iiinova — where your digital self keeps evolving

Matthew Russo @matthewrusso.bsky.social · 22/11/2024

Beautiful day to build something. What is everyone working on?

Matthew Russo @matthewrusso.bsky.social · 19/11/2024

Greetings Bluesky! I'm Matt, multipreneur building a few new ventures. Anybody else from the entrepreneur / home services / holding company community here? #business #homeservices #entrepeneurs #holdco

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Matthew Russo @matthewrusso.bsky.social · 18/11/2024

The incredible thing about business - and life - is that the impact of daily activities are often imperceivable. It can feel like they aren't making an impact. But then you look back over the last month, year, or decade and see just how much you've accomplished. Just keep going.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

The second is a combination of markets: part interior design, part general contracting, part home improvement. There is a large, hungry audience online. But it is currently being served locally by small, independent producers. There isn't a trusted national brand yet. We intend to build that.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

My first business is in an establish market, with known manufacturers, suppliers, and customers. We are focused on the Central Ohio market at the moment.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

6. Lastly, once trust is built with a homeowner in one domain/service, there are many ancillary products and services that we can offer - either directly, through other businesses we own, or through partnerships we build.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

5. The human desire to simultaneously express one's taste and improve the spaces they inhabit every day will never cease. We exist to satisfy both.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

4. Home services like these are always in demand and have predictable cycles - which means there are always new customers to serve and a strong likelihood they call us again in the future when it's time to repeat the service.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

Both concepts are founded on a few key insights: 1. US citizens will always invest in their largest asset: their home. 2. Older demographics with money are willing to trade it for their time. 3. Professionalism and a bit of technology works to accelerate trust, leading to higher LTV and lower CAC.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

An update from the margins (waiting for my oldest daughter to finish dance class): My brother and I are working to grow a local home-based service business here in #Columbus while working on a national concept. The two are related but run independently. Learnings from the first inform the second.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

Gorgeous websites, by the way :)

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

@pixelhop.io Thanks for the follow. Excited to see what you're building.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

With that out of the way, I'll be sharing ideas and principles here, hopefully without being too abstract. This will allow others to hear what is working for my businesses and apply them to their own. With all that out of the way: what are you building? And what do you need help with?

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

3. "The Faux Expert" - I rarely trust anyone positioning themselves as a "thought leader." The truth is, no one has it all figured out. Anyone who claims to have all of the answers is lying. There are too many variables in life for certainty, and what worked in the past needs to be reexamined.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

2. "#BuildInPublic Is Risky" - Unlike most indie hackers, I believe that killers move in silence. Sharing absolutely everything I'm building and working on reduces the likelihood of success. So this will be a curated (but valuable) account of how to build multiple businesses over the years.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

1. "Not Important Enough" - This isn't imposter syndrome; I just I hate how others inflate what they're doing to make it seem like it's the most important thing ever. I think there's a way to share ideas and inspiration with others who will find value without being overly self-promotional.

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

Today, I'll start sharing a bit more of what I'm building here in Columbus. I haven't felt comfortable doing so in a long while for a few reasons...

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Matthew Russo @matthewrusso.bsky.social · 16/11/2024

Just trying to decide when X becomes enough of a dumpster fire (and when there's enough valuable things to read on here) to switch.

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