milkkarten.bsky.social @milkkarten.bsky.social · 21/04/2026Does your boss have AI brain? I've spent the past few weeks talking to marketers about what it’s like to be on a team where leadership is obsessed with AI. Here's what I heard: 110
milkkarten.bsky.social @milkkarten.bsky.social · 12/02/2026beauty companies giving away eggs and gambling apps opening free grocery stores. it isn’t charity, it’s marketing that uses the affordability crisis as a hook for attention. 011
milkkarten.bsky.social @milkkarten.bsky.social · 29/01/2026The advice people give social managers during dark times is to take a break from scrolling. The social team at @mprnews.org, who have been covering the ongoing ICE surge in Minnesota, doesn’t have that option. In today's newsletter I asked how they are doing. 000
milkkarten.bsky.social @milkkarten.bsky.social · 20/01/2026some thoughts on the future of instagram 000
milkkarten.bsky.social @milkkarten.bsky.social · 20/01/2026the instagram account "mikewaynedotcom" has posted over 250 ai-generated videos of ice over the course of just two days. most commenters have no idea they aren't real. 114
Reposted by @milkkarten.bsky.socialjonathan friedman @jonathanfriedman.com · 08/01/2026“If Mosseri were being honest with himself on how to keep Instagram ‘authentic’, he would have used his essay to advocate for Al regulation, creator protections, and industry standards.” @milkkarten.bsky.social on target, as usual 121
milkkarten.bsky.social @milkkarten.bsky.social · 08/01/2026wrote about why i think adam mosseri is wrong about the future of instagrammilkkarten.netInstagram is betting on the momentum, not the reactionMy response to Adam Mosseri. 000
milkkarten.bsky.social @milkkarten.bsky.social · 02/12/2025This is now my most-read newsletter of all timemilkkarten.netPost-social mediaIt's time to rethink what the feed is for. 030
milkkarten.bsky.social @milkkarten.bsky.social · 18/09/2025I’m attempting to build the most comprehensive salary benchmark report for social media professionals. (No, we’re not all interns.) Help me by filling out this survey and sharing with friends who work in this field.milkkarten.netHow much money do you make?The 2025 Social Media Compensation Survey is here! 010
milkkarten.bsky.social @milkkarten.bsky.social · 18/08/2025After five years of running Duolingo's social media, Zaria Parvez is leaving. I flew to Pittsburgh to chat with her about what she's looking for in her next role, the mental health of social managers, and why she's into "slow burn" content. In tomorrow’s newsletter. 020
milkkarten.bsky.social @milkkarten.bsky.social · 14/07/2025Two months before the primaries, Gabriella Zutrau, an independent freelance digital consultant, texted @zohrankmamdani.bsky.social's campaign team with an idea. She knew of a tool that could turn online enthusiasm into volunteers. I spoke with her about the impact of a comment-to-dm automation tool. 230
milkkarten.bsky.social @milkkarten.bsky.social · 27/05/2025Published the results to a survey about what it's really like to work in social media right now. The headline? Brands are leaving Twitter in droves. 031
milkkarten.bsky.social @milkkarten.bsky.social · 22/05/2025i interviewed the agency behind many of @zohrankmamdani.bsky.social very good social videosmilkkarten.netThe Agency Helping Progressive Candidates Break Through OnlineMelted Solids has worked with Zohran Mamdani, Bernie Sanders, and more. 010
milkkarten.bsky.social @milkkarten.bsky.social · 06/02/2025"The best social is a coy, playful flirtation. How do I authentically share the experience of a piece, a project, and leave you wanting more? My goal is to find, fulfill, and subvert where storytelling needs meet the expectations of the audience."milkkarten.netBroadway's ‘Oh, Mary!’ Takes Social Very SeriouslyI talk to Austin Spero, Social Director for 'Oh, Mary!', about treating audiences with intelligence, operating on gut instinct, and the importance of flirtation in marketing. 011
milkkarten.bsky.social @milkkarten.bsky.social · 26/11/2024Have been looking at how brand posts are performing here vs other platforms. This comparison of the same post by @cpsc.gov shared across Threads, Bluesky, and Twitter is interesting. 2124
