iiinova — where your digital self keeps evolving

Model Alliance @modelallianceny.bsky.social · 24/04/2025

This week, the Model Alliance community came together to celebrate the passage of the #FashionWorkersAct, our signature law that will establish essential rights and protections for models working in New York's fashion industry beginning this June.

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Model Alliance @modelallianceny.bsky.social · 22/04/2025

We invited members of our Worker Council to reflect on their journey campaigning for the #FashionWorkersAct — and to share what they hope it will mean for the future. Video by Shaina Danziger

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Model Alliance @modelallianceny.bsky.social · 31/03/2025

We spoke with @theguardian.com yesterday about how the forthcoming protections under the #FashionWorkersAct couldn't be more timely in light of H&M's plans to use AI "digital twins" of real models. www.theguardian.com/fashion/2025...

theguardian.com

Calling all fashion models … now AI is coming for you

As fashion brands create AI ‘twins’ with models’ permission, some believe this is just another form of exploitation

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Model Alliance @modelallianceny.bsky.social · 31/03/2025

On Friday, we spoke with @nytimes.com about our concerns with H&M's plans to create AI digital twins for their marketing campaigns and how our signature law, the #FashionWorkersAct, will give models greater control over their careers once it takes effect in June. www.nytimes.com/2025/03/28/t...

nytimes.com

Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.

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Model Alliance @modelallianceny.bsky.social · 21/03/2025

We stand with the 1,000+ garment workers across South and Southeast Asia who are courageously showing their faces for the first time to demand the pay and recognition they deserve from Nike. #SeeUsNike

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Model Alliance @modelallianceny.bsky.social · 07/03/2025

Tomorrow is #InternationalWomensDay! We’re celebrating our community of mainly young, immigrant women and girls who are courageously organizing for safer and more dignified working conditions across fashion’s supply chain – and invite you to take action:

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Model Alliance @modelallianceny.bsky.social · 20/02/2025

Last week, our ED Sara Ziff delivered the keynote address at the Federal Bar Association’s Fashion Law Conference, hosted at Dunnington Bartholow & Miller LLP in NYC.

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Model Alliance @modelallianceny.bsky.social · 20/02/2025

We joined Congressman @khanna.house.gov and reps from Google, Meta, @seiu.org and @sagaftra.org, among others, for a discussion hosted by our partner @omidyarnetwork.bsky.social in Silicon Valley about the impact of AI on the future of work. Photo courtesy of Omidyar

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Model Alliance @modelallianceny.bsky.social · 05/02/2025

This #NYFW is the last show season models will go without basic labor rights. In June 2025, the #FashionWorkersAct will bring crucial protections to models working in New York’s fashion industry. Download our explainer of the law and subscribe to our newsletter for updates: modelalliance.org/fwa

modelalliance.org

Fashion Workers Act — Model Alliance

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