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Neptune Moon

@neptunemoon.bsky.social
443 followers 652 following 244 posts

Paid search professional, leader of PPC Chat - the original online community for PPC, wife, mom and lover of dogs and wine. Rabid Philadelphia Eagles fan!

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Neptune Moon @neptunemoon.bsky.social · 05/10/2026
Last week's post: "Respectfully, I Do Not Care What AI Said About My Management of Your Account" It is salty! Enjoy... neptunemoon.com/respectfully...
neptunemoon.com
Respectfully, I Do Not Care What AI Said About My Management of Your Account - Neptune Moon
Yes, you read that correctly. Please stop sending your AI manifesto about PPC account performance to your PPC providers. We are begging you...
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Neptune Moon @neptunemoon.bsky.social · 05/10/2026
A companion post to my one from last week about using AI with your PPC manager: "Using AI Well with Your PPC Manager" This one is for clients & brands with tips for how to do this better. neptunemoon.com/using-ai-wel...
neptunemoon.com
Using AI Well with Your PPC Manager - Neptune Moon
A follow up to my post from last week about using AI with your PPC manager, this post speaks directly to clients and brands on how to effectively use AI with your PPC teams.
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Neptune Moon @neptunemoon.bsky.social · 03/08/2026
Make plans to join PPC Chat's live session tomorrow, on our Slack, where our topic is: “Things I Wish I Knew Sooner in PPC.” Tuesday, August 4th at 12:00 PM ET join.slack.com/t/ppcchatgro... You can add your thoughts later if you can't join live too!
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Neptune Moon @neptunemoon.bsky.social · 01/07/2026
First blog post in a bit! Don't Outsource Your Thinking to AI neptunemoon.com/dont-outsour...
neptunemoon.com
Don't Outsource Your Thinking to AI - Neptune Moon
That may be a slight exaggeration, but not by much… It feels like everyone is using AI for everything these days, doesn’t it? We are rapidly outsourcing our thinking to AI and that is terrifying. Some...
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Neptune Moon @neptunemoon.bsky.social · 19/05/2026
It's that time of year again - Google Marketing Live is tomorrow! We will be sharing our predictions for it during today's live PPC Chat session. And I updated my annual BINGO card for GML! officialppcchat.com/2026/05/19/g... Enjoy!
officialppcchat.com
Google Marketing Live BINGO Card - PPCChat
Yes, it is that time of year again when Google has its big what’s coming in Google Ads event – Google Marketing Live. As I do every year, I made a BINGO card you can use during the event! It’s all in ...
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Neptune Moon @neptunemoon.bsky.social · 24/03/2026
PPC Chat is sponsored by Jyll Saskin Gales! Join 8,000+ business owners and marketers discovering Jyll's secrets to Google Ads success. Subscribe now for free to get exclusive strategies and real-world case studies in your inbox. learn.jyll.ca/newsletters/...
learn.jyll.ca
Google Ads Newsletter | The Insider | Jyll Saskin Gales
Get exclusive strategies, real-world case studies, and actionable tips you won't find anywhere else from Google Ads Expert Jyll Saskin Gales. Subscribe now and join 9,000+ business owners and marketer...
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Neptune Moon @neptunemoon.bsky.social · 24/03/2026
Join me for PPC Chat live chat today, on our Slack, where our topic is: “What Makes Someone Influential in PPC?” With the top 50 list coming out, this seems like a very timely topic to discuss. Today, March 24th at 12:00 PM ET join.slack.com/t/ppcchatgro...
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Slack
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Neptune Moon @neptunemoon.bsky.social · 26/02/2026
I have a new version of my web site up! I'm focusing on what I call Human Powered PPC Strategy. Have a few new services: PPC AI Strategy Double Check Learn & Return PPC Coaching PPC Competitive Analysis neptunemoon.com
neptunemoon.com
Stop Wasting Money In Google Ads - Neptune Moon
Running campaigns in Google Ads? How are they performing? Do you really know? Chances are you are probably wasting money somewhere. We have managed and reviewed many Google Ads campaigns over the past...
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Neptune Moon @neptunemoon.bsky.social · 24/02/2026
UPDATE: Ginny Marvin of Google Ads replied to original poster and me that this is not new and not for everything
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Neptune Moon @neptunemoon.bsky.social · 24/02/2026
And if you haven't heard... Google Ads now makes you check a required box granting Google reps authorization to make changes in your ads account in order to open a support ticket with humans. My blog post with so many questions on this here: officialppcchat.com/2026/02/24/w...
officialppcchat.com
Want Human Google Ads Support? You Have to Authorize Them to Make Changes to Your Account Now to Get It - PPCChat
Well this is not what I wanted to start my day off with today. I had already planned to talk about “Getting The Support You Need” as today’s PPC Chat live chat topic. It appears I was a bit clairvoyan...
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Neptune Moon @neptunemoon.bsky.social · 02/12/2025
Make plans to join me for PPC Chat today, over on our Slack, where our topic is: "Sorting Through AI Hype" Today, December 2nd at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join the conversation live, you can add your thoughts later too!
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Neptune Moon @neptunemoon.bsky.social · 22/10/2025
Are we going to come to our senses on all these AI data centers before it is too late? The new Meta one in Louisiana is being touted as using more electricity than the city of New Orleans at peak usage. WTF are we doing?
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Neptune Moon @neptunemoon.bsky.social · 22/10/2025
My latest over on LinkedIn where I lament clients wanting to optimize for multiple goals with equal priority: www.linkedin.com/pulse/your-g...
linkedin.com
Your Google Ads Optimization Goal Is Probably Wrong
Stop me if you’ve heard this before (or if you’ve said it!)..
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Neptune Moon @neptunemoon.bsky.social · 21/10/2025
Join me for PPC Chat today, over on our Slack, where our topic is: "Platforms’ Dark Patterns & How It Impacts PPC" Today, October 21st at 12:00 PM ET If you can't participate live, you can always add your thoughts later! join.slack.com/t/ppcchatgro...
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Neptune Moon @neptunemoon.bsky.social · 07/10/2025
Join me for PPC Chat today, over on our Slack, where our topic is: "PPC Guardrails in 2025" Today, October 7th at 12:00 PM ET join.slack.com/t/ppcchatgro... Can't join live? Add your thoughts to the conversation later!
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Neptune Moon @neptunemoon.bsky.social · 30/09/2025
Join me today, in just over 2 hours over on our Slack, for PPC Chat's live chat where our topic is: "Automation vs. Control - Where is that line today in PPC?" Today, September 30th at 12:00 PM ET join.slack.com/t/ppcchatgro... You can add your thoughts later if you can't join live too!
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Neptune Moon @neptunemoon.bsky.social · 10/09/2025
I have good private insurance. I knew it could be expensive cause it was $350 last year. Hence me looking up coupons prior to going to pharmacy. That is a 4x price increase. But they will also take way less. Make it make sense (you can't - our system is so messed up).
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Neptune Moon @neptunemoon.bsky.social · 10/09/2025
Paxlovid rang up at $1484.89 today - not a typo. Ended up getting it for $0 cause I had printed a copay card from Pfizer ahead of time & pharmacist worked her magic, but WTF???? Anyone who thinks insurance companies will save us from bad vax policy is deluding themselves.
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Neptune Moon @neptunemoon.bsky.social · 02/09/2025
Join me for PPC Chat today (yes it is Tuesday!) over on our Slack, where our topic is: "Q4 2025 Predictions" Today, September 2nd at 12:00 PM ET If you can't join live - add your comments later. join.slack.com/t/ppcchatgro...
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Neptune Moon @neptunemoon.bsky.social · 26/08/2025
Join me for PPC Chat today, over on our Slack, in just under 3 hours at 12:00 PM ET. Our topic is “Getting It Wrong in PPC” If you can’t join the conversation live, you can always catch up later and add your thoughts to the question threads. join.slack.com/t/ppcchatgro...
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Neptune Moon @neptunemoon.bsky.social · 15/08/2025
Thinking about attending HeroConf San Diego this September? PPC Chat has a 15% discount code you can use if you haven’t registered yet. Use this code for friend or training tickets: PPCchat15 ti.to/roughagendau...
ti.to
brightonSEO & Hero Conf San Diego 2025
Find out more about brightonSEO including the speakers, venue and talks at us.brightonseo.com and more about Hero Conf at ppchero.com/hero-conf.
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Neptune Moon @neptunemoon.bsky.social · 11/08/2025
Join guest host Julia Vyse for tomorrow’s PPC Chat, over on the PPC Chat Slack where the topic is: “Wishing & Hoping - PPC Edition” Tomorrow, August 12th at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can’t join live, you can always catch up later and add your thoughts to the conversation.
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Neptune Moon @neptunemoon.bsky.social · 11/08/2025
So let me get this straight… Google had massive restrictions on financial sector advertising but it jumping head first into financial services AI? Make it make sense. Also. What could possibly go wrong???? www.searchenginejournal.com/google-is-te...
searchenginejournal.com
Google Is Testing An AI-Powered Finance Page
Google is testing an AI-powered Finance destination for stock market, finance, and crypto news, charts, and answering advanced questions.
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Neptune Moon @neptunemoon.bsky.social · 06/08/2025
This is an absolutely fantastic read! Could not agree more on protecting your data and being mindful in what you’re doing and WHY you’re doing it. zoescaman.substack.com/p/myths-mess...
zoescaman.substack.com
Myths, Mess, and What Actually Matters
Making AI work in the real world.
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Neptune Moon @neptunemoon.bsky.social · 05/08/2025
Join me for PPC Chat today, over on our Slack, where our topic is: "AI Max, AI Overview Ads, AI Anything Else?" Today, August 5th at 12:00 PM ET join.slack.com/t/ppcchatgro... Can't join live? Add your thoughts later!
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Neptune Moon @neptunemoon.bsky.social · 02/08/2025
To whomever gave the advice to companies to do a popup offering a discount for signing up with email only to have it demand your cell phone number to get the discount… Way to create bad feelings about a brand I don’t know even yet. If you’re a brand - do not do this. Earn that mobile number.
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Neptune Moon @neptunemoon.bsky.social · 28/07/2025
You can find me on LinkedIn here: www.linkedin.com/in/neptunemo...
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Neptune Moon @neptunemoon.bsky.social · 28/07/2025
I have been traveling a lot this summer, but that's good news if you're looking for an account or strategy review or want to book a session to chat with a PPC expert about the topic of your choice! I have some openings in August and September. Message me if you're interested in learning more.
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Neptune Moon @neptunemoon.bsky.social · 23/07/2025
This bit was particularly interesting too as Google relies on ad clicks for the bulk of their revenue. How will they monetize the AI Overview experience if it leads to fewer clicks? Sure hope it isn't charging even more for the clicks on non AI Overview pages...
Screenshot from article that reads: Google searches that contain more words, ask questions or use full sentences tend to produce AI summaries more often. Longer searches are more likely to produce an AI summary. Just 8% of one- or two-word searches resulted in an AI summary. But that share rose to 53% for searches with 10 words or more.

A bar chart showing that Questions and longer search queries are more likely to produce AI summaries.
Other types of searches that tend to result in AI summaries include:

Searches that form questions: 60% of search queries that began with question words such as “who,” “what,” “when” or “why” resulted in an AI summary.
Searches that use full sentences: 36% of searches that include both a noun and a verb generated an AI summary.
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Neptune Moon @neptunemoon.bsky.social · 23/07/2025
Interesting study from Pew Research about clicking behavior when AI Overviews were present. People click less when overview is shown. How will Google monetize this cause their current model relies on clicks on ads... www.pewresearch.org/short-reads/...
pewresearch.org
Google users are less likely to click on links when an AI summary appears in the results
In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
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Neptune Moon @neptunemoon.bsky.social · 22/07/2025
Join me for PPC Chat today, over on our Slack, where our topic is: "Reaching Cold Audiences in 2025" Today, July 22nd at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join live, you can add your thoughts later too!
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Neptune Moon @neptunemoon.bsky.social · 10/07/2025
Morning all! Reuters is reporting that OpenAI is going to launch a browser “in the coming weeks” which, if true, could have far reaching impacts on all of us in digital advertising. Curious what you all think about this? Big deal or no big whoop? www.reuters.com/business/med...
reuters.com
Exclusive: OpenAI to release web browser in challenge to Google Chrome
OpenAI is close to releasing an AI-powered web browser that will challenge Alphabet's market-dominating Google Chrome, three people familiar with the matter told Reuters.
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Neptune Moon @neptunemoon.bsky.social · 08/07/2025
Join me for PPC Chat today, over on our Slack, where the topic is: "Managing Expectations - Platform Learning Periods" Today, July 8th at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join the conversation live, catch up later & add your thoughts.
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Neptune Moon @neptunemoon.bsky.social · 03/07/2025
Where to Find PPC Chat: We are on a number of platforms and do a weekly live chat on our Slack where we discuss a timely topic in PPC pm Tuesdays at 12:00 PM ET. officialppcchat.com/where-to-fin...
officialppcchat.com
Where to Find PPC Chat - PPCChat
In addition to this web site, the PPC Chat community connects on a variety of platforms! Connect any time on Twitter using the #PPCChat hashtag Text based chat on the PPC Chat Slack (ppcchat channel) ...
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Neptune Moon @neptunemoon.bsky.social · 03/07/2025
From a community member: "In the performance world, a lot of advice boils down to the same few tactics for each channel, & might not work for your industry or specific needs. This community has helped me in so many ways over the years with new ways of thinking, smart questions, and sheer kindness.”
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Neptune Moon @neptunemoon.bsky.social · 03/07/2025
Looking to grow in your PPC knowledge and career? Join the original PPC Community, PPC Chat, where PPC professionals of all levels can find PPC news, ask questions & get support from some of the most brilliant minds in PPC. We are a welcoming community & have a presence on a number of platforms.
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Neptune Moon @neptunemoon.bsky.social · 02/07/2025
Advertisers to Google: Hey we'd like to advertise on these specific terms. Google: Super. But also we will include this other stuff. Advertiser: But we just want these terms in this campaign. Google: But you're missing other traffic then? So no. Advertisers: ... 😩
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Neptune Moon @neptunemoon.bsky.social · 01/07/2025
I'm back! Join me for PPC Chat today, over on our Slack, where our topic is a broad one: "Summertime PPC" Today, July 1st at 12:00 PM ET join.slack.com/t/ppcchatgro... If you can't join live, add your thoughts later!
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Neptune Moon @neptunemoon.bsky.social · 11/06/2025
This week we have a guest post on the PPC Chat site by Menucha Ossowiecki: "If Your Ads Aren’t Converting, Your Message Might Be Working Against You" officialppcchat.com/2025/06/11/i...
officialppcchat.com
If Your Ads Aren’t Converting, Your Message Might Be Working Against You - PPCChat
This is a guest post by Menucha Ossowiecki. You ever look at a campaign and think, “This should be working… so why isn’t it?” The targeting’s on point. The visuals look great. The budget is solid. Eve...
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Neptune Moon @neptunemoon.bsky.social · 03/06/2025
Join me for PPC Chat today, over on our Slack in the ppcchat channel, where our topic is: "Seasonality in PPC" Today, June 3rd at 12:00 PM ET If you can't join live, you can catch up on the conversation later and add your thoughts. join.slack.com/t/ppcchatgro...
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Neptune Moon @neptunemoon.bsky.social · 01/06/2025
Happy Pride Month! Everyone deserves to feel loved, accepted, happy and safe. Sending mom hugs to all who need one. PPC Chat will always be a safe and welcoming community for all.
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Neptune Moon @neptunemoon.bsky.social · 27/05/2025
Dear private equity: No one, and I mean NO ONE wants to deal with an effing AI agent when calling their doctor's office. NO ONE. EVER. NOT TODAY, NOT TOMORROW NOT IN 2030. The phone tree and portal that the doc never sees are bad enough. Make it stop. Love, Human Patients Everywhere
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Neptune Moon @neptunemoon.bsky.social · 27/05/2025
I am curious what people in non tech fields think about AI? What is your general view of AI? Is it something that you use? If so, how? Are you turned off by it in search engines or other products? I'm deep in with tech folks and want "regular people" perceptions. Thanks!
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Neptune Moon @neptunemoon.bsky.social · 27/05/2025
Join me for PPC Chat today (yes it is Tuesday!) where we will be sharing our thoughts on Google Marketing Live now that we have had nearly a week to digest things. Today, May 27th at 12:00 PM ET Chat is on our Slack in the ppcchat channel: join.slack.com/t/ppcchatgro...
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Neptune Moon @neptunemoon.bsky.social · 22/05/2025
Dear financial institutions… I appreciate you trying to protect me from fraud. But when your protections mean I can’t use my card cause your “is this you” texts take too long & the merchant nopes on out of the transaction - it’s maddening.
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Neptune Moon @neptunemoon.bsky.social · 21/05/2025
We will be reacting live to the Google Marketing Live keynote over on the PPC Chat Slack today in the ppcchat channel! Join the conversation (or catch up later) - May 21st at 12:00 PM ET: join.slack.com/t/ppcchatgro...
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Neptune Moon @neptunemoon.bsky.social · 20/05/2025
Join me for PPC Chat today, over on our Slack, where we will be sharing our "GML 2025 Predictions" in advance of tomorrow's Google Marketing Live Event. Today, May 20th at 12:00 PM ET join.slack.com/t/ppcchatgro...
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Neptune Moon @neptunemoon.bsky.social · 19/05/2025
It is that time of year again - Google Marketing Live. And so here is my updated bingo card for the 2025 event! officialppcchat.com/2025/05/19/g...
officialppcchat.com
Google Marketing Live 2025 Bingo Card - PPCChat
Back by popular demand, it’s the Google Marketing Live bingo card, updated for 2025. And yes, you guessed it, chock full of AI references! Want to share this? Download the PDF version.
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Neptune Moon @neptunemoon.bsky.social · 16/05/2025
Here is the full blog post: business.google.com/us/think/sea...
business.google.com
Brandcast 2025: announcements and innovations - Think with Google
Google’s Official Digital Marketing Publication. Discover key takeaways from YouTube Brandcast including announcements, innovations, and insights.
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Neptune Moon @neptunemoon.bsky.social · 16/05/2025
The blog post continues with this - saying Google's AI will figure out the "peak moments" in content so that advertising can go there. Again no one, and I mean no one, watching that content wants that. My kid shouts "No one cares Nissan" when ads interrupt like that.
Screenshot of a Google blog post that reads: We also announced Peak Points, built with Google AI. This all-new product uses Gemini to identify the most meaningful or “peak” moments within YouTube’s popular content, placing your brand where audiences are the most engaged.

And finally, we presented new opportunities to drive both awareness and action to the living room. With the immersive design for Masthead on CTV, we’re offering an edge-to-edge canvas for ads on the YouTube homepage. And with Shoppable CTV, viewers can browse and engage with products directly from the big screen.
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