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The Media Copilot

@mediacopilot.bsky.social
47 followers 111 following 164 posts

We explain, teach, and consult on how AI is changing journalism, media, and communications. Queries ➡️ team@mediacopilot.ai

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The Media Copilot @mediacopilot.bsky.social · 7h
Users clicked a traditional search result in 8% of Google visits with an AI summary and 15% without one, per Pew. At Press Gazette's conference, News UK CTO Tom Jackson said the publisher has a Meta licensing deal and will sue companies that take its content without permission.
mediacopilot.ai
Publishers rethink audience engagement as referral traffic falls
Publishers are testing creator-led journalism and AI tools as referral traffic declines and audience discovery becomes less predictable.
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The Media Copilot @mediacopilot.bsky.social · 13h
Licensing content to commerce: Yelp's request-a-quote button inside OpenAI, and why the Times may settle on similar terms. Rob Kelly on The Media Copilot: mediacopilot.ai/what-99-ai-l...
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The Media Copilot @mediacopilot.bsky.social · 01/10/2026
More than 300 publishers, twice last year's group, are in Washington this week for the Stealth Bot Prohibition Act, which would make crawlers hiding behind residential proxies identify themselves. TollBit counted 22 billion AI bot scrapes in the first half of 2026. The bill forces no one to pay.
mediacopilot.ai
More than 300 publishers press Congress on stealth bot bill
More than 300 news publishers are lobbying Congress to require stealth bots to identify themselves and disclose why they are accessing websites.
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The Media Copilot @mediacopilot.bsky.social · 01/10/2026
One publisher in Google's pilot that pays for content used in AI answers is on pace for more than $1 million a year. Others have made under $1,000 over several months. The money lands in Search Console, and Google has not defined what counts as a meaningful contribution, so nobody can forecast it.
mediacopilot.ai
Google tests AI payments to publishers, but payouts vary widely
Google is testing payments to publishers whose content contributes to AI answers, but participants report uneven and unpredictable payouts.
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The Media Copilot @mediacopilot.bsky.social · 01/10/2026
New Media Copilot: Jaime Schultheis of Bombora on AI referral traffic, the Google problem, and the data AI companies should share back with publishers. mediacopilot.ai/what-publish...
The Media Copilot podcast thumbnail: Jaime Schultheis of Bombora, What publishers should get from AI besides money
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The Media Copilot @mediacopilot.bsky.social · 30/09/2026
CNN has doubled its data team and is on pace to more than double its A/B tests, SVP Kendell Timmers told Forbes. The new CNN Weather app writes forecast summaries with AI, and CNN does not say journalists review every one before it appears. Timmers calls 2026 the foundation year.
mediacopilot.ai
CNN doubles its data team as it expands AI across products
CNN is using AI for personalization, weather summaries, storyline analysis and subscription tools.
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The Media Copilot @mediacopilot.bsky.social · 29/09/2026
OpenAI is doubling down on newsroom AI. The Lenfest Institute just got another $10 million for its fellowship program, and this round will expand beyond metro papers to local TV and statewide public service journalism. mediacopilot.ai/openai-lenfe...
mediacopilot.ai
OpenAI adds another $10 million to Lenfest AI fellowships
OpenAI is adding $10 million to Lenfest’s AI fellowship program as it considers more local TV and statewide journalism applicants.
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The Media Copilot @mediacopilot.bsky.social · 29/09/2026
Most newsrooms are using AI to do the same thing faster. The real opportunity is asking what audiences could get from you that they never could before. Full story by @petepachal.bsky.social: mediacopilot.ai/stop-asking-...
mediacopilot.ai
Stop asking AI to make the old thing faster
Efficiency AI made journalism cheaper. Opportunity AI asks what readers could get from your work that they never could before.
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The Media Copilot @mediacopilot.bsky.social · 28/09/2026
NewsGuard's fact-checking chatbot just launched across five European countries, drawing only from 12,000 vetted sources and sharing revenue with publishers whose work it cites. A model that tackles misinformation while paying newsrooms. mediacopilot.ai/newsguard-ch...
mediacopilot.ai
NewsGuard brings fact-checking chatbot to five European countries
NewsGuard AI is launching in five European countries, drawing from vetted sources and sharing revenue with publishers whose work it cites.
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The Media Copilot @mediacopilot.bsky.social · 27/09/2026
"If you do block the bots, you're also canceling yourself." Choy Travers (Oasy) on The Media Copilot, if you missed it: mediacopilot.ai/can-publishe...
Share card: Choy Travers, Co-Founder of Oasy, on The Media Copilot podcast.
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The Media Copilot @mediacopilot.bsky.social · 26/09/2026
The Times had a ~$100M Google licensing deal before it sued OpenAI. Rob Kelly (Media & the Machine) on the deal nobody talks about: mediacopilot.ai/what-99-ai-l...
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The Media Copilot @mediacopilot.bsky.social · 25/09/2026
TIME sees more AI referrals than citations on its top stories, which means the models are storing what they scrape. Mark Howard on why that changes the math on ads for bots: mediacopilot.ai/what-time-le...
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The Media Copilot @mediacopilot.bsky.social · 25/09/2026
One in five visits to News UK's websites came from bots over six months, with 6% of total traffic blocked as malicious. The publisher is tightening defenses and rethinking how it values content as AI systems reshape traffic patterns. mediacopilot.ai/news-uk-bot-...
mediacopilot.ai
News UK finds one in five website visits came from bots
News UK says about one-fifth of its website traffic over six months came from non-human visitors, with 6% blocked as malicious bots.
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The Media Copilot @mediacopilot.bsky.social · 24/09/2026
Attribution in AI search is a billboard: seen, unprovable. Choy Travers on why advertisers may have to live with it, on The Media Copilot: mediacopilot.ai/can-publishe...
Share card: Choy Travers, Co-Founder of Oasy. Quote: Maybe the top players in each niche will be able to license and make money from these platforms, but that leaves more than 90 percent of everyone else unable to generate money while being scraped.
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The Media Copilot @mediacopilot.bsky.social · 24/09/2026
Adobe is embedding its creative tools deeper into AI chatbots. Acrobat joins its Claude plugin now, while Photoshop, Lightroom and Firefly are coming to Google Gemini—letting users describe what they want and let AI handle the tool selection. mediacopilot.ai/adobe-gemini...
mediacopilot.ai
Adobe adds Acrobat to Claude plugin, plans Gemini integration
Adobe's Gemini launch and expanded Claude plugin put Photoshop, Acrobat and Express tools in your chat window. See what's new for your workflow.
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The Media Copilot @mediacopilot.bsky.social · 24/09/2026
New episode: Rob Kelly (Media & the Machine) has logged 99 AI licensing deals. What publishers really sell AI companies now, and why OpenAI may settle with the Times before its IPO: mediacopilot.ai/what-99-ai-l...
Episode art for The Media Copilot podcast with guest Rob Kelly: Who gets paid for AI licensing?
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The Media Copilot @mediacopilot.bsky.social · 24/09/2026
Rob Kelly tracked 99 AI licensing deals. His spreadsheet reveals what publishers are really selling now—and why OpenAI may settle with the Times before its IPO. Listen to @petepachal.bsky.social break it down: mediacopilot.ai/what-99-ai-l...
mediacopilot.ai
What 99 AI licensing deals reveal about the future of publishing
Rob Kelly has logged 99 AI licensing deals. He explains why training is fading from them, what publishers sell now, and why OpenAI may settle with the Times.
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The Media Copilot @mediacopilot.bsky.social · 23/09/2026
Malicious bot traffic jumped 124% in a year, growing nine times faster than human traffic. DataDome's latest report shows AI agents are now probing login pages and payment flows—forcing sites to rethink what they block. mediacopilot.ai/datadome-bot...
mediacopilot.ai
DataDome says bad bot traffic jumped 124% as AI agents reach login pages
DataDome found malicious bot traffic rose 124% as AI agents increasingly reached login, account and payment pages.
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The Media Copilot @mediacopilot.bsky.social · 22/09/2026
Top 100 U.S. news sites lost 30% of their traffic in nine months. AI summaries are siphoning clicks away from publishers faster than new referrals can replace them—and the math doesn't work yet. mediacopilot.ai/link-economy...
mediacopilot.ai
Axios says AI is breaking the link economy
Axios data shows news traffic falling as AI interfaces reshape discovery and generative AI referrals remain small compared with search.
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The Media Copilot @mediacopilot.bsky.social · 22/09/2026
OpenAI executives called the AI market worth "gazillions" and acknowledged their products are "largely substitutive" of publisher content. Newly unsealed emails give the Times fresh ammunition in its copyright case. mediacopilot.ai/openai-nyt-f...
mediacopilot.ai
Unsealed OpenAI emails bolster NYT copyright case
Newly unsealed OpenAI and Microsoft records give The New York Times fresh evidence on substitution, market harm and paywall access.
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The Media Copilot @mediacopilot.bsky.social · 22/09/2026
Better AI tools are landing to worse backlash. The fix isn't messaging—it's naming who's accountable for the work. For newsrooms betting on automation, that distinction might be the only thing that keeps readers engaged instead of checked out. mediacopilot.ai/every-new-ai...
mediacopilot.ai
Every new AI launch is making the backlash worse
Better AI keeps producing louder backlash. For newsrooms, the fix isn't a disclosure policy, it's a name someone can be held accountable to.
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The Media Copilot @mediacopilot.bsky.social · 20/09/2026
If you missed it: TIME COO Mark Howard on a month of selling ads to AI bots, why the models keep what they scrape, and the Perplexity dispute. Part one of our ads-for-bots series: mediacopilot.ai/what-time-le...
Share card: Mark Howard, Chief Operating Officer of TIME, on The Media Copilot podcast. Quote: Not only is this not deceptive, it is the most transparent and cleanest way to present information to an AI crawler.
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The Media Copilot @mediacopilot.bsky.social · 19/09/2026
Bot traffic already passed human traffic on the web. Blocking the crawlers protects your content and deletes you from AI search in the same move. Choy Travers (Oasy) on The Media Copilot: mediacopilot.ai/can-publishe...
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The Media Copilot @mediacopilot.bsky.social · 18/09/2026
A Microsoft researcher internally called AI training "the largest theft of labor in human history." The comment surfaced in a New York Times court filing accusing Microsoft and OpenAI of unauthorized copying for model training. mediacopilot.ai/microsoft-ai...
mediacopilot.ai
Microsoft researcher called AI training the ‘largest theft of labor in human history’
A Microsoft researcher called AI training “the largest theft of labor in human history” in material cited by The New York Times.
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The Media Copilot @mediacopilot.bsky.social · 17/09/2026
NBC News interviewed an AI-generated actress on live TV, then had to explain the glitches and memory lapses viewers were seeing. It's a test case for how newsrooms handle synthetic guests. mediacopilot.ai/nbc-news-til...
mediacopilot.ai
NBC News interviews AI actress Tilly Norwood on Today
NBC News interviewed AI-generated actress Tilly Norwood on 3rd Hour of Today, raising questions about how synthetic guests appear on air.
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The Media Copilot @mediacopilot.bsky.social · 17/09/2026
New episode: Can publishers sell ads to bots? Bot traffic already passed human traffic. Oasy co-founder Choy Travers says stop blocking the bots and sell them ads. Disclosure, Perplexity's cloaking objection, the attribution problem: mediacopilot.ai/can-publishe...
Share card: Choy Travers, Co-Founder of Oasy, on The Media Copilot podcast.
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The Media Copilot @mediacopilot.bsky.social · 16/09/2026
Perplexity called TIME's agent ads deceptive. Mark Howard on the meeting, the position, and why Perplexity's crawlers haven't slowed down: mediacopilot.ai/what-time-le...
Share card: Mark Howard, Chief Operating Officer of TIME, on The Media Copilot podcast. Quote: Not only is this not deceptive, it is the most transparent and cleanest way to present information to an AI crawler.
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The Media Copilot @mediacopilot.bsky.social · 15/09/2026
Blocking all AI bots feels safer, but it costs you visibility in AI answers. The real move: verify bot behavior through logs and tracers instead of trusting promises. mediacopilot.ai/publishers-d... Full story by @petepachal.bsky.social:
mediacopilot.ai
Publishers don't need to trust AI companies to work with them
Blocking every AI crawler costs publishers visibility. Here's how to verify bots with logs instead of trusting AI companies on faith.
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The Media Copilot @mediacopilot.bsky.social · 15/09/2026
Reuters just connected its video library directly to CuttingRoom's AI editing tool. Editors can now search and edit agency footage using plain-language prompts—no switching between apps, no exports needed. mediacopilot.ai/reuters-cutt...
mediacopilot.ai
Reuters links CuttingRoom to its MCP server for newsroom AI video editing
Reuters connected its MCP server to CuttingRoom, letting editors search, edit and reformat licensed video with plain-language prompts.
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The Media Copilot @mediacopilot.bsky.social · 11/09/2026
AI can now fake images convincingly while journalists lose access to the footage they need to verify them. Visual investigations—once a cornerstone of modern reporting—are becoming riskier and more expensive. mediacopilot.ai/visual-inves...
mediacopilot.ai
When seeing is no longer believing: How AI fakes complicate visual investigations
Journalists and OSINT experts say AI manipulation, limited footage and rising costs are making visual verification more difficult.
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The Media Copilot @mediacopilot.bsky.social · 10/09/2026
Journalists are testing Arbiter, a new AI tool that spots emerging disinformation narratives before they go viral. Built by nonprofit SimPPL, it monitors Facebook, Instagram, X, YouTube, TikTok, Reddit, Bluesky and 4chan to help newsrooms stay ahead of the curve. mediacopilot.ai/arbiter-crow...
mediacopilot.ai
AI tool Arbiter tracks emerging disinformation
Arbiter is an AI-powered social monitoring tool helping newsrooms track emerging narratives and disinformation across multiple platforms.
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The Media Copilot @mediacopilot.bsky.social · 10/09/2026
New episode: TIME has been selling ads to AI bots for a month. COO Mark Howard on what advertisers are buying, why the models remember what they scrape, and the Perplexity dispute. Part one of our ads-for-bots series. mediacopilot.ai/what-time-le...
Share card: Mark Howard, Chief Operating Officer of TIME, on The Media Copilot podcast. Quote: We would rather be at the table and learning as we go, as opposed to simply waiting for others to pave the way.
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The Media Copilot @mediacopilot.bsky.social · 10/09/2026
Listen to @petepachal.bsky.social break down TIME's first month selling ads to AI agents: what advertisers are buying, why models store what they scrape, and why Perplexity thinks it's deceptive. mediacopilot.ai/what-time-le...
mediacopilot.ai
What TIME learned from a month of selling ads to bots
TIME started serving ads to AI agents in July. COO Mark Howard on what advertisers are buying, why the models remember what they scrape, and the Perplexity dispute.
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The Media Copilot @mediacopilot.bsky.social · 10/09/2026
OpenAI is putting 400+ ChatGPT Edu subscriptions into the hands of journalism students at CUNY and Northwestern's Medill. The move aims to give future reporters hands-on experience with AI before entering an industry already transformed by it. mediacopilot.ai/openai-chatg...
mediacopilot.ai
OpenAI offers 400+ ChatGPT Edu subscriptions to CUNY, Medill journalism programs
OpenAI is providing 400+ ChatGPT Edu subscriptions to journalism students and faculty at CUNY’s Newmark J-School and Northwestern’s Medill.
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The Media Copilot @mediacopilot.bsky.social · 08/09/2026
Microsoft argues that only 24 of 8.2 million Copilot conversations reproduced 30+ words from copyrighted books. The New York Times counters that training on their journalism to build competing products is the real issue. mediacopilot.ai/microsoft-co...
mediacopilot.ai
Microsoft says Copilot chat logs undercut New York Times copyright claims
Microsoft says millions of Copilot chats rarely reproduced publisher content, arguing the data strengthens its fair-use case.
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The Media Copilot @mediacopilot.bsky.social · 08/09/2026
When a billionaire admits to using AI for his Wall Street Journal op-ed, the real problem isn't detection—it's credibility. One AI-flavored phrase was enough to make readers question the effort behind it, regardless of what any detector said. mediacopilot.ai/the-druckenm...
mediacopilot.ai
The Druckenmiller op-ed proves AI detection was never the point
AI detectors can't stop readers from judging AI writing on sight, as a billionaire's op-ed fight shows. Credibility is the real issue.
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The Media Copilot @mediacopilot.bsky.social · 07/09/2026
Publisher lawsuits against AI companies keep mounting. Seattle Times and Newsday are now suing OpenAI and Microsoft for scraping their articles without permission to train AI products. Over a dozen publishers have filed similar cases. mediacopilot.ai/publisher-ai...
mediacopilot.ai
Seattle Times and Newsday join publisher AI lawsuits against OpenAI, Microsoft
The Seattle Times and Newsday are suing OpenAI and Microsoft, adding to a growing publisher battle over how AI companies use news content.
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The Media Copilot @mediacopilot.bsky.social · 04/09/2026
The Justice Department just sided with OpenAI against The New York Times, arguing that ruling against the AI company could threaten national security. The government also warned it might hurt smaller publishers' ability to compete. mediacopilot.ai/doj-openai-n...
mediacopilot.ai
Justice Department backs OpenAI in copyright fight with The New York Times
The Justice Department backs OpenAI in its New York Times copyright fight, arguing a Times victory could hurt American AI competitiveness.
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The Media Copilot @mediacopilot.bsky.social · 03/09/2026
Adobe just brought 70+ creative tools directly into Slack. Business+ and Enterprise+ teams can now edit images, video and PDFs without switching apps—turning conversations into finished work. mediacopilot.ai/adobe-slack-...
mediacopilot.ai
More than 70 Adobe tools are now available inside Slack
Adobe for Slack gives Business+ and Enterprise+ teams access to more than 70 creative tools for images, video and PDFs without leaving chat.
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The Media Copilot @mediacopilot.bsky.social · 02/09/2026
Local newsrooms are experimenting with AI, but most lack a clear strategy. The Local Media Consortium's new AI Accelerator helps publishers assess their tech stack and identify where AI can solve real workflow problems—not just cut costs. mediacopilot.ai/local-media-...
mediacopilot.ai
Local Media Consortium launches AI accelerator to assess publisher readiness
The Local Media Consortium AI accelerator will audit your newsroom's tech stack and AI readiness before you spend. See how the program works.
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The Media Copilot @mediacopilot.bsky.social · 01/09/2026
Most newspaper opinion editors reject AI-written op-eds outright. Nieman Lab found none of 24 major papers willing to follow the Wall Street Journal's permissive stance after Stanley Druckenmiller's AI-assisted column went uncorrected. mediacopilot.ai/ai-written-o...
mediacopilot.ai
Newspaper opinion editors push back on AI-written op-eds after WSJ defense
Opinion editors at major U.S. newspapers say they are drawing limits on AI-written submissions, even as detection remains difficult.
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The Media Copilot @mediacopilot.bsky.social · 01/09/2026
Publishers are blocking the wrong thing. The real battle isn't stopping AI crawlers—it's controlling what shows up in AI answers. New piece on where publishers should actually focus their energy. mediacopilot.ai/publishers-a...
mediacopilot.ai
Publishers are fighting the wrong battle against AI
Even well-resourced publishers can't block every AI crawler. Here's why the fight over bot access is already lost, and what matters more.
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The Media Copilot @mediacopilot.bsky.social · 31/08/2026
NPR tested six AI chatbots and four search engines against 30 propaganda questions from Russia, China, and Iran. Chatbots caught false narratives 75% of the time. Search engines stumbled more often. The catch: both still make sourcing mistakes. mediacopilot.ai/npr-newsguar...
mediacopilot.ai
AI chatbots beat search engines at spotting foreign propaganda, NPR test finds
An NPR and NewsGuard test found AI chatbots were more likely than search engines to challenge false narratives.
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The Media Copilot @mediacopilot.bsky.social · 28/08/2026
Billionaire investor Stanley Druckenmiller admitted using AI to write his Wall Street Journal op-ed on Treasury policy. The WSJ's editor defended him. But the Financial Times has opposite rules for the same situation. mediacopilot.ai/druckenmille...
mediacopilot.ai
Druckenmiller says he used AI to write WSJ op-ed criticizing Bessent
Stanley Druckenmiller told NOTUS he used AI while writing a Wall Street Journal op-ed criticizing Treasury Secretary Scott Bessent.
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The Media Copilot @mediacopilot.bsky.social · 28/08/2026
SEO is losing its grip on publisher strategy. Axios' Nicholas Johnston says newsrooms need to measure where they appear in AI answers before negotiating licensing deals—and stop pretending the shift isn't happening. mediacopilot.ai/axios-nichol...
mediacopilot.ai
Axios publisher says SEO is 'not the answer anymore' as AI search grows
Nicholas Johnston says newsrooms should measure how often their journalism appears in AI answers as search traffic shifts toward LLMs.
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The Media Copilot @mediacopilot.bsky.social · 27/08/2026
AI is absorbing expert work without permission or compensation. Onix is building a different model: dedicated AI systems owned by experts themselves, trained on their knowledge, voice, and judgment. Listen to @petepachal.bsky.social break it down: mediacopilot.ai/who-owns-you...
mediacopilot.ai
Who owns your expertise in the age of AI?
AI can absorb an expert’s work, reproduce their ideas, and generate answers based on their knowledge. Onix wants to build a different model.
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The Media Copilot @mediacopilot.bsky.social · 27/08/2026
Reuters is monetizing nearly four decades of journalism through Snowflake Marketplace, letting enterprises license its archive for AI applications under controlled terms. It's one of several publishers finding new revenue streams in the AI licensing space. mediacopilot.ai/reuters-snow...
mediacopilot.ai
Reuters opens 39 years of news archives to AI buyers on Snowflake
Reuters is offering 39 years of journalism through Snowflake Marketplace, facilitating a new way to license news content for AI applications.
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The Media Copilot @mediacopilot.bsky.social · 27/08/2026
As AI agents make purchase decisions, traditional ad tracking breaks down. The IAB is drafting a framework to measure and credit AI's role in conversions—but agreeing on what counts as evidence has proven difficult. mediacopilot.ai/iab-ai-adver...
mediacopilot.ai
IAB drafts AI advertising measurement framework as agents replace human clicks
The IAB is drafting a framework to measure AI’s role in conversions as publishers push for credit when their content influences purchases.
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The Media Copilot @mediacopilot.bsky.social · 25/08/2026
Thomson Reuters built a specialized AI model for $40 million—a fraction of what frontier labs typically spend. The catch: it only used less than 10% of the company's proprietary legal and tax content so far. mediacopilot.ai/thomson-reut...
mediacopilot.ai
Thomson Reuters says it spent $40 million to build its own frontier AI model
Thomson Reuters says it spent $40 million building Thomson, a proprietary AI model trained on its legal, tax and Reuters content.
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The Media Copilot @mediacopilot.bsky.social · 25/08/2026
ChatGPT traffic to brand homepages jumped 157% overnight this spring, right when OpenAI started building its ad model. Publishers are still the credibility layer—but brands are getting the prime real estate. mediacopilot.ai/brands-are-t...
mediacopilot.ai
Brands are the biggest winners of ChatGPT's traffic surge
ChatGPT's May traffic surge sends clicks to brand homepages, revealing how OpenAI is building its ad model on publisher trust.
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