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Alastair Campbell and the Philosophy of Persevilience
By Matthew ParishMonday 19 October 2026There is something faintly irritating about invented words. The English language already possesses rather a lot of them, and when public figures decide that none is quite sufficient to encompass their latest insight into the human condition, the result can sound suspiciously like the title of a management seminar in an airport hotel. Alastair Campbell’s new word, “persevilience”, is therefore entitled to encounter a certain initial scepticism.It is a combin