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Matt Traub

@matttraub.bsky.social
124 followers 255 following 222 posts

#nufc, #jets, #usmnt, #bonnies. NY, Pa., (more) Pa., SC, (back to) NY, Utah, LA, Utah (again). www.sportsindustryinsider.com

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Matt Traub @matttraub.bsky.social · 09/10/2026
USATF CEO Max Siegel reminded me in an exclusive interview that it was no secret he wanted to have the 2028 U.S. Olympic Trials at the Los Angeles Coliseum. But once it was determined that was not feasible because of construction to make the Coliseum ready for the LA28 Games, it was back to Eugene.
sportsindustryinsider.com
USA Track & Field's plans to continue momentum for LA28
In the end, it’s always Eugene, Oregon, for USA Track & Field.  USATF Chief Executive Officer Max Siegel reminded me last week in an exclusive interview that it was no secret he wanted to have the 20...
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Matt Traub @matttraub.bsky.social · 07/10/2026
Over the past two decades, Paulo Leite has dedicated his career to the development of mass participation sports and international endurance events. These experiences as an athlete and as an event organizer shaped the vision behind Triton World Series, which now has events around the world.
sportsindustryinsider.com
Building a triathlon brand: A conversation with Paulo Leite of Triton
Welcome to the latest in a series of conversations with smart people who I think provide great perspective on issues in sports. Over the past two decades, Paulo Leite has dedicated his career to the ...
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Matt Traub @matttraub.bsky.social · 07/10/2026
Keith Bryant’s first moment being caught up in the Olympic Movement was as a 10-year-old seeing Eric Heiden win five gold medals on TV. This fall after hearing from the board of US Speedskating that it had chosen him as the new CEO the first person to congratulate him was none other than Heiden.
sportsindustryinsider.com
Keith Bryant lives out his Olympic dreams as CEO of US Speedskating
Keith Bryant’s first moment being caught up in the Olympic Movement was as a 10-year-old in Manlius, New York, a leafy suburb of Syracuse, watching the Lake Placid 1980 Winter Olympics and seeing Eric...
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Matt Traub @matttraub.bsky.social · 07/10/2026
Tom Clark is a sports scientist and performance coach with over a decade of experience at the highest levels of elite sport. Having coached across the world in Formula 1, he brings firsthand insight into the toll travel takes on human performance,
sportsindustryinsider.com
The science of sports travel: A conversation with Tom Clark of Phaze
Welcome to the latest in a series of conversations with smart people who I think provide great perspective on issues in sports. Tom Clark is a sports scientist and performance coach with over a decad...
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Matt Traub @matttraub.bsky.social · 07/10/2026
A few things I've written lately, as linked below ...
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Matt Traub @matttraub.bsky.social · 16/09/2026
International Olympic Committee President Kirsty Coventry will be in Salt Lake City next week on an unofficial visit that includes tours of Olympic venues that will be used for the 2034 Winter Games and a stop at a Salt Lake elementary school.
sportsindustryinsider.com
IOC President Kirsty Coventry to visit Salt Lake City next week
International Olympic Committee President Kirsty Coventry will be in Salt Lake City next week on an unofficial visit that includes tours of Olympic venues that will be used for the 2034 Winter Games a...
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Matt Traub @matttraub.bsky.social · 14/09/2026
Also it’s auto tuned her voice all to hell
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Matt Traub @matttraub.bsky.social · 08/09/2026
I think he's a better option at the 10 than Willock with Nico/Miley holding, at least until MFP is up to full fitness.
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Matt Traub @matttraub.bsky.social · 28/08/2026
Things I've written recently: The organizing committee for the 2034 Olympic and Paralympic Winter Games announced its participation and financial support of Utah Youth Sports Giving Day from September 12-26, the first step by Utah 2034 to support youth sport as part of its community impact programs.
sportsindustryinsider.com
Utah 2034 Announces Support of Utah Youth Sports Giving Day
For Utah 2034 Chief Executive Officer Brad Wilson, the announcement in downtown Daybreak felt familiar, driving on a Saturday morning to a youth sports event, this time at The Ballpark at America Firs...
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Matt Traub @matttraub.bsky.social · 17/08/2026
Eugene, Oregon, will host the 2028 U.S. Olympic Track and Field trials. It's another in a long line of major national and international events for Hayward Field, including the recent World Athletics U20 championships profiled here.
sportsindustryinsider.com
Eugene prepares to welcome the world again for World Athletics' U20 Championships
Eugene, Oregon, is the center of the U.S. athletics landscape — no, actually, it’s more than that. It’s the heartbeat of athletics in this country, a stadium that rises out of the trees like a palace,...
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Matt Traub @matttraub.bsky.social · 14/08/2026
There are fan bases and there are fanatical fan bases. The Boston #RedSox have one of those fan bases. For about two decades now, the team has fed into their fan base’s hunger to see them in person with Red Sox Destinations, travel packages that bring fans together to see a series on the road.
sportsindustryinsider.com
Why the Boston Red Sox are bringing fans to road trips at Pittsburgh and Baltimore
In-Depth Features, Informed Analysis and Expert Opinion on the Sports Industry
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Matt Traub @matttraub.bsky.social · 28/07/2026
This summer’s World Cup adventures also included two Major League Baseball games at ballparks that I’ve visited in the past and enjoyed doing again. It also made me realize that having visited 15 MLB stadiums, I felt like giving a list of my favorites so far.
sportsindustryinsider.com
Ranking my five favorite Major League Baseball stadiums
This summer’s World Cup adventures also included two Major League Baseball games at ballparks that I’ve visited in the past and enjoyed doing again. It also made me realize that having visited 15 MLB ...
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Matt Traub @matttraub.bsky.social · 23/07/2026
Not apples to apples but hilarious to think that Arsenal can get Bruno at the same price @editkev.football
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Matt Traub @matttraub.bsky.social · 20/07/2026
The journey ended in Seattle for both myself and the USMNT. It was a disappointing end, if only because of the anticipation from the crowd, but what didn't disappoint was being back in one of my favorite cities to visit.
sportsindustryinsider.com
What It Was Like Watching the U.S. Play Belgium in Seattle
In-Depth Features, Informed Analysis and Expert Opinion on the Sports Industry
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Matt Traub @matttraub.bsky.social · 20/07/2026
Then it was to the Round of 32 and the U.S. against B&H, a win for the Americans, a celebration of what brings people together in sports, and a night that I watched the USMNT win while going through a host of emotions as I remembered my journey as a fan that began in 1990.
sportsindustryinsider.com
What it was like watching U.S. soccer win in the Bay Area
This year’s World Cup adventure for my fiancée, Johanna, and me extends to five of the 16 host cities, four in the U.S. and one in Canada. Throughout the next few weeks, I’ll be taking readers behind ...
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Matt Traub @matttraub.bsky.social · 20/07/2026
In Vancouver, we cheered for Belgium before later in the tournament cheering against Belgium. It was a city that I'd never visited before and will definitely visit again.
sportsindustryinsider.com
What it was like attending the World Cup in Vancouver
Vancouver is a place that I had never visited but always wanted to, so this trip was highly anticipated. I found a city that is crazy about soccer, about sports, that is beautifully situated by the wa...
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Matt Traub @matttraub.bsky.social · 20/07/2026
We then went to Philadelphia to see France vs. Iraq and got to watch Mbappe score before the heavens opened up. The hospitality experience was different than anything else we had on the trip and thank goodness we had that shelter during the rain delay.
sportsindustryinsider.com
What it was like attending the World Cup in Philadelphia
I love that Philadelphia doesn’t give a (bleep) what you think about it but if you like it, great and if not, then your opinion definitely doesn’t mean (bleep). I love that even people who aren’t Eagl...
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Matt Traub @matttraub.bsky.social · 20/07/2026
In Houston I got to see Germany score a bunch (which was rare), Curacao get its first ever World Cup goal (which was cool) and sweltered in the humidity that I left for the West a decade ago and haven't missed much.
sportsindustryinsider.com
What it was like attending the World Cup in Houston
The air is thick with humidity that turns your skin moist and your hair frizzy, the type of humidity that leaves beads running down your forehead in minutes and makes clothes stick to your back like g...
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Matt Traub @matttraub.bsky.social · 20/07/2026
So everybody has a World Cup story and mine was by traveling with my fiancee to five cities, for five games, from the group stage to the Round of 16 and experiencing it as a fan, not as registered media. Here's my story, in a series of posts.
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Matt Traub @matttraub.bsky.social · 20/07/2026
Please for the love of God stop giving this wannabe oxygen.
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Matt Traub @matttraub.bsky.social · 29/06/2026
That’s gotta be at least top 10 if not top 5 country of people you don’t want to be on the shit list of
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Matt Traub @matttraub.bsky.social · 25/06/2026
Before getting into padel, Ben Nichols led global media relations for WADA during the Russian doping crisis. For the past three years, Nichols has worked to increase the prominence of padel around the world. We chatted about how he got attached to the sport and where padel could be in the future.
sports-industry-insider.ghost.io
Conversations with smart people: Ben Nichols
Welcome to the latest in a series of conversations with smart people who I think provide great perspective on issues in sports. Before getting into padel, Ben Nichols led global media relations for W...
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Matt Traub @matttraub.bsky.social · 12/06/2026
Good for him. Every time Lalas speaks he makes American soccer look atupider
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Matt Traub @matttraub.bsky.social · 12/06/2026
Evergreen thought other than for Christmas (even then still applicable in moments)
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Matt Traub @matttraub.bsky.social · 12/06/2026
The IOC's stance has been reminiscent of the old NCAA — reinforced by its leader, President Kirsty Coventry. If you take her recent comments and change the clock back a few years, it would sound like the NCAA president was speaking at a podium with his organization’s logo.
sports-industry-insider.ghost.io
Like the NCAA, the IOC will find itself on the wrong side of history by not paying athletes
The International Olympic Committee’s stance, from the top, has been reminiscent of the old NCAA — reinforced by its leader, President Kirsty Coventry, who ignited the recent debate with her comments ...
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Matt Traub @matttraub.bsky.social · 11/06/2026
Love the World Cup. Hate the FIFA part of it.
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Matt Traub @matttraub.bsky.social · 28/05/2026
Having changed its format, its disciplines and having sealed a tie-up with the company behind America Ninja Warrior, the head of modern pentathlon says the IOC’s ‘Fit for the Future’ is a fit for the sport.
sports-industry-insider.ghost.io
Modern Pentathlon feels it is a fit for the future of the Olympics
In-Depth Features, Informed Analysis and Expert Opinion on the Sports Industry
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Matt Traub @matttraub.bsky.social · 28/05/2026
Much has been made of the April survey by the American Hotel & Lodging Association that said room bookings have been lighter than expected in most of the 11 FIFA World Cup U.S. host cities. So with that in mind, it was worth checking in with Collin Abrahamson of Podium Sports Travel.
sports-industry-insider.ghost.io
What one hospitality company learned booking FIFA World Cup hotel rooms
In-Depth Features, Informed Analysis and Expert Opinion on the Sports Industry
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Matt Traub @matttraub.bsky.social · 22/05/2026
Huh, can’t imagine why Tuchel didn’t want this drama around the team
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Matt Traub @matttraub.bsky.social · 22/05/2026
A. This is gotta be putting the host committee in a rock and hard place. B. I love New Jersey's capacity for petty.
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Matt Traub @matttraub.bsky.social · 22/05/2026
As USA Cricket continues bankruptcy proceedings, its former CEO tells me he still feels positive about the sport's potential in the U.S.: "It really doesn’t have a problem with participation; it doesn’t have a commercial problem. It has an exposure problem and a coordination problem."
sports-industry-insider.ghost.io
Inside the bankruptcy of USA Cricket as its former CEO talks
In-Depth Features, Informed Analysis and Expert Opinion on the Sports Industry
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Matt Traub @matttraub.bsky.social · 21/05/2026
Not just a conversation with a smart person today, but a person whose work goes beyond sports and into philanthropy in the name of his Angel son.
sports-industry-insider.ghost.io
Conversations with smart people: Anthony Terling
In-Depth Features, Informed Analysis and Expert Opinion on the Sports Industry
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Matt Traub @matttraub.bsky.social · 19/05/2026
New: More than two dozen cities are working on submissions due at the end of August as part of the race to host games for the 2031 Rugby World Cup. Organizers will whittle the list down to an unspecified number for the candidate stage with an eye toward having the final lineup in the Q3 of 2027.
sports-industry-insider.ghost.io
World Rugby already counting down to 2031 World Cup in U.S.
In-Depth Features, Informed Analysis and Expert Opinion on the Sports Industry
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Matt Traub @matttraub.bsky.social · 17/05/2026
I still maintain his improvement this season understanding his role is reason to keep faith with Elanga and Nick especially if a 4231 with Osula up top is legitimately how they play next season
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Matt Traub @matttraub.bsky.social · 15/05/2026
Been told by a variety of training sites that there is a clause that one day must be open to public — and only one, some sites wanted to do more and were told not to.
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Matt Traub @matttraub.bsky.social · 13/05/2026
Terry Hasseltine led the Maryland Sports Commission for more than 17 years, spearheading the state’s efforts to attract major events before he left the position in December. As the Preakness approaches, we talked about his leaving the Commission and a variety of other topics.
sports-industry-insider.ghost.io
Conversations with smart people: Terry Hasseltine
Popular industry veteran discusses leaving the Maryland Sports Commission, the state of the industry and the favorite sporting event he's ever attended.
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Matt Traub @matttraub.bsky.social · 11/05/2026
There will be an expanded NCAA Tournament next season but one thing that will remain the same is the spotlight shining on Dayton, Ohio, in the opening round.
sports-industry-insider.ghost.io
As Destination Dayton expands its host duties for the NCAA Tournament, its advice to potential new hosts
There will be an expanded NCAA Tournament next season but one thing that will remain the same is the spotlight shining on Dayton, Ohio, in the opening round.
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Matt Traub @matttraub.bsky.social · 10/05/2026
don't say that too loud, the Anti-Howe's don't want to hear anything about a player that isn't an instant success and forget all about Lewis Hall's first season.
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Matt Traub @matttraub.bsky.social · 07/05/2026
The IOC keeps presenting and talking about being “Fit for the Future” but what the future holds for the actual sports program is undecided and may not be until next year when it comes to the 2032 Summer Games in Australia.
sports-industry-insider.ghost.io
IOC Light on Details for Future Olympic Program Changes
Orlando gets the 2028 Olympic Qualifier Series; FIFA gets scorn after Infantino's comments.
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Reposted by Matt Traub
Brian Moritz @bmoritz99.bsky.social · 06/05/2026
Part two of my new series on insiders in sports journalism examines how this is, in large part, a technology story. How Twitter made insiders the stars of sports journalism. open.substack.com/pub/sportsme...
open.substack.com
How Twitter made insiders the stars of sports journalism
Let’s start with a quote from Michael Wilbon.
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Matt Traub @matttraub.bsky.social · 04/05/2026
I always enjoy chatting with Travis Murphy of Jetr Global about sports and the broader political spectrum in which it operates, and this was no exception. On the World Military Games, World Cup, NCAA sports and the future of sports diplomacy.
sports-industry-insider.ghost.io
Conversations with smart people: Jetr Global CEO Travis Murphy
In-Depth Features, Informed Analysis and Expert Opinion on the Sports Industry
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Matt Traub @matttraub.bsky.social · 01/05/2026
For those of us of a certain age, what it was like going to a minor league baseball game is dead. That doesn't mean it's worse. Just different. Featuring my dog.
sports-industry-insider.ghost.io
Bark in the Park and pretzel bats: There's nothing minor about Minor League Baseball.
In-Depth Features, Informed Analysis and Expert Opinion on the Sports Industry
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Reposted by Matt Traub
Alex Campbell @acampbellsports.bsky.social · 28/04/2026
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Matt Traub @matttraub.bsky.social · 28/04/2026
Just thinking of how #nufc tied PSG there this season and two seasons ago outplayed them twice and lately it’s just … depressing.
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Matt Traub @matttraub.bsky.social · 27/04/2026
My latest: Alongside Oklahoma City and Omaha sits Gulf Shores, Alabama, as an NCAA championship site that each year, athletes strive to reach.
sports-industry-insider.ghost.io
A match made in beach volleyball heaven: The NCAA and Gulf Shores, Alabama
In-Depth Features, Informed Analysis and Expert Opinion on the Sports Industry
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Matt Traub @matttraub.bsky.social · 24/04/2026
Oh, somebody's trying to get millions of dollars for their tickets to the World Cup Final? Laughable but also where we are at this stage in large part because of FIFA. From me, before that news came out:
sports-industry-insider.ghost.io
What FIFA is Getting Wrong About the 2026 World Cup
If the 2026 FIFA World Cup is a success, it’s because of the local host committees. If the tournament is a failure, it’s because of FIFA.
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Matt Traub @matttraub.bsky.social · 23/04/2026
I said it over a year ago at an event in Houston and the feeling remains: If the 2026 FIFA World Cup is a success, it’s because of the local host committees. If the tournament is a failure, it’s because of FIFA.
sports-industry-insider.ghost.io
What FIFA is Getting Wrong About the 2026 World Cup
If the 2026 FIFA World Cup is a success, it’s because of the local host committees. If the tournament is a failure, it’s because of FIFA.
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Matt Traub @matttraub.bsky.social · 16/04/2026
A Tottenham friend of mine told me when I sent him this link "Cheers mate! To dare is to do." (... I can only hope this independent venture fares better than Spurs have this season.)
sports-industry-insider.ghost.io
Hello (It's Good to Be Back)
In-Depth Features, Informed Analysis and Expert Opinion on the Sports Industry
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Matt Traub @matttraub.bsky.social · 14/04/2026
In the last three years, PSG has lost 4-1 at Newcastle and only managed a pair of 1-1 ties at home to the Toon. Not it's not all Premier League sides ...
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Matt Traub @matttraub.bsky.social · 13/04/2026
Of the options he would be sold to, I would always prefer to go elsewhere than the PL. Same, although unlikely, for Tonali.
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