iiinova — where your digital self keeps evolving

Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 26/01/2026

The biggest own goal of 2024 & 2025 was AI First. My colleagues around the world who heard some version of "drop everything and *do* AI." Good heavens. Mad Yes there are plenty of cool AI applications in market and coming in to market every day. But AI First is not a strategy. It’s a 💰distraction

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 27/10/2025

Bye spotify. "how you listen will change" indeed. I'll be listening via another platform. Premium cancelled. Account deleted.

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 13/08/2025

As my mother would not allow me or my sisters to see the Rocky Horror Picture Show I would not allow my daughters to see the 2005 Pride & Prejudice Love all the actors but terrrrrible adaptation P&P cannot be done in 2 hours The 1995 BBC version is the best, but hopeful for the new 6 hour version

image of the 1995 BBC version of pride and prejudice with a still of Colin Firth and Jennifer Ehle

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 23/06/2025

🦸🏻‍♀️🦸🏻‍♀️Such unmitigated joy to meet these heroes, hear this conversation, feel some hope, leave with new defenses. Long time fan of @alexhanna.bsky.social and @emilymbender.bsky.social. New fan of @shannonvallor.bsky.social

Alex and Shannon discussing AI and their books

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 22/04/2025

trying to bully @zkorman.com to bring more of his sassy sting over to here from the other place because man if this isn't the definition of prescience idk what is

tweet screenshot from @zackkorman that says "My current AI prediction is that within the next 5 years, SaaS sales teams will start to pitch the fact that the product is built by actual human developers (not no-code AI slop) as a benefit."

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 10/03/2025

B2Bs: if we could detach from legacy thinking and structures on customer health options, we could be scooping up robust real time insights. I’d argue at a compounding lower cost and compounding higher value. Plus some crazy great insights bonuses across the board. Link in comments.

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 05/03/2025

These two wood chairs were part of NCR‘s WHQ auditorium from 1960s to the late 80s. When they were redesigning the auditorium, they let employees take a couple if they wanted, and they’ve been part of our family ever since So so beautifully made and incredibly durable still. Beyond comfortable

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 26/02/2025

just permanently deleted my amazon account and wish I could have written my reason in "f jeff bezos" At this point I don't even think I'll miss it because the alternative is too gross.

Drop down menu of reasons that I'm deleting my Amazon account but no possibility to choose "f jeff bezos"

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 24/02/2025

Waiting for my congressional rep's town hall to begin. thanks @congressmanraja.bsky.social and team for being available

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 16/02/2025

Didn’t expect happy tears today. So so moved by MI freshman Senator @slotkin.senate.gov Inspirational but realistic session in London today. Great overview of Dem initiatives, flaws, strengths, opportunities ahead. + action points for all 😭🤞 🫶 @demsabroad.bsky.social @demsabroaduk.bsky.social

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 15/02/2025

Balm, respite, joy today at the Saatchi Gallery London. Flora in Contemporary Art & Culture. Breathtaking saatchigallery.com/exhibition/f...

Saatchi gallery exhibit. Dried flowers cascading from the ceiling.

Another view. Saatchi gallery exhibit. Dried flowers cascading from the ceiling.

Cute pink and green fairy costume sculpture. Saatchi gallery.

Silver sculpture vase bursting with flowers. Saatchi gallery.

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 10/02/2025

An AI application I’m actually loving are the notetakers. Have tested several. Talking with a client, whose final interview was a data presentation on Ms Swift, I mentioned I’d love to see it.   Circleback believed it was the most important part of our meeting. Which, you know, not inaccurate.

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 28/01/2025

~taking out my earrings~ B2B GTM folks, let’s maybe not be gaslit about AI anymore. Neither is true: “AI gives us life.” “AI will kill us.” Stop giving any of it oxygen. Instead, focus on what can give you immediate results in acquisition, expansion, retention:

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 31/12/2024

Gotta love a US company bringing a product to Europe that Europe doesn’t need (they solved for this nearly a decade ago) And then further muddling the matter with absolutely ridiculous copy. I’ve been staring at this for days trying to parse it and finally Reddit told me the answer

PayPal tube ad that has confusing copy: “Your pay them before it gets awkward Pal.”

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 23/12/2024

🚊packed 5:48a train London to Edinburgh Thinking about all the stories represented here. Hoping for more joy than stress for fellow travelers.

Suitcases lined up next to each other on the overhead racks. Train London to Edinburgh.

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 12/12/2024

Bonus for a walking commute in London even on a gloomy day

Gloomy day but a picturesque church in a city park in London.

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 09/12/2024

I'd guesstimate all staff, from the most expensive to the most junior, are spending 20%-30% of their time just cobbling data. Even when data analysts are involved, FiveTran reports that data is old and not trustworthy. But sure, let's throw some Agentic AI at this.

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 02/12/2024

Got a new notebook today so, you know, self care

New spiral work journal. Light pink. Next to a keyboard, mouse pad, and mouse.

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 24/11/2024

Early thanksgiving with my daughters in Edinburgh was a great way to kick off festive season. 🦃❄️

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 26/10/2024

This has big “Caroline Bingley trying to diss Elizabeth Bennett to Mr. Darcy while Mr Darcy has just noticed Elizabeth Bennett’s fine eyes” energy

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Maureen Blandford, Serendipitus Founder @maureenb2b.bsky.social · 19/10/2024

🎙️BREAKING, B2B (actually ... already broken) If you're responsible for targets, you're likely spending more than 20% of your time cobbling data. Or waiting for admins to cobble data. More likely both. Let's bypass this archaic data infrastructure so you have

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