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Mat

@matzucker.bsky.social
99 followers 136 following 200 posts

Marketer. Writer. Podcaster. Brand ❤️ Demand. CMO at Prophet. Host of Cidiot.com, Hudson Valley podcast, and co-host of Rising Podcast marketing careers. Want to know more? Substack: matzucker.substack.com 🏳️‍🌈

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Mat @matzucker.bsky.social · 10/10/2026
It's peak for the leaf-peepers and this is episode is all for you: podcasts.apple.com/us/podcast/1...
podcasts.apple.com
139. Fall Foliage Guide: Hudson Valley Edition
Podcast Episode · Cidiot · September 22 · 36m
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Mat @matzucker.bsky.social · 09/10/2026
Please vote today. In 4th place in my group as of this morning. Unclear if that's great, or not good enough. A few days to go for first cut: tophost.org/2026/mat-zuc...
tophost.org
Is Mat Zucker the Top Host?
Will Mat Zucker be a guest on an episode of On Air with Ryan Seacrest, win $25,000, and lead a podcast produced by iHeartRadio?
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Mat @matzucker.bsky.social · 06/10/2026
Video is probably better than text if you're going to beg for votes. youtu.be/IwN3GrtnqP8?...
youtu.be
Vote for Mat Zucker of Cidiot for Top Host
YouTube video by Cidiot® Podcast
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Mat @matzucker.bsky.social · 03/10/2026
Walk with me down West 20th Street matzucker.substack.com/p/limelight?...
matzucker.substack.com
Limelight
I was at the club. I was also working.
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Reposted by Mat
Mat @matzucker.bsky.social · 09/09/2026
New episode out for Cidiot with FINCH Hudson. There's audio on podcasting platforms as usual, but we also did a video version (which I usually don't do, but the convo w/Michael and Andrew really begged for it). Surprise product announcement at the very, very end ;-0 youtu.be/uMFZPk8fd8g?...
youtu.be
138. FINCH: How a Bird's Nest Named a Hudson Icon
YouTube video by Cidiot® Podcast
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Mat @matzucker.bsky.social · 09/09/2026
New episode out for Cidiot with FINCH Hudson. There's audio on podcasting platforms as usual, but we also did a video version (which I usually don't do, but the convo w/Michael and Andrew really begged for it). Surprise product announcement at the very, very end ;-0 youtu.be/uMFZPk8fd8g?...
youtu.be
138. FINCH: How a Bird's Nest Named a Hudson Icon
YouTube video by Cidiot® Podcast
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Mat @matzucker.bsky.social · 02/09/2026
As a CMO, every touch point for the brand matters but many are under-served and under-rated. For years, I've studied "About" pages as one of these and just updated my research with an analysis of what 20 AI-focused companies are doing with theirs. www.linkedin.com/pulse/what-2...
linkedin.com
What 20 AI Companies Reveal About Modern Positioning: An Analysis of Their "About" Pages
For years, I have studied an admittedly niche yet revealing piece of corporate real estate: company "About" pages. In case you haven't been following my groundbreaking work closely, in earlier researc...
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Mat @matzucker.bsky.social · 28/08/2026
Deleted my @nbcnews.com bookmark because the volume of "For Subscribers" has spun out of control. Nearly 50% of links on the home page. C'mon, you're not The Atlantic. Who do I write the email to?
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Mat @matzucker.bsky.social · 17/08/2026
Congrats Tatyana on winning Falmouth today. You were a star of our Olympic campaign for BP more than a decade ago!
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Mat @matzucker.bsky.social · 04/08/2026
Trust gets you on the shortlist. Belief is what helps you win. Here's more on my recent Rattle & Pedal podcast appearance - b2b #marketing for prof'l services: rattleandpedal.com/why-professi...
rattleandpedal.com
Selling Belief with Mat Zucker from Prophet - Rattle and Pedal
Discover why belief—not expertise alone—is becoming the key differentiator for professional services firms in the AI era.
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Mat @matzucker.bsky.social · 02/08/2026
This week, I lean into the sugar (and the spice) of holiday unwinding open.substack.com/pub/matzucke...
open.substack.com
Letter from Maine
The sugar of a seaside getaway, the spice of memory, and why sorrow floats
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Mat @matzucker.bsky.social · 02/08/2026
Sucks that it takes an explosive diarrhea crisis for people to try farmers' markets: www.wsj.com/business/ret...
wsj.com
America’s Lettuce Crisis Has Shoppers Ditching Supermarkets for Farmers Markets
Outbreaks of cyclosporiasis are pushing more shoppers to their local farmers markets.
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Mat @matzucker.bsky.social · 26/07/2026
I re-tell a favorite shiva joke: open.substack.com/pub/matzucke...
open.substack.com
What I Love About Repetition and a Good Shiva Joke
From bison clips on loop to punchlines we know by heart, why repeating ourselves is part of being human
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Mat @matzucker.bsky.social · 17/07/2026
Timely episode to go with current Cidiot episode with Freedom Boat Club: hvmag.com/food/boat-fr...
hvmag.com
8 Boat-Friendly Restaurants in the Hudson Valley
Hungry after a day on the water? Pull your watercraft right up to these boat-friendly restaurants for dockside dining.
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Mat @matzucker.bsky.social · 17/07/2026
Our President is batsh*#t crazy
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Mat @matzucker.bsky.social · 04/07/2026
66 hot dogs and buns in 10 minutes!
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Mat @matzucker.bsky.social · 04/07/2026
What we see when we look at ourselves - a creative conversation on Drew English's show No Set Path open.substack.com/pub/matzucke...
open.substack.com
Why Am I Talking So Loud?
What a video podcast, a voice coach, and my old ad days taught me about performing versus being myself
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Mat @matzucker.bsky.social · 03/07/2026
New episode of Cidiot is all about boating on the Hudson River and in the Hudson Valley with Freedom Boat Club - wherever you listen to #podcasts and here's Spotify link: open.spotify.com/episode/77JJ...
open.spotify.com
135. Navigating the Hudson with Freedom Boat Club
Cidiot · Episode
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Mat @matzucker.bsky.social · 03/07/2026
The new Semaphor Mixed Signals episode with Reddit CEO Steve Huffman is good. #podcasting megaphone.link/OENRF2602024...
megaphone.link
Reddit CEO Steve Huffman on LLMs, fighting the bots, and why it’s good that you can't get famous on Reddit by Mixed Signals from Semafor Media
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Mat @matzucker.bsky.social · 30/06/2026
Excited to be on Drew English's show talking about my creative career and the Cidiot podcast—and how they're connected. youtu.be/328tZqYVx8Y?...
youtu.be
The Brand Strategist Who Finally Did His Own Brand Strategy
YouTube video by Drew English
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Mat @matzucker.bsky.social · 28/06/2026
From 2016. Our former neighbors just letting their sheep wander around by the main road. Makes me happy then + now. #hudsonvalley
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Mat @matzucker.bsky.social · 27/06/2026
Wrote all about results from the A/B paid advertising test for my Cidiot podcast in this week's "Sugar & Spice" on Substack matzucker.substack.com/p/can-you-bu... #digitalmarketing #marketingandadvertising
matzucker.substack.com
Can You Buy Your Way to Podcast Growth?
I’m a marketer by trade, but testing paid ads for Cidiot taught me where the real audio audience lives.
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Mat @matzucker.bsky.social · 21/06/2026
open.substack.com/pub/matzucke...
open.substack.com
My Dad, the 1/8th Helicopter King 🚁
How a Reagan-era startup gave a 12-year-old a brief taste of the Dynasty lifestyle.
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Mat @matzucker.bsky.social · 21/06/2026
Pride in Hudson, NY 🏳️‍🌈
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Mat @matzucker.bsky.social · 20/06/2026
New episode: A very personal visitor's guide to the Hudson Valley's Columbia County, created with Columbia County Tourism and includes "audio postcards" from five local folks across the county wooing you to their town. www.cidiot.com/134-summer-l...
cidiot.com
134. Summer Like A Local: Visit Columbia County
New York City has the energy, but Columbia County has the air. Two years moving here from just 20 minutes south in the Hudson Valley, host Mat Zucker still feels li…
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Mat @matzucker.bsky.social · 13/06/2026
www.kennedy-center.org Sigh (of relief)
kennedy-center.org
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Mat @matzucker.bsky.social · 12/06/2026
Local farm stores are the best . Just discovered sheep’s milk yogurt! Yum.
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Mat @matzucker.bsky.social · 12/06/2026
New sponsor and new fun episode coming soon. #hudsonvalley #podcasting #podcasts #boatinglife
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Mat @matzucker.bsky.social · 08/06/2026
This has to be among the best episodes I've produced for Cidiot this year, possibly in seasons #hudsonvalley open.spotify.com/episode/19VL...
open.spotify.com
133. Walking Olana: Exploring the Iconic Hudson Valley Landmark
Cidiot · Episode
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Mat @matzucker.bsky.social · 08/06/2026
The video interview is so compelling if you can make the time for it (vs written): www.nytimes.com/2026/06/07/m...
nytimes.com
Scott Pelley on the Bari Weiss Era and His Last Days at ‘60 Minutes’
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Mat @matzucker.bsky.social · 07/06/2026
Put up a Hudson Valley Farmer's Market guide for Cidiot.com. If you're in the Hudson Valley and Catskills and/or have comments to add, please share. www.cidiot.com/blog/farmers...
cidiot.com
A Cidiot's Guide to Farmers' Markets in the Hudson Valley
Farmers' markets really bring the world together. Locals, visitors, and newcomers all mingle around a common cause: food, farms, and community. What a great way to …
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Mat @matzucker.bsky.social · 30/05/2026
Suprised this post didn't get more comments! matzucker.substack.com/p/my-first-u...
matzucker.substack.com
My First UX Job Was For a Phone Sex Line
What working for Gay Live New York taught me about user experience, business goals, and the future of tech
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Mat @matzucker.bsky.social · 26/05/2026
thepodradar.com/episode/ca92...
thepodradar.com
133. Walking Olana – Cidiot
Just in time for Frederic Church’s 200th birthday, we’re taking you along for a "boots on" tour of the moving landscape he spent decades designing here in the H
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Mat @matzucker.bsky.social · 23/05/2026
Looking forward to reading this. Being released June 9. Can pre-order on bookshop.org but i might just stop into a local bookshop and ask them bookshop.org/p/books/chil...
bookshop.org
Bookshop.org: Buy books online. Support local bookstores.
A better way to buy books online. Every purchase financially supports local independent bookstores.
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Mat @matzucker.bsky.social · 23/05/2026
Includes an audio clip from the “field” open.substack.com/pub/matzucke...
open.substack.com
The Joy of Research
Nora, the Catskills, and the fine art of hands-on scouting
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Mat @matzucker.bsky.social · 20/05/2026
This week’s ep of "Conflicted" has an eyebrow-raising explanation of why UAE pulled out of OPEC: podcasts.apple.com/us/podcast/t...
podcasts.apple.com
The UAE’s OPEC Withdrawal & Trump’s Wartime Dilemma
Podcast Episode · CONFLICTED · May 20 · 1h 9m
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Mat @matzucker.bsky.social · 16/05/2026
open.substack.com/pub/matzucke... #cornell #collegegraduation #substack
open.substack.com
Ghost Town & Garbage Tags
Reflecting on the “dual track” of joy and dread that defines graduation weekend.
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Mat @matzucker.bsky.social · 13/05/2026
This month's Cidiot newsletter: mailchi.mp/cidiot/dec-v...
mailchi.mp
Farm Fresh from Cidiot
Stay in touch for more good stuff to come this season
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Reposted by Mat
Mat @matzucker.bsky.social · 08/05/2026
Just published what might be among Cidiot's best episodes in years. www.cidiot.com/133-walking-...
cidiot.com
133. Walking Olana
Just in time for Frederic Church’s 200th birthday, we’re taking you along for a "boots on" tour of the moving landscape he spent decades designing here in the Hudso…
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Mat @matzucker.bsky.social · 08/05/2026
Just published what might be among Cidiot's best episodes in years. www.cidiot.com/133-walking-...
cidiot.com
133. Walking Olana
Just in time for Frederic Church’s 200th birthday, we’re taking you along for a "boots on" tour of the moving landscape he spent decades designing here in the Hudso…
011
Mat @matzucker.bsky.social · 02/05/2026
Been updating the Cidiot calendar for Hudson Valley and Catskills area events for Spring and Summer. Send in more through the contact form. www.cidiot.com/blog/spring-...
cidiot.com
Spring and Summer Events in the Hudson Valley - 2026
Come Visit. I won't be as timely in planning this immediate weekend, but I hope this post can help you plan for your next visit to the Hudson Valley. Have an event…
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Mat @matzucker.bsky.social · 01/05/2026
Just a reminder that the Cidiot podcast has a full-length song and anthem which is kinda hilarious: youtu.be/fXhefOe3TAQ?...
youtu.be
Cidiot® Anthem (Official Music Video)
YouTube video by Cidiot® Podcast
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Reposted by Mat
Mat @matzucker.bsky.social · 24/04/2026
Chocolate. open.spotify.com/episode/7mtp...
open.spotify.com
132. Chocolate is a Fruit? Bryan Graham of Fruition Chocolate Works
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Mat @matzucker.bsky.social · 28/04/2026
Last days (through 4/30) to vote for Cidiot for Local Podcast in Best of the Hudson Valley final ballot. This is a HUGE placement for the show to get in its 9th season. Just need an email. A great way to find other businesses & orgs too on both sides of the Hudson. bestof.hvmag.com/arts-and-cul...
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Mat @matzucker.bsky.social · 24/04/2026
Chocolate. open.spotify.com/episode/7mtp...
open.spotify.com
132. Chocolate is a Fruit? Bryan Graham of Fruition Chocolate Works
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Mat @matzucker.bsky.social · 19/04/2026
Visited Community Rowing on the Charles River. Ahead of Brian's run in the Boston Marathon tom'w, we got a tour and met the other 10 teammates. While CRI might be the largest rowing org in U.S., that’s not its goal. The mission is to provide equal access to physical & mental benefits of teamwork.
CRI team for Boston Marathon 2026Tour of Facility including how it serves boston area along a mapTour of the facility including the boats which happen to be Hudson brandBrian in front of the boathouse
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Mat @matzucker.bsky.social · 12/04/2026
Substack this week (free to subscribe or read) is for all the direct marketers out there - one of my favorite stories from my first days as a creative director at OgilvyOne for Cisco Systems: open.substack.com/pub/matzucke...
open.substack.com
The Power of a Thank You
Why Saying Thanks is Your Best Marketing Strategy
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Mat @matzucker.bsky.social · 11/04/2026
The Hindsight Career Project was a beloved video series of greats in adworld (George Lois, Brian Collins, Lori Senecal, more). Scaled it in partnership w/the Art Directors Club. Many are still up on my YouTube channel youtube.com/playlist?lis...
youtube.com
Career Advice: The Hindsight Project - YouTube
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Mat @matzucker.bsky.social · 06/04/2026
Cidiot is #2 in the Feedspot Best 20 Rural Podcasts for 2026 podcast.feedspot.com/rural_podcas...
podcast.feedspot.com
20 Best Rural Podcasts to Listen to in 2026
Best Rural Podcasts to Listen to ⋅ 1. The Plodcast ⋅ 2. Cidiot ⋅ 3. Along Those Lines ⋅ 4. Tasmanian Country Hour ⋅ 5. Irish Farmers Journal podcasts ⋅ 6. Ducks on the Pond ⋅ 7. Rural Matters
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Mat @matzucker.bsky.social · 05/04/2026
Exodus-themed substack this week open.substack.com/pub/matzucke...
open.substack.com
The Long Road to Freedom (With a Little Help from AI)
Exodus: The Original 40-Year Detour
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