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Zizhong Zhang (Oti)

@otizhang.bsky.social

Assistant Professor | Zhejiang University: Game Studies; Sports Comm; Globalization; Inclusivity and Diversity; Mixed Methods

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Zizhong Zhang (Oti) @otizhang.bsky.social · 07/09/2026

Share our newest research!

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Reposted by Zizhong Zhang (Oti)

International Journal of Cultural Studies @ijcs-journal.bsky.social · 21/08/2026

In this article, Hongyu Zhu, Jingwei Tang and @otizhang.bsky.social study non-Korean K-pop groups Blackswan and EXP Edition, examining how they negotiate identity between Korean industry expectations and global markets. doi.org/10.1177/1367...

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Reposted by Zizhong Zhang (Oti)

Family Relations Journal @frncfr.bsky.social · 27/07/2026

There's something for everyone among the *30* new Family Relations articles published in the past week! bit.ly/FREarlyView #FamilyScience #SocialScience #SocialSciences #SocialScienceResearch

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Reposted by Zizhong Zhang (Oti)

Fan Studies Network @fanstudies.bsky.social · 04/04/2025

New in Public Relations Review ⬇️⬇️⬇️ Revitalizing city branding through concerts? Fandom, passionate publics, and public relations of the TFBoys’ concert in Xi’an Hongyu Zhu & Zizhong Zhang #FanStudies www.sciencedirect.com/science/arti...

sciencedirect.com

Revitalizing city branding through concerts? Fandom, passionate publics, and public relations of the TFBoys’ concert in Xi’an

Guided by the cultural–economic model (CEM), this study employs structural topic modeling (STM) and critical discourse analysis (CDA) to explore the r…

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Reposted by Zizhong Zhang (Oti)

Communication & Sport @commsportj.bsky.social · 23/04/2025

🆕📜🚨 "Carrying Two Flags? How Social Media Users Perceive the Identity Negotiation Process of Third Culture Athletes" By Zizhong Zhang, Ke He, and Xingdong Fang doi.org/10.1177/2167...

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