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L’Oréal and Kraft Heinz target small plastics recovery before California EPR law
Closed Loop Partners’ Center for the Circular Economy has announced plans to advance the recovery of small-format plastic packaging, like from cosmetic and skin care products, in California, US, ahead of the state’s SB 54 extended producer responsibility (EPR) law. The plan falls under the next phase of the Smalls Consortium, a group backed by founding partner L’Oréal and supporting partner Kraft Heinz, which aims to recover cosmetic packaging, as well as pill bottles, lids, caps, and coffee pods that currently fall through recycling sorting systems.