What beauty products are actually popular in Korea? The Olive Young Awards 2025 celebrate the bestselling beauty products of 2025 in Korea.

Kolmar Korea secures MFDS approval for BASF’s Tinosorb® A2B, introducing a new high-performance UV filter to Korea’s sunscreen market.

Kolmar Korea passes BIPEA’s SPF proficiency test and becomes the first manufacturer to receive this global recognition.

Cosmax launches FACE-LINK™, a skin diagnostic platform developed from a 15-year Korean microbiome study involving 1,000 participants.

A recent investigation by the Korea Consumer Agency reveals misleading marketing claims and regulatory breaches in Korean sunscreens.

Cosmax is teaming up with biotech pioneer Bertis to revolutionise anti-aging skincare with customised solutions powered by proteomics.

Innisfree faces declining sales and backlash over its rebrand, as doubts grow over the K-beauty brand’s future and Amorepacific’s next steps.

Cosmax introduces Corelink-S™, the world's first ingredient designed to strengthen and repair hair by responding to pH changes.

Cosmax introduces Dandriome: a microbiome-based solution to combat hair loss and seborrheic dermatitis.

Amorepacific and BASF introduce UV-R Pro, an innovative antioxidant-based technology to combat UV-induced skin aging.

Cosmax introduces MFDS-approved White Plussome™: a plant-based solution for superior skin brightening.

LG Household & Health Care leverages AI to develop new high-performance cosmetic ingredients and accelerate R&D research.

Global beauty leaders Maybelline New York and Wella have announced their departure from the South Korean market, signalling a shift in strategies amid increasing competition and evolving consumer dema...

Maybelline New York, the popular American makeup brand, has announced its withdrawal from the Korean market.

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Discover the most trusted Korean beauty products of 2024, as voted by Korean consumers on HwaHae, the top beauty platform of the country.