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Olivia Pinnock

@oliviapinnock.bsky.social
170 followers 245 following 316 posts

Journalist | Sustainable Fashion | Author Published in: Vogue Business, Forbes, Drapers Lecturer: London College of Fashion, Vogue College of Fashion She/They

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Olivia Pinnock @oliviapinnock.bsky.social · 9h
Olivia Coleman walking for Miu Miu and Diane Morgan sat front row at Stella McCartney. #Parisfashionweek belongs to smart, funny, talented, mid-life British women and I am here for it 🙌
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Olivia Pinnock @oliviapinnock.bsky.social · 29/09/2026
This. This is the hill I will die on.
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Olivia Pinnock @oliviapinnock.bsky.social · 29/09/2026
A really good, interesting, measured take on AI written by the former CIO at Lululemon. A must read for fashion brands but it applies to many other companies www.nytimes.com/2026/08/03/o...
nytimes.com
Opinion | I Helped Run Lululemon. Companies Need to Stop Kidding Themselves About A.I.
The A.I. revolution is stalling because companies don’t want to admit that integrating the technology is expensive and slow and requires human effort.
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Olivia Pinnock @oliviapinnock.bsky.social · 25/09/2026
The 30-minute Zoom call that could have been a 10-minute unplanned phone call is the new meeting that could have been an email
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Olivia Pinnock @oliviapinnock.bsky.social · 22/09/2026
I am once again asking… what actually is, Vogue World?
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Olivia Pinnock @oliviapinnock.bsky.social · 22/09/2026
Crazy of me, I know, but I'm about to share an entirely uncontroversial and unoriginal opinion on the internet: The Lord of the Rings is actually really very good www.bbc.co.uk/culture/arti...
bbc.co.uk
'Good often does evil': JRR Tolkien on 'the most tragic moment' in The Lord of the Rings
In 1968, the BBC broadcast extracts from JRR Tolkien's last ever recorded interview, 31 years after The Hobbit was published. In 2019, the full video was unearthed from the archive.
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Olivia Pinnock @oliviapinnock.bsky.social · 18/09/2026
I love snooping through rich people’s vintage collections when they go on sale, even if I can’t afford anything. A lovely one from Liz Goldwyn in aid of relief efforts in Nepal
elink82e.mail.backrow.net
The Liz Goldwyn Archive
NEW COLLECTION LIVE 9/16 7 AM PST
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Olivia Pinnock @oliviapinnock.bsky.social · 16/09/2026
RE: Steven Kolb and the PETA protests… It’s interesting how quickly an animal rights story has become a labor rights story. Not necessarily a bad thing, just interesting.
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Olivia Pinnock @oliviapinnock.bsky.social · 03/09/2026
Dolly Parton, Tim Curry, Yayoi Kusama and now Gloria Steinem. What is this, 2016?!
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Olivia Pinnock @oliviapinnock.bsky.social · 03/09/2026
Spent this morning helping Open Style Lab set up their fellowship showcase at RCA Battersea. Four brilliant projects creating clothing solutions for disabled people through collaborative teams of disabled and non-disabled participants. Check ‘em out www.openstylelab.org/incubator/os...
A mint green leotard suspended in the air at an exhibition An exhibition set up showcasing a formal cape designed for a wearer with spina bifida and a photograph of the cape being wornExhibition programmes for Dress Coded showcase by Open Style LabA silver lamé trouser and drape set for a wheelchair user to wear to her wedding reception
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Olivia Pinnock @oliviapinnock.bsky.social · 27/08/2026
Just voted in the Textile Exchange "Fashion Regenerated" photography competition. Voting ends today! textileexchange.org/photography-...
textileexchange.org
2026 Textile Exchange photography competition public voting - Textile Exchange
The Shortlist Please view all 21 shortlisted entries before casting your vote ↓ #1. “Shiringa” by Alonso Mujica This entry includes a short film. Watch here. #2. “The Revival of […]
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Reposted by Olivia Pinnock
Dr. Cara Berg Powers @clbergpowers.bsky.social · 25/08/2026
Things you could do this week to honor the impact Dolly has had: *Donate to the Imagination Library or a local kids reading initiative *Read with a kid you care about *Support and protect LGBTQIA kids *Support a Black owned business *Schedule your vaccine appointments *Show up authentically as you
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Reposted by Olivia Pinnock
Elanor @elanorandthearts.bsky.social · 24/08/2026
CALLING LONDONERS 📣 My friend has spent FIVE YEARS developing her play—a queer horror story—and she's hardly sold any tickets. She's travelling down from Leeds and I'm devastated 🥺 The Haunting of Verity Evans, The Hope Theatre, 25th–26th August. I hope you'll join me! Please share if you can't!
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Olivia Pinnock @oliviapinnock.bsky.social · 19/08/2026
If you’re all about creating a circular fashion system and you’re in London you won’t want to miss this. Plus I’ll be there talking about my upcoming book. Come say hi! summit.realcircularity.com
summit.realcircularity.com
The Real Circularity Summit 2026
Thursday 17 September 2026 at Treo House, South London. A booth-free, keynote-free summit for real circular fashion action.
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Olivia Pinnock @oliviapinnock.bsky.social · 17/08/2026
I have two, maybe three, nice outfits for when it’s over 25 degrees and I’m completely sick of them. When is autumn happening?
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Olivia Pinnock @oliviapinnock.bsky.social · 12/08/2026
Have you noticed brands being rather quiet about sustainability recently? 🤫 Discussing my article for Drapers on Greenwashing vs Greenhushing, and most importantly the sweet spot in between, with The Fashion Situation Room podcast thefashionsituationroom.buzzsprout.com/2568953/epis...
thefashionsituationroom.buzzsprout.com
A Fashion Brand's Dilemma: Greenwashing vs. Greenhushing - The Fashion Situation Room
A Fashion Brand's Dilemma: Greenwashing vs. Greenhushing Should fashion brands boldly communicate their sustainability efforts – or stay silent for fear of being accused of greenwashing?As consum...
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Olivia Pinnock @oliviapinnock.bsky.social · 03/08/2026
This is my Love Island. Voting starts 12 August!
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Olivia Pinnock @oliviapinnock.bsky.social · 01/08/2026
On John Galliano for The Met 2027… I’m not necessarily against displaying the work of influential yet problematic designers (it happens all the time) but this does feel like a propaganda mission rather than a decision of the museum curators
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Olivia Pinnock @oliviapinnock.bsky.social · 30/07/2026
Journalism lecturers: As journalists you should strive for objectivity and fairness in your reporting The Telegraph:
A picture of Jameela Jamil in The Telegraph with the headline “why Jameela Jamil is the most annoying woman on the internet”
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Olivia Pinnock @oliviapinnock.bsky.social · 27/07/2026
It was the Wutheringest of times, it was the Heightsest of times #mostwutheringheightsdayever
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Olivia Pinnock @oliviapinnock.bsky.social · 22/07/2026
This is such a perfect summary of fashion today and the entanglement of corporate finance and creativity and craft, which ultimately serves neither well. www.nytimes.com/2026/07/21/o...
nytimes.com
Opinion | Clothes Have All Started Looking the Same. Blame the Algorithm. (Gift Article)
Fast fashion and mall brands used to look to the runways for inspiration. Now, much of their output has been run through an algorithm.
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Reposted by Olivia Pinnock
Daniel Benneworth-Gray @danielgray.com · 13/07/2026
Sam Neill on tackling depression and imposter syndrome when you’re between jobs.
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Olivia Pinnock @oliviapinnock.bsky.social · 12/07/2026
The most chilling opening of a horror story I ever heard…
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Olivia Pinnock @oliviapinnock.bsky.social · 09/07/2026
British people are still being like “oooh I’m just trying not to complain and enjoy the sun while we have it” Dude, climate change is real. This weather ain’t going anywhere next summer or the summer after that.
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Olivia Pinnock @oliviapinnock.bsky.social · 08/07/2026
Is this a savvy move in the evolution of the media landscape or another nail in the coffin for legacy print titles? Give me your hot takes… www.theverge.com/streaming/96...
theverge.com
Netflix is about to host videos from BuzzFeed, Condé Nast, and other publishers
Variety, Architectural Digest, and more are coming to Netflix.
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Olivia Pinnock @oliviapinnock.bsky.social · 04/07/2026
Today at Pride in London, we’ll show the world we WANT love to always triumph over hate. But it doesn’t always. And that’s why Pride is a protest.
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Reposted by Olivia Pinnock
Jess O'Thomson @jessothomson.co.uk · 03/07/2026
🚨 WE NEED YOU 🚨 As a new Prime Minister comes into power, we want to show that an overwhelming number of people support trans people, and want the government to take serious action to protect their rights. Will you say you stand with trans people? And share with everyone you know?
goodlaw.social
I stand with trans people | Good Law Project
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Olivia Pinnock @oliviapinnock.bsky.social · 30/06/2026
Oh my life, are we going back to the days of custom ringtones? Do you reckon I can still get the Jackson 5 default that came with my Sony Ericsson? Will there be adverts on TV sharing the codes for ringtones of the latest hits? Can we compose our own with special software?!
A screenshot of the WhatsApp Plus subscription details including “get exclusive ringtones”
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Olivia Pinnock @oliviapinnock.bsky.social · 28/06/2026
Beautiful fashion, craft, photography and stories at the Caatinga - Stitching Resilience exhibition by Brazil Creating Fashion for Tomorrow
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Reposted by Olivia Pinnock
Charlie Westney @charliewestney.bsky.social · 26/06/2026
Any UK writers - Climate Visuals has your back on this one! New collection of UK heatwave pics showing realistic scenes of people finding it tough, not frolicking on a beach: www.climatevisuals.org/groupitem/148/
climatevisuals.org
Extreme heat in the UK
Capture Demo system description
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Olivia Pinnock @oliviapinnock.bsky.social · 23/06/2026
US-based lovers of fashion and activism, Barnes & Noble has 25% off pre-orders over the next couple of days and that includes my shiny new book. www.barnesandnoble.com/w/fashion-ac...
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Olivia Pinnock @oliviapinnock.bsky.social · 22/06/2026
There’s a lot of talk and not a lot of action at London Climate Action Week
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Olivia Pinnock @oliviapinnock.bsky.social · 18/06/2026
I am so thrilled (and a little bit terrified) to say that my debut book, Fashion Activism: The People Who Changed Our Wardrobes and the World is out for pre-order! Published by Laurence King and out on Jan 7 to start your 2027 with some hope and inspiration ✨📚 www.waterstones.com/book/fashion...
waterstones.com
Fashion Activism by Olivia Pinnock | Waterstones
Buy Fashion Activism by Olivia Pinnock from Waterstones today! Click and Collect from your local Waterstones or get FREE UK delivery on orders over £25.
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Olivia Pinnock @oliviapinnock.bsky.social · 16/06/2026
…Just doing some field research
A birds-eye-view shot of flax flowers in a field A flax field in bloom in Belgium
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Olivia Pinnock @oliviapinnock.bsky.social · 12/06/2026
Here’s some lovely David Hockney to soothe our souls. RIP to a master of colour and a legend of the gay community 🩵🧡💚
A David Hockney painting depicting a country track with trees growing over the path creating shadowsA David Hockey painting of two art collectors Fred and Marcia Weisman at their home in LA with a tree and sculptures around them A David Hockney landscape painting of a winding road flanked by fields, hills and a house at the centre of the picture A David Hockney painting of a tree in spring with fairly bare branches except for some patches of white blossom
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Olivia Pinnock @oliviapinnock.bsky.social · 11/06/2026
Trying a new thing with my outfit today and was about to seek feedback on whether it looked cool or weird and then I realised I don’t really care if other people think it’s weird, it doesn’t matter if it’s weird, and I’m more interested in experimenting with my creativity than looking “nice”
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Olivia Pinnock @oliviapinnock.bsky.social · 10/06/2026
I can’t be the only one who saw the new Madonna video and thought it was Ashley Tisdale
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Olivia Pinnock @oliviapinnock.bsky.social · 28/05/2026
Oooph the Patagonia/Pattie Gonia lawsuit is such a juicy one! Patagonia’s side of the story is very reasonable in a business context but there’s no way they’ll win the court of opinion on this one because it just boils down to “being a corporation incentivises you to do bad things”
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Olivia Pinnock @oliviapinnock.bsky.social · 22/05/2026
A genuine question… what happens if you use a toilet that doesn’t align “according to your biological sex”? Like that time when the queue for the ladies was 20-long and there was no one in the gents so I went in.
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Olivia Pinnock @oliviapinnock.bsky.social · 18/05/2026
Allbirds is becoming an AI company and now Everlane is selling to Shein... what the hell is going on?! Why do we even think Shein is interested in acquiring a US fashion brand founded on principles of transparency and sustainability?? puck.news/everlane-is-...
puck.news
Everlane Is Selling Out… to Shein
The millennial D.T.C. company built a global brand based on sustainability and radical transparency. Now, after a years-long slump, it’s being acquired by one of China’s most notorious purveyors of ul...
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Olivia Pinnock @oliviapinnock.bsky.social · 03/05/2026
Lady in the bathroom at Greenwich Picture House reviewing #DWP2: I loved it! It’s so great to watch powerful women on top! Me, a woman who has spent her career watching the media being decimated, having just watched a film about the demise of the media:
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Olivia Pinnock @oliviapinnock.bsky.social · 22/04/2026
Posted a little reflection on LinkedIn for anyone feeling deflated in sustainable fashion right now #EarthDay #sustainablefashion www.linkedin.com/posts/olivia...
linkedin.com
You're not Failing, Social Change can Be Slow | Olivia Pinnock
Is the sustainable fashion movement failing? It's Earth Day and Fashion Revolution Day on Friday but the mood in fashion feels muted. There are fewer press releases in my inbox bragging about sustain...
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Olivia Pinnock @oliviapinnock.bsky.social · 21/04/2026
This is delicious writing… much more delicious than a burnt, lukewarm coffee from Starbucks
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Reposted by Olivia Pinnock
Good Law Project @goodlawproject.org · 18/04/2026
🗳️ REGISTER TO VOTE 🗳️ Monday’s the deadline – so if you haven’t registered to vote for May’s local elections, do it here 👇 www.gov.uk/register-to-vote
gov.uk
Register to vote
Register to vote to take part in elections in the UK. Includes how to get on the electoral register and how to update your address on the register.
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Olivia Pinnock @oliviapinnock.bsky.social · 10/04/2026
First John Galliano for Zara and now Stefano Gabbana ISN’T leaving D&G as previously reported. The villain comeback is alive and well in fashion this spring!
A screenshot of a headline from Vogue Business saying “Stefano Gabbana Isn’t Leaving Dolce & Gabbana”
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Reposted by Olivia Pinnock
Merriam-Webster @merriam-webster.com · 08/04/2026
Wake up, kids We got the dreamers disease. ‘Radical’ comes from a Latin word meaning "root." Because roots are the deepest part of a plant, ‘radical’ came to describe things understood as fundamental or essential. ‘Radical change’ was a change at the root of a system.
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Olivia Pinnock @oliviapinnock.bsky.social · 08/04/2026
Excited to be speaking at #GlobalFashionSummit in Copenhagen next month, moderating a panel on "Scaling Innovation: Next Gen and Low Impact Materials". I'm looking forward to getting into this topic which has had a lot of hype, but many challenges in getting to market at scale
A headshot of Olivia Pinnock with a banner advertising Global Fashion Summit running from 5th - 7th May
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Olivia Pinnock @oliviapinnock.bsky.social · 28/03/2026
Fighting the Far Right in style today ✊ great day, great company, great turn out. There is hope. #fashionagainstfascism
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Reposted by Olivia Pinnock
War on Want @waronwant.bsky.social · 26/03/2026
NEXT's profits are up 14.5% this year to £1.1 billion – while workers in its supply chain struggle to make ends meet as the cost-of-living rises everywhere. This is a ‘success’ story only for NEXT’s CEOs and shareholders – who took home £839 million in last year. 🧵
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Olivia Pinnock @oliviapinnock.bsky.social · 25/03/2026
It’s much easier to pick holes in the words of people saying something than to spot the people doing nothing… I’m taking on greenhushing in fashion in this month’s issue of Drapers www.drapersonline.com/insight/how-...
drapersonline.com
How to navigate the line between greenwashing and greenhushing
Increasing scrutiny, legislation and sanctions are prompting brands and retailers into "greenhushing" for fear of falling foul of the rules. But they are also in danger of alienating consumers and los...
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