I’m sure some of these guys believe in the larger project of AI to an extent, but I don’t think they want the sorts of things they’re imagining—nobody really does—and I feel like they’re mostly engagement baiting bc what actually continues to change how we think and act is social media, not AI
![In an email to employees viewed by Aftermath, Braff downplayed the significance of Obsidian’s new status, calling it “primarily a change in reporting structure.”
"The creative identity and strengths that make Obsidian distinct will remain at the core of their studio and work,” Braff wrote. "[CEO] Feargus [Urquhart] and the Obsidian leadership team will continue to lead Obsidian, with the studio reporting to me. Bethesda Game Studios will continue to lead the Fallout franchise. Together, the teams will build on their longstanding relationship and the early work already underway on a new Fallout project, with more to share in the months ahead. This structure supports the franchise-led model we've been strengthening while keeping accountability for both the studio and the franchise clear."](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:5gdejlhcswjbzraadoltdpps/bafkreihqkjnanr43gm7mdtsnrg5qjjgjv75jmaezquhwz44l25smw2vsd4)
![“We really started mobilizing as one Blizzard unit in [the] last couple of months, and I think that really helped put the pressure on,” Paul Cox, senior game designer on World of Warcraft, told Aftermath.
"I feel like the company dragged its feet and did a lot of posturing and wasting time until the very, very last moment."
Prior to spring of this year, the WoW team, which unionized in 2024, had gotten the lion's share of bargaining time. Other units found themselves stuck in the mud. Higher-ups were effectively stalling the whole process—unfortunately nothing new for unionized workers under Microsoft’s umbrella.
"For this whole year of bargaining on the Diablo side—and I imagine on the rest of the units as well—we received so few [bargaining] dates, but we kind of had the understanding that whatever WoW was able to win would at least influence and set the floor for the rest of our units,” Diablo senior environment artist Mahreen Fatima told Aftermath. “We adopted this messaging about how WoW's wins are our wins, so we should be out there mobilizing with them. But truly, I feel like the company dragged its feet and did a lot of posturing and wasting time until the very, very last moment this last month to finally be able to say, 'OK, yes, we are willing to extend this contract to everyone.' We really did not have any indication that we could get this done until last month."](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:5gdejlhcswjbzraadoltdpps/bafkreih6u6gzajbd63dovnmlnc43z5g6i35d3n735rrdkopipyjopkl72e)
