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Old World Fashion @oldworldfashion.bsky.social · 3h

From Australia, Feb 1934: Grace Bros. and Your Eyes ads «Your Eyes»

- Advert for corsetry, neckwear, macrame belts, nightdresses and hats for women. The advert offers a free fitting service for foundation garments, located on the first floor of the 7-storey building.
- An advert for a women's sports frock in white silk pique for the outsize figure, featuring a smart neck treatment with a double capelet sleeve and a scarf of check silk.
- This advertisement promotes Fuji Silk nightdresses for women. The nightdresses, available in natural shades, feature bound or scalloped necks and dainty silk embroidered sprays.
- Sale of hats and neckwear, macrame belts, nightdresses and corsets for women. Store location is Broadway, Sydney, phone M6506. Sale lasts 12 days.
- Optometrist offering eye examinations.

Old World Fashion @oldworldfashion.bsky.social · 4h

From Finland, 1970: Fashion from Anttila (+Women's Coat; C Women's and girls' raincoats; Children's umbrella; Women's Brimmed Hat; Women's Terry Cloth Cap; D Women's awning fabric hat; E Women's fabric beret; G Women's and girls' helmet hats; Women's patent leather helmet hat, and more) [ENGinALT]

This is a catalogue page featuring a variety of clothing items and accessories, including raincoats, hats, gloves, and umbrellas. The products are targeted towards both women and children. Prices are listed for each item, along with corresponding product codes.

C Naisten Ja Tyttöjen Sadetakit «C Women's and girls' raincoats»
D Naisten Markiisikangashattu «D Women's awning fabric hat»
D Sydvest Lakki «D Sou'wester Hat»
E Naisten Kangasbaskeri «E Women's fabric beret»
G Naisten Ja Tyttöjen Kypärälakit «G Women's and girls' helmet hats»
Lasten Sateenvarjo «Children's umbrella»
Naisten Baseball-lakki «Women's Baseball Cap»
Naisten Froteelippis «Women's Terry Cloth Cap»
Naisten Keinonahkalippis «Women's Faux Leather Cap»
Naisten Kiiltonahka-kypärä «Women's patent leather helmet hat»
Naisten Kokoontantava Sateenvarjo «Women's Collapsible Umbrella»
Naisten Liierihattu «Women's Brimmed Hat»
Naisten Luxus Sateenvarjo «Women's luxury umbrella»
Naisten Muovisateenvarjo «Women's Plastic Umbrella»
Naisten Nahkakäsine «Women's Leather Gloves»
Naisten Rallikäsineet «Women's Rally Gloves»
Naisten Takki «Women's Coat»
Naisten Vinyylikäsineet «Women's vinyl gloves»
Tyttöjen Kiiltonahka-kypärä «Girls' patent leather helmet hat»
Tyttöjen Kreppi-vinyylikäsineet «Girls' Crepe Vinyl Gloves»
Tyttöjen lines-lakki «Girls' lines hat»
Yksivärinen Sateenvarjo «Solid Color Umbrella»

000

Old World Fashion @oldworldfashion.bsky.social · 8h

From Australia, Apr 1953: Shoes ad from Wonderwelts (+Leather Shoes; Autumn Collection Shoes; Snowboots; Goodyear Welt Shoes; Tailored Welts; Golf Shoes; Service Shoes; Casuals; and Smart Shoes) «For Going Gaily»

An advertisement showcasing a variety of women's shoes from an Autumn collection. The shoes are crafted from fine leathers in fashionable colors and priced to be affordable, available at good stores throughout Australia.

For Going Gaily

... fashioned-for-flattery shoes from our dis-tinguished Autumn collection, with both country tang and city smartness. Shaped to a casual elegance, beautifully crafted from fine leathers, with the comfort that only fine shoes can give. Fashionable colours and priced so as to be kind to your pocket. See them at good stores throughout Australia.
Tailored welts: smooth calfskin, softly polished, heeled with leather.
Golf or service shoes, for rugged wear, rubber soles and heels.
Stylish casuals, marvellously comfortable. Crepe, rubber or leather soles.
Snowboot, fully lined with cosy lambswool. Crepe, leather or rubber soles.
Smart shoe, fully lambswool lined, for those who prefer this style to boots.

000

Old World Fashion @oldworldfashion.bsky.social · 9h

From India, Apr 1986: CROWNING Glory Beauty Soap ad from Godrej «My hair clean and conditioned… My skin tone protected... Radiating everywhere with beauty... My own Crowning Glory!» «Helps with hair, skin, and beauty needs One and only beauty soap» [ENGinALT]

This image is an advertisement for a soap product featuring actress Dimple Kapadia. The ad text promotes the soap's ability to cleanse, condition, and enhance skin tone, while also contributing to the beauty and vitality of hair.
«My hair clean and conditioned… My skin tone protected... Radiating everywhere with beauty... My own Crowning Glory!

Helps with hair, skin, and beauty needs
One and only beauty soap»

000

Old World Fashion @oldworldfashion.bsky.social · 19h

From Finland, 1987: Fashion from Anttila (+Angora knitwear; Angora vest; and Pastel knitwear) [ENGinALT]

000

Old World Fashion @oldworldfashion.bsky.social · 20h

From Finland, 1993: Clothing and Accessories from Ellos (+E Jacket; E Leather Jacket; D Pants; B Long skirt; D Leather Pants; A Leather Vest; B Short Skirt; B Skirt, 2 lengths; C Blouse; F Metal belt; and F Belt) [ENGinALT]

This catalogue page showcases a collection of clothing and accessories, primarily focusing on leather items. It features various jackets, skirts, pants, blouses, and belts, all designed for a fashionable look. Prices and descriptions are provided in Finnish.

A Nahkaliivi «A Leather Vest»
B Hame, 2 pituutta «B Skirt, 2 lengths»
B Lyhyt hame «B Short Skirt»
B Pitkä hame «B Long skirt»
C Pusero «C Blouse»
D Housut «D Pants»
D Nahkahousut «D Leather Pants»
E Jakku «E Jacket»
E Nahkatakki «E Leather Jacket»
F Metallivyö «F Metal belt»
F Vyö «F Belt»

011

Old World Fashion @oldworldfashion.bsky.social · 21h

From America, #Christmas 1952: Clothing and Accessories from Sears (+Fur collared warmly lined storm jacket; Suede Leather jacket; All wool worsted gabardine; Sanforized gingham shirt in big multicolor; Velvety pinwale corduroy; All wool flannel; Acetate and rayon gabardine, and more)

This catalog page showcases a variety of women's clothing, including jackets, shirts, and slacks. The items are priced from $1.49 to $29.98, and a range of styles and materials are presented.

(+Acetate and rayon gabardine
All wool flannel
All wool worsted gabardine
Braid-trimmed western-style slacks
Fur collared warmly lined storm jacket
Metal-riveted front pockets
Sanforized broadcloth
Sanforized cotton flannel in tattersall check
Sanforized gingham shirt in big multicolor
Silver-color nailheads and big colorful stones
Suede Leather jacket
and Velvety pinwale corduroy)

010

Reposted by Old World Fashion

Centeanes @centeanes.bsky.social · 12/10/2026

This is one of the most beautiful covers I've ever seen.

001

Old World Fashion @oldworldfashion.bsky.social · 12/10/2026

From Germany, 1957: Fashion from Quelle (+"London" Glen check suit and "Edinburgh" Elegant suit in red) [ENGinALT]

This is the cover of the Quelle catalogue for spring/summer 1957. It features two women modeling stylish suits. The "London" suit is a glen check pattern, while the "Edinburg" suit is red and also available in blue. Both suits are available for purchase, with prices listed.

„Edinburg“ Elegantes Kostüm in rot «"Edinburgh" Elegant suit in red»
„London“ Glenscheck-Kostüm «"London" Glen check suit»

110

Old World Fashion @oldworldfashion.bsky.social · 12/10/2026

From Australia, Aug 1951: Cotton Dresses ad from Betty Barclay (+Sun-backs; Bolero Numbers; and Off The Shoulder Models) «Betty Barclay»

An advertisement for Betty Barclay's cotton dresses, now reproduced in Australia. The dresses are designed for the young at heart and feature sun-backs, bolero numbers, and off the shoulder models in modern colour combinations.

Betty Barclay

From America!
The cream of the new season's cottons!
Here's fashion news to set
feminine hearts a-flutter! Betty Barclay
the most sought-after... the most talked-about
collection of cottons in America
now reproduced in Australia! Designed
essentially for the young in heart, it's a range
that features every new idea you can think
of
including saucily styled sun-backs wear-it-
two-ways bolero numbers and off the shoulder models
in crisp modern colour combinations that could
only come from sun-loving California! In in-
between sizes for all figures
and at low-budget
prices! See them at your favourite store now!
the most talked-about, most sought-after cottons in America!

020

Old World Fashion @oldworldfashion.bsky.social · 12/10/2026

From Finland, 1967: Clothing from Elles (+Stylish men's hat, checkered; Ballston knee sock; Girls' tights with lace pattern in crepe nylon; Girls' smooth 100% crepe nylon tights. Seamless; Children's tights thick, durable, crepe nylon. Seamless; Men's black sock crepe nylon, and more) [ENGinALT]

"Poodle Sock" nilkkasukka nailonilla vahvistettua 100 % puuvillaa «"Poodle Sock" ankle sock nylon reinforced 100% cotton»
Ballston-nuorisosukka «Ballston youth sock»
Ballston-polvisukka «Ballston knee sock»
Kestävä saapassukka 100 % villaa. Nailonvahvistukset «Durable boot sock 100% wool. Nylon reinforcements»
Lasten kesänilkkasukka pehmeää froteeta «Children's summer ankle sock soft terry cloth»
Lasten nilkkasukka valkoista kreppinailonia «Children's ankle socks white crepe nylon»
Lasten pastelliväriset verkkokudoksiset polvisukat kreppinailonia «Children's pastel-colored mesh knit knee socks crepe nylon»
Lasten raidallinen nilkkasukka joustavaa kreppinailonia «Children's striped ankle sock flexible crepe nylon»
Lasten sukkahousut paksua, kestävää, kreppinailonia. Saumattomat «Children's tights thick, durable, crepe nylon. Seamless»
Miesten froteesukat krepplä ja puuvillaa «Men's terry socks crepe and cotton»
Miesten musta sukka kreppinallonia «Men's black sock crepe nylon»
Miesten nilkkasukat Finncrepe He-Tancaa. Verkkoneulos «Men's ankle socks Finncrepe He-Tanca. Mesh knit»
Miesten sukka Finncrepe Helancaa, verkkomainen neule «Men's sock Finncrepe Helanca, mesh knit»
Miesten sukka kreppinailonia. Erikoisen edullinen hinta. Myydään 3 kpl pakkauksina «Men's sock crepe nylon. Especially affordable price. Sold in packs of 3»
Miesten sukka ohutta, meleerattua 100% merinovillaa. Nailonvahvisteet «Men's sock thin, mottled 100% merino wool. Nylon reinforcements»
Miesten sukka villaa, nailonvahvistukset «Men's sock wool, nylon reinforcements»
Nilkkasukat Kreppinallonia «Ankle socks crepe nylon»
Somat nk. prinsessasukat He-Tanca kreppiä «Somat, princess socks He-Tanca crepe»
Tyttöjen sukkahousut pitsikuvioista kreppinailonia «Girls' tights with lace pattern in crepe nylon»
Tyttöjen sukkahousut sileää 100% kreppinailonia. Saumattomat «Girls' smooth 100% crepe nylon tights. Seamless»
and more

120

Old World Fashion @oldworldfashion.bsky.social · 12/10/2026

From Finland, 1992: Clothing from Ellos (+e Flassi Jacket; e Jacket; c Lightly Contoured Jersey Jacket; c Jacket; f Skirt; a Polo; d Ski pants; b Skirt; and g Leggings) [ENGinALT]

This catalogue page features a variety of women's clothing items. These include jackets, skirts, leggings, sweaters, and pants. The items are shown on models and include price information, sizes and item codes.

A Poolo «a Polo»
B Hame «b Skirt»
C Jakku «c Jacket»
C Kevyesti Myötäilevä Trikoojakku «c Lightly Contoured Jersey Jacket»
D Hiihtarit «d Ski pants»
E Flaussijakku «e Flassi Jacket»
E Jakku «e Jacket»
F Hame «f Skirt»
G Leggingsit «g Leggings»

010

Old World Fashion @oldworldfashion.bsky.social · 11/10/2026

From Australia, Sep 1961: Stockings ad from British Nylon Spinners (Australia) Pty. Ltd. «BRI-NYLON 'does something' for you!»

This vintage advertisement promotes BRI-NYLON stockings, highlighting their ability to enhance the appearance of the wearer's legs. Several stocking brands are mentioned, targeting those who desire seductive beauty.

BRI-NYLON 'does something' for you!

It's no secret that everyone looks at your legs. You know by the way they look that BRI-NYLON stockings really 'do something' for you. And those devastating new deeper tones! You'll find them in all BRI-NYLON ranges. See and be seen in the seductively beautiful new BRI-NYLON stockings by Beau Monde, Betty Bond, Holeproof, Kayser, Nightingale, Rosslyn, Sutex and Worth.
British Nylon Spinners (Australia) Pty. Ltd. - a new and vital Australian industry
Page 56
BARI NYLON-trade mark of British Nylon Spinners Ltd.
THE AUSTRALIAN WOMEN'S WEEKLY-September 27, 1961

020

Old World Fashion @oldworldfashion.bsky.social · 11/10/2026

From the UK, 1997: Jewellery, Sets And Hinged and General from Argos (+9Ct Gold Filigree Hoops; 9Ct Gold Diamond Cut Hoops; 9Ct Gold Three Rings Of Luck Hoops; 9Ct Gold Torque Hoops; 9Ct Gold Hoops; 9Ct Gold Rope Chain Hoops; 9Ct Rose Gold Hoops; 9Ct Gold Hoops And Ball, and more)

This catalogue page showcases a variety of 9ct Gold hoops, along with hinged hoops and earring sets. The products range in style, from simple gold hoops to more elaborate designs with diamond cuts and twisted wire. Prices are displayed alongside each item. The page also includes additional information about pierced earrings, safety, and exclusions.

(+9Ct Gold Diamond Cut Hinged Hoops
9Ct Gold Diamond Cut Hoops
9Ct Gold Earring Set
9Ct Gold Filigree Hoops
9Ct Gold Hinged Hoops
9Ct Gold Hoops
9Ct Gold Hoops And Ball
9Ct Gold Rope Chain Hoops
9Ct Gold Three Rings Of Luck Hoops
9Ct Gold Torque Hoops
9Ct Gold Twisted Wire Hoops
and 9Ct Rose Gold Hoops)

000

Old World Fashion @oldworldfashion.bsky.social · 11/10/2026

From Finland, 1961: Jewelry and Clothing from SOK (+16; 23; 20; 21; 19; 17; 18; 22; 12; 14; 11; 7; 15; 13; 6; 5; 3; 1; 2; 8; 4; 610/148 women's Panama-type embossed cotton knit sweater, light and summery pattern, open neckline; 772/967 women's napped jacket, and more) [ENGinALT]

This catalogue page features women's clothing and jewelry. The clothing includes a range of sweaters and jackets in various styles and materials, while the jewelry selection offers necklaces and earrings in diverse designs. The page promotes fashion items favored by French women.

1 «1»
11 «11»
12 «12»
13 «13»
14 «14»
15 «15»
16 «16»
17 «17»
18 «18»
19 «19»
2 «2»
20 «20»
21 «21»
22 «22»
23 «23»
3 «3»
4 «4»
5 «5»
6 «6»
610/148 naisten pusero panamatyyppistä kohokuvioitua puuvillaneulosta, kevyt ja kesäinen kuosi, avara pääntie «610/148 women's Panama-type embossed cotton knit sweater, light and summery pattern, open neckline»
611 PV/512 naisten pusero ilmavaa painokuvioitua puuvillaneulosta, viehättävä ja nykyaikainen hellepusero «611 PV/512 women's airy printed cotton knit sweater, charming and modern summer sweater»
614/491 naisten pusero huokoista cloque-tyyppistä kohopintaneulosta, ihastuttava, sävyltään hillitty malli, vetoketju niskassa «614/491 women's porous cloque-type embossed knit sweater, lovely, subtly shaded model, zipper at the nape of the neck»
619/979 naisten pusero tyylikästä vakoneuloksista nailonvelouria, miellyttävän pehmeä ja kevyt, takana alas asti ulottuva napitus «619/979 women's stylish plain knit nylon velour sweater, pleasantly soft and light, buttoned down to the bottom in the back»
650/967 naisten ja tyttöjen pusero nukattua kuparisilkki-nailonvelouria «650/967 women's and girls' sweater, napped copper silk-nylon velour»
7 «7»
756/491 naisten takki kohopintaista cloque-tyyppistä puuvillaneulosta, hienosävyinen, huokoinen ja hyvin pukeva «756/491 women's embossed cloque-type cotton knit jacket, subtly shaded, porous and very flattering»
772/967 naisten takki nukattua «772/967 women's napped jacket»
8 «8»

010

Old World Fashion @oldworldfashion.bsky.social · 11/10/2026

From Canada, #Christmas 1920: Floral & Embellishments and Millinery & Fashion Accessories from Eaton's (+Beautiful Bridal Veil; Communion Veil; Mourning Veil; Sister Dora Maids' or Nurses' Cap; Maids' Cap, "The Empire"; Silk Hat Lining; Buckram; Cotton-covered Wire; Silk-covered Wire, and more)

This catalogue page from Fall & Winter 1920-21 showcases a variety of millinery, fashion accessories, and floral embellishments. Featured items include ostrich feathers, ornaments, fur trimmings, bridal veils, and decorative floral wreaths. A wide range of materials and styles are on display, catering to different tastes and preferences.

(+A pretty Chain Trimming made of beads and bugles
A pretty Chenille Flower
A pretty Half Wreath, containing flowers, fruit and foliage
Beautiful Bridal Veil
Beaver Coney Fur Trimming
Buckram
Chenille-covered Hat Pins
Cluster containing Rose of Silk Pile Velvet with Foliage
Cluster of Silk Pile Velvet-covered Grapes with velvet foliage
Cluster of Tricotine-covered Grapes with Foliage and small Silk Pile Velvet Flower in centre
Cluster of three small Silk Pile Velvet Rose Buds with Foliage
Communion Veil
Coney Fur Trimming
Cotton-covered Wire
Curled Ostrich Band
Curled Ostrich Band with two tips
Fancy Black Hat Pin
Fancy Curled Ostrich
Fancy Curled Ostrich Band with Tip
Fancy Curled Ostrich Mount
Fancy Mount with curled ostrich base
Fancy Ornament
Fancy Ornament for front or side
Fancy Ornament of beads and bugles
Fancy Ornament of celluloid and beads
Fancy Ornament, gold-colored thread, beads and pretty colored glass bugles
Fancy Ostrich Mount
Fancy Uncurled Ostrich Mount
Glycerined Ostrich Mount
Glycerined Ostrich Pom Poms
Glycerined Ostrich Trimming
Glycerined Uncurled Ostrich
Half Curled Ostrich Band with tip end
Half Wreath containing Silk Pile Velvet Flower with fancy colored seeds and Chenille foliage
Half Wreath of satin-finished Buds with Tricotine-covered base and velvet foliage
Half Wreath of small satin-finished Buds with Tricotine, gold-colored seeds and pretty foliage and stems
Maids' Cap, "The Empire"
Mole Coney Fur Trimming
Mourning Veil
New Fancy Band of small curled Ostrich tips
Ornament of colored beads and braid
Ostrich Plume
Popular Uncurled Ostrich Quill
,and more)

010

Reposted by Old World Fashion

Alison @alisondennison.bsky.social · 11/10/2026

One of these is the kooky option, that could get you laughed out of the country club. Another is so frumpy your husband will cheat on you. All the others are fine

061

Old World Fashion @oldworldfashion.bsky.social · 11/10/2026

From Finland, 1993: Fashion from Anttila (+Light quilted suit; Knitted sweater; Quilted jacket; Lined outdoor suit; Shirt; Ski pants; Domestic Beanie; Ribbed tricot; and Medallion + chain) [ENGinALT]

This catalogue page advertises a variety of children's clothing items, including knitted sweaters, shirts, ski pants, outdoor suits, quilted jackets, beanies, ribbed tricot and medallions with chains.

Hiihtarit «Ski pants»
Kevyt toppapuku «Light quilted suit»
Kotimaisessa Pipossa «Domestic Beanie»
Medaljonki + ketju «Medallion + chain»
Neulepusero «Knitted sweater»
Paitapusero «Shirt»
Ribbitrikoot «Ribbed tricot»
Toppatakki «Quilted jacket»
Vuorillinen ulkoilupuku «Lined outdoor suit»

000

Old World Fashion @oldworldfashion.bsky.social · 11/10/2026

From America, #Christmas 1944: Fashion Accessories from Sears (+Hand sewn double woven cotton classic slip-on; New longer length slip-on; Shell stitched slip-on; Novelty stitching trims; Dressy classic slip-on in rayon; and Classic slip-on)

This catalog page showcases a variety of fabric gloves available in different styles, colors, and materials. It provides product names and prices for each style, offering options for various occasions and preferences.

(+Classic slip-on
Dressy classic slip-on in rayon
Hand sewn double woven cotton classic slip-on
New longer length slip-on
Novelty stitching trims
and Shell stitched slip-on)

020

Old World Fashion @oldworldfashion.bsky.social · 11/10/2026

From America, #Christmas 1996: Apparel and Accessories from JCPenney (+Viper jacket; Hooded fleece sweatshirt; Reverse fleece pullover; Lightweight hooded jacket; White mock turtleneck; Mock turtleneck; Cotton tee with arched graphic on chest; Star cap; Brushed twill cap; Wind pants, and more)

This catalogue page features Fila and Starter branded clothing and accessories. Items include shirts, pants, jackets, caps, and socks. Special discounts apply when purchasing two or more items from this catalogue.

(+Brushed twill cap
Cotton tee with arched graphic on chest
Hooded fleece sweatshirt
Lightweight hooded jacket
Mock turtleneck
Nylon duffel bag
Oversized tee
Reverse fleece pullover
Sport crew socks
Star cap
V-neck French rib pullover
Viper jacket
White crew socks
White mock turtleneck
White turtleneck
and Wind pants)

020

Old World Fashion @oldworldfashion.bsky.social · 10/10/2026

From America, 1928: Children's Apparel and Accessories from John Wanamaker (+The flowered linen crash coat and hat; The sturdy regulation navy blue coat; Right: The cherry print bloomer dress; The little boy's white linen crash suit; The smocked white dimity; The hat to match, and more)

This is a vintage advertisement from Spring 1928 featuring a variety of tiny clothes designed to help children dress themselves. The ad showcases comfortable and practical modes for children's fashion, offering a range of outfits and accessories available at Down Stairs Store Central and Third Floor-Chestnut.

(+Below center: The delightful striped gingham
Below: The fine checked pantalette dress of gingham
Left above: The girl with the hoop has on a smart bloomer dress of blue material with Peter Pan collar and cuffs of white
Left below: The trolleyman has an Oliver Twist with a white embroidered blouse and colored trousers
Left: Nurse holds baby dressed in Sunday-best organdie bonnet
Right above: The little boys' middy suit with its hand embroidery and straight trousers
Right below: The going to bed child has on comfortable one piece pajamas of muslin
Right: The cherry print bloomer dress
Second above: The pantalette dress with embroidered pockets and raglan sleeves
Second below: The blonde boy wears the flapper suit with belted chambray trousers and checked waist
Second from right: The child with the ball has an adorable pantalette print dress with smocking across the yoke and a wee bit of embroidery on the tiny collar
The flowered linen crash coat and hat
The hat to match
The little boy's white linen crash suit
The little dotted voile dress
The smocked white dimity
and The sturdy regulation navy blue coat)

041

Old World Fashion @oldworldfashion.bsky.social · 10/10/2026

From Australia, Nov 1943: Dyestuffs ad from Imperial Chemical Industries (+General Chemicals; Organics; Nylon Products; Perspex; and Food Phosphates) «Fadeless, being dyed with best British dyestuffs»

Advert for British dyestuffs and chemicals. Features a fashion illustration of three figures from the first Georgian period, dressed in purple, russet, and green clothing. States that the company's known quality materials are 'Fadeless,' being dyed with the best British dyestuffs.

Fadeless, being dyed with best British dyestuffs

Colour is the first note sounded in the fashion of any age. It is the keynote of description of any costume: purple toga. green jerkin.. russet coat.. red silken hose.. rose taffetas petticoats.
Never before has there been so much colour in every day life as there is today. Never before has the dyer been able to draw on such multiplicity of colouring matter.. literally thousands of chemicals to produce any shade on any material.. colours of beauty and fastness undreamed of by the most cunning craftsman of other days.
Today a great British industry, one of vital importance to the conduct of modern chemical warfare, is pour ing out an endless stream of dyes and chemicals in the allied cause. If civilians cannot always obtain the goods they need in the exact shade they would like, it is not because the best dyestuffs are unavailable .. it is because the extra time and labour cannot be spared to dye smaller lots in a wider variety of colours.
Tomorrow we shall again be able to command perfect matchings, subtle harmonies or vivid contrasts of colour.. today the careful buyer can still rely on the combination of beauty and durability in goods of known quality - materials which the makers guarantee as "Fadeless," being dyed with best British dyestuffs.

030

Old World Fashion @oldworldfashion.bsky.social · 10/10/2026

From America, #Christmas 1970: Kids Fashion and Infants' Wear from Sears (+3-pc. Eton Suit; Boys' and Girls' Longall Set; Girls' Pants Set; Topper and Tights Set; Convert-A-Babe; Package of 3 solids; Package of 3 white with pastel trim in green, red and blue; Corduroy Creepalongs, and more)

This catalog page features infants' playwear and kids' fashion items from Sears. Featured products include dresses, pants sets, creepalongs, tights, shirts, and a snowsuit. Sizes range from newborn to toddler, with detailed size charts provided. The page showcases a variety of colors and styles, appealing to parents looking for comfortable and stylish clothing for their young children.

(+1-piece Sleep and Play Suit
3-pc. Eton Suit
Boys' and Girls' Longall Set
Convert-A-Babe
Corduroy Creepalongs
Girls' Angel Tops
Girls' Pants Set
Package of 3 solids
Package of 3 white with pastel trim in green, red and blue
Rhumba Tights
Snowsuit
and Topper and Tights Set)

010

Old World Fashion @oldworldfashion.bsky.social · 10/10/2026

From America, May 1958: Ship 'n Shore and Cutex ads «"Hot Strawberry"!»

- This image advertises Cutex products alongside a Tie Tail Blouse by Ship 'n Shore. It promotes a vibrant 'Hot Strawberry' look for lips and fingertips, offering a fresh and pretty style. The advert features lipstick and nail polish, suggesting a complete makeover.
- This image advertises Cutex products. It promotes a vibrant 'Hot Strawberry' look for lips and fingertips, offering a fresh and pretty style. The advert features lipstick and nail polish, suggesting a complete makeover.

010

Old World Fashion @oldworldfashion.bsky.social · 10/10/2026

From Finland, 1966: Accessories and Clothing from Wiskadal Fabrik (+Suspender set - suspenders, stocking holders and armbands; Belt of strong, double-woven silk material with woven-in rubber threads; Men's suspenders; Stylish suspenders with high elasticity, and more) [ENGinALT]

This catalogue page showcases various men's clothing and accessories, including coats, blazers, belts, and suspenders. Aimed at different age groups, from toddlers to adults, the items are presented in a vintage style.

Arbetshängslen «Work braces»
Barnhängslen «Children's suspenders»
Blazer «Blazer»
Bälte av kraftigt, dubbelvävt silke-material med invävda gummitrådar «Belt of strong, double-woven silk material with woven-in rubber threads»
Elegant Herrbälte «Elegant Men's Belt»
Gosshängslen «Boys' suspenders»
Herrbälte «Men's belt»
Herrhängslen «Men's suspenders»
Herrock av ypperlig ENKALON «Men's coat of superb ENKALON»
Herrock «Men's coat»
Hänglegarnityr - hängslen, strumphållare och ärmhållare «Suspender set - suspenders, stocking holders and armbands»
Hängslestroppar «Suspender straps»
Jeansbälte «Jeans belt»
Käck Nyhet. Tonårshängsle «Smart novelty. Teenager suspenders»
Modern Herrbälte «Modern Men's Belt»
Pojkbälte «Boys' belt»
Regnkappa «Raincoat»
Smäckert Herrbälte «Neat Men's Belt»
Snyggt Pojkbälte «Stylish Boys' Belt»
Stiliga hängslen med högelastiska «Stylish suspenders with high elasticity»
Strumphållare «Stocking holder»
Ärmhållare «Armband»

010

Old World Fashion @oldworldfashion.bsky.social · 10/10/2026

From Australia, Nov 1966: Bond's ads «this is the era of the neat the sleek the cool the smooth the starkly simple the comfortable the free»

- A black and white advertisement featuring a pair of models wearing an outfit and briefs respectively, promoting Bond's Cottontails. The ad highlights their lightness, softness, and absorbency, boasting that they boil and never need ironing, with legbands and elastic waistband for comfort.
- A black and white advertisement featuring a model in a stylish dress and shoes, presenting the aesthetic of sleekness and comfort.

020

Old World Fashion @oldworldfashion.bsky.social · 10/10/2026

From Finland, 1994: Fashion from Ellos (+C Leisure jacket; B Cardigan; D Jeans; A Blouse; and E Leather belt) [ENGinALT]

This catalogue page advertises women's fashion items including a blouse, cardigan, leisure jacket, jeans, and a leather belt. It features images of models wearing the clothes, along with product names and prices.

A Pusero «A Blouse»
B Neuletakki «B Cardigan»
C Vapaa-ajan takki «C Leisure jacket»
D Farkut «D Jeans»
E Nahkavyö «E Leather belt»

010

Old World Fashion @oldworldfashion.bsky.social · 09/10/2026

From Finland, 1993: Clothing and Jeans & Casuals from Ellos (+b Jeans Shirt; C Shirt; a Cotton shirt; a Shirt; d Shirt; and e Checkered shirt) [ENGinALT]

This catalogue page features a variety of casual wear for men and women, including shirts and jeans, priced between 129 and 139 currency units. The style emphasizes a relaxed, everyday aesthetic.

A Paita «a Shirt»
A Puuvillapaita «a Cotton shirt»
B Farkkupaita «b Jeans Shirt»
C Paita «C Shirt»
D Paita «d Shirt»
E Ruudullinen Paita «e Checkered shirt»

010

Old World Fashion @oldworldfashion.bsky.social · 09/10/2026

From America, Sep 1940: Men's Socks ad from Interwoven «"Back to College"»

An advertisement for Interwoven men's socks. The socks are in various argyle and knit patterns. The advertisement includes an illustration of two young men at a college campus.

"Back to College"

For “Extra Curricular Activities”...for Class... for Color... for Wear... Choose INTERWOVEN new “Stadium Designs” and “Shetland Colorings”
REG. U.S. PAT. OFF.
BY THE LARGEST MANUFACTURER OF MEN'S SOCKS IN THE WORLD
ESPRICHT 1940 INTERMONESTHERING COME

020

Old World Fashion @oldworldfashion.bsky.social · 09/10/2026

From Canada, #Christmas 1979: Clothing from Simpson-Sears (+Superb zip-front cardigan; Button-front cardigan; His 'n' hers bulky cardigans; Double-knit jacket cardigan; Shawl-collar cardigan; His 'n' hers pullovers; Cardigan; Crew-neck pullover; and Turtleneck)

This is a Sears catalogue page featuring a variety of men's and women's knit cardigans and pullovers, with prices and size information. The sweaters are made from wool and acrylic.

(+Button-front cardigan
Cardigan
Crew-neck pullover
Double-knit jacket cardigan
His 'n' hers bulky cardigans
His 'n' hers pullovers
Shawl-collar cardigan
Superb zip-front cardigan
and Turtleneck)

010

Old World Fashion @oldworldfashion.bsky.social · 09/10/2026

From the UK, May 1924: Abbey Engineering Works; Herbert Terry & Sons Ltd.; S. Sheldon, and Cadbury's ads «"QUALITY AND FLAVOUR"»

- This advertisement showcases the 'Steel Mast Frame Aerial' by Abbey Engineering Works, highlighting its ability to utilize the full 100ft aerial and directional capabilities. It also features Terry's Spring Saddle, the Sheldon slip-on headphone pad, and H&C Coffee and Tea.
- This advertisement showcases the 'Steel Mast Frame Aerial' by Abbey Engineering Works, highlighting its ability to utilize the full 100ft aerial and directional capabilities. It also features Terry's Spring Saddle, the Sheldon slip-on headphone pad, and H&C Coffee and Tea.
- This advertisement showcases the 'Steel Mast Frame Aerial' by Abbey Engineering Works, highlighting its ability to utilize the full 100ft aerial and directional capabilities. It also features Terry's Spring Saddle, the Sheldon slip-on headphone pad, and H&C Coffee and Tea.
- This advertisement showcases the 'Steel Mast Frame Aerial' by Abbey Engineering Works, highlighting its ability to utilize the full 100ft aerial and directional capabilities. It also features Terry's Spring Saddle, the Sheldon slip-on headphone pad, and H&C Coffee and Tea.

020

Old World Fashion @oldworldfashion.bsky.social · 09/10/2026

From Italy, Apr 1978: Shirts ad from Cassera «From the most advanced technology, the shirts in fidion and cotton» «ANIC FIBER fidion» [ENGinALT]

This is a black and white advertisement for Cassera shirts, made of fidion and cotton, highlighting their advanced technology with the "Programma 2001".
«From the most advanced technology, the shirts in fidion and cotton

ANIC FIBER fidion»

000

Old World Fashion @oldworldfashion.bsky.social · 09/10/2026

From the UK, 1963: Men's Fashion and Everything Else from Freemans (+S.B. Two-Piece All Wool Worsted Suit; S.B. Two-Piece Suit In 65% Wool Worsted, 35% Terylene; S.B. Two-Piece Dark Grey Botany Wool Worsted Suit; and S.B. Two-Piece Wool Worsted Suit)

This catalogue page features various Men's Suits in British Wool Cloth. It includes details of different styles, materials, and available sizes. The page provides a size chart for ordering the correct size.

(+S.B. Two-Piece All Wool Worsted Suit
S.B. Two-Piece Dark Grey Botany Wool Worsted Suit
S.B. Two-Piece Suit In 65% Wool Worsted, 35% Terylene
and S.B. Two-Piece Wool Worsted Suit)

010

Old World Fashion @oldworldfashion.bsky.social · 09/10/2026

From Australia, Nov 1940: Safari Tan ad from Paul Duval (+Lipstick; Nail Enamel; and Rouge) «Safari Tan! THE AMAZING NEW SUN PROTECTION & SUN-TAN»

This advertisement promotes Safari Tan and other Paul Duval personalised cosmetics. Safari Tan protects from the sun while promoting a natural tan. Soap and water will remove Safari Tan. Obtainable at several retailers.

Safari Tan! THE AMAZING NEW SUN PROTECTION & SUN-TAN

Beach Beauty, nowadays, is measured not in terms of lily white limbs but in the richness of a natural Suntan! Safari Tan (incorporating Anti-Solaire, much used by the bronzed beauties of the French Riviera) gives your skin the smooth even hue of a rich glowing suntan immediately! Its scented oily base penetrates and stimulates the pores... to actually promote a natural tan and screen against painful burning. Safari Tan is absolutely essential to your beach success... sea bathing adds lustre to its loveliness! Soap and water only will remove your Safari Tan, instantly... to reveal an ever deepening natural Suntan of your own beneath! 6 oz. bottle, 5/6; 3 oz., 3/6.
SAFARI-TAN
*Resists Sunburn
*Promotes Suntan
Safari Tan Rouge 3/6. Lipstick 3/9. Nail Enamel 2/6.
and all other
PAUL DUVAL
Personalised Cosmetics
are obtainable only at
DAVID JONES Ltd.
OF SYDNEY N.S.W.
MYER EMPORIUM
LIMITED MELBOURNE
JOHN MARTIN
& COY. LTD. ADELAIDE
BOANS LTD.
HAY ST. PERTH W.A.
FINNEY ISLES
LIMITED BRISBANE
BROWNELLS
LTD., HOBART. TASMANIA
and Exclusive
Country Chemists

020

Old World Fashion @oldworldfashion.bsky.social · 08/10/2026

From America, #Christmas 1966: Apparel and Accessories from Sears (+Three-piece dress; Sheath; Two-piece dress; Softly-draped Hat; and Tailored envelope)

This catalogue page features women's fashion from Sears. It includes dresses, hats and an envelope. The text encourages customers to call Sears and say 'Charge it'.

(+Sheath
Softly-draped Hat
Tailored envelope
Three-piece dress
and Two-piece dress)

010

Old World Fashion @oldworldfashion.bsky.social · 08/10/2026

From America, #Christmas 1958: Accessories and Outerwear from Sears (+Full rabbit fur lined; 50% Dacron, 50% wool knit lined; Unlined; Imported capeskin; Full rabbit fur lining; 100% nylon knit lined; Warmly lined with rabbit fur; 100% wool knit lining; Smooth grain domestic capeskin, and more)

This catalogue page features men's outerwear and gloves. The jackets include knit trim surcoats, action models, and versatile surcoats. The gloves include wool, orlon, leather, and lined options for warmth and style.

(+100% bulk orlon glove
100% nylon knit lined
100% wool knit lining
100% wool worsted knit glove
3 1/2-inch luster twill surcoat
50% Dacron, 50% wool knit lined
50% Dacron; 50% wool knit lining
75% rayon, 25% cotton knit lined
Action model
Full rabbit fur lined
Full rabbit fur lining
Fully lined with soft rabbit fur
Fully lined with warm rabbit fur
Gray rabbit fur lining
Imported capeskin
Knit glove with pigskin leather palm
Knit trim surcoat
Launder leather pigskin palm glove
Milium-insulated knit lining
New foam-lined jackets
Pig-grained domestic capeskin
Select cabretta capeskin leather
Smooth grain domestic capeskin
Snow white rabbit fur lining
Unlined
Versatile surcoat
and Warmly lined with rabbit fur)

010

Old World Fashion @oldworldfashion.bsky.social · 08/10/2026

From America, Oct 1951: Trinity Hat ad from Lee (+Hat) «YOUR HAT, SIR...»

A man is being helped with his jacket, whilst a hand offers him a hat. The image is an advertisement for Lee hats.

YOUR HAT, SIR...

THE LEE TRINITY...$10
AND NATURALLY A Lee
For that 'natural' American look: Lee pre-shaped Trinity. Worn brim up or down...in town or country. And it's shaped for you...forever.
Truly water-repellent, more life-retaining, too. It's treated with DuPont "Aridex"*
Other handsome Lee hats from $7.50 to $20.
Fashion Academy Gold Medal Award for 1951
DON'T TAKE LESS THAN THE BEST DON'T TAKE LESS THAN A LEE!
THE FRANK H. LEE COMPANY, 475 FIFTH AVENUE, NEW YORK 17, N. Y.
*REG. U. S. PAT. OFF.

010

Old World Fashion @oldworldfashion.bsky.social · 08/10/2026

From America, #Christmas 1968: Men's Accessories and Men's Fashion from Sears (+Sportsmen's Hand Towels . for active men; Ten embroidered initial Handkerchiefs; Imported Irish Linen; Monogrammed Irish Linen Handkerchiefs; SANI GARD Handkerchiefs; Handkerchiefs ala Can, and more)

This catalogue page features men's fashion accessories. It includes suede hats, lambskin gloves, and various styles of handkerchiefs packaged as gift items. The page also presents imported capeskin gloves, double-woven nylon gloves, and sportsmen's hand towels.

(+Belted wrist Glove
Cotton-cord Handkerchiefs
Fine domestic capeskin gloves.. warmly lined
Handkerchief and Socks with greeting card
Handkerchiefs ala Can
Handkerchiefs and Socks in travel kit
Imported Irish Linen
Lambskin suede Gloves
Machine washable gloves of double woven nylon
Monogrammed Irish Linen Handkerchiefs
Natural rabbit fur lined
Orlon acrylic pile lined
PERMA-PREST® Handkerchiefs
Roman Chariot gift-boxed Handkerchiefs
SANI GARD Handkerchiefs
Sportsmen's Hand Towels . for active men
Suede Hat
Suede Mittens with a warm
Ten embroidered initial Handkerchiefs
and The newest swagger style Glove)

010

Old World Fashion @oldworldfashion.bsky.social · 08/10/2026

From Finland, 1993: Clothing and Suits from Anttila (+Teddy bear suit; Riding Pants; Trumpet pants; Short overalls; Ribbed polo neck top; College top; Skirt; Teddy Bear Angora Knit; and Knitted skirt) [ENGinALT]

This catalogue page features clothing items, including a teddy bear angora knit with a matching knitted skirt, various tops, skirts, short overalls, riding pants, and trumpet pants.

College «College top»
Hame «Skirt»
Nalle Angoraneule «Teddy Bear Angora Knit»
Nalle-asu «Teddy bear suit»
Neulehame «Knitted skirt»
Ratsastushousut «Riding Pants»
Ribbipoolo «Ribbed polo neck top»
Sortsihaalarit «Short overalls»
Trumpettihousut «Trumpet pants»

010

Old World Fashion @oldworldfashion.bsky.social · 08/10/2026

From India, May 1975: பாம்பே டையிங் ad from சாரதாஸ் «Even textile garments are some things you never want to change!» [ENGinALT]

This advert features images of people playing football and highlights the enduring qualities of textile garments, emphasizing their combination of sophistication and durability. It celebrates the quality of the garments, while noting that they are available in many colours and styles.
«Even textile garments are some things you never want to change!

Fortunately, some things never change! In these days, we feel joyful to see the appearance of natural things and the quality of textile garments as reassuring as ever. Look at how garments combine supreme sophistication and lasting durability. Countless colors! Uncountable patterns! Wear fine quality textile garments made from blended threads and be happy!»

010

Old World Fashion @oldworldfashion.bsky.social · 08/10/2026

From the UK, 1981: Fashion and Travel & Luggage from Argos (+Classic Leather Handbag; Burgundy Leather Shoulder Bag; Leisure/Sports Suit; Glenaire Full Length Lady's Towelling Wrap; Gent's Knee Length Towelling Wrap; Waistcoat With Padded Collar; Slumberdown Unisex Quilted Waistcoat, and more)

This is a catalogue page showcasing a variety of fashion items like clothing and accessories, and different kinds of shopping trolleys. It includes items such as towelling wraps, waistcoats, handbags, umbrellas, and various shopping trolleys.

(+Barrel Bag
Burgundy Leather Shoulder Bag
Classic Leather Handbag
Gent's Knee Length Towelling Wrap
Glenaire Full Length Lady's Towelling Wrap
Lady's Organiser Bag
Lady's Organiser Clutch Bag
Lady's Telescopic Umbrella
Leifheit Shopping Trolley And Load Transporter
Leisure/Sports Suit
Norland Gazelle "Kangaroo" Shopping Trolley
Shopping Bag
Shopping Trolley
Slumberdown Unisex Quilted Waistcoat
V-Neck Waistcoat In Green With Side Vents
and Waistcoat With Padded Collar)

010

Old World Fashion @oldworldfashion.bsky.social · 07/10/2026

From Finland, 1989: Fashion from Anttila (+Denim jacket; Zipper jeans; Kitty sweater; Landscape sweater; Jeans; and Denim skirt) [ENGinALT]

This catalogue page showcases a collection of Bee Gee denim and knitted fashion items. The items include denim jackets, jeans, skirts, and sweaters, all available in a range of sizes. The page emphasizes the trendy nature of black denim and features various styles with unique details.

Farkkuhame «Denim skirt»
Farkkupusakka «Denim jacket»
Farkut «Jeans»
Kisuneule «Kitty sweater»
Maisemaneule «Landscape sweater»
Vetoketjufarkut «Zipper jeans»

010

Old World Fashion @oldworldfashion.bsky.social · 07/10/2026

From Finland, 1989: Fashion from Ellos (+Jacket; Sweater p. 2; Pants; Sweater; Knit sweater; Skirt; Polo p. 22; and Knit pants) [ENGinALT]

This catalogue page showcases a variety of women's clothing, including jackets, sweaters, skirts, and pants, all featuring different styles and colors. The page highlights affordable fashion updates with items like knit pants, knit sweaters, and polos.

Hame «Skirt»
Housut «Pants»
Jakku «Jacket»
Neulepusero «Knit sweater»
Poolo s. 22. «Polo p. 22»
Pusero s. 2 «Sweater p. 2»
Svetari «Sweater»
Trikoohousut «Knit pants»

010

Old World Fashion @oldworldfashion.bsky.social · 07/10/2026

From Finland, 1988: Clothes from Seppala (+Sailor overalls; Sailor pants; Sailor suspender skirt; Blue Red White Shirt; Anchor shirt; Olympia sweatshirt; and Olympia pants) [ENGinALT]

This catalog page showcases a variety of children's clothing, featuring items like sweatshirts, pants, shirts, and sailor-style outfits. The clothing is designed with vibrant colors and playful patterns, catering to both casual and themed attire. There are two departments - 'Clothes' and 'Sailor'.

Ankkuripaita «Anchor shirt»
Olympiahousut «Olympia pants»
Olympiahuppari «Olympia sweatshirt»
Sailor-haalarit «Sailor overalls»
Sailor-henkselihame «Sailor suspender skirt»
Sailor-housut «Sailor pants»
Sinipunavalkoinen paita «Blue Red White Shirt»

020

Old World Fashion @oldworldfashion.bsky.social · 07/10/2026

From Australia, Mar 1949: Toni Home Permanent ad from Toni Division of Gillette (+Toni Creme Waving Lotion; Toni Neutralizer; and Plastic Curlers) «Which twin has the Toni AND WHICH HAS THE EXPENSIVE PERM ?»

An advert promoting the Toni Home Permanent wave kit, highlighting the ease and affordability of achieving salon-quality waves at home. It features two women, one having a Toni perm and the other an expensive salon perm, and challenges the reader to guess which is which. The advert also outlines the versatility of the kit, the time it saves, its suitability for various hair types, and suggests hosting a Toni party.

Which twin has the Toni AND WHICH HAS THE EXPENSIVE PERM ?

It's hard to tell them apart, but one of these lovely twins has had a Toni perm and her sister an expensive salon permanent wave. You can stop guessing! The twin at the right has the Toni. But, before you give yourself a Toni, you will want to know-
Will TONI give me a loose or tight permanent wave? With Toni you can have just the tight amount of curl that suits you best from a loose wave to a halo of tight ringlets. Just follow the simple directions for timing.
Will TONI work on my hair? Yes, Toni waves any kind of hair that will take a permanent, including grey, dyed, bleached or baby-fine hair.
Will TONI save me time? Definitely. The actual waving time is only 1 to 3 hours.
How long will my TONI last! Your Toni wave is guaranteed to last just as long as the most expensive salon permanent.
How about having a TONI party? Grand idea! Invite your friends for the afternoon and get each of them to bring her Toni kit. You'll have fun while your perms are taking.
Where can I buy TONI? Ar all chemists and cosmetic counters of department stores.
ONE Roll your hair up in Toni curlers. Dab on Toni Creme Waving Lotion as you go
TWO Tie a turban round your head and do whatever you like while the wave is taking
THREE Saturate cach curl with Toni Neutralizer, rinse and then ser in your favourite hait style.

020

Old World Fashion @oldworldfashion.bsky.social · 07/10/2026

From Finland, 1988: Fashion from Anttila (+Outdoor suit; Jacket; and Shorts) [ENGinALT]

This is a catalogue page featuring clothing from the Cape Cod collection. The page showcases jackets, shorts and outdoor suits in pastel colors. It provides product names, descriptions, and prices for each item, along with available sizes and color options.

Shortsit «Shorts»
Takki «Jacket»
Ulkoilupuku «Outdoor suit»

010

Old World Fashion @oldworldfashion.bsky.social · 07/10/2026

From America, #Christmas 1994: Sleepwear and Shoes from JCPenney (+Zip-Front Robe; Wrap-Style Robe; Canterbury Gown; Poet's Shirt; and Booties)

This catalog page features romantic sleepwear, including cotton sleepwear in white and pink with lace and ruffles, and panne velour robes in teal and burgundy. It also includes embossed panne velour booties in various colors. The items are modeled by women in different poses to showcase the designs.

(+Booties
Canterbury Gown
Poet's Shirt
Wrap-Style Robe
and Zip-Front Robe)

000