iiinova — where your digital self keeps evolving

Mihai Trofin @mihaitrof.bsky.social · 15/11/2025

Which one feels worse? 1/ Slow Wi-Fi 2/ Laptop battery dying 3/ Forgetting your passwords 4/ Users canceling their subscription #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 12/11/2025

When the brand finally hits a marketing breakthrough and is 'printing money,' who should get the biggest merit badge? Creative Strategist? Media Buyer? CRO Specialist? Copywriter? #marketing #fbads

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Mihai Trofin @mihaitrof.bsky.social · 10/11/2025

What's the perfect length for a video ad? Some say 30 seconds. Others swear by 60. How long are your top-performing ads? #meta #fbads #marketing #ads

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Mihai Trofin @mihaitrof.bsky.social · 09/11/2025

Your SaaS ads still need UGC. Why? Because no amount of fancy UI shots beats a real person saying: “This tool saved me hours.” #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 07/11/2025

My client is looking for UGC Creators from 🇺🇸 or 🇨🇦 to collaborate on content for an exciting book platform. If that sounds like you (or someone you know), please reach out. #ugccreators #ugc #content

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Mihai Trofin @mihaitrof.bsky.social · 06/11/2025

I interviewed with Amazon 3 years ago. I dove into LeetCode… and realized the exercises were brutal. While googling for help, I found a platform that offers every exercise with solutions. I got it right away. But it was bad. Couldn't get a refund. How do you sell your SaaS? #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 06/11/2025

The fastest way to simplify the price Eliminate the risk. Don't say "30-day refund." Say: "Try it risk-free. If you don't love it, you don't pay a penny." Zero risk = zero confusion #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 06/11/2025

You have to bet your entire budget on one winner for a month Which one is generating the best ROI? 1/ Raw UGC 2/ Expert/Doctor Endorsements 3/ Comment Response Videos 4/ Long Educational Vids #meta #ads #marketing

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Mihai Trofin @mihaitrof.bsky.social · 03/11/2025

How do you deal with the guilt of not making much progress on your project the previous week? #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 03/11/2025

How to tell if your video ad works before launch: 👉 Hook: Do the first 3s grab attention? 👉 Visuals: Clear even without sound? 👉 Product: Every shot ties back to it? 👉 Emotion: Does it make people feel something? 👉 CTA: Do final shots guide to the next step? #marketing #meta #ads

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Reposted by Mihai Trofin

I SPILL my DRINK @spillmydrink.bsky.social · 02/11/2025

Have you ever used @tauri.app? Thinking about building iOS apps with this #buildinpublic #ios #indiehacker

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Mihai Trofin @mihaitrof.bsky.social · 02/11/2025

Lol 50% of people I talked to this week from agencies or e-comms are either on vacation or working remotely from somewhere tropical. Seems like e-commerce pays really well.

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Mihai Trofin @mihaitrof.bsky.social · 31/10/2025

If you had to pick ONE creative tool that you absolutely cannot live without for paid ads, what is it? #meta #marketing #ads

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Mihai Trofin @mihaitrof.bsky.social · 30/10/2025

All I want for Christmas $1 $10 $100 $1000 $10000 $100000 #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 30/10/2025

Hooks that actually work: ✅ The Scam Hook ✅ TikTok Reply Hook ✅ The ‘Why did no one tell me?’ Hook What’s your hook to go? #ads #meta #marketing

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Mihai Trofin @mihaitrof.bsky.social · 29/10/2025

Your budget is only $50 a month. Choose wisely. #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 29/10/2025

October is nearly gone! Time for a quick progress. Share your MVP, product link, or a cool screenshot below. Let's showcase the month's progress 👇 #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 28/10/2025

Huge win today! My second interview for my product was with a fantastic Video Editor. We dove into: ✓ The frustrating challenges of subjective feedback and last-minute revisions ✓ We even brainstormed some killer future features the tool could adopt to make their life easier #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 28/10/2025

How long did it take you to get your first paying customer? I’m asking for a friend. #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 28/10/2025

Stop guessing why it works for your competitor Now you can see exactly how they do it. So you can easily improve your #creatives by learning from them. See how 👇

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Mihai Trofin @mihaitrof.bsky.social · 28/10/2025

Share an update 3-5 times a week. It can be a brief text post, a screenshot, or a quick video clip. Consistency is more important than perfection. #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 27/10/2025

Your ads won’t be perfect at first The good news is, now you can break them down frame by frame: 1/ Identify key strengths and areas to improve 2/ Get a score for every aspect of your ad 3/ Analyze shot-by-shot 4/ Generate a full transcript 5/ Get split-test recommendations #marketing #fbads

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Mihai Trofin @mihaitrof.bsky.social · 27/10/2025

1 week since launching my MVP! ✅ 200+ visitors ✅ 9 sign-ups ✅ 60+ videos analyzed ✅ 30+ posts on X/Bsky ✅ 10+ posts on Reddit ✅ Joined 7 communities ✅ 40+ DMs sent ✅ 1 client interview done ⏳ 1 client interview scheduled Feels amazing to see the early traction! #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 26/10/2025

Your idea is way more likely to get stolen at a hackathon than on Bsky. So don’t be afraid to #buildinpublic.

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Mihai Trofin @mihaitrof.bsky.social · 26/10/2025

This formula for High-ROAS video ads STILL WORKS The highest-converting ads aren't pretty. They follow the 5-step UGC Creative Formula: 1/ The Hook (0-3s) 2/ Agitator (3-7s) 3/ The Fix (7-12s) 4/ Proof (12-20s) 5/ CTA (End): Here you make money

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Mihai Trofin @mihaitrof.bsky.social · 26/10/2025

50+ video ads have already been tested on unskippable.co by early users, each one analyzed for hooks, clarity, and engagement. If you’re a media buyer, creative strategist, or video editor, you should give it a try. Every new user gets 10 free credits to test 10 video ads. #marketing #facebookads

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Mihai Trofin @mihaitrof.bsky.social · 26/10/2025

Just had my first interview with a potential client for my MVP — and it was gold. He told me exactly what he liked about the product, what parts were confusing, how his creative workflow looks, how he collaborates with clients, and even what features he’d love to see next. #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 24/10/2025

A 15-minute video call with a potential client beats a 100-question form any day. You’ll learn more from their tone, pauses, and energy than from any checkbox. #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 23/10/2025

What is the perfect scene variation rate (cut speed) to maximize retention? 1 or 2 second cuts?

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Mihai Trofin @mihaitrof.bsky.social · 23/10/2025

Everybody sells Since I started posting about my product on Reddit, I keep getting DMs from other founders pitching me their tools. It’s interesting — instead of connecting or exchanging feedback, everyone’s in “sales mode.” #buildinpublic #marketing

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Mihai Trofin @mihaitrof.bsky.social · 23/10/2025

Any small and supportive communities I can join around indie hacking, SaaS, or build-in-public vibes on Slack or Discord? #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 23/10/2025

Confused viewers cost you money If the viewer has to figure out what you're selling or what the offer is, you've lost the sale Check for Clarity: 1/ Is the offer visible in the first 7 seconds? 2/ Is CTA completely undeniable? 3/ Did you simplify the price/value proposition?

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Mihai Trofin @mihaitrof.bsky.social · 22/10/2025

Best subreddits for SaaS builders & indie hackers: r/ShowMeYourSaaS r/SaaS r/Entrepreneur r/SideProject r/Startups r/microsaas r/IndieHackers r/Makers r/BuildInPublic r/StartUp r/SaaSstartups r/EntrepreneurRideAlong r/SmallBusiness r/MVPLaunch #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 22/10/2025

What tagline to use for my landing page? 1/ Fix the Flaws in Your Video Ad Before They Cost You 2/ Your Video Ad Has Flaws. We Find Them. You Fix Them 3/ The Video Ad Analysis That Saves You Money 4/ Score Every Video Ad Before Launch 5/ Know Why Your Video Ad Fails #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 22/10/2025

Some things we should avoid 1/ Waste Money on Flop Videos 2/ Subjective Creative Feedback 3/ Slow Creative Production Cycle 4/ Lack of Trust/Authenticity 5/ Creative Fatigue Acceleration 6/ Unclear Offer Comprehension 7/ Poor Brand Recall 8/ Inconsistent Creative Quality #metaads

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Mihai Trofin @mihaitrof.bsky.social · 22/10/2025

My landing page sucks Built an MVP for my product and shared it on Reddit, Twitter, Bluesky, and some of my contacts. Got around 80 visits… but no one signed up — except my brother 😅 Starting to think the landing page matters more than the actual product. Need to fix that #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 21/10/2025

Everything in tech is a wrapper

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Mihai Trofin @mihaitrof.bsky.social · 21/10/2025

Any great Skool communities on DTC, Ecom, paid ads, and creative strategy? #Skool

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Mihai Trofin @mihaitrof.bsky.social · 21/10/2025

Which metric matters least? - Hook strength - Message clarity - Pacing & visuals - Audio energy - Performance - Creative score - CTA effectiveness - Visual composition #metaads

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Mihai Trofin @mihaitrof.bsky.social · 21/10/2025

Day 19 ⬆️ 49 followers ✅ MVP done You can now try the MVP to analyze your video ads frame by frame. #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 21/10/2025

Get feedback as soon as possible!! Your MVP doesn’t have to be perfect. If you’re a creative strategist, media buyer, agency owner, or video editor, you can check out my creative video analysis tool below 👇 #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 20/10/2025

Just grabbed a new domain 👀 What’s the first thing that comes to your mind when you see it? Be honest, I can take it #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 20/10/2025

Now that AWS is down, what tools can’t you use? No Canva for me this morning #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 20/10/2025

Brands are losing 80% of their budget because the video hook is just a nice intro. The P-A-C framework proves it. An unskippable hook needs: 3+ visual cuts in the first 5 seconds (Pattern Interrupt). No Dead Air (Silence Kills Retention). The BIG Promise stated by second 5 (Curiosity Gap).

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Mihai Trofin @mihaitrof.bsky.social · 19/10/2025

Cold outreach math: 100 messages → 30 replies → 10 calls → 3 deals in progress → 1 that actually pay #buildinpublic

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Mihai Trofin @mihaitrof.bsky.social · 19/10/2025

How do media buyers analyze 10,000+ creatives per quarter? Asking for my sanity. The volume is insane. Everyone says 'Creative is 50% of ROI,' but manually reviewing a thousand variants to find the drop-off frame or the best UGC hook is an impossible job for humans. #creativestrategy #mediabuyer

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Mihai Trofin @mihaitrof.bsky.social · 18/10/2025

What’s your plan for the weekend?

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