At Nesta, our innovation work is underpinned by research. As well as bringing innovation to our mission areas, we also bring it to our methods. We've been experimenting with AI in qual analysis.
Our conclusion so far, occasionally useful but mainly very faillible.
www.nesta.org.uk/blog/six-rea...
nesta.org.uk
Six reasons why human-led qualitative research is safe from AI… for now
While NotebookLM can support researchers with qualitative data analysis, the value of the tool lies in speed and exploratory sense-checking, not in producing rigorous findings from scratch
