iiinova — where your digital self keeps evolving

Muck Rack @muckrack.com · 10/09/2026

Generative Pulse uses millions of real consumer AI interactions to recommend the prompts brands should monitor, making Muck Rack the first communications platform to bring real-world AI search data to GEO monitoring. Learn more: bit.ly/4im6tUU

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Muck Rack @muckrack.com · 09/09/2026

Introducing Newsjacking, a new capability designed to help comms teams act on relevant news conversations while they’re still developing. This update is part of Above the Fold 📰 Our new quarterly product series on the latest Muck Rack innovations for PR teams. Learn more: bit.ly/4idavyN

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Muck Rack @muckrack.com · 11/08/2026

We're honored to be named to the 2026 #Inc5000 list, marking our fifth consecutive year as one of America's fastest-growing private companies! Learn more: bit.ly/4pVmJhg

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Muck Rack @muckrack.com · 09/07/2026

What's top of mind for PR pros in 2026? 🤔 Muck Rack’s 2026 State of PR report explores the trends shaping comms, from GEO and AI visibility to media relations and thought leadership. Download the full report: bit.ly/4piesnq

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Muck Rack @muckrack.com · 16/06/2026

The 2026 Local Journalist Index with @rebuildlocalnews.bsky.social shows most Americans still have little to no local reporting on the issues that matter most, with major gaps in coverage in education, healthcare and other key civic issues. Read the full report: bit.ly/4vKZSXl

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Muck Rack @muckrack.com · 28/05/2026

Love podcasts? 🎙️ Muck Rack customers can now monitor podcast coverage, set up Trackers and Alerts and listen to exact mentions with full transcript context, all within the same platform. Learn more: bit.ly/4dNvt3x

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Muck Rack @muckrack.com · 07/05/2026

Muck Rack’s What Is AI Reading? May 2026 report is here! New findings show earned media accounts for 84% of all citations, journalism alone accounts for 27% of all links cited and Axios appears in ChatGPT's top three cited domains across 13 of 17 industries. Download now: bit.ly/42puy3U

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Muck Rack @muckrack.com · 28/04/2026

It’s time to say bye to Boolean 👋 Introducing Curation Engine, Muck Rack’s new AI-powered capability designed to move beyond traditional Boolean search and redefine how PR teams monitor and measure media coverage. Read more: bit.ly/3QvUHeM

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Muck Rack @muckrack.com · 19/03/2026

Muck Rack’s 2026 State of Journalism report is here! 🗞️ Disinformation and lack of funding remain the top concerns, while AI adoption has reached 82% and concern about unchecked AI continues to rise. Download now: bit.ly/3Nq5uGc

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Muck Rack @muckrack.com · 18/03/2026

We’ve updated our journalists page 📝 See what’s new and make the most of your Muck Rack profile: bit.ly/4sfWXoe

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Muck Rack @muckrack.com · 05/03/2026

Muck Rack launched AI Visibility Badges to help you factor AI relevance into media outreach. These Badges reflect how often a journalist or media outlet is cited in AI answers so teams can easily factor it into research, pitching and reporting. Learn more: bit.ly/4aOgmqb

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Muck Rack @muckrack.com · 02/02/2026

Meet Media List Agent, Muck Rack’s first AI agent designed to help PR and comms teams improve pitch performance while protecting your brand’s reputation. Curious how AI agents actually fit into PR workflows? Read more: bit.ly/3ZbN5iz

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Muck Rack @muckrack.com · 21/01/2026

Our State of AI in PR 2026 report explores how PR pros are working with AI today, how it's being evaluated and what skills matter most. Read the full report: bit.ly/3Zf6rmN

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Muck Rack @muckrack.com · 23/12/2025

Happy holidays from all of us at Muck Rack ❄️ Wishing our community a joyful season and a bright year ahead!

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Muck Rack @muckrack.com · 15/12/2025

AI is reshaping news discovery — and certain journalists are leading the way. Our new Top AI-Cited Journalists of 2025 roundup surfaces the reporters appearing most often in AI outputs, based on Generative Pulse data. 🔗 Explore the full list on our blog. bit.ly/3XKweCL

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The 10 journalists most cited by AI today | Muck Rack Blog

Generative Pulse by Muck Rack has been tracking which journalists appear most often in AI outputs since its launch in August 2025.

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Muck Rack @muckrack.com · 11/12/2025

We’re thrilled to share that Generative Pulse by Muck Rack has been shortlisted for Best AI Platform in the PRWeek Awards! 🎉 Huge thanks to our customers and community for embracing this tool and helping us push the boundaries of AI in PR. Check out the full list here: bit.ly/44mbyEX

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Muck Rack @muckrack.com · 10/12/2025

As creator content grows, journalism keeps evolving right alongside it. We asked journalists how this shift is showing up in their work, and they shared some insightful takes. See what your peers are saying: bit.ly/4pQnO8J

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Inside Muck Rack’s new creator journalism report—with two creator journalists | Muck Rack Blog

Two creator journalists react and respond to findings from Muck Rack’s first-ever State of Creator Journalism 2025 report.

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Muck Rack @muckrack.com · 02/12/2025

Our What Is AI Reading? December 2025 report is here! 📊 New findings show that AI models still rely heavily on earned and journalistic sources and press release citations have increased 5x since earlier this year. Read the report: bit.ly/4oA8VXf

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Muck Rack @muckrack.com · 19/11/2025

As PR evolves, so does Muck Rack 🚀 From AI-optimized pitching and Generative Pulse to global Press Release Distribution, we worked hard to make the platform even more useful for busy comms pros. Explore the top features shaping PR in 2026: bit.ly/4o2Sp1O

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Muck Rack @muckrack.com · 06/11/2025

The new State of PR Measurement report found 78% of respondents say tracking AI-generated mentions is important to their work and 67% believe visibility in LLMs will become a standard metric. 📊 What’s shaping the future of PR measurement? Find out here: bit.ly/4ooGaxk

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Muck Rack @muckrack.com · 28/10/2025

Muck Rack’s new State of Creator Journalism report is here! One-third of journalists now publish independently and half of creator journalists have been self-publishing for more than five years, proving this movement is here to stay 📰 Check out the full report: bit.ly/4hC1Pjg

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Muck Rack @muckrack.com · 14/10/2025

PR just got smarter.💡 Today, we’re introducing the next generation of AI capabilities in Muck Rack that connect discovery, outreach, monitoring and reporting into one seamless cycle of action. Learn more about the latest features: bit.ly/46PtwRN

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Muck Rack @muckrack.com · 26/09/2025

We hosted a LinkedIn live with media veteran Peter Shankman, founder of Source of Sources, to unpack what really matters when you’re pitching, sourcing and building long-term trust. Read the full recap of our conversation: bit.ly/46u1QR9

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Muck Rack @muckrack.com · 25/09/2025

Our new Fundamentals of GEO certificate teaches PR pros how to win visibility in the AI era, all in just one hour. Read more details on the blog: bit.ly/46l9Uos

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Muck Rack @muckrack.com · 17/09/2025

Last week our team attended Online News Association in New Orleans! This year we brought back the popular Muck Rack Headshot Lounge, offering free professional headshots to the attendees. 📸 Thanks so much to everyone for stopping by!

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Muck Rack @muckrack.com · 11/09/2025

Next week we're getting honest with Peter Shankman, a longtime journalist and founder of Source of Sources, about what’s actually going through a reporter’s mind. This is your chance to get inside the mind of your most important audience. Register now: bit.ly/41HcL8o

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Muck Rack @muckrack.com · 02/09/2025

Heading to #ONA25 in September? Muck Rack will be there, and we’ve got something special planned. We’re proud to sponsor this year’s conference and will be offering free professional headshots on site for attending journalists. 📸 We can't wait to see you there!

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Muck Rack @muckrack.com · 14/08/2025

The 2025 State of PR report findings cover everything from how AI is becoming central to daily workflows, to the increasing importance of measurable outcomes, changes in platform use and the evolving challenges of securing earned media coverage. Download the full report: bit.ly/4meY7xc

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Muck Rack @muckrack.com · 12/08/2025

We’re excited to announce that Muck Rack made the 2025 #Inc5000 list! Huge thanks to our team, customers and community for helping us reach this milestone. See our rank and the full list here: inc.com/inc5000

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Muck Rack @muckrack.com · 08/08/2025

Generative Pulse supports GPT-5 and it’s a game changer for PR and Generative Pulse users. With enhanced reasoning, summarization and language capabilities, GPT-5 marks a major shift in how people engage with AI-generated content. Learn more about Generative Pulse today: generativepulse.ai

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Muck Rack @muckrack.com · 30/07/2025

Meet Generative Pulse: the first PR-specific tool built to help communicators understand and shape how their brand shows up in AI-generated answers. Learn more: generativepulse.ai

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Muck Rack @muckrack.com · 23/07/2025

“What Is AI Reading?” is a new report that reveals earned media is one of the most powerful levers for shaping how brands are represented in generative search. The results are a game-changer. And it’s only the beginning. 👀 Download the report and learn about what’s next in GEO: bit.ly/3TSxIJk

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Muck Rack @muckrack.com · 10/07/2025

For the first time, Muck Rack and Rebuild Local News have mapped local reporting capacity in every U.S. county, revealing the sharp and uneven decline of local reporting across the country. Read the full report now: localjournalistindex.com

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Muck Rack @muckrack.com · 08/07/2025

Every PR pro’s role is different, and your tools should reflect that. Now with Muck Rack’s new Personalized Homepage, it’s easier than ever to access what matters most, all in one place. 👉 Get the full breakdown on the blog: muckrack.com/blog/2025/07...

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Muck Rack @muckrack.com · 10/06/2025

The 2025 State of Journalism report is here! We surveyed over 1,500 journalists to uncover how their work is evolving and what’s keeping them up at night. Download our latest report now: muckrack.com/research/the...

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Muck Rack @muckrack.com · 21/05/2025

The amount of news and social media coverage in PR and comms can be overwhelming. That’s why we’re taking things even further with the next phase of Muck Rack’s Media Intelligence Services. Learn more about how it works: muckrack.com/blog/2025/05...

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Muck Rack @muckrack.com · 09/05/2025

Bluesky isn’t just the latest social media platform—it’s becoming a go-to space for journalists looking for a fresh, more open online experience. For PR pros, that makes it a platform worth paying attention to. Read the full guide to learn why: bit.ly/3F0i22F

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Bluesky for PR pros—a beginner’s guide | Muck Rack Blog

Here’s a beginner’s guide to using Bluesky, and a few ideas for making the most of it as a public relations professional.

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Muck Rack @muckrack.com · 07/05/2025

Press Release Distribution is now available in Muck Rack. Manage your entire PR workflow—pitching, distribution, monitoring and reporting—all in one platform. No more tool-switching. Just one place to do it all! 📣 Learn more: bit.ly/44rICfs

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Muck Rack @muckrack.com · 22/04/2025

📣 Meet Muck Rack’s new Inbound Media Manager, your go-to for tracking, prioritizing & managing inbound media requests -- all in one place! ✅ Track + prioritize media requests ✅ Assign owners + set urgency ✅ Filter by status, assignee, more ✅ Get instant journalist insights Learn more: bit.ly/4intA…?

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Muck Rack @muckrack.com · 25/03/2025

The new 2025 State of Work-Life Balance in Journalism report is here, looking at topics such as stress, burnout, vacation time and working arrangements. Learn more about the report's findings on the blog: muckrack.com/blog/2025/03...

The State of Work-Life Balance in Journalism

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Muck Rack @muckrack.com · 14/03/2025

We’re honored to be named Best PR Software or AI Platform at the #PRWeekAwardsUS for the second year in a row! 🎉 Huge thanks to PR Week for this prestigious honor, and our incredible team, customers and the PR community for your support. bit.ly/3R7keI6

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Muck Rack @muckrack.com · 10/03/2025

✨ That’s a wrap on hashtag#SXSW—and what an incredible experience it was! 📢 Huge thanks to everyone who stopped by, attended the panel & joined us for conversations about the future of media. Until next time, SXSW! 🎉

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Muck Rack @muckrack.com · 12/02/2025

Muck Rack's new Social Listening integration tracks real-time conversations, identifies key voices and analyzes sentiment across platforms like X, TikTok & Instagram—all inside Muck Rack. The smartest way to track PR impact just got smarter. See how it works: bit.ly/3WWx8MB

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Muck Rack @muckrack.com · 03/02/2025

🚀 Introducing Muck Rack’s Media Brief Assistant! You landed the interview—now it’s time to prepare. What if you could bulid out a media brief seconds? Our latest AI-powered tool generates detailed media briefs instantly—so you can focus on what matters: telling your story. Learn more: bit.ly/40VRoAe

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Muck Rack @muckrack.com · 21/01/2025

We're holding space for the ✨oxford comma✨ in 2025. Let us know in the comments what you're holding space for this new year 👇

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Muck Rack @muckrack.com · 16/01/2025

🚨 New Report: The State of AI in PR 2025 🚨 3 out of 4 PR pros now use AI—a number that’s nearly tripled since 2023. But 55% of companies still lack AI use case policies. 🤔 Get the full insights and trends shaping PR in 2025: Download the report now! muckrack.com/research/sta...

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Muck Rack @muckrack.com · 06/01/2025

Big news! We’ve acquired Ruepoint to expand our media intelligence services 🤝 Brands can now opt for curated monitoring, executive digests and insight reports to help inform decisions and showcase the value of PR. Learn more details about the acquisition on the blog: muckrack.com/blog/2025/01...

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Muck Rack @muckrack.com · 02/01/2025

🚨 Meet the 10 most viewed journalists on Muck Rack in 2024! 🚨 To kick off the new year, these journalists are making waves across industries. 🔍 Learn more about their work, their pitching preferences and how you can connect with them for your next story! 👉 Read the full list now! bit.ly/4gGRCkk

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10 of the most viewed journalists on Muck Rack in 2024 | Muck Rack Blog

Get to know 10 of the most viewed journalists on Muck Rack in 2024, including their pitching preferences.

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Muck Rack @muckrack.com · 18/12/2024

Wishing you a merry and bright holiday season!

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Muck Rack @muckrack.com · 13/12/2024

✨ We’ve added Bluesky accounts to journalist profiles on Muck Rack ✨ Check if journalists, podcasters or newsletter writers on your media lists are part of the nearly 25 million using the platform 👀 #pr #publicrelations #journalism bit.ly/41yfgL6

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