Hasbro, a leading games, IP and toy company, is marking the third annual Transformers Day with a celebration of the stories, characters and fans that have shaped the franchise for decades. This year holds special significance as Hasbro and the global Transformers community remember Peter Cullen, whose performance as Optimus Prime inspired generations and became an essential part of the franchise’s identity.

Hasbro announced exclusive pre-orders for Target’s Fall Geek-Out featuring the G.I. JOE CLASSIFIED SERIES #223, NINJA FORCE SNAKE EYES & KIM "JINX" ARASHIKAGE set, and MARVEL LEGENDS SERIES CYPHER and MARVEL LEGENDS SERIES SPIDER-MAN, SPIDER-MAN: NO WAY HOME action figures from Disney Consumer Products. Pre-orders go live tomorrow, September 18 at 9AM ET! See below for official images in preparation for pre-order kick off.

Late last week, Hasbro hosted a Pulse Marvel Legends Fanstream and showcased a new wave of toys inspired by Marvel Comics. Fans can look forward to new 6-inch scale action figures inspired by Marvel's Hawkeye, Spider-Man (Doom Suit), Acroyear, Elektra, Captain America (Earth X), and Marvel's Elsa Bloodstone.   Alos shared was a new wave featuring retro-style blister card Animated Spider-Man packaging designed to recreate the classic Marvel Legends releases will include 

Hasbro announced The Legend of Zelda Electronic Master Sword, inspired by The Legend of Zelda: Tears of the Kingdom! In partnership with Nintendo, kids and fans can imagine traversing Hyrule as the brave hero Link with the 27-inch-long Legend of Zelda Electronic Master Sword. The interactive electronic roleplay toy features sculpt and deco inspired by The Legend of Zelda: Tears of the Kingdom, along with 15+ sounds that activate by motion and impact.

The NFL season officially kicks off next week and Hasbro has the perfect toys and games for every football fanatic who will be shifting their weekend schedule around to ensure they don’t miss a minute of the action! · Bop It! NFL Edition: Whether needed as an emotional support companion while you watch games on the couch, or a way to pass the time when the game goes to commercial, Bop It!

Playmobil has announced their latest collab - and they're going to go a few rounds with the WWE. This collection takes fan-favorite WWE Superstars and gives them the Playmobil treatment. The collection includes: PLAYMOBIL x WWE RAW Ring Collector’s Set (MSRP $49.99 | Ages 5-99 | Amazon): Featuring fan-favorite Superstars CM Punk and Seth Rollins, this action-packed set brings the excitement of WWE RAW to playtime with iconic accessories and interactive stunt play — including a table that can break in half!

Fanhome, the leading producer of subscription-based collections, presents an extraordinary release for builders and The Lord of The Rings fans with the release of the “Build Your Own” model of Sauron, the Dark Lord of Mordor, from director Peter Jackson’s legendary film The Lord of the Rings: The Fellowship of the Ring. Made in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), this large-scale statue stands 33 inches tall when complete and depicts Sauron as he appears in the War of the Last Alliance in…

Prythian has arrived at Funko! Bringing Prythian’s iconic characters to collectors’ shelves, the lineup includes Tamlin, Lucien Vanserra, The Suriel, Rhysand and a POP Premium: Feyre painting a set of drawers all available for purchase at Funko.com. Funko.com will also feature exclusive POP! figures of Amarantha and Tamlin (Beast Form) which includes a flocked Chase. Additionally, Loungefly will have its own companion collection launching in October! Fans can also purchase the exclusive Barnes & Noble Feyre Archeron and Books-A-Million Feyre Under the Mountain POP! figures through their respective retailers.

Mattel, Inc. (NASDAQ: MAT) today announced UNO Championship Series, a competitive live event that transforms the world's #1 traditional card game into an adrenaline-fueled tournament with the unpredictable, chaotic fun that has made UNO a true cultural phenomenon. Through in-person and digital qualifiers, the series will culminate with the UNO Championship Series Tournament on Wednesday, November 11 in Los Angeles, California, where UNO players from across the globe will compete for the title of 2026 UNO Champion and a $50,000 grand prize.

Following on the excitement about the brand at SDCC, Playmates Toys has shared that the second phase of the Dungeon Crawler World: Earth collectibles has commenced. Statues, figures, and loot boxes of fan-favorites like Carl and Princess Donut, their watchful game guide Mordecai, and a horde of goblins and other dungeon dwellers will soon arrive at select specialty retailers, including Barnes & Noble, Books-A-Million, Urban Outfitters, Hot Topic, Box Lunch, and 5 Below, and others.

Hasbro, ADK Emotions NY Inc., and T-Licensing Inc has teamed up with Amazon to host the BEYBLADE X Grand Prix, a series of tournaments across North America, which will continue this Saturday, August 22 at the Westfield Mall in Culver City, CA. Tournament Date Location

Pour a cup of coffee in celebration of the Fisher-Price Little People Collector Gilmore Girls set! Gilmore Girls is more than just a show; it's a cultural phenomenon. The witty banter, the pop culture references, the cozy small-town charm of Stars Hollow… it has captivated fans for over two decades and shows no signs of slowing down. Now, Fisher-Price™ is celebrating the beloved series with the Little People treatment of its most iconic residents: Rory Gilmore, Lorelai Gilmore, Emily Gilmore, and Luke Danes.

In case you haven’t heard, Party City is back and Star Wars party goods are on sale now at PartyCity.com.  With 'The Mandalorian & Grogu' hitting streaming in a few weeks, this may be the perfect time to hold a watch party featuring a Mandalorian party kit (blue milk not included). You can see the find the party and…

The Nacelle Shop is finally here! Your one-stop shop for incredible Nacelle and Comedy Dynamics merchandise! Stay tuned for more information!