wrote a new essay on how software became a lifestyle brand. it's about tools, taste, and why your dock probably says more than your instagram
omeru.bearblog.dev/lifestyle/
cheers
omeru.bearblog.dev
you are what you launch: how software became a lifestyle brand
software used to be functional. now it’s personal. this is an essay about tools, taste, and the quiet ways we curate identity through what we launch.