iiinova — where your digital self keeps evolving

morningwitch 🌱 @morningwitch.com · 26/09/2026

test fabric for the long sleeve flannel shirt! the flannel is dip dyed black on one end and the design is embroidery. i need to change the grasses to a darker shade of blue to make the horseshoe crabs pop more, but i think its coming along nicely ✨

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morningwitch 🌱 @morningwitch.com · 26/09/2026

the sweatshirt is actually available for preorder now! shop.morningwitch.com/products/pre...

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morningwitch 🌱 @morningwitch.com · 26/09/2026

working away at the horseshoe crab collection :)

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morningwitch 🌱 @morningwitch.com · 14/08/2026

me: i hope a bluejay stays still long enough for me to take a photo! the cursed bald bluejay in my yard:

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morningwitch 🌱 @morningwitch.com · 14/08/2026

for the past couple of weeks, a trio of teen herons has been hanging out all day in my yard 🥹 its been incredibly fun to watch them!!

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morningwitch 🌱 @morningwitch.com · 07/08/2026

this pattern is a little closer to my heart than usual - it materialized in my head really suddenly right before new years, a couple months after i turned 30. a very symbolic closing one decade and biting into the next one for me! plus the team and i worked really hard on the shoot for this ✨

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morningwitch 🌱 @morningwitch.com · 07/08/2026

part one of my fig & robin collection is here! ✨ shop.morningwitch.com/collections/...

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morningwitch 🌱 @morningwitch.com · 03/08/2026

fig & robin preorders are coming VERY soon 💘

a model with pink and blonde hair sitting against a lush, foliage heavy backdrop. shes wearing the fig & robin midi skirt, which features several robins and fig branches

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morningwitch 🌱 @morningwitch.com · 31/07/2026

ive never been able to go this fancy before!! im so thrilled about it. here are some teasers for how the shoot turned out 👀

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morningwitch 🌱 @morningwitch.com · 31/07/2026

putting the space in my nice big office to good use and building photography sets!! 🥹✨

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morningwitch 🌱 @morningwitch.com · 26/07/2026

tomato tiiiiime ✨🤸🏻‍♀️ i feel like this gardening season has been kind of strange but its finally picking up!

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morningwitch 🌱 @morningwitch.com · 06/07/2026

so much progress has been made on the salamander jacquard collection ive had in the works for months now 👀 samples are coming really soon!!

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morningwitch 🌱 @morningwitch.com · 06/07/2026

making progress on the fig & robin collection!

a button down against a light green background. the pattern on the button down has a purple background with robins and figs

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morningwitch 🌱 @morningwitch.com · 27/06/2026

its been a few years since i released iron on embroidered patches, but it's been fun to get back into them :) shop.morningwitch.com/collections/...

a grouping of iron on, embroidered patches featuring luna moths, pink lily of the valley, mums and rosy maple moths

a grouping of iron on, embroidered patches featuring pomegranates

a grouping of iron on, embroidered patches featuring yellow ginkgo against a blue background

a grouping of iron on, embroidered patches featuring dogwood flowers

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morningwitch 🌱 @morningwitch.com · 27/06/2026

about a month ago i got permanent vamp fangs - something ive wanted since high school!

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morningwitch 🌱 @morningwitch.com · 27/06/2026

my new office is finally beautifully set up which means the team and i can work on new videos!! such an upgrade from before ✨✨

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morningwitch 🌱 @morningwitch.com · 13/06/2026

ive been a little worn down mentally from mcas related things recently but ive also picked up nature photography as a new hobby and its been a real treat

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morningwitch 🌱 @morningwitch.com · 10/05/2026

the midnight ginkgo overdress, styled two ways ✨

a model against a yellow architectural background with palm trees. he is wearing an overdress with a dark blue background with yellow ginkgo leaves on it.

a model against a yellow and blue building. she is wearing an overdress with a dark blue background with yellow ginkgo leaves on it.

a model against a green fence with hedges next to it. he is wearing an overdress with a dark blue background with yellow ginkgo leaves on it.

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morningwitch 🌱 @morningwitch.com · 10/05/2026

second finished pattern of 2026 :) fig & robin! look out for apparel with this pattern this summer.

a repeating pattern with figs and robins, one of which is leucistic

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morningwitch 🌱 @morningwitch.com · 05/05/2026

a very magical girl vibe for today ✨💘 the new style ive been working on - overdresses - are here for presale :)

a model wearing an overdress with the velvet night pattern. its styled with lacey layers underneath. the background has flowering vines growing on the wall

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morningwitch 🌱 @morningwitch.com · 04/04/2026

made a little vegan grazing board for my pals today >:3c

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morningwitch 🌱 @morningwitch.com · 01/04/2026

new ginkgo pattern for the spring is coming!! ✨

a button down and pants with a ginkgo pattern. the background is dark blue and the ginkgo leaves are yellow

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morningwitch 🌱 @morningwitch.com · 30/03/2026

after sooo many years, im working on iron-on patches again :)

two embroidered patches resting on a wooden floor and a pantone color book. one patch has yellow ginkgo leaves and the second has brown mushrooms

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morningwitch 🌱 @morningwitch.com · 11/02/2026

new gingko pattern! i wanted to do something that was closer in color to the embroidered items ive been designing for a bit. itll be available in the spring :)

a repeating pattern with a dark blue background and yellow ginkgo leaves

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morningwitch 🌱 @morningwitch.com · 11/02/2026

wip of an upcoming spring pattern! cedar waxwing, mockingbird, eastern flicker with berries and brown eyed susan

a work in progress repeating pattern with cedar waxwing, mockingbird, eastern flicker with berries and brown eyed susan

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morningwitch 🌱 @morningwitch.com · 31/12/2025

homegoods are coming in 2026 💖✨

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morningwitch 🌱 @morningwitch.com · 26/12/2025

the first cotton/linen overdress sample is here! im working on this style for the spring 💖

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morningwitch 🌱 @morningwitch.com · 24/12/2025

most of the new designs are still in stock, plus the new cordiform version is on presale! get em while you can :)

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morningwitch 🌱 @morningwitch.com · 24/12/2025

starting 2026, the embroidered knit cardis will be phased out and retired! possibly just for now, possibly forever. shop.morningwitch.com/search?q=kni...

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morningwitch 🌱 @morningwitch.com · 13/12/2025

a few years ago when it was just me in my basement running mw, i had rugs made as a 'passion project' for a bit. next year ill finally be bringing them back!! ill restock the old strawberry and mushroom designs, and make new styles to match my existing patterns 💖

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morningwitch 🌱 @morningwitch.com · 13/12/2025

fulfillment for these is slated for next year! the update also includes two new items: a puffer style jacket and a cotton velvet bolero.

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morningwitch 🌱 @morningwitch.com · 13/12/2025

big update day for the shop! cordiform part two + the scarlet garden linens + the orbweaver sweater are now available for presale ✨ shop.morningwitch.com

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morningwitch 🌱 @morningwitch.com · 03/12/2025

pondering making cardigan and sweater vests for the upcoming year!! 🤸🏻‍♀️

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morningwitch 🌱 @morningwitch.com · 13/11/2025

any chance someone could ID these for me? mostly trying to get a feel for how toxic they might be, my puppy is still learning not to put everything in his mouth so theyre stressing me out a little haha

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morningwitch 🌱 @morningwitch.com · 12/11/2025

almost forgot to mention, but im running a sale on a ton of items since im moving out of my current office! <3 15-30% off. I wont be doing a holiday sale this year so this will be the only time things are marked down until next year! shop.morningwitch.com/collections/...

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morningwitch 🌱 @morningwitch.com · 12/11/2025

oh also - i had the magnolia cloak made in velvet 🤭 it'll be available for presale nov. 15th, 6 pm est! ✨✨

a flatlay against a cream background of a dark green velvet cloak with embroidery of magnolia flowers.

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morningwitch 🌱 @morningwitch.com · 12/11/2025

the knit cardigan. there will also be a knit sweater, im waiting for the sample to arrive with me now!

the front of the cordiform knit cardigan. a model is wearing it and posing against cypress trees. the cardigan is black with a berry trim and embroidered bleeding heart flowers and orchids.

the back of the cordiform knit cardigan. the cardigan is black with a berry trim and embroidered bleeding heart flowers and orchids.

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morningwitch 🌱 @morningwitch.com · 12/11/2025

the cotton velvet bolero! the fabric is incredibly soft and plush, and im so obsessed with the sleeves!! this has been the most exciting new style to work on. the wrist area of the sleeve laces up so the fit can be adjusted as needed.

a bolero in black velvet with embroidered bleeding heart flowers.

a model wearing the cordiform skirt, a tight black top and the black velvet bolero with embroidered bleeding heart flowers. there are cypress trees in the background

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morningwitch 🌱 @morningwitch.com · 12/11/2025

and now for the new styles - like this puffer!! it has a poly exterior with recycled poly fill. 2 big front pockets and a chest pocket. button and zip closure. it'll also be available in emerald dream and scarlet garden :)

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morningwitch 🌱 @morningwitch.com · 12/11/2025

and the rest of the linen lineup!

a button down in a deep berry color with embroidered bleeding heart flowers.

a pair of culottes in a deep berry color with embroidered bleeding heart flowers.

a pair of shorts in a deep berry color with embroidered bleeding heart flowers.

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morningwitch 🌱 @morningwitch.com · 12/11/2025

the longline linen cardi. also a super dramatic piece <3

a long linen cardigan in a deep berry color with embroidered orchids and bleeding heart flowers.

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morningwitch 🌱 @morningwitch.com · 12/11/2025

the cropped linen cardigan! this one might be one of my favs now, its so dramatic and eye catching.

a cropped linen cardigan in a deep berry color with embroidered orchids and bleeding heart flowers.

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morningwitch 🌱 @morningwitch.com · 12/11/2025

cordiform part two is coming december 13th for presale! <3 the listings are up for preview on the site, but ill add the items to the thread here too :) shop.morningwitch.com/collections/...

a flatlay against a cream background featuring the cordiform linen items: cropped cardigan, culottes, button down and shorts. the set it a deep berry color with pink trim and features embroidery with bleeding heart flowers and orchids.

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morningwitch 🌱 @morningwitch.com · 30/10/2025

scarlet garden linen button down & culottes ❣️ coming later this fall for presale, along with matching shorts & bolero!

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morningwitch 🌱 @morningwitch.com · 22/10/2025

cordiform part one is now available for presale! shop.morningwitch.com/collections/...

a fashion flatlay against a cream bg featuring the cordiform skirt, black shoes and a white blouse.

a fashion flatlay against a black lace bg featuring the cordiform jacket and trousers.

a fashion flatlay against a cream bg featuring the cordiform culottes and a black lace blouse

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morningwitch 🌱 @morningwitch.com · 22/10/2025

life update but i had to say goodbye to my old boy in august (he was 14!) and it just sort of worked out that i had the chance to get a pup shortly after that, and now theres a 4 month old demon in my house (his name is fig)

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