iiinova — where your digital self keeps evolving

Remember when the MLS badge was introduced, and we all customized it by putting things in that open space? Have to see if I still have those graphics somewhere. The league even got into the act with the MVP trophy.

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Some of these are pretty cool, though.

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Still kinda bugs me that #MLS does this team personalization with the Apple TV logo, when the league logo is just CRYING OUT for it instead. #NYCFC

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NY is Blue @nyisblue.nyc · 11/11/2025

Because then where would he keep his keys?

Animal Man explaining why he added a jacket to his super-suit:

“I think the jacket looks pretty neat and it gives me somewhere to keep money and stuff.”

(The previous panel he said “it’s kind of embarrassing wearing a skin-tight suit”.)

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On November 11th? Seriously, Coca-Cola, get bent.

Coca-Cola ads “the taste of Christmas” adorn my subway car. On November Fucking Eleventh.

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NY is Blue @nyisblue.nyc · 06/11/2025

Good they’re getting a team. Terrible name, though. Been used before and it’s bad there too.

Milwaukee Torrent is the name of a semi-pro soccer club, and the name isn’t even worthy of a semi-pro club.

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NY is Blue @nyisblue.nyc · 03/11/2025

Saw Guillermo del Toro’s Frankenstein last night. There a lot I loved about it, but there’s a choice in the final shot that really baffles me. Anybody who saw it want to talk about it?

In Guillermo del Toro’s Frankenstein film, the Creature stands near the North Pole, viewing the Danish ship bearing his creator from a distance.

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NY is Blue @nyisblue.nyc · 29/10/2025

Oh yeah, #NYCFC. That’s what I like to see. Now bring on the home playoff game.

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NY is Blue @nyisblue.nyc · 30/09/2025

Yes, Elmo. I am. And I CANNOT WAIT. #Zohran #NYCVotes

Sidewalk chalk art seen in Park Slope, Brooklyn: Elmo from Sesame Street saying “Elmo wants to know if you’re REGISTERED to VOTE.”

Because Elmo always speaks in the third person. Which is annoying, but not nearly as annoying as fascism.

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NY is Blue @nyisblue.nyc · 27/09/2025

I wonder what immediate impact wins and losses have on merchandise sales. Am I less likely to buy an #NYCFC tshirt today because I’m still smarting from Wednesday’s debacle? Would I be more likely to buy something if we had crushed them 4-0? I’m sure the league stores track this.

Email from the MLS store advertising jerseys

NY is Blue @nyisblue.nyc · 24/09/2025

Thank you for the push notification, but yes, I know. We’re on our way to Queens! #NYCFC

Push notification banner reminding me of the NYCFC match coming up tonight at Citi Field. As if I could forget.

NY is Blue @nyisblue.nyc · 22/09/2025

Saw this in the team store at the last #NewYorkCityFC match. I love that #NYCFC is leaning into the pigeon. When I first suggested the nickname back in 2014, I had no idea it would catch on so wildly.

Boxes and boxes of pigeon #NYCFC bobbles

NY is Blue @nyisblue.nyc · 21/09/2025

They are bedeviled by occasionally sloppy play and bad communication holding them back. We still have a couple pieces to fill in. Mostly it feels like they need some time to come together. With a couple signings and a little seasoning, they could be SCARY good. Just in time for the new stadium.

The new #NYCFC stadium, opening in 2027 when we just might have a championship-caliber squad to play in it.

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NY is Blue @nyisblue.nyc · 20/09/2025

Now this is a club. Well done, #NYCFC.

Email from NYCFC advertising playoff tickets with the note that season ticket holders will receive free tickets to the first home playoff match. Well done.

NY is Blue @nyisblue.nyc · 18/09/2025

This was my favorite of the four badges I pitched to the Third Rail. Still very fond of it, and definitely use it for another Brooklyn-themed project in the future.

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NY is Blue @nyisblue.nyc · 18/09/2025

This is a notification I like to see. #NYCFC

Screenshot of my phone with the notification: NYCFC 3, Columbus 2. #NewYorkCityFC wins!

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NY is Blue @nyisblue.nyc · 17/09/2025

My favorite “Robert Redford movie that wasn’t” is Rosemary’s Baby. I love Cassavetes as a filmmaker, but he’s the wrong choice for the husband. Redford was apparently up for it at one point, and he would have been a MUCH better choice. Cassavetes plays the ending, Redford would have been a shock.

Poster for “Rosemary’s Baby”, which sadly did not star Robert Redford.

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NY is Blue @nyisblue.nyc · 14/09/2025

Hadn’t realized that the @thirdrailsc.bsky.social Brooklyn chapter had unveiled their badge a while back. I’m proud to have played a part in designing it. #NYCFC #NewYorkCityFC

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NY is Blue @nyisblue.nyc · 07/09/2025

I love traveling the world. And I love returning home to my city. #NYCFC #NewYorkCityFC

My NYCFC cap on the tray of my seat on United. Economy class, of course, I’m not made of money and this European vacation has already cost me enough even without blowing extra dollars on upgrading my airfare.

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The players were issued cold weather gear with their numbers on them, for identification. Vince’s number was 1. I did say “during a game”.

Just as the players’ gear had their numbers on it, so too was Lombardi issued a number for his.

Vince celebrating the Ice Bowl win. Check out the hat.

Nope. The #Packers should retire number 1 in honor of Curly Lambeau and Vince Lombardi, the only two men to date who have worn it during a game.

Lombardi wearing number 1 during the Ice Bowl

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They really should have. For Curly and for Vince.

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Bad idea. It should be retired for Curly Lambeau and Vince Lombardi, the only two men to wear it in a game. I love the pickup, but he’s not on their level.

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It should be retired for Lambeau and Vince Lombardi together, the only two men to wear it.

Vince Lombardi wearing number 1 at the Ice Bowl

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Terrible fucking idea. Number one has only been worn In a game by two men: Curly Lambeau and Vince Lombardi. The #Packers have traditionally been mediocre stewards of their own history, but agreeing to this is bad even by those standards.

Vince Lombardi celebrating after the Ice Bowl with number 1 on his hat (where players had their numbers)

Vince Lombardi on the field after the Ice Bowl with number 1 on his hat (where players had their numbers)

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NY is Blue @nyisblue.nyc · 28/08/2025

That’s why I said “generally”. There are wonderfully creative and groundbreaking sequels, just as there are remakes which match (or sometimes exceed) the original films.

2011 film True Grit (yes, better than the original).

Soderburg’s film “Ocean’s 11” which eclipses the original in every single way.

“Heat”, which is Michael Mann remaking his own television movie “LA Takedown” with a bigger budget and better cast.

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Hmm. Me like. “The #NYCFC x Adidas Capsule is dropping soon, featuring a sleek black crewneck sweatshirt, matching sweatpants, and a beige t-shirt from Adidas’ brand-new Soft Lux Collection!”

NY is Blue @nyisblue.nyc · 25/08/2025

Nope. Not even for $1.99. Not gonna do it.

“Heat 2” on the apple book stored on sale for $1.99. The sequel not needed at all.

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NY is Blue @nyisblue.nyc · 23/08/2025

Am I going to stay up until the middle of the night here to watch #NYCFC in Cincy? I am certainly going to try. But the 10 mile hike we took in Plitvice Lakes National Park today is kinda working against me.

NYCFC app screen showing today’s match in my local time zone: 1:30am, CET.

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NY is Blue @nyisblue.nyc · 21/08/2025

Selling the remaining stock online? Underwhelming. @NYCFC @NewYorkCityFC

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NY is Blue @nyisblue.nyc · 16/08/2025

The former theater producer in me is SO GODDAMN JEALOUS right now. #WaitingForGodot

A subway poster for “Waiting for Godot” starring Bill and Ted themselves, Keanu Reeves and Alex Winter. Which is so brilliant I wish I had thought of it.

NY is Blue @nyisblue.nyc · 07/08/2025

Conservatism needs a steady stream of fear and hatred. They have convinced themselves that all those cities filled with “those people” are so terrifying, in order to justify the horrors they want to force on everyone else.

“Conservative Guy Scared of Cities” costume.

- Saw that thing on the news
- too many of “those” people there
- cant park Ford Super Duty
- “not scared bro”