We call it a conversation because that's what it feels like. But a chatbot can't be changed by you, or ever need you, and pretending otherwise erodes what real connection demands.

Coolness can't be performed. Luke Burgis, in his new book, explores the psychology and philosophy of this tension - why trying to seem independent is its own form of neediness

Coolness can't be performed. Luke Burgis, in his new book, explores the psychology and philosophy of this tension - why trying to seem independent is its own form of neediness

The qualities that got you here are keeping you stuck. A look at the surprising psychology of why talented people keep doubling down on what stopped working.

The qualities that got you here are keeping you stuck. A look at the surprising psychology of why talented people keep doubling down on what stopped working.

Applying Incentives to Marketing can have a powerful impact on consumer behavior, and can help drive purchases. However, if the psychology of motivation isn't sufficiently understood, this can also backfire,...

Applying Incentives to Marketing can have a powerful impact on consumer behavior, and can help drive purchases. However, if the psychology of motivation isn't sufficiently understood, this can also backfire,...

In the consumer world, communication is implicit. The brands that consumers buy, and the products they use, symbolize important values to the consumer's social group. This is social signaling, and brands...

In the consumer world, communication is implicit. The brands that consumers buy, and the products they use, symbolize important values to the consumer's social group. This is social signaling, and brands...

Brands are thoroughly in the business of capturing attention. But how? The neuroscience of attention teaches us that there are two forms of human attention: endogenous, which comes from within, and exogenous,...

Brands are thoroughly in the business of capturing attention. But how? The neuroscience of attention teaches us that there are two forms of human attention: endogenous, which comes from within, and exogenous,...

Neuroscience teaches us that human perception isn't about physical features alone: Instead, we are sensitive to a product's essence - it's hidden soul. Marketers can utilize this in their brand storytelling,...

Neuroscience teaches us that human perception isn't about physical features alone: Instead, we are sensitive to a product's essence - it's hidden soul. Marketers can utilize this in their brand storytelling,...

Brands can borrow from social neuroscience, and in particular, the brain's preference to two core personality traits: warmth and competence. The most beloved brands tend to be high on competence, and...

Brands can borrow from social neuroscience, and in particular, the brain's preference to two core personality traits: warmth and competence. The most beloved brands tend to be high on competence, and...

How our drive for narrative gives us meaning and supersedes everything else

Brand loyalty is mission-critical in marketing, enabling a deeper relationship with consumers and lower acquisition costs. Brands can go above and beyond transactional loyalty programs by tapping into...

Brand loyalty is mission-critical in marketing, enabling a deeper relationship with consumers and lower acquisition costs. Brands can go above and beyond transactional loyalty programs by tapping into...

The Neuroscience of branding comes down to a question of location: the brand exists in the mind of the market, and in the brain of individual consumers. For specific brain regions, brands occupy regions...

The Neuroscience of branding comes down to a question of location: the brand exists in the mind of the market, and in the brain of individual consumers. For specific brain regions, brands occupy regions...

The Neuroscience of branding comes down to a question of location: the brand exists in the mind of the market, and in the brain of individual consumers. For specific brain regions, brands occupy regions...