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Measured

@measured.co
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measured.co Incisive UI strategy for discerning businesses.

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Measured @measured.co · 05/02/2026
Reasons design systems fail part 4: Governance challenges. The system must evolve from a team project to a shared infrastructure. The founding team shouldn’t dictate every detail, nor become a service desk. Collaborate through version control, pull requests, docs, automated testing, access control.
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Measured @measured.co · 27/01/2026
A box of UI bricks only gets you so far. What happens when product teams need parts that don’t exist? On the blog… measured.co/blog/ui-lego...
measured.co
UI components as Lego: an analogy too far, or not far enough?
A box of UI bricks only gets you so far. What happens when product teams need parts that don't exist? Time to examine the Lego analogy more closely.
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Measured @measured.co · 18/12/2025
For large organisations, composability isn't just a nice-to-have. It's the difference between a system that enables teams and one that obstructs them. Our latest blog post… measured.co/blog/composa...
measured.co
Design systems that scale: the case for composability
Composability is essential for UI systems at any scale, but often misunderstood. Here's how to make it the foundation of your design system.
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Measured @measured.co · 04/12/2025
Design system projects that start with grand visions can get bogged down under the weight of options. The trick isn’t having all the answers. It's choosing something small enough to finish but visible enough to matter. Our latest blog post… measured.co/blog/design-...
measured.co
Start with a slice: 7 steps to get your new design system moving
Design system projects often stall because teams start too broadly to make progress. Here's how to pick a narrow slice that shows value in weeks, not months.
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Measured @measured.co · 20/11/2025
“Your Scrum Masters were so preoccupied with whether or not they could, they didn’t stop to think if they should.” Take it from Jeff. Only demo when you’ve got something interesting to show.
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Measured @measured.co · 13/11/2025
Reasons design systems fail part 3: Everyone nods at “We need a design system” while imagining their personal magical unicorn.
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Measured @measured.co · 11/11/2025
A good product roadmap should be lean, adaptable and almost entirely albatross-free: measured.co/blog/opportu...
measured.co
In praise of opportunity roadmaps
How do you avoid your roadmap becoming an organisational wish list, with concrete deadlines and complex interdependencies? The key is evolution, not prediction.
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Measured @measured.co · 06/11/2025
Reasons design systems fail part 2: the buyers didn’t consult the users.
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Measured @measured.co · 04/11/2025
Reasons design systems fail part 1: water cooler chats don’t scale.
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Measured @measured.co · 31/10/2025
Priorities variable 3 to 5, occasionally 4 to 7 near month-end, backing synergies later. Widgets. Good.
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Measured @measured.co · 29/10/2025
You explained it perfectly. They listened, but they’re busy and stressed. Be patient and try again later. And again after that. 3️⃣🌻
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Measured @measured.co · 07/10/2025
Project handovers, a visual metaphor:
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Measured @measured.co · 01/10/2025
Continuums are a useful model when making decisions in complex circumstances. Plus you get to make funny hand gestures when you explain things. 🫲 🫱 We’ve written a blog post about it: measured.co/blog/continu...
measured.co
Continuums as a tool for understanding
Complex problems rarely have tidy answers. The continuum is a powerful tool to shift from grasping for quick fixes to finding a considered, effective approach.
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Measured @measured.co · 10/07/2025
Discovery that doesn’t lead to action isn’t discovery. It’s kabuki with post-it notes.
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Measured @measured.co · 08/07/2025
We wrote a blog post about client engagement check-ins. Mainly to answer the question “What’s a client engagement check-in?” measured.co/blog/client-...
measured.co
The value of the client engagement check-in
Regular client check-ins keep projects on track, build trust, and surface issues early. Here’s how we run them — and why they’re worth the time.
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Measured @measured.co · 26/06/2025
Small meetings: Good for time. Better for attention. Best for the people that didn’t have to go.
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Measured @measured.co · 18/06/2025
Anyone that has built a good design system had to build a bad one first.
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Measured @measured.co · 29/05/2025
The identity manuals and style guides of the late 20th century were a big influence on modern design systems. NASA’s 1976 Graphics Standards Manual is a great exmple — covering everything from letterheads to spacecraft insignia. Just for fun, we looked back to see what still holds up today…
Why the NASA Graphics Standards Manual of 1976 is still relevant today.
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Measured @measured.co · 22/05/2025
Anagram: `we need a design system` > `tending messy seaweed`.
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Measured @measured.co · 14/05/2025
A big well done to Measured associate @mattlynch.dev for WINNING Saturday’s Granola x @Vercel.com Hackathon to build a productivity app. Matt and co built a tool that takes Granola meeting notes, then derives action items with optional reminders and calendar invitations. Sign us up, please, Matt!
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Measured @measured.co · 08/05/2025
After our website rebuild turned into an unexpected deep dive into how fonts are distributed and integrated into modern web infrastructure, we made some notes. Not a blog post we planned to write: measured.co/blog/font-di...
measured.co
Problems with font distribution, and why versioning matters
When we rebuilt the Measured site, we didn’t expect fonts to be a problem. But meeting our requirements while keeping file sizes down became a bit of a mission.
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Measured @measured.co · 23/04/2025
Scrum is basically cosplay for work.
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Measured @measured.co · 09/04/2025
It’s not you. It’s not them. It is what it is. 🔁 measured.co/blog/say-it-...
measured.co
The power of saying it three times
We’ve found that when communicating a complex idea, it helps to say it three times to make sure it takes hold.
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Measured @measured.co · 02/04/2025
Forking an old design system is like taking the carpets when you move house.
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Measured @measured.co · 26/03/2025
Because if an opinion is worth having, it’s worth putting on the internet, right? measured.co/blog/kanban-...
measured.co
Why we use Kanban — not Scrum
The right thing at the right time in the right way: When it comes to agile, we favour the flexibility of Kanban over the rituals of Scrum. Here’s why.
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Measured @measured.co · 25/03/2025
We’re looking forward to catching up with everyone heading to State of the Browser on Saturday. We’ll have the first batch of Measured stickers in tow. Come and grab one and say hi! #SotB25
A space grey Macbook Air with a blue Measured logo sticker centered on its lid. The sticker features three white corner shapes resembling the letter 'M' and the word 'Measured.' written in white below them. The laptop is placed on a wooden surface. In the top-left corner of the image, part of a black music production device with multiple buttons visible. In the top-right corner, there is a potted plant with green leaves in a terracotta pot filled with rocks.A square blue sticker with rounded corners featuring the Measured logo. The logo consists of three white corner shapes resembling the letter 'M' and the word 'Measured.' written in white below them. The sticker is placed on a wooden surface.
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Measured @measured.co · 13/03/2025
When we founded Measured, we threw together the minimum viable visual identity we needed. In mid-2024, we rebuilt it from the ground up to better reflect our expertise. Take a look, and get tips for your own brand revamp: measured.co/blog/new-vis...
measured.co
Creating a new visual identity for Measured
When you work in UI and branding, your own shop window should reflect your expertise. Here’s how we upgraded our visual identity to show what we’re about.
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Reposted by Measured
Scott Boyle @monospaced.com · 12/03/2025
Sticker!
A square blue sticker with rounded corners featuring the Measured logo. The logo consists of three white corner shapes resembling the letter 'M' and the word 'Measured.' written in white below them. The sticker is placed on a wooden surface.A space grey Macbook Air with a blue Measured logo sticker centered on its lid. The sticker features three white corner shapes resembling the letter 'M' and the word 'Measured.' written in white below them. The laptop is placed on a wooden surface. In the top-left corner of the image, part of a black music production device with multiple buttons visible. In the top-right corner, there is a potted plant with green leaves in a terracotta pot filled with rocks.
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Reposted by Measured
London Web Standards @londonwebstandards.org · 11/03/2025
Just over 30 tickets left for #SotB2025 2025.stateofthebrowser.com
2025.stateofthebrowser.com
SotB13 | State of the Browser
Welcome to the thirteenth edition of State of the Browser, a yearly one-day, single-track conference with widely-varying talks about the modern web, accessibility, web standards, and more, organised b...
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Measured @measured.co · 26/02/2025
Death. Taxes. Rebrands.
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Measured @measured.co · 20/02/2025
A welcome nudge from @figma.com to raise our swag game. (And thanks for hosting a great product culture event in London last week!)
A selection of colourful of Figma badges and stickers. The badges are often block colours of shapes like stars, octagons, circles along with some rounded abstract shapes. The stickers have a mouse-style pointer arrows with text labels with words like Genius, Boo, Free, Opinions and Caution.A pair of Figma-branded sports-style white socks with the word Figma vertically aligned in green text, and bold blue and yellow hoops near the top.
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London Web Standards @londonwebstandards.org · 17/02/2025
40 days until State of the Browser 2025! 2025.stateofthebrowser.com/tickets/ #SotB2025
2025.stateofthebrowser.com
Tickets | State of the Browser
More information and buying options for tickets.
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Measured @measured.co · 11/02/2025
Tailwind CSS has undoubted benefits, but they come with trade-offs — particularly in maintenance and scaling. We wrote down some things to consider when choosing Tailwind: measured.co/blog/tailwin...
measured.co
Understanding the trade-offs of using Tailwind CSS
Tailwind helps you build web pages quickly with a utility-first approach — but is it right for your project? Here we explore its benefits and trade-offs.
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Chris Villa @chrisvilla.bsky.social · 21/01/2025
My interview for the Craft of Open Source podcast is live! 🚀 We talked design systems at scale, origins of @puckeditor.com and how to balance it with running a consultancy @measured.co. Odd to listen to a podcast of yourself, but very much enjoyed playing it back. open.spotify.com/show/5fazVpZ...
open.spotify.com
The Craft Of Open Source
Podcast · Ben Rometsch, CEO, Flagsmith · Welcome to The Craft of Open Source, hosted by Ben Rometsch, Co-Founder and CEO of Flagsmith. This bi-weekly show is focused on the ins and outs of the Open So...
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Measured @measured.co · 20/01/2025
We’re really looking forward to State of the Browser 2025. Massive thanks to @londonwebstandards.org for putting on such a lovely event! Find us on the day to talk all things web UI: measured.co/blog/state-o...
measured.co
We’ll be back for State of the Browser 2025
We’ll be returning to State of the Browser in London at the end of March. We’ll be around all day to talk about UI and branding. We’d love to see you there.
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Measured @measured.co · 25/11/2024
Thrilled to support once again. #SotB2024 was a super day — can’t wait for #SotB2025!
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Measured @measured.co · 05/11/2024
➡️ Start with fundamentals ➡️ Keep a friction log ➡️ Acknowledge feelings Project handovers are always tricky. Here are 12 tips we’ve picked up over the years to help them go smoothly: measured.co/blog/project...
measured.co
12 tips to make project handovers a success
Project handovers are always tricky. They’re as much about people as they are processes. Here’s what we’ve learned over the years, distilled into 12 tips.
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Measured @measured.co · 09/10/2024
Lack of consensus. Lack of organising principle. Lack of reach. These are just a few reasons why design systems fail. Here are more, and how to mitigate them: measured.co/blog/why-des...
measured.co
Why design systems fail
Disaster is rare, but design systems often fail to meet the needs of the teams they’re meant to help. Here are 11 reasons why, and what to do to address them.
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Measured @measured.co · 26/09/2024
We’ll be heading to Brighton this October for the Converge design systems conference! We’re on deck to chat about all things UI and design systems. Why not come along? More info: measured.co/blog/talk-de...
measured.co
Let’s talk design systems at Converge this October
We’re going to the Converge design systems conference on October 3 and 4 to chat about all things UI. There’s a great speaker line-up. We hope to see you there!
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Measured @measured.co · 11/09/2024
Three days until State of the Browser this Saturday! We’re looking forward to talks on accessibility, typography, web audio and more. Tickets are still available, or you can attend online. We’ll be on hand to chat about UI and design systems. More info: measured.co/blog/catch-u...
measured.co
Let’s catch up at this year’s State of the Browser
We’ll be going along to State of the Browser in London in September 2024.
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Measured @measured.co · 06/09/2024
Design system can mean different things to different people, or be a nebulous catch-all. Saying “we need a design system” is never wrong. But it’s only a starting point. Here’s how to build what your organisation actually needs: measured.co/blog/dont-bu...
measured.co
Don’t build a design system—build what you actually need
Design system means different things to different people. Avoid the risk of misunderstanding by starting out from the problems your organisation wants to solve.
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Measured @measured.co · 25/06/2024
The bigger the web project, the greater the chance of a rebrand kicking off at the same time. It makes sense to use this to make your project better. Four ways to do so: measured.co/blog/scotts-...
measured.co
Scott’s Law of Rebrands
Rebrands landing during a large web project cause disruption, but they can be a benefit when approached the right way.
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Measured @measured.co · 28/05/2024
Live demos are a staple of digital teams. They’re the most efficient way to show progress and get feedback about your project. So they’re important to get right. Here’s how we make sure our demos go well: measured.co/blog/how-to-...
measured.co
How to do great live demos—and why they’re important to get right
Live demos are a great way to share progress, and the best way to get feedback quickly. So it’s important to do them well. Here’s how.
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Measured @measured.co · 16/05/2024
On t’internet, measure means the length of a line of text. We use `measured` in code to limit line-length for readability. It’s one of the reasons we’re called Measured—a nod to our craft. But it’s not the only one: measured.co/blog/why-we-...
measured.co
Why we’re called Measured
Names are hard. We thought a lot about ours. We thought we’d share our thinking in case it helps people understand us better.
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Measured @measured.co · 09/05/2024
Hello! Just a note to say we’ll be popping along to this year’s State of the Browser. We’d love to see you there. 📌 Saturday, 14 September, 2024 📌 9:30 am–5:00 pm 📌 Barbican Centre, London More about it: measured.co/blog/catch-u...
measured.co
Let’s catch up at this year’s State of the Browser
We’ll be going along to State of the Browser in London in September 2024.
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Measured @measured.co · 18/04/2024
We recently released some accessible syntax-highlighting colour schemes. We hope they’re useful for developers who: 1. Publish code on the web 2. Want it to be visually accessible 3. Also want it to look quite nice More: measured.co/blog/accessi... #accessibility #ui #opensource
measured.co
Accessible syntax highlighting colour schemes for developers
Why we designed and released two Base16 colour schemes for publishing code on the web.
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