Reposted by Óðinn Melsted
new article by @michielbron.bsky.social Jelena Stankovic & myself as part of a special issue of @businesshistory.bsky.social on business & green transitions edited by @mattiasnasman.bsky.social @odinnmelsted.bsky.social & @marrv.bsky.social 1/x
www.tandfonline.com/doi/full/10....
tandfonline.com
Transformation through fragmentation: (Dis)engagement with alternative energy projects within a fracturing oil industry
The oil industry is by no means a monolithic entity. This article argues that the fragmented nature of the oil industry played a key role in oil companies’ decisions regarding their (often viewed a...