ALT: a man in a spiderman costume stands in front of a door

ALT: a basketball player wearing a new york jersey is talking to another player

In mid-December, Marvel Studios embarked on a rarity in modern movie marketing when it released a teaser for Avengers: Doomsday solely in theaters. Typically, a launch for a movie of that would size hit online immediately, and might be tied to a big TV broadcast, like a championship sporting event, to help boost the numbers.

ALT: a greeting card that says happy thanksgiving with leaves in the background

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ALT: a basketball player wearing a new york jersey is talking to another player