a documentary short about the past, present, and contested future of the open web. This film is an exploration of what the internet is actually for, who gets to own it, and what...

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Paolo 🚀 @p3ob7o.blog · 12/08/2026

A free subdomain isn’t yours. You’re renting a room in someone else’s building. Works fine until the landlord changes plans. Ask anyone who lived on MySpace or Geocities.

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Paolo 🚀 @p3ob7o.blog · 02/08/2026

It’s Getting Real Apartment hunting for Z in NYC is about as real as it gets. Time for a coffee break.

paolo.blog

It’s Getting Real

Apartment hunting for Z in NYC is about as real as it gets. Time for a coffee break.

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Paolo 🚀 @p3ob7o.blog · 09/07/2026

Git & GitHub in the age of AI Git & GitHub for non-technical people.... ttl.blog/git-github-in-the-age-of-ai

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Paolo 🚀 @p3ob7o.blog · 09/07/2026

From NYC to SF (and soon to your screen) A week ago today I had the pleasure to attend the screening of Code for the People…... paolo.blog/from-nyc-to-sf-and-soon-…

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Paolo 🚀 @p3ob7o.blog · 24/06/2026

Artificial Intelligence is not intelligent A brief history of AI agents...

ttl.blog

Artificial Intelligence is not intelligent

A brief history of AI agents

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Reposted by Paolo 🚀

Code for the People @codeforthepeople.com · 18/06/2026

The fight for the internet has been going on for years. You just haven't seen it yet. Are you ready? #OpenSource #OpenWeb

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Paolo 🚀 @p3ob7o.blog · 22/06/2026

Code for the People When people ask you what you do in life, there are at least two ways to answer.... paolo.blog/code-for-the-people

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Paolo 🚀 @p3ob7o.blog · 12/05/2026

A physical button for Claude’s permission prompts Ever had Claude wait twenty minutes for your "yes," while you made coffee in the next room? This is the small annoyance of… paolo.blog/blog/a-physical-button-f…

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