iiinova — where your digital self keeps evolving

Matt Giovanisci @mattgiovanisci.bsky.social · 25/02/2025

Is SEO worth it anymore? What’s the strategy in 2025? Does it involve heavy use of AI? Thoughts?

000 0

Matt Giovanisci @mattgiovanisci.bsky.social · 04/02/2025

We created over 300 Shorts/Reels/TikToks! AMA.

000 0

Matt Giovanisci @mattgiovanisci.bsky.social · 03/02/2025

HUGE design update to my shopping cart page. Notice the difference? The most significant improvements are AJAX and the "You May Also Like" section, which allows users to add our best products to their carts automatically. I had a lot of help coding this from ChatGPT.

010 0

Matt Giovanisci @mattgiovanisci.bsky.social · 23/01/2025

@justinjackson.ca do you have any content (specifically video) on reading Transistor analytics and how to apply learnings to improve your podcast?

000 0

Matt Giovanisci @mattgiovanisci.bsky.social · 23/01/2025

Note to self: Do not discount. Remove upsell discounts. Instead, use email to convince people to buy.

010 0

Reposted by Matt Giovanisci

Justin Welsh @justinwelsh.me · 20/01/2025

Don't build a business. Build a lifestyle that generates income.

1131 0

Matt Giovanisci @mattgiovanisci.bsky.social · 16/01/2025

YouTube is neck and neck with our blog in terms of sales for us. I believe as Google continues to change, it will become our dominant revenue source. We run ads but I’m still not proficient at it. Hoping to master it in 2025.

010 0

Matt Giovanisci @mattgiovanisci.bsky.social · 16/01/2025

Learning to be bored at the moment.

000 0

Matt Giovanisci @mattgiovanisci.bsky.social · 16/01/2025

As for Money Lab, which is now just a podcast, I publish a new episode every weekday. Been doing it for a year now with almost zero growth lol. Thankfully, that’s not the goal.

010 0

Matt Giovanisci @mattgiovanisci.bsky.social · 16/01/2025

Currently we’re in winter mode working on updating our hot tub book. Which means we scale back content. But that said, we’re mostly focused on YouTube longs and shorts. A little bit of social content on FB and Instagram for learning and attention. And almost no new blog posts — just updates.

110 0

Matt Giovanisci @mattgiovanisci.bsky.social · 14/01/2025

You’re probably not posting enough content.

120 0

Matt Giovanisci @mattgiovanisci.bsky.social · 08/01/2025

The list of Calm Company attributes ;-)

010 0

Matt Giovanisci @mattgiovanisci.bsky.social · 11/12/2024

Smart move. I heard Rory Sutherland talk about how better it is. Here: www.youtube.com/watch?v=6-5L... I did the same. But only because how it looked. Now, I feel like damn GENIUS!

youtube.com

Why Door Handles Beat Doorknobs with Rory Sutherland

YouTube video by Business of Hearing

130 0

Matt Giovanisci @mattgiovanisci.bsky.social · 11/12/2024

I'm a podcast recording MACHINE 🚜

010 0

Reposted by Matt Giovanisci

Misty Miller ☻ @mistymadonna.bsky.social · 01/12/2024

LIFE HACK: Answer your phone "Hello you're on the air" and 99% of the time people will just hang up.

602267073603 0

Reposted by Matt Giovanisci

Amy Stuber @amystuber.com · 29/11/2024

don't order books (or anything) from Amazon today! Instead, order from a small press, Bookshop, a local bookstore, or request a book from your local library. Yes, Amazon is "easy," but it's continuing to kill local businesses and concentrate wealth.

1713629702 0

Matt Giovanisci @mattgiovanisci.bsky.social · 29/11/2024

I have an episode coming up about this. But I’ll do a few more because I think even I need to get clearer on its role in 2025. From that episode, I remember saying that I will continue to update and publish articles for my existing audience—not with the goal to rank. Ranking will be a by-product.

110 0

Matt Giovanisci @mattgiovanisci.bsky.social · 27/11/2024

Thanks! Yea if anything I want to double down on it. Doing the podcast this way might turn out to be the best business decision I ever made.

000 0

Matt Giovanisci @mattgiovanisci.bsky.social · 27/11/2024

Good feedback to keep me going! Thanks!

000 0

Matt Giovanisci @mattgiovanisci.bsky.social · 26/11/2024

I'm glad you imagine this, too ;-) Getting there though...

010 0

Matt Giovanisci @mattgiovanisci.bsky.social · 26/11/2024

Same! I just finished developing an internal SOP for creating sales campaigns. Now, I'm working all day crafting emails and social posts to schedule.

110 0

Matt Giovanisci @mattgiovanisci.bsky.social · 26/11/2024

A brewery. Easiest answer I ever gave ;-)

000 0

Matt Giovanisci @mattgiovanisci.bsky.social · 26/11/2024

Thanks! Yea, it's a lot. But I expect people pick and choose based on title anyway. I would. Any suggestions to make the show better?

100 0

Matt Giovanisci @mattgiovanisci.bsky.social · 26/11/2024

I published 217 podcast episodes in 2024 using what I call my "Effortless SOP." Did I grow? Nope. But I did keep 150 subscribers engaged 5 days a week.

200 0