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Natalie Jarvey

@natjarv.bsky.social
875 followers 263 following 34 posts

Author of creator economy newsletter @likeandsubscribenews.bsky.social from @theankler.bsky.social | Entertainment & technology journalist | Formerly Vanity Fair, The Hollywood Reporter, Business Insider

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Natalie Jarvey @natjarv.bsky.social · 09/10/2025
FAST channels are the new status symbol among top YouTube creators. I dug into why in my newsletter this week. likeandsubscribenews.substack.com/p/fast-times...
likeandsubscribenews.substack.com
FAST Times (and Cash) for YouTube Creators
MrBeast, Dhar Mann, Michelle Khare get in on the booming space with their own 24/7 channels
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The Ankler @theankler.bsky.social · 02/10/2025
Substack’s top voices are going live with can’t-miss Taylor Swift takes. Thursday: @natjarv.bsky.social and Ochuko Akpovbovbo will chat about Swift’s digital strategy. Friday: @kateyrich.bsky.social @chrisjrosen.bsky.social and @hunterh.bsky.social will discuss Swift's film ambitions bit.ly/4n43AXD
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Natalie Jarvey @natjarv.bsky.social · 16/09/2025
As the podcast industry completely reinvents itself as a video medium, YouTube is rolling out a new feature to help creators turn their audio into video using AI. I got an exclusive early look at the technology that you can read all about here: likeandsubscribenews.substack.com/p/cowherd-sm...
likeandsubscribenews.substack.com
Cowherd, Smosh, Gladwell: YouTube’s AI Tools Get a Starry Podcast Test Drive
SCOOP: I get an early look and exclusive details on new features announced today that can turn transcripts into video — and unlock huge potential for back catalog
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Like and Subscribe News @likensubscribenews.bsky.social · 11/09/2025
Sour candy interviews, bedroom chats, and slime merch. @natjarv.bsky.social reports on Gen Alpha's favorite podcasts Pucker Up, LOL, and Girl Talk that are outpacing Joe Rogan on the charts and selling out live shows likeandsubscribenews.substack.com/p/a-gen-alph...
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Like and Subscribe News @likensubscribenews.bsky.social · 23/07/2025
Late night is evolving, and creators like Theo Von, Alex Cooper, and Sean Evans are leading the way. @natjarv.bsky.social breaks down how YouTube and podcasts took over late night and why legacy TV never figured out the business model likeandsubscribenews.substack.com/p/the-youtub...
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Natalie Jarvey @natjarv.bsky.social · 17/07/2025
Ms. Rachel was the #7 most-watched TV show on Netflix during the first half of the year with 53 million views…for only 4 episodes of repackaged YouTube content
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Natalie Jarvey @natjarv.bsky.social · 16/07/2025
Golf is surging in popularity, not just on the fairway but also on YouTube, where dozens of channels and shows about golf have sprouted in recent years. I even hear one NFL player is such a fan that he wants to launch a channel of his own likeandsubscribenews.substack.com/p/golfs-big-...
likeandsubscribenews.substack.com
Golf’s Big Swing: YouTube, Gen Z & Creators Over Country Clubs
A deep dive into how the sport is reinventing itself for younger fans — and why media companies, investors & the PGA Tour are paying attention
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Natalie Jarvey @natjarv.bsky.social · 15/07/2025
YouTube shows were shut out of the Emmys this year — even in the short form categories — after a big push by the Google-owned streamer to campaign for its creators. You can read my story about their efforts here: likeandsubscribenews.substack.com/p/youtube-st...
likeandsubscribenews.substack.com
YouTube Stormed TV. Now They Want Its Emmys Too
Inside the company's campaign to convince voters — and advertisers — that their stars and shows stand on the same ground as Hollywood's A-list
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Like and Subscribe News @likensubscribenews.bsky.social · 09/07/2025
VC money is flowing again. Creator studios are scaling. And platforms are starting to treat top creators like production companies, not just talent. @natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
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Like and Subscribe News @likensubscribenews.bsky.social · 02/07/2025
Creators have sold merch, tours, and meet-and-greets. Sam and Colby are selling fear. Their escape room fuses audience lore, production design, and YouTube storytelling into a terrifying, monetizable fan experience. @natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
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The Ankler @theankler.bsky.social · 20/06/2025
The buzzword heard up and down the Croisette: authenticity. From Cannes Lions, Janice Min and @likensubscribenews.bsky.social' @natjarv.bsky.social join @elainelow.bsky.social to consider if creators’ drive to be true to themselves will protect them from AI theankler.com/p/youtube-vs...
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The Ankler @theankler.bsky.social · 09/06/2025
SCOOP: ReelShort tells The Ankler it’s made The Adjuster, a microdrama based on Luigi Mangione's case. @elainelow.bsky.social and @natjarv.bsky.social explore the $5B microdrama market, where actors earn big bucks, and viewers are addicted to paywalled cliffhangers theankler.com/p/microdrama...
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Natalie Jarvey @natjarv.bsky.social · 28/05/2025
Want to know what it's like to be an influencer today? Watch 'The Secret Lives of Mormon Wives.' I spoke to an EP on the show about how it has changed the women's careers, why you don't see their kids on camera and much more likeandsubscribenews.substack.com/p/secret-liv...
likeandsubscribenews.substack.com
'Secret Lives of Mormon Wives': How Swinging, Scandal, Soda = Big Bank
I talk to EP Lisa Filipelli about the Hulu hit's influencer lives, the way they make money and the show's lucrative 'halo effect' on their #MomTok brands
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Like and Subscribe News @likensubscribenews.bsky.social · 22/05/2025
YouTube’s Emmy play isn’t subtle: “We’ll keep doing this until we get there.” But it’s not just about trophies—it’s about higher CPMs, deeper respect, and redefining what counts as TV. @natjarv.bsky.social charts YouTube's Emmy takeover likeandsubscribenews.substack.com/p/youtube-st...
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Natalie Jarvey @natjarv.bsky.social · 19/05/2025
Phew
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Like and Subscribe News @likensubscribenews.bsky.social · 16/05/2025
TV isn’t dying. It’s being restructured by creators. With built-in fans and scalable IP, they’re now the safest bet in a shaky industry. @natjarv.bsky.social breaks down how Netflix, Hulu, and other streamers are playing catch-up likeandsubscribenews.substack.com/p/netflix-is...
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Natalie Jarvey @natjarv.bsky.social · 08/05/2025
This week I interviewed Nick Viall about how he went from The Bachelor to podcast mogul. “I’ve been acting like The Viall Files has been competing with the top 1% of podcasts ever since it existed,” he told me. “Now I feel like I actually am.” likeandsubscribenews.substack.com/p/nick-viall...
likeandsubscribenews.substack.com
Nick Viall: How I Spun 'Bachelor' Into a $30M Podcast Empire
The reality TV alum and rising media mogul reveals the key decisions that drove an 8-figure outcome
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Natalie Jarvey @natjarv.bsky.social · 25/04/2025
Here's something cool! @likensubscribenews.bsky.social was shortlisted for a Publisher Newsletter Award! Proud of this barely 4-month-old newsletter and excited to keep telling stories that resonate publishernewsletters.com/2025/en/page...
publishernewsletters.com
Publisher Newsletter Awards 2025 - Shortlist 2025
Publisher Newsletter Awards 2025 - Shortlist 2025
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Like and Subscribe News @likensubscribenews.bsky.social · 24/04/2025
Everyone from Dude Perfect to Dhar Mann is hiring legacy execs, writers and producers from film and TV — if they're willing to take the pay cut. More from @natjarv.bsky.social likeandsubscribenews.substack.com/p/jobs-talen...
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Natalie Jarvey @natjarv.bsky.social · 17/04/2025
The biggest kids franchises today start on YouTube. Just look at Cocomelon, Blippi & Ms. Rachel. So why aren't more media companies experimenting there? Nickelodeon is with YouTube original Kid Cowboy. I went deep on their strategy this week: likeandsubscribenews.substack.com/p/the-next-p...
likeandsubscribenews.substack.com
'The Next Paw Patrol Will be Born on YouTube': Nickelodeon Shifts Strategy
Exec Ashley Kaplan and creator Freddy Wexler take me inside the inside the launch of 'Kid Cowboy' as the TV network's first original to debut on the free streamer
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Like and Subscribe News @likensubscribenews.bsky.social · 11/04/2025
Every week, @natjarv.bsky.social interviews creators who are catching her eye. This week: how Nurse John lucked his way into TikTok fame and how his hilarious content helped him stay there likeandsubscribenews.substack.com/p/webtoon-wh...
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Natalie Jarvey @natjarv.bsky.social · 09/04/2025
I've got your first look at the speaker lineup for VidCon this year, plus a couple other fun stories in this week's newsletter likeandsubscribenews.substack.com/p/webtoon-wh...
likeandsubscribenews.substack.com
Where Creators Make $1M a Year and Sell Shows to Netflix & Tubi
Webtoon's David J. Lee and David Madden explain its IP business captivating Gen Z (and Margot Robbie). Plus: VidCon news and a spotlight on Nurse John
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Like and Subscribe News @likensubscribenews.bsky.social · 03/04/2025
When an AI-powered company mistook food blogger Claire Scott for an OnlyFans star with a similar username, it got Scott’s photos delisted from Google, impacting her finances and growth. @natjarv.bsky.social sees how Scott's fighting back. Plus: the TikTok bid frenzy theankler.com/p/food-blogg...
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Natalie Jarvey @natjarv.bsky.social · 28/03/2025
Did you watch "Paul American" last night? Read my interview with EP Andrew Fried about how the project came to be, what it was like working with the Paul brothers, and how they approached telling a story that would feel fresh to audiences likeandsubscribenews.substack.com/p/jake-logan...
likeandsubscribenews.substack.com
Jake & Logan Paul: Secrets of the Producer Who Shaped Their Outrageous Story for TV
As streamers court creators, Andrew Fried shares how the 'formidable' and 'frustrating' princes of the manosphere somehow ended up on Max
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Natalie Jarvey @natjarv.bsky.social · 27/03/2025
Today a group of top YouTubers will present their upcoming programming slates to CMOs at an event with Spotter. Here's my spotlight on the company. cutting big checks to creators & acting as their Hollywood consiglieri likeandsubscribenews.substack.com/p/ad-dollar-...
likeandsubscribenews.substack.com
Ad Dollar Duel! MrBeast, Top Creators Take Aim at TV $ Through This Startup
I talk to the president of Spotter, whose Thursday showcase is a first-of-its-kind Upfront for the likes of Dude Perfect and Kinigra Deon and their libraries
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Natalie Jarvey @natjarv.bsky.social · 26/03/2025
This is a doozy of a story and worth the time it takes to read theankler.com/p/stalked-a-...
theankler.com
Stalked: A ‘Baywatch’ Star’s 13-Year Nightmare
For the first time, an actress reveals the private, shattering hell caused by an obsessed fan
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Natalie Jarvey @natjarv.bsky.social · 24/03/2025
Interesting news of the day: Former Disney communications chief (and longtime Bob Iger confidante) Zenia Mucha has hired former Warner Bros. Discovery comms chief (and David Zaslav confidante) Nathaniel Brown as TikTok's new head of corp comms
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Natalie Jarvey @natjarv.bsky.social · 20/03/2025
Next week, Max is dropping a new docuseries about Logan and Jake Paul. I talked exclusively to EP Andrew Fried about working with the outrageous and outrageously controversial brothers likeandsubscribenews.substack.com/p/jake-and-l...
likeandsubscribenews.substack.com
Jake & Logan Paul: Secrets of the Producer Who Shaped Their Outrageous Story for TV
As streamers court creators, Andrew Fried shares how the 'formidable' and 'frustrating' princes of the manosphere somehow ended up on Max
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Natalie Jarvey @natjarv.bsky.social · 13/03/2025
Scoop: Emma Chamberlain's Chamberlain Coffee went looking for investment last year & had a hard time raising the funds. Why? It's pitch deck didn't tell a strong growth story. I got my hands on that deck: likeandsubscribenews.substack.com/p/inside-emm...
likeandsubscribenews.substack.com
Exclusive: Inside Emma Chamberlain's Fundraising Scramble to Keep her Coffee Buzz Going
I got my hands on an investor deck that reveals how much money she was trying to raise as market trends and logistical snafus complicated a growth story
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Like and Subscribe News @likensubscribenews.bsky.social · 05/03/2025
Food creator and Bon Appétit Test Kitchen alum Carla Lalli Music seems like she made it as a YouTuber. But she was really losing over $10k a month. She tells @natjarv.bsky.social about the tough choices that led her to take a break from her 230K subscribers bit.ly/41nWTqt
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Natalie Jarvey @natjarv.bsky.social · 04/03/2025
Finding out Harry Styles has a faster marathon time than me has really ruined my day
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Natalie Jarvey @natjarv.bsky.social · 27/02/2025
Last week I traveled to Frisco, Texas, to tour @dudeperfect.bsky.social's new headquarters. What they're doing there—thanks to a $100 million investment—tells me a lot about how the creator business will evolve as it enters its third decade likeandsubscribenews.substack.com/p/dude-perfe...
likeandsubscribenews.substack.com
Dude Perfect Got $100M in PE Money. This is What They're Doing With It
Their YouTube channel dwarfs every sports league's. Now I visit the quint at their new HQ as they reveal big plans for their next trick: Grow even more
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Like and Subscribe News @likensubscribenews.bsky.social · 26/02/2025
Ten months ago, @dudeperfect.bsky.social took on a $100 million-plus investment from Highmount Capital and soon after, appointed a CEO. @natjarv.bsky.social visits the $5 million Dude Perfect HQ in Texas to see where the quintet might be going next likeandsubscribenews.substack.com/p/dude-perfe...
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Like and Subscribe News @likensubscribenews.bsky.social · 19/02/2025
VC money, like a $60 million fund from Slow Ventures, is trickling into creator-led brands. Learn which creators have scored the biggest cash infusions, why some creators might exit their businesses, and more from @natjarv.bsky.social likeandsubscribenews.substack.com/p/the-new0-n...
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Natalie Jarvey @natjarv.bsky.social · 13/02/2025
Last weekend I traveled to the Super Bowl, where I found a lot of energy around the creator space. Here's my dispatch on why big sporting events are becoming friendly environments for creators—even those with only a passing connection to athletics likeandsubscribenews.substack.com/p/score-nfl-...
likeandsubscribenews.substack.com
Score! How the NFL-YouTube Romance is Moving into Overtime
Forget Tayvis: The league + creators have hot chemistry as the fight for younger audiences, WAGS and football-as-lifestyle brand become a big $ win-win
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Natalie Jarvey @natjarv.bsky.social · 06/02/2025
New scoop from me: Netflix is seeing big success licensing YouTube kids content (Ms. Rachel, CoComelon, Blippi). Now I'm hearing it wants to invest even more in creators likeandsubscribenews.substack.com/p/youtube-vs...
likeandsubscribenews.substack.com
YouTube vs. Spotify vs. Netflix: The Creator Arms Race Gets Spicy
I have new details inside the war over video podcasts, and Netflix's creator push accelerates (hi, Ms. Rachel!)
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Natalie Jarvey @natjarv.bsky.social · 30/01/2025
Last weekend, trekked to Utah for the Sundance Film Festival and sat down with three creators I've been writing about for years. We had a very fun (and interesting) conversation. You can read (or listen to) it here: likeandsubscribenews.substack.com/p/sean-evans...
likeandsubscribenews.substack.com
🎧 Sean Evans, Rhett & Link on Building Their Biz (and Each Other)
I talk to the top YouTubers, now business partners, about how their deal happened, hacks for staying fresh ('therapy'!) and growth strat: 'Brands are still way behind in the conversation'
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Natalie Jarvey @natjarv.bsky.social · 22/01/2025
What a week to be launching a newsletter about the creator economy. Of course my first installment had to be about the TikTok ban, which I've been covering off and on since 2020 likeandsubscribenews.substack.com/p/vulnerable...
likeandsubscribenews.substack.com
'Vulnerable to This Bullshit': The Tick, TikTok of Competitors
SCOOP: Meta is luring Gen Z and younger through a third-party agency, with more $ if they appear in marketing, while Substack tells me they're at an all-time user high
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Natalie Jarvey @natjarv.bsky.social · 21/01/2025
Starting the year off with some personal news! So thrilled to be launching a newsletter all about the creator economy alongside my smart friends at @theankler.bsky.social! www.axios.com/2025/01/21/t...
axios.com
The Ankler launches standalone trade publication on the creator economy
Like & Subscribe is authored by veteran tech and entertainment journalist Natalie Jarvey.
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Natalie Jarvey @natjarv.bsky.social · 19/01/2025
We are so back
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Natalie Jarvey @natjarv.bsky.social · 19/01/2025
Never felt the compulsive need to scroll my For You page more than I have tonight
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Natalie Jarvey @natjarv.bsky.social · 16/01/2025
Thankful to David Lynch for the hours I spent watching and talking about Twin Peaks with my dad 💔 www.nytimes.com/2025/01/16/m...
nytimes.com
David Lynch Dead: ‘Twin Peaks’ and ‘Mulholland Drive’ Director Was 78
A visionary, his films included “Eraserhead,” “Blue Velvet” and “Mulholland Drive,” which was considered his masterwork.
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Natalie Jarvey @natjarv.bsky.social · 12/12/2024
With the news that BuzzFeed has sold "Hot Ones" owner First We Feast for $82.5 million, here's a story I wrote for @vanityfair.com a while back about how the spicy wings show became an internet phenomenon www.vanityfair.com/hollywood/20...
vanityfair.com
How Hot Ones Turned Spicy Chicken Wings Into Celebrity Interview Gold
Host Sean Evans has transformed a YouTube series with an oddball premise into a go-to stop for everyone from Viola Davis to Gordon Ramsay.
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Natalie Jarvey @natjarv.bsky.social · 21/11/2024
Learn their names now before they appear on your TV, in your Spotify Discover Weekly playlist or on your Instagram Explore page
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Natalie Jarvey @natjarv.bsky.social · 21/11/2024
For @hollywoodreporter.com.web.brid.gy’s annual Next Gen issue, here are 15 content creators meeting their moment www.hollywoodreporter.com/lists/rising...
hollywoodreporter.com
Next Gen Creators 2024: 15 Rising Influencers Who Are Taking Social by Storm
Meet the TikTokers, YouTubers, Instagrammers and podcasters you’ll soon be tired of talking about.
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Natalie Jarvey @natjarv.bsky.social · 25/09/2023
We have a deal! And in some personal news, I no longer have to bring my work laptop to toddler birthday parties and hard-to-get dinner reservations www.vanityfair.com/hollywood/20...
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