Users clicked a traditional search result in 8% of Google visits with an AI summary and 15% without one, per Pew. At Press Gazette's conference, News UK CTO Tom Jackson said the publisher has a Meta licensing deal and will sue companies that take its content without permission.
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Publishers rethink audience engagement as referral traffic falls
Publishers are testing creator-led journalism and AI tools as referral traffic declines and audience discovery becomes less predictable.