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Nate Sooter ⛳️

@natesooter.bsky.social
2.6K followers 273 following 161 posts

Ops and data nerd, husband, dad of 2 littles and avid golfer

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Nate Sooter ⛳️ @natesooter.bsky.social · 04/04/2025
It’s a separate team from central data, focusing specifically on solving problems for the GTM team. I had a similar (IC) role on a similar RevOps data at Smartsheet, which also reported up into the CRO org. Analytics within the domain is really compelling, with tight alignment to leadership.
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Nate Sooter ⛳️ @natesooter.bsky.social · 04/04/2025
It’s been a bit since I posted but I have a career update! I am now the Senior Manager of the RevOps Insights (Analytics) team at 1Password. I think I’ve found my niche. I’ve worked on GTM/RevOps teams for most of my career and am excited to step into a leadership role in GTM data 🤓
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Nate Sooter ⛳️ @natesooter.bsky.social · 30/01/2025
No, Facebook, I don’t want to know the “memories” of the cringey song lyrics I posted 15+ years ago
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Nate Sooter ⛳️ @natesooter.bsky.social · 26/01/2025
A tale as old as time… Me: “hey data eng team i need some fields added to our Salesforce tables in the warehouse for some GTM analysis” Them: …no Me: what’s the process to submit for approval? Them: (laughs)
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Nate Sooter ⛳️ @natesooter.bsky.social · 24/01/2025
No: "Don't worry GTM team, we'll build all the data models and dashboards for your team, just tell us your requirements!" Yes: "Hey GTM team, your system data is loaded into Snowflake nightly, here's a dbt Github repo for transformations, go ahead and use it as you need."
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Nate Sooter ⛳️ @natesooter.bsky.social · 24/01/2025
The world if central data teams pivoted into building an internal data platform
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Nate Sooter ⛳️ @natesooter.bsky.social · 18/01/2025
Golf equipment manufacturers need to work on their data viz and storytelling …
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Nate Sooter ⛳️ @natesooter.bsky.social · 14/01/2025
T-25 minutes to this -- you're all registered, right?
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Nate Sooter ⛳️ @natesooter.bsky.social · 11/01/2025
When life tells you to compare column types on dozens of tables between their Redshift instance and their Snowflake instance...you make some version of lemonade in Hex
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Nate Sooter ⛳️ @natesooter.bsky.social · 04/01/2025
Great thread idea!
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Nate Sooter ⛳️ @natesooter.bsky.social · 22/12/2024
Same! It’s not good
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Nate Sooter ⛳️ @natesooter.bsky.social · 22/12/2024
Does anyone else yell at their phone “unsubscribe me” when they get an irrelevant ad?
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Nate Sooter ⛳️ @natesooter.bsky.social · 22/12/2024
Lofi Christmas music 👌
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Nate Sooter ⛳️ @natesooter.bsky.social · 20/12/2024
phenomenal metaphor
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Nate Sooter ⛳️ @natesooter.bsky.social · 20/12/2024
Ironically, if you repeatedly kick your customers on the shins and don’t see much change in churn … you get a great understanding of your market position
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Nate Sooter ⛳️ @natesooter.bsky.social · 20/12/2024
And the latter is the way to go! Iteration is crucial, and I also rarely see teams set up churn models with iteration in mind.
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Nate Sooter ⛳️ @natesooter.bsky.social · 20/12/2024
Right, NPS numbers correlate to churn, folks don’t stop and say “wow that’s great, we can predict churn accurately now!” The immediate response is “what caused NPS to drop and how do we improve it?”
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Nate Sooter ⛳️ @natesooter.bsky.social · 19/12/2024
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Nate Sooter ⛳️ @natesooter.bsky.social · 19/12/2024
I agree they say they want to know predictors. I just haven’t met many GTM leaders that want to just stop at predictors. They then want to know what levers are available such that they materially change the predictors. The model can’t tell you how to move NPS, the model only says NPS predicts churn
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Nate Sooter ⛳️ @natesooter.bsky.social · 19/12/2024
E.g. “active usage is correlated with churn” is correct in SaaS… but that doesn’t tell you anything useful around *how to move active usage*. Which usually requires product intervention since active usage is largely driven by how good your PMF is.
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Nate Sooter ⛳️ @natesooter.bsky.social · 19/12/2024
When a GTM leader asks for a churn prediction model, they often don’t actually want a churn prediction model. They want to understand levers available to reduce churn…and prediction models don’t tell them that. So much wasted time rebuilding models that never say what the leader actually wants.
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Nate Sooter ⛳️ @natesooter.bsky.social · 19/12/2024
YAML is everywhere, even as the automod code on Reddit. What else did I expect.
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Nate Sooter ⛳️ @natesooter.bsky.social · 18/12/2024
Great read from Jacob on the benefits and current limitations of using an AI coding companion.
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Nate Sooter ⛳️ @natesooter.bsky.social · 18/12/2024
This was really intense when it came through 😱
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Nate Sooter ⛳️ @natesooter.bsky.social · 18/12/2024
All the excuses in the world to stay inside and fire up some rounds of rocket league
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Nate Sooter ⛳️ @natesooter.bsky.social · 16/12/2024
It exists when I’m given a data warehouse and CRM data!!
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Nate Sooter ⛳️ @natesooter.bsky.social · 16/12/2024
FWIW, I’ve unlocked various folks with SQL, but the key was always “I’ve built some trusted tables over here, you should use those instead of stumbling around the raw data wilderness”. SQL + trusted tables = easier to empower curious people
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Nate Sooter ⛳️ @natesooter.bsky.social · 16/12/2024
Thanks for sharing, this is a great read and I have firsthand experience with multiple org designs described. I agree that the hybrid model is ideal (I stumbled into doing it on my own after a few years for sales leaders), and unfortunately I don’t typically see data leaders recommending it.
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Nate Sooter ⛳️ @natesooter.bsky.social · 14/12/2024
This sort of command has to come down from on high, and I don’t see a lot of incentive for the head of central teams to dismantle their teams.
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Nate Sooter ⛳️ @natesooter.bsky.social · 14/12/2024
Unfortunately I’m more familiar with resources for the sales side of GTM 😕 Best I know of is RevOps Co-Op, which some marketing folks in it since it’s focused across GTM, but still slants to sales.
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Nate Sooter ⛳️ @natesooter.bsky.social · 14/12/2024
I agree, there are usually hidden analysts in the org but not leveraging scalable tools or code and are buried in random requests.
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Nate Sooter ⛳️ @natesooter.bsky.social · 14/12/2024
It’s indeed great for analysis, I’m referring to folks stuck doing aggregations and transformations there too.
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Nate Sooter ⛳️ @natesooter.bsky.social · 14/12/2024
I’m amazed I haven’t seen more. Lots of RevOps folks stuck in Google sheets for analysis
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Nate Sooter ⛳️ @natesooter.bsky.social · 14/12/2024
Whereas Sales data is usually smaller and more process-driven. Salesforce tables aren't huge, but understanding the processes behind the data is incredibly time consuming and involves a lot of talking to people. Very different day to day motion and skillset...which might sort people as well?
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Nate Sooter ⛳️ @natesooter.bsky.social · 14/12/2024
Most analytics people I've met focus on problems in Product or Marketing or some other part of the company, it's a rare thing to find a fellow sales-focus data person. I'm not entirely sure why, though I suspect that teams like Product have such immense data that they need specialized people.
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Nate Sooter ⛳️ @natesooter.bsky.social · 14/12/2024
Something I've consistently observed in analytics across multiple companies: The central data team doesn't 'get' sales analytics The GTM Ops team doesn't 'get' how to scale analytics Which means the CCO / SVP of GTM Ops / SVP of CS consistently express frustration about data
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Nate Sooter ⛳️ @natesooter.bsky.social · 14/12/2024
as a fellow late 90s ST sports section reader, this is looking great
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Nate Sooter ⛳️ @natesooter.bsky.social · 06/12/2024
Wow be careful everyone
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Nate Sooter ⛳️ @natesooter.bsky.social · 28/11/2024
Happy Thanksgiving, especially to all the Export to CSV buttons out there
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Nate Sooter ⛳️ @natesooter.bsky.social · 21/11/2024
Meanwhile in the very-not-swing-state of Washington, we’re settled into 6 months of temps in the upper 30s to mid 40s and gray skies
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Nate Sooter ⛳️ @natesooter.bsky.social · 21/11/2024
Heading into Seattle with a buddy to play some simulator golf while sipping beer and eating apps. Excellent vibes.
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Nate Sooter ⛳️ @natesooter.bsky.social · 21/11/2024
I talk to many “I want to get into analytics people” and they invariably do not like the answer of “go do something else and shoehorn analytics into your work”. It’s simply not an entry level sort of position, and the curiosity required to succeed isn’t something all have.
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Nate Sooter ⛳️ @natesooter.bsky.social · 20/11/2024
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Nate Sooter ⛳️ @natesooter.bsky.social · 20/11/2024
Jokes >>>> technical advice
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Nate Sooter ⛳️ @natesooter.bsky.social · 20/11/2024
When I was little, I always told myself “when I grow up I want to provide shareholder value by making pretty Google slides”
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Nate Sooter ⛳️ @natesooter.bsky.social · 20/11/2024
Must follow starter pack for any other PNW weather enthusiasts
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Nate Sooter ⛳️ @natesooter.bsky.social · 19/11/2024
I need to repurpose one of those old Easy Buttons to do exactly this
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Nate Sooter ⛳️ @natesooter.bsky.social · 19/11/2024
“Likes the ocean but don’t like the beach” describes every single Washington resident
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Nate Sooter ⛳️ @natesooter.bsky.social · 17/11/2024
I’m in!
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Nate Sooter ⛳️ @natesooter.bsky.social · 17/11/2024
Haha many days I feel the same, but since I moved closer to the business, metrics matter more than code
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