Tomato leaf, wet soil and sea salt are elbowing out vanilla and caramel as perfumers chase scents that stop people in a crowded elevator.

Consumers are cutting back on bigger purchases, but research shows why small indulgences are still earning a place in the budget.

Needle-free peptide strips are surging across the biohacking world, but what’s actually approved, what’s being sold and what does the science say?

Learn about the potential benefits, risks, and side effects of testosterone replacement therapy (TRT) before deciding if it’s right for you.

If you are hoping to purchase a car in the near term there are a few things working against you.

If you are hoping to purchase a car in the near term there are a few things working against you.

Needle-free peptides are moving from research labs toward the real world, promising more options as drugmakers test dissolving films.

Researchers filmed people brushing to the best of their ability. Most still neglected the same surfaces every time.

Neck pain cases are projected to reach 269 million worldwide by 2050. Wearable massagers are chasing a massive audience.

Dermatologists say hair supplements only work if you have a deficiency. Here is which ingredients are worth it.

SC driver arrested in three-vehicle, fiery crash in Myrtle Beach that killed a local restaurant worker.

Living in a college dorm and juggling a busy schedule? These snacks are high in protein to keep you fueled all day.

One sinks into the hair shaft and one coats the surface. Here is how to choose between hair oil and serum.

Bob Heck has made an art and science of targeting the metal barricade separating the audience from the stage — the coveted spot concert obsessives simply call “the rail.”

As AI opportunities grow nationwide, this SC city has the potential to become a leading AI powerhouse, a recent study said.

Horry County Police responded to the school after it was notified of a potential threat. What we know.

North Myrtle Beach is considering plans for a new Amazon drone pad. Here’s what the company plans and when the city will hear public input.

The 65-year-old woman is charged with stealing thousands, according to the South Carolina Law Enforcement Division.

The shooting, which occurred in the parking lot of Klocker’s Tavern and Barfield’s Bar and Grille, left one man dead and another injured.

The child had runaway from a school with many students who are involved in or at risk of entering the juvenile justice system.

Prosecutors in the Alex Murdaugh double murder case attack a defense lawyers’ recent court filing as containing “inexplicable false assertions.”

Land is being cleared near downtown Myrtle Beach. Here’s what we know about what is being built in the space.

If you’re looking for a delicious sweet treat, an SC restaurant serves one of the nation’s best desserts, a report says. Here’s where.

Tropical Storm Isaias formed early Wednesday in the Gulf and is expected to strengthen to a hurricane, the first of the 2026 season.

One driver died and another ran away on foot from the wreck, according to the South Carolina Highway Patrol.

The abused dog was the ultimate foster fail, and found himself “Top Dog” at this SC humane society.

A lawsuit by the family is claiming the funeral home put a stranger in their mother’s casket wearing her clothes

Invest 92L has a 100% chance to become Isaias and make landfall along the U.S. gulf coast this weekend, says NOAA.

The restaurant will be the third location along the Grand Strand and a fourth is planned for next year.

A manual toothbrush already works when used properly. The real question is whether cameras and AI add meaningful value.

McDonald's says its system cannot directly change franchisees' prices.

McDonald's says its system cannot directly change franchisees' prices.

Think your deodorant is failing? The real culprit behind that lingering post-dinner funk could be hiding on your plate.

Perfumers and interior designers are treating candles, diffusers and sprays as décor — and matching specific notes to each room's mood.

Voters on Nov. 3 will pick who will succeed Gov. Henry McMaster, the state’s longest serving governor. It is the first time in 16 years the governor’s race did not have an incumbent in the election.

The Gamecocks head football coach is not naive to the rumors about being on the hot seat.

The regional grocer is leaving some neighborhoods without a familiar place to shop.

The regional grocer is leaving some neighborhoods without a familiar place to shop.

One review unit failed in under 24 hours. Another lasted three weeks before the pump gave out and it stopped turning on.

Korean street food favorites like kimbap and mandu are filling the freezer aisles at mainstream U.S. food retailers.

Bakker, whose Praise the Lord empire near Charlotte collapsed during sex and money scandals in the 1980s, died Monday, according to his wife, Lori.

President Donald Trump used an anti-transgender slur against U.S. Senate Democratic candidate Annie Andrews on social media Monday.

There also was a big shakeup in Class 5A after unbeaten teams Fort Mill and Boiling Springs lost.

Myrtle Beach area customers will see water rate increases as utility makes upgrades to comply with the EPA’s lower drinking water standards for forever chemicals.

Charles Shepard was part of The Charlotte Observer staff that won the 1988 Pulitzer Prize for reporting on Jim and Tammy Fay Bakker’s Praise the Lord empire.

Your gut microbiome can change surprisingly fast, but a true “reset” is another story.

Sanchez, a Houston transfer, joined the Gamecocks just before the season and is still kicking in practice.

“Jim was a friend, and he will be missed,” Franklin Graham told The Charlotte Observer. “My prayers are with his family.”

He was suspended indefinitely after his actions in the Alabama game.

During the incident the man pushed a USC police officer and ran away, according to the U.S. Attorney’s office.