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Nick Diego

@nickdiego.com
1K followers 65 following 37 posts

Growth & Data at Automattic. Building Spellbinder.gg.

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Nick Diego @nickdiego.com · 02/02/2026
After three wonderful years at @automattic, I’ve decided it’s the right time to move on and begin building a project of my own. More context here: nickdiego.com/the-right-time
nickdiego.com
The right time: Leaving Automattic
After nearly three years at Automattic, I'm stepping back into entrepreneurship. Here's why now felt like the right moment.
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Nick Diego @nickdiego.com · 09/10/2025
After many great years in WordPress developer relations, I’ve moved over to product marketing at @wordpress.com. Still working on tools like Studio and Telex, just from a different angle. Wrote a bit about the shift — and the new Blueprints feature in Studio 1.6.0. nickdiego.com/wordpress-st...
nickdiego.com
WordPress Studio, Blueprints, and Product Marketing
After several years in WordPress developer relations, I’ve moved into product marketing at WordPress.com. I’m still working on tools like WordPress Studio, which recently added Blueprints — a new way ...
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Nick Diego @nickdiego.com · 29/05/2025
I'm loving this two-week release cadence for Studio by the @wordpress.com team. You can now connect and sync your Pressable sites. 💪 Here's the announcement post: pressable.com/changelog/st...
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Nick Diego @nickdiego.com · 19/03/2025
The livestream will begin in two hours! @ryanwelcher.com and I are going to discuss and demo best practices for WordPress plugin development using AI. Join us 👉 www.youtube.com/live/ZHTMLvy...
youtube.com
How to build incredible WordPress Blocks with Cursor AI
YouTube video by WordPress.com
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Nick Diego @nickdiego.com · 12/03/2025
Next week, @ryanwelcher.com and I are hosting a live stream on building WordPress blocks (and Editor extensions) with AI. We’ll share insights from years of our own dev work and show how AI fits into established workflows. Join us on 3/19 at 5 PM UTC: www.youtube.com/live/ZHTMLvy...
youtube.com
How to build incredible WordPress Blocks with Cursor AI
YouTube video by WordPress.com
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Nick Diego @nickdiego.com · 11/03/2025
This should be a fun one. AI has fundamentally changed how I approach plugin development. Join us tomorrow: streamyard.com/watch/xU5BV7...
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Nick Diego @nickdiego.com · 06/02/2025
Ticket secured for @pressconf.events. Who else is going?
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Brian Coords @briancoords.com · 25/01/2025
Join us Monday, 10am PST for a live chat about AI and WordPress - are autonomous agents and no-code tools really about to displace custom WordPress development? w/ @matthewmedeiros.bsky.social youtube.com/live/NTDpJsd...
youtube.com
Are Matt’s AI Skills Making WordPress Developers Obsolete?
YouTube video by Brian Coords
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Nick Diego @nickdiego.com · 24/01/2025
This is for anyone who's built a WordPress block theme and struggled with an incredibly long theme.json file. Just get AI to write you a solution. I should have done this months ago 😅 nickdiego.com/stop-strugg...
nickdiego.com
Stop struggling with cumbersome theme.json files
The theme.json file in a WordPress block theme is often hundreds of lines long and cumbersome to manage. Instead, use AI to simplify things.
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Nick Diego @nickdiego.com · 21/01/2025
Experimenting with AI-assisted WordPress development is pretty much all I've been doing over the past few weeks. Currently, Cursor is my platform of choice, and I have put together a little primer on my setup. Curious what everyone else is using... youtu.be/3_TiyKdPNq4?...
youtu.be
Revolutionize Your WordPress Development with Cursor AI ✨
YouTube video by WordPress.com
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Nick Diego @nickdiego.com · 16/12/2024
Hope to see some of you at Developer Hours tomorrow. This will be the last session of 2024!
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Nick Diego @nickdiego.com · 12/12/2024
I set a little challenge for myself. Build a WordPress plugin that adds a style variation switcher to the front end of a site using only AI prompts. After about an hour of prompting, I'm quite pleased with the results. The demo uses the Twenty Twenty-Five theme. 🧵
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Nick Diego @nickdiego.com · 10/12/2024
The future vs. the past 😉
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Nick Diego @nickdiego.com · 10/12/2024
As I look back on this year in WordPress, Playground stands out. The team has released an incredible number of enhancements for developers and users alike. Join me and @ryanwelcher.com next week for the final Developer Hours of 2024, where we’ll recap the highlights: www.meetup.com/learn-wordp...
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Nick Diego @nickdiego.com · 06/12/2024
So, what part(s) of my Block Visibility plugin should be added to WordPress? Share your thoughts here: github.com/WordPress/gu...
github.com
Allow users to hide blocks based on various contexts · WordPress gutenberg · Discussion #67661
This discussion explores adding functionality to Gutenberg that allows users to hide block content in different contexts. This idea stems from my Block Visibility plugin. While the plugin offers ex...
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Reposted by Nick Diego
Ryan Welcher @ryanwelcher.com · 02/12/2024
Join @nickdiego.com and I tomorrow at 16:00 UTC where we discuss ways to improve your #WordPress development workflows. Register 👉 www.meetup.com/learn-wordpr...
meetup.com
Developer Hours: Improve your workflows with WordPress development tools, Tue, Dec 3, 2024, 8:00 AM | Meetup
In this session of Developer Hours, we’ll take a deep dive into the advanced usage of tools like create-block and wp-scripts, along with a few others. We’ll focus on solvin
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Jessica Lyschik @jessicalyschik.com · 28/11/2024
Doesn't look like WordCamp Asia has a BlueSky account yet, so I'm going to share this one here: I'll be doing a Speed Build Challenge with @nickdiego.com at WordCamp Asia 😎 And you might want to keep an eye out for some more announcements coming soon 👀
WordCamp Asia 2025 at the Philippine International Convention Center in Manila, Philippines from February 20-22, 2025

The WordPress Speed Build hosted by Jamie Marsland with contestants Nick Diego from Automattic and Jessica Lyschik from Greyd GmbH.

Each name is associated with a portrait picture of the respective persons.
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Nick Diego @nickdiego.com · 19/11/2024
Developer Hours will start in less than 3 hours! If you build sites with custom fields and post meta, you won't want to miss this one.
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Nick Diego @nickdiego.com · 18/11/2024
Mark your calendar! make.wordpress.org/project/2024...
make.wordpress.org
Hello, WordPress Community – Let’s Chat!
I’m thrilled to share my first post here on Make WordPress! As the new Director of the WordPress Project, I’m excited to contribute to the ongoing work that shapes WordPress for millions worldwide.…
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Nick Diego @nickdiego.com · 16/11/2024
Really just started exploring this 🦋 app over the last few days. A delightfully ad-free and improved experience.
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Nick Diego @nickdiego.com · 15/11/2024
Looking forward to Developer Hours next week with Justin Tadlock and @ryanwelcher.bsky.social. Currently flying back from a team meetup, where we spent the majority of our time experimenting with the Block Bindings API. So many applications... RSVP on Meetup 👉 meetup.com/learn-wordpr...
meetup.com
Developer Hours: Exploring the Block Bindings API in WordPress 6.7, Tue, Nov 19, 2024, 8:00 AM | Meetup
The Block Bindings API, first introduced in WordPress 6.5, allowed the connection of custom fields (or any data) to Core blocks. However, this was just the beginning. In Wo
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Riad Benguella @riad.blog · 13/11/2024
While on eyes are on the #WordPress 6.7 release today, some of us already started about what should come next. I'm really excited about this proposal to improve the templates architecture and behavior in block themes. github.com/WordPress/gu... Please send the feedback our way. Thank you.
github.com
Block Themes and site editor: Refactoring templates · Issue #66950 · WordPress/gutenberg
Description Since the introduction of block themes, the mental model has been that these themes provide interconnected entities (templates, styles, patterns) that the user can edit in the UI. This ...
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Nick Diego @nickdiego.com · 13/11/2024
Congrats to the 780+ contributors who worked on WordPress 6.7! 🎉 wordpress.org/news/2024/11...
wordpress.org
WordPress 6.7 “Rollins”
WordPress 6.7, code-named ‘Rollins,’ celebrates legendary jazz saxophonist Sonny Rollins and debuts the sleek, versatile Twenty Twenty-Five theme, designed for any blog, any scale. Dive…
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