MOCAY @mocayehu332.bsky.social · 13/05/2025In 1964, the Birmingham Centre for Contemporary Cultural Studies was born - reshaping how we understand culture, power, identity, and everyday life. From youth subcultures to media theory, it sparked a revolution. 020
MOCAY @mocayehu332.bsky.social · 06/05/2025Saussure made a turning point in linguistic theory by laying the foundation of semiotics in Course in General Linguistics. For him language is a system of arbitrary signs: Sign= signifier/sound image + signified/concept Meaning comes from structure –> syntagmatic order and paradigmatic association.media.tenor.coma man in a leather jacket is making a funny face while looking at the camera .ALT: a man in a leather jacket is making a funny face while looking at the camera . 110
MOCAY @mocayehu332.bsky.social · 29/04/2025The Statue of Liberty isn’t just a monument - it’s a symbol of freedom, hope, and the enduring spirit of those who dare to dream. 000
MOCAY @mocayehu332.bsky.social · 10/04/2025Illusion of control - Someone avoids getting a vaccine, believing their healthy lifestyle alone protects them from infectious diseases. They assume they can fully control their immunity through diet, exercise, or natural remedies, underestimating the role of herd immunity and exposure risks.media.tenor.coma black and white optical illusion that looks like a maze of cubesALT: a black and white optical illusion that looks like a maze of cubes 000
MOCAY @mocayehu332.bsky.social · 10/04/2025According to Wikipedia, Apophenia is a type of cognitive biases in which there is a tendency to perceive meaningful connections between unrelated things. The type that has called our attention the most is Illusory correlation, which makes reference to making a connection between two unrelated things 130
MOCAY @mocayehu332.bsky.social · 03/04/2025The agenda setting is what news the media decides to publish according to what they consider important, and framing is how this information is being published. Each journal uses different tipes of framing to generate a specific impact or another. 010
MOCAY @mocayehu332.bsky.social · 03/04/2025The media outlets dont decide what we think, but what we think and talk ABOUT. They manage to choose how we channel our daily conversations without us noticing. Nevertheless, that sector is a business and therefore they work under other companies interests. 110
MOCAY @mocayehu332.bsky.social · 30/03/2025The film "Elephant" by Gus Van Sant is based on the true story of the Columbine High School massacre leaded by Eric Harris and Dylan Klebold. Some politics and conservative figures accused Marilyn Manson to be responsible for the massacre. 210
MOCAY @mocayehu332.bsky.social · 27/03/2025The two-step flow is a communication theory that says most people don’t get their information directly from big media sources—but from other people who do.media.tenor.coma man in a basketball uniform says i 'm a leaderALT: a man in a basketball uniform says i 'm a leader 010
MOCAY @mocayehu332.bsky.social · 27/03/2025The spiral of silence breaks when someone speaks up with a different opinion and others see that it’s safe to do the same. When people notice they’re not alone in what they think, they feel more confident to share it too. Slowly, more voices join in, and open discussion starts to grow. 010
MOCAY @mocayehu332.bsky.social · 18/03/2025 18/03 1️⃣ Ever bite your tongue because you feared your opinion wasn’t popular? That’s the Spiral of Silence. When media repeats the same dominant narrative people with opposing views stay silent, afraid of being labeled "deviant." Are we forming opinions freely, or just following what feels "safe"? 110
MOCAY @mocayehu332.bsky.social · 13/03/2025Public opinion is what many people in a society think about an issue. Some see it as shared views, others as many different opinions. Cooley (1918) said it’s shaped by interaction, and Key (1961) said it’s what governments should listen to.media.tenor.coma close up of a woman 's face with her eyes closed .ALT: a close up of a woman 's face with her eyes closed . 010
MOCAY @mocayehu332.bsky.social · 11/03/2025Since its founding in 1935, Gallup introduced public opinion as a scientifically measurable phenomenon using representative sampling and empirical data collection, transforming subjective views into objective social facts. 220
MOCAY @mocayehu332.bsky.social · 21/02/202517/02 - This week: 🎙️📡 Harold Laswell’s model sees communication in 3 key roles: - Surveillance (monitoring the environment) - Correlation (connecting societal components) - Transmission (passing knowledge across generations) 110
MOCAY @mocayehu332.bsky.social · 18/02/2025Critical Theory traces its roots to Marxism, expanded by the Frankfurt School in the 1920s-30s. Thinkers like Horkheimer, Adorno, Marcuse, and later Habermas critiqued capitalism, ideology, and power structures. 110
MOCAY @mocayehu332.bsky.social · 13/02/2025Despotism can be measured by respect and power: Lower respect → Fewer opportunities for skill development & application. Lower power → Concentration of governance in few hands, influencing votes & decisions. One-industry economies → Often linked to economic instability, reinforcing control. 010
MOCAY @mocayehu332.bsky.social · 13/02/2025The importance of the message can be seen from a political perspective when it is dependent on how we interact as a community with its relation with power and respect. In democratic communities information and education play a huge role in the capacity of citizens to identify "despotism". 110
MOCAY @mocayehu332.bsky.social · 13/02/2025Harold Lasswell’s 1948 Communication Model focuses on the effect rather than the message. It asks: Who says what, in which channel, to whom, with what effect? The effect refers to observable or measurable changes in the receiver. Used in media and propaganda studies. 010
MOCAY @mocayehu332.bsky.social · 13/02/2025Transactional Communication Models (Barnlund, 1970; Wilmot, 1987; Frymer, 2005) emphasize mutual responsibility in communication - both parties are mutually responsible for the effectiveness of the communication. 110
MOCAY @mocayehu332.bsky.social · 13/02/2025Shannon & Weaver’s 1948 Communication Model - a linear model with 5 key elements: 1. Sender 2. Encoder 3. Channel 4. Decoder 5. Receiver Focuses on efficient message transmission and noise interference in communication. It is used in places like mass media, AI systems and telecom. 010
MOCAY @mocayehu332.bsky.social · 13/02/2025We discussed how field of experience explains how our past (culture, upbringing, and relationship) shapes how we communicate. Ever notice how past relationships influence how you: 1. trust 2. argue 3. express love? We interpret messages based on what we have been through.media.tenor.coma cartoon of a dog surrounded by hearts with the words love is written on the bottomALT: a cartoon of a dog surrounded by hearts with the words love is written on the bottom 010
MOCAY @mocayehu332.bsky.social · 13/02/2025During our classes on Tuesday we were discussing Wilbur Schramm’s communication model (1954). It is a foundational theory in communication studies. This model is especially useful for understanding mass communication, interpersonal interaction, and digital media. 010
MOCAY @mocayehu332.bsky.social · 06/02/2025In our first lesson, we delved into the definition of communication from which we explored various interpretations and perspectives through our colleagues’ drawings. This showed us from the start that there are multiple variants of the same social phenomenon that is transmitting meaning. 120
