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meorge

@meorgeis.me
351 followers 606 following 595 posts

sw developer new england she / they

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meorge @meorgeis.me · 26/10/2025
Lester Knopf
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meorge @meorgeis.me · 23/10/2025
Thank you for doing this. Marlborough Community Cupboard in MA
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meorge @meorgeis.me · 05/08/2025
she's the darling of white nationalists on the internet & she knows it... she sold them her bathwater. they proclaim this campaign is for gen z- that's the target demo. not women they all knew exactly what they were doing no idea why everyone here was so ready to accept the right wing framing here
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meorge @meorgeis.me · 01/08/2025
I feel like this still seems tame compared to how people are characterizing this until you consider the significance of her celebrity in the demo this is winking at. ie- young, white, far-right men who have quite literally spent the last 3 years lauding her as their "aryan princess".
A tweet by @RichardHanania reading "Wokeness is dead." alongside a 13 second clip of Sweeney on SNL. She is wearing a black dress with a plunging neckline, showing a large amount of cleavage. This tweet is quoted by twitter user @BigRedCeltTT who writes: "To the right “woke or wokeness” is anything that is not blonde & haired blue eyed. 

No hate to Sydney Sweeney, but the right is going to try & meme her. Her PR reps need to do something before they taint her image by making her their poster girl for the Aryan Nation Barbie meme."A tweet by Richard Hanania reading "Sydney Sweeney is officially aware of the discourse. We can now consider her triumph over wokeness to be a a deliberate act." alongside a screenshot of an instagram post of her in a grey sweatshirt with black ink that reads "SORRY FOR HAVING GREAT TITS" above a graphic of a girl playing jump rope.
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meorge @meorgeis.me · 01/08/2025
starting the press release with "honoring [denim] heritage" and a "return to essential denim dressing", LinkedIn post by a marketing VP in which she explicitly lauds the "culture shaping power" of the double meaning behind the campaign, prompting the reader to check their socials to see proof. etc.
The press release for the ad campaign reads:
NEW YORK--(BUSINESS WIRE)-- American Eagle Outfitters, Inc. (NYSE: AEO) is honoring its denim heritage with the launch of the American Eagle (AE) brand’s Fall ‘25 campaign, headlined by Sydney Sweeney – one of the most globally recognized faces around the world. Sweeney joins forces with industry-leader AE to further elevate its position as the #1 jeans brand for Gen Z. The campaign, “Sydney Sweeney Has Great Jeans,” is a return to essential denim dressing and a celebration of what the beloved brand does best: making customers look and feel good in AE Jeans.

Sydney Sweeney stars in American Eagle’s latest campaign. Courtesy of American Eagle
Sydney Sweeney stars in American Eagle’s latest campaign. Courtesy of American Eagle

“This fall season, American Eagle is celebrating what makes our brand iconic – trendsetting denim that leads, never follows,” said Jennifer Foyle, President and Executive Creative Director - AE & Aerie. “Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.”

“There is something so effortless about American Eagle – it’s the perfect balance of being put-together but still feeling like yourself,” said Sydney Sweeney when asked about her favorite denim. “Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It's rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.”

Anchored in denim, AE reinforces its authority in the category with a first-time presence on the Exosphere of Sphere in Las Vegas. Building on the campaign’s cheeky energy, the roll out will be supported by innovative media strategies t…A LinkedIn post for AE's VP of marketing reads:
Ashley Schapiro
VICE PRESIDENT MARKETING, MEDIA, PERFORMANCE &...
4d • Edited • 🌐

During a Zoom call with Sydney we asked the question “How far do you want to push it?”

Without hesitation, she smirked smirk 😉 and said, “Let’s push it, I’m game.”

Our response? “Challenge Accepted.”
From that moment on Syd’s sentiment guided every frame, every stitch and every unexpected twist of The “Sydney Sweeney Has Great Jeans” 🧵 campaign. Infusing our own personal cheeky energy and making us 😂 as we envisioned how the world would experience the launch.

A desire to stretch beyond anything we had done before.
The ideas kept building. The stunts topping themselves. Exploring media innovation that could feel like it was invented just for Syd’s Jeans? 🧵

✔ Media innovations, frequency at scale (and 💪) we hadn’t flexed before
✔ A playful stunt double that revealed the genius behind “genes”
✔ Testing into AI try on tech to try on “Syd’s jeans” 🧵
✔ Interactive 3D billboards which may stop traffic (apologies to the NYPD in advance)
✔ Bringing on Molly Dickson, Syd’s long term stylist whose special touch shaped every look
✔ Launching our Instagram Broadcast channel & on Snap Inc. Maps
✔ And an iconic takeover of the sphere - a true moment of brand strength

The ⭐ star power of Sydney and the double meaning behind the campaign has a culture shaping power beyond anything I could have ever imagined being a part of - just check your social feeds.

The American Eagle Outfitters Inc. team and partners who brought this campaign to life poured themselves into it with a more is more energy.
You created more than a campaign - you created a moment in culture and styled every moment with a wink 😜

Sydney Sweeney Has Great Genes - and so can you #AEJeans 🧵
Lisette Sand-Freedman
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meorge @meorgeis.me · 01/08/2025
there are so many little nazi winks placed throughout this. in the press release, in now-deleted posts from their marketing execs, it's in the shots they chose, it's in the copy, it's in the delivery. it's everywhere. many of these people havent even seen much if any the content for themselves.
AEO's press release for the ad campaign reads:

Iconic Denim Brand, American Eagle, Launches Fall ‘25 Campaign Starring Sydney Sweeney

NEW YORK--(BUSINESS WIRE)-- American Eagle Outfitters, Inc. (NYSE: AEO) is honoring its denim heritage with the launch of the American Eagle (AE) brand’s Fall ‘25 campaign, headlined by Sydney Sweeney – one of the most globally recognized faces around the world. Sweeney joins forces with industry-leader AE to further elevate its position as the #1 jeans brand for Gen Z. The campaign, “Sydney Sweeney Has Great Jeans,” is a return to essential denim dressing and a celebration of what the beloved brand does best: making customers look and feel good in AE Jeans.

Sydney Sweeney stars in American Eagle’s latest campaign. Courtesy of American Eagle
Sydney Sweeney stars in American Eagle’s latest campaign. Courtesy of American Eagle

“This fall season, American Eagle is celebrating what makes our brand iconic – trendsetting denim that leads, never follows,” said Jennifer Foyle, President and Executive Creative Director - AE & Aerie. “Innovative fits and endless versatility reflect how our community wears their denim: mixed, matched, layered and lived in. With Sydney Sweeney front and center, she brings the allure, and we add the flawless wardrobe for the winning combo of ease, attitude and a little mischief.”

“There is something so effortless about American Eagle – it’s the perfect balance of being put-together but still feeling like yourself,” said Sydney Sweeney when asked about her favorite denim. “Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that resonates with me. It's rare to find a brand that grows with you, the way American Eagle has for generations. They have literally been there with me through every version of myself.”

Anchored in denim, AE reinforces its authority in the category with a first-time presence on the Exosphere of Sphere in Las Vegas. Building on th…a now-deleted linkedin post from AEO's VP of marketing, ashley schapiro reads: 
During a Zoom call with Sydney we asked the question “How far do you want to push it?”

Without hesitation, she smirked smirk 😉 and said, “Let’s push it, I’m game.”

Our response? “Challenge Accepted.”
From that moment on Syd’s sentiment guided every frame, every stitch and every unexpected twist of The “Sydney Sweeney Has Great Jeans” 🧵 campaign. Infusing our own personal cheeky energy and making us 😂 as we envisioned how the world would experience the launch.

A desire to stretch beyond anything we had done before.
The ideas kept building. The stunts topping themselves. Exploring media innovation that could feel like it was invented just for Syd’s Jeans? 🧵

✔ Media innovations, frequency at scale (and 💪) we hadn’t flexed before
✔ A playful stunt double that revealed the genius behind “genes”
✔ Testing into AI try on tech to try on “Syd’s jeans” 🧵
✔ Interactive 3D billboards which may stop traffic (apologies to the NYPD in advance)
✔ Bringing on Molly Dickson, Syd’s long term stylist whose special touch shaped every look
✔ Launching our Instagram Broadcast channel & on Snap Inc. Maps
✔ And an iconic takeover of the sphere - a true moment of brand strength

The ⭐ star power of Sydney and the double meaning behind the campaign has a culture shaping power beyond anything I could have ever imagined being a part of - just check your social feeds.

The American Eagle Outfitters Inc. team and partners who brought this campaign to life poured themselves into it with a more is more energy.
You created more than a campaign - you created a moment in culture and styled every moment with a wink 😜

Sydney Sweeney Has Great Genes - and so can you #AEJeans 🧵
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meorge @meorgeis.me · 17/07/2025
lol give me a break bro. the "pro-trans" community, do you mean the *trans* community? when people were fighting for marriage equality did you talk about the "pro-gay" community? 🙄 trans people are just PEOPLE. not an abstract political issue this is such a blinkered take
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