iiinova — where your digital self keeps evolving

Reposted by Mohaddeseh Heydari

Avi Goldfarb @avigoldfarb.bsky.social · 15/12/2024

My PhD syllabus for Introduction to Quantitative Marketing @rotmanschool. Updated for 2025. Comments welcome. Feel free to suggest additional papers. Self promotion encouraged! All University of Toronto PhD students welcome to audit. Please get in touch.

avigoldfarb.com

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Reposted by Mohaddeseh Heydari

Erin Scott @erinlscott.bsky.social · 25/11/2024

How can a #startup choose a path to achieve Product-Market Fit when there are multiple paths to value? Strategy for startups involves choosing a path that leaves other potentially valuable paths behind. Test Two, Choose One is a framework and toolkit to enable #entrepreneurs to make that choice!

qz.com

The best startup ideas have multiple paths to success

The “test two, choose one” approach can help entrepreneurs determine which path to follow in their startup's quest for "product-market fit."

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Reposted by Mohaddeseh Heydari

Erin Scott @erinlscott.bsky.social · 18/11/2024

Scott Stern, @joshgans.bsky.social, and I were excited to officially launch our book 📚Entrepreneurship, Choice and Strategy 📚 at #AOM2024! Instructors learn more here: seagull.wwnorton.com/entrepreneur...

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Reposted by Mohaddeseh Heydari

Ethan Mollick @emollick.bsky.social · 19/11/2024

Crazy interesting paper in many ways: 1) Voice-enabled GPT-4o conducted 2 hour interviews of 1,052 people 2) GPT-4o agents were given the transcripts & prompted to simulate the people 3) The agents were given surveys & tasks. They achieved 85% accuracy in simulating interviewees real answers!

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