iiinova — where your digital self keeps evolving

Matthew Smith

@matthewsmith.website

Running Morning Type • Partner at Tipofili • Senior Design at High Tide • OAA (Official Aglet Ambassador) • He/Him/They/Them

Posts Replies Media

Matthew Smith @matthewsmith.website · 25/02/2026

I don’t know if this ever went anywhere, but here is an illustration/brand concept I worked on several years ago for a sparkling iced tea/energy tea concept.

Illustration of a hand with long red nails squeezing a lemon. Sort of has an airbrushed look to it, but it was all digitally painted. Don’t worry, not AI.

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Matthew Smith @matthewsmith.website · 06/02/2026

My creative process.

Very rough sketches done in Figma, hand drawn with a mouse which gives them a very child like quality.

Final illustrations featuring a heat pump, exterior of a home, and an electric van, all drawn in a mid-century illustration style with three colors and some halftone textures.

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Matthew Smith @matthewsmith.website · 31/01/2026

Just noodling with some in-progress fonts (+ MD Polychrome from @mass-driver.com) A quick rip of the Modern Data magazine: fontsinuse.com/uses/59439/m...

Modern Data / April 1970 / sjcc Atlantic 1970

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Matthew Smith @matthewsmith.website · 27/01/2026

I quietly updated my website :) matthewsmith.website

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Matthew Smith @matthewsmith.website · 29/07/2025

From research to development to maintenance, the directory has largely been an independent effort. I am introducing sponsored nameplates to help provide financial backing which allows me to allocate time, effort, and external resources to future developments.

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Matthew Smith @matthewsmith.website · 29/07/2025

This update also includes the publication of the directory’s “Methodology” which is a very detailed documentation of the directory’s structure, how information is logged, and unpacks its underlying biases.

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Matthew Smith @matthewsmith.website · 29/07/2025

Now having read 400+ End User License Agreements, poured over countless FAQs, and even consulted for foundries, the directory has been completely overhauled with 3x more data and a refreshed design.

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Matthew Smith @matthewsmith.website · 29/07/2025

Today, things are a bit more complicated. The landscape of font licensing has changed drastically in recent years, and the directory’s original simplicity no longer fit my needs.

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Matthew Smith @matthewsmith.website · 29/07/2025

For the past seven years I have been independently maintaining the Type Foundry Directory. What started as a simple link to a spreadsheet that I created in an effort to overhaul my bookmarking system, has since become—what others have told me—an industry essential resource.

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Matthew Smith @matthewsmith.website · 29/07/2025

I am excited to announce the all new Type Foundry Directory! typefoundry.directory

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Matthew Smith @matthewsmith.website · 10/03/2025

Weekend experiment: a reinterpretation of Gill Kayo.

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