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Pooja Saxena

@matratype.bsky.social
420 followers 257 following 239 posts

Typeface design at @typetogether.bsky.social and elsewhere + writing about design, especially Indic scripts Occasionally birding and pixel drawing she/her/they

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Reposted by Pooja Saxena
Blaft Publications @blaft.bsky.social · 09/09/2026
We have been selling some zines and comics from other indie Indian creators on the OTHER INDIES! page on our website www.blaft.com/collections/... Please explore & boost & shop! Help us place larger orders and keep these excellent books/comix/zines in print!
Pith Bull zine: The Great Pyramid SeaAmar Bari Tomar Bari Naxalbari by Sumit Kumar... A comix history of India's Maoist insurgencyThis Body is Not a Temple by Priyanka Paul... Just read this and get your ideas about gender and religion sortedPooja Saxena / Matratype's "Cinemas of Lucknow" accordion typography zine
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Rakesh Khanna @blaftrakesh.bsky.social · 11/09/2026
Bestsellers, day 2 at Kyoorius Designyatra in Goa: 📚 India Street Lettering by @matratype.bsky.social 📚 Stupid Guy Goes to India by Yukichi Yamamatsu 📚 Love Songs and Aspic by @kuzhalimanickavel.bsky.social (I love this one dearly & may have been pushing it) www.blaft.com/collections/...
Love Songs and AspicStupid Guy Goes to India by Yukichi YamamatsuIndia Street Lettering by Pooja Saxena
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Rakesh Khanna @blaftrakesh.bsky.social · 10/09/2026
Bestsellers today at Kyoorius Designyatra in Goa: 📚 India Street Lettering by @matratype.bsky.social 📚 Kumari Loves a Monster by Rashmi R.D. & Shyam 📚 Ghosts, Monsters, and Demons of India by moi 📚 This Body Is Not a Temple by Priyanka Paul www.blaft.com/collections/...
Ghosts, Monsters, and Demons of India by Bhairav & KhannaKumari Loves a Monster by Rashmi & ShyamIndia Street Lettering by Pooja SaxenaThis Body Is Not a Temple by Priyanka Paul
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Pooja Saxena @matratype.bsky.social · 05/08/2026
Thank you 🌻 Sam @blag.typo.social.ap.brid.gy for the kindest review of India Street Lettering indiastreetlettering.com/india-street... in the latest issue of BLAG magazine bl.ag/whats-inside.... @blaft.bsky.social
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Pooja Saxena @matratype.bsky.social · 03/09/2026
Futura®100 Indics coming to you very soon! It has been amazing to shepherd the expansion of an iconic design into nine scripts from India, and designing three of those myself — Devanagari, Gujarati, Gurmukhi. Always with help from the amazing team put together by @typetogether.bsky.social!
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Blaft Publications @blaft.bsky.social · 29/08/2026
Print books! www.blaft.com/collections/... Ebooks! www.blaft.com/collections/... Zines & comics from other indie creators! www.blaft.com/collections/... Help us get to the New Delhi World Book Fair this January! Pick up some vintage Indian pulp, weird fiction, ghostlore, & antifascist numerology
A bunch of Blaft books: Gujarati Pulp Fiction, The Aayakudi Murders, India Street Lettering, Antifascist Numerology, Insects Are Just Like You and Me, River of Stories, etc.
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Blaft Publications @blaft.bsky.social · 23/08/2026
Good peoples, we want to get a stall at the New Delhi World Book Fair in Jan27. It's kinda expensive. Anyone feel like helping get us there by doing a lil shopping spree today for weird books & zines & comics...? Use code DILLI27 for 15% off everything! www.blaft.com/collections/...
blaft.com
Print Books
The Blaft Anthology of Tamil Pulp Fiction - Volume 3
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Blaft Publications @blaft.bsky.social · 15/08/2026
Boats, trucks, hardware stores, band trolleys, British-era monuments, dress shops... Pooja Saxena's INDIA STREET LETTERING brings typographic inspiration from all quarters! www.blaft.com/products/ind...
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Scroll @scroll.in · 13/08/2026
The petitioner, Communist Party of India (Marxist) MP AA Rahim, submitted that data was being stored in violation of the Digital Personal Data Protection Act. scroll.in/latest/10949...
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fishbowl (OUT NOW on steam & ps5) 💜 @imissmyfriends.bsky.social · 06/08/2026
Fishbowl is 20% off on Steam as part of the Wholesome Games Celebration! 🎉💜 @wholesomegames.com Thank you @stillwavesea.bsky.social for this adorable footage of Alo making cup noodles. You can have warm noodles too to Fishbowl! ☺️😋
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Scroll @scroll.in · 05/08/2026
Governments must invest in climate-resilient infrastructure, strengthen urban drainage, modernise building standards, expand heat action plans, protect wetlands and forests, and improve emergency response capabilities. scroll.in/article/1094... Abhiroop Chowdhury writes
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Pooja Saxena @matratype.bsky.social · 05/08/2026
Thank you 🌻 Sam @blag.typo.social.ap.brid.gy for the kindest review of India Street Lettering indiastreetlettering.com/india-street... in the latest issue of BLAG magazine bl.ag/whats-inside.... @blaft.bsky.social
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Reposted by Pooja Saxena
Typographica @typographica.org · 31/07/2026
You should subscribe to BLAG: bl.ag/whats-inside... #SignPainting #Lettering #Typography #Calligraphy
bl.ag
What’s Inside Issue 09 of BLAG (Better Letters Magazine)?
Between the covers of the worldwide adventures in sign painting from Issue 09 of BLAG.
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Harare Review of Books @hararereview.com · 29/07/2026
YAAAYYY! My special special delivery from @blaft.bsky.social is here!
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Blaft Publications @blaft.bsky.social · 26/07/2026
We did a talk on book covers yesterday with a slideshow... while we have the folder open... Here is a bunch of vintage Indian pulp fiction art 🧵 (1/7) Urdu books by Ibne Safi (1956-1980), artist unknown
An Ibne Safi novel. Cover artist unknown. A lady looking surprised. A bat obscures her eyesCover of an Ibne Safi novel. A stressed out looking woman at top-left. A man flying head over heals at right. Another man at left... there seem to be some steel girdersCover of an Ibne Safi novel. Close up of chain links. In one chain link we see a man running through scrubland... in the bottom chain link we see a woman running, carrying her clothesIbne Safi novel cover. A guy holding a rifle is falling into a lake at night. The silhouettes of two figures wearing hats are seen on a cliff above him. At top right, there's an woman's face giving a terrified expression
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Scroll @scroll.in · 25/07/2026
#Patna Senior Superintendent of Police Kartikeya K Sharma said that Sandeep Saurav had been remanded to judicial custody. Following his arrest, Saurav said that the movement would continue until Pradhan resigned. Read more: scroll.in/latest/10945... #youthprotest
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Reposted by Pooja Saxena
Scroll @scroll.in · 25/07/2026
The Delhi Police lathicharged and tear-gassed protesters at the intersection of Sansad Marg and Tolstoy Marg in New Delhi. Videos from around 2 pm on July 25. Credit: Special arrangement
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Scroll @scroll.in · 25/07/2026
#Breaking | #DharmendraPradhan said he submitted his resignation to Prime Minister Narendra Modi so that “anti-national forces” do not take advantage of the ongoing protests, and so that no student “gets embroiled in legal battles”. Read more: scroll.in/latest/10945...
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Scroll @scroll.in · 25/07/2026
Now that #DharmendraPradhan has resigned, the question is: will that douse the fire? scroll.in/article/1094... Perhaps the youth protestors, feeling victorious, will go home. But Modi’s profound disconnect with the youth, once exposed, cannot be covered up, writes Supriya Sharma.
scroll.in
What if Dharmendra Pradhan resigns?
Would that spell an end to Modi’s troubles?
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Reposted by Pooja Saxena
Scroll @scroll.in · 25/07/2026
#Delhi | "We will celebrate the day of resignation as the accountability day." Protesters celebrate the resignation of #DharmendraPradhan at #JantarMantar with slogans, smiles and placards. 📸Raghav Kakkar
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Scroll @scroll.in · 23/07/2026
In the video, which was widely shared, including by the Cockroach Janta Party, the police driver can be heard warning two young persons against returning to the protest site and threatening to frame them in a drug case. scroll.in/latest/10944...
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Scroll @scroll.in · 23/07/2026
French philosopher Simone Weil warned that force petrifies both those who suffer it and those who wield it. It dehumanises the wielder too, dulling judgment, eroding restraint and allowing lawful authority to slip into domination. scroll.in/article/1094... By Shubham Kumar
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Jophin Mathai @jofmat.bsky.social · 23/07/2026
“Twelve years ago, Modi rode to power and pioneered in many ways, leveraging social media platforms to reach the masses. Today, Gen Z is flipping his Hindu majoritarian party’s dominance on social platforms, weaponising against it the very tools the Bharatiya Janata Party has long relied on.”
aljazeera.com
‘Televising our revolution’: India’s Gen Z flips Modi’s social media game
For 12 years, Modi and his party have dominated Indian social media. Now, youth use the same platforms against him.
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Scroll @scroll.in · 23/07/2026
Govt doctors at Delhi's Safdarjung Hospital noted that a journalist's injuries were "consistent with pellets striking" his body. The records, seen by Ayush Tiwari , add fresh evidence against Delhi Police’s repeated denial that its forces used pellet guns on protesters. scroll.in/article/1094...
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Plague Poems @plaguepoems.bsky.social · 23/07/2026
An open note to the reader who took offense to my use of “foul language”: my apologies, I was only trying to convey how I take offense to these foul times.
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zeldman @zeldman.bsky.social · 22/07/2026
Presenting this year’s Type Directors Club 72 winners. tdc.org/winner-archi... #typefaces #typedesign #design #typography
tdc.org
Type Directors Club winners 2026
Over the years, the TDC has honored some of the most exciting, innovative work the global design community has to offer. We’re pleased to share that work with you here.
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Reposted by Pooja Saxena
Gautam Bhatia @gautambhatia88.bsky.social · 10/07/2026
💥💥LAST ONE WEEK of the Strange Horizons fund-drive!💥💥 Help us increase our author pay for 2027, beyond professional rates: www.backerkit.com/c/projects/s...
backerkit.com
Strange Horizons 2027 Fundraiser
The annual Strange Horizons fundraiser! Support this free, online, award-winning, weekly magazine of SFFH, which runs entirely on reader - YOUR - donations!
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fishbowl (OUT NOW on steam & ps5) 💜 @imissmyfriends.bsky.social · 09/07/2026
Last couple of hours to get Fishbowl on 20% discount at the Steam Summer Sale! 💜 Also on 20% discount on PS5! 🙌🏽
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TypeTogether @typetogether.bsky.social · 01/07/2026
VizChitra conference /// Data is beautiful. We’re proud sponsors of the VizChitra 2026 (@vizchitra.bsky.social) conference in Bangalore, India, 3-4 July 2026. If you’re going, be sure to get our swag and check out all of our fonts in Indic scripts. More: vizchitra.com/2026 #fonts #dataviz #fontsky
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Eye, the international review of graphic design @eyemagazine.bsky.social · 29/06/2026
Graphic design live #25, eyemagazine.com/blog/post/gr... David Hockney in London, Na Kim in Korea, India Street Lettering with the TDC (Pooja Saxena), It’s Alive at the MoMA, Type Archived with Richard Ardagh in New York and ‘The 100 Best Posters’ in Berlin
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Blaft Publications @blaft.bsky.social · 26/06/2026
Yougaiz there is so much beautiful stuff in this book www.blaft.com/collections/...
India Street Lettering by Pooja SaxenaHotel Hindustan decaying neon sign. Photo (c) Pooja SaxenaPainted Kolkata bus boards. Photos (c) Pooja SaxenaPainted Kerala truck board reading "Daniel". Photo (c) Pooja Saxena
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Blaft Publications @blaft.bsky.social · 28/06/2026
காலை வணக்கம், શુભ સવાર, शुभ प्रभात, ଶୁଭ ସକାଳ, g'morning It's the perfect day to order a book of India Street Lettering with photos from all over the country or an anthology of Gujarati Pulp Fiction in translation or a whimsical scifi minibook about an interdimensional portal! www.blaft.com/products/the...
Portalpettai by Avakkai and Chukka. (the scifi minibook). Cover features some swaying mushroomsIndia Street Lettering by Pooja SaxenaArt Life: A Kolkata Signboard photo (c) Pooja SaxenaGujarati Pulp Fiction. Selected and translated by Vishwambhari S Parmar
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Eoghan Sweeney @eoghan.eurosky.social · 28/06/2026
I don't want to hear another word about how much white European visitors are enjoying ranch dressing while team officials, Africa's top referee, and now one of the world's most celebrated fans are turned away from the World Cup. The USA is an utterly unfit host — it's as simple as that
aljazeera.com
DR Congo superfan denied US visa to support team at World Cup
Michel Kuka Mboladinga is iconic for his motionless tribute at DRC games, but a US World Cup repeat has been denied.
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Reposted by Pooja Saxena
Blaft Publications @blaft.bsky.social · 22/06/2026
Now available in the USA from @drawdownbooks.bsky.social! draw-down.com/products/ind...
draw-down.com
Indian Street Lettering
A Journey Through Typographic Craft & Culture By Pooja Saxena India’s cityscapes are a typography lover’s paradise. Take a short walk in any urban neighbourhood and you’ll find signboards in a rio...
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TypeTogether @typetogether.bsky.social · 10/06/2026
Bree Devanagari /// The warmth and memorability of Bree Devanagari by Pooja Saxena (@matratype.bsky.social) and team make it a perfect choice for logos, packaging and signage for brands that speak from the heart and build communities. www.type-together.com/bree-devanag... #fontsky #devanagari
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Blaft Publications @blaft.bsky.social · 08/06/2026
Want to purchase a copy of Pooja Saxena's INDIA STREET LETTERING and support one of Bengaluru's coolest indie bookshops? Find it at Champaca Bookstore (or on their website): champaca.in/products/ind... Includes typography walking tour maps of Kolkata, Chennai, Delhi & Mumbai!
champaca.in
India Street Lettering
India’s cityscapes are a typography lover’s paradise. Take a short walk in any urban neighbourhood and you’ll find signboards in a riot of languages, styles, materials, and colours, spanning decades o...
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Blaft Publications @blaft.bsky.social · 01/06/2026
A fancy typophraphic object demands your attention: www.blaft.com/products/ind...
robinrendle.com
Indian Street Lettering
An apology to Pooja Saxena and her wonderful book.
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Blaft Publications @blaft.bsky.social · 01/06/2026
"It’s taken far too long, so please don’t be mean about this. Look, I’m already on my knees apologizing and you don’t have to make this weird, okay? But this weekend I finally got my copy of Indian Street Lettering by Pooja Saxena. I know! I’m sorry!" robinrendle.com/notes/indian...
The book cover
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Blaft Publications @blaft.bsky.social · 28/05/2026
Hit 'em with the श्र! Pooja Saxena's INDIA STREET LETTERING tote bag is now for sale on our website. www.blaft.com/collections/... Pick up a copy of the book, too! www.blaft.com/collections/...
blaft.com
India Street Lettering Tote
A cotton tote bag featuring a piece of typography from Pooja Saxena's India Street Lettering. India's streets have always had better typography than most design schools, and this tote knows it. Fill i...
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Blaft Publications @blaft.bsky.social · 19/05/2026
Our bestsellers over the last week have been THE BLAFT BOOK OF ANTI-CASTE SF INDIA STREET LETTERING BANDIGOAT and A COMPENDIUM OF LESSER SEXY OWL GODS Those owl gods are really super sexy yougaiz be careful www.blaft.com/collections/...
A Compendium of Lesser Sexy Owl Gods by Kuzhali Manickavel. The cover has some very brightly coloured pink and blue and green owlsThe Sexy Owl God of Beautiful Motherfuckers. For a simple offering of European currency of any kind, 1000 followers and a song, this god will fuck you up.India Street Lettering by Pooja SaxenaThe Blaft Book of Anti-Caste SF
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Blaft Publications @blaft.bsky.social · 15/05/2026
India Street Lettering featured in New Indian Express: www.newindianexpress.com/lifestyle/bo... Get your copy! www.blaft.com/products/ind...
newindianexpress.com
How Pooja Saxena maps street typography through 'India Street Lettering'
When walking on the streets, how often do we stop to look at the signs around us—the hand-painted boards, fading cinema lettering, or the multilingual shopfront
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Blaft Publications @blaft.bsky.social · 16/04/2026
This unlikely trend is continuing! Sending another box to Prague today, packing for Warsaw tomorrow. Na zdraví! Dzięki!
India Street LetteringGujarati Pulp FictionAnti-Caste SFThings We Found During the Autopsy
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Blaft Publications @blaft.bsky.social · 29/04/2026
Check out the BLAG article on Pooja Saxena's INDIA STREET LETTERING project bl.ag/indian-sign-... Then pick up a copy of her book, either from the Blag shop or from Blaft.com www.blaft.com/products/ind...
A Kolkata bus with colourful lettering: 24 - 24A - 24B. Photo from India Street Lettering, (c) Pooja SaxenaA Kolkata bus with colourful lettering: 44, 44/1, 44A - Howrah Station. Photo from India Street Lettering, (c) Pooja SaxenaA Kochi boat with colourful lettering: BINCYMOLA Kochi boat with colourful Malayalam lettering: NIRAV (with a cool little monogram combining the letters NRV with a crown)
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Blaft Publications @blaft.bsky.social · 25/03/2026
"Every spread glows... Pooja’s incandescent compendium is a required pur­chase for anyone inter­ested in typography, graphic design, and/or urban space" --Robin Sloan www.robinsloan.com/newsletters/... Link to buy: www.blaft.com/products/ind...
India Street Lettering book on a wood tableA spread showing Aggarwal Hardware and Crown Sales signs Goan Jewellers signs
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Shiva Muruganandham @murushiv.bsky.social · 17/04/2026
snagged a signed copy of @matratype.bsky.social's fantastic collection on street type design earlier this month and paired it with a gorgeous journey into drishti iconography from TN. Both already well-thumbed escapes into everyday art from this horrid heat 👁️
Indian Street Lettering, by Pooja SaxenaKolli Kannu, Amar Ramesh
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TypeTogether @typetogether.bsky.social · 04/05/2026
Bree Devanagari /// A warm, memorable interpretation of our popular Bree type superfamily by @matratype.bsky.social and team into the Devanagari script. It’s perfect for logos, packaging, signage, and more. More: www.type-together.com/bree-devanag... #Typography #Fonts #GraphicDesign #Devanagari
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Blaft Publications @blaft.bsky.social · 02/04/2026
Our books are now available at this amazing bookstore called Tajfuny in Warsaw (which has an Asian literature focus?!) Polish othography is so metal, we just love the way these blurbs look without even trying to translate them
A stack of Blaft booksA hand holding Anti-Caste SF in front of  yellow dotA hand holding Things We Found During the Autopsy in front of a yellow dotGujarti Pulp Fiction (same yellow dot, hand is on the other side) Blurb in Polish that I'm not going to try to transcribe
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Blaft Publications @blaft.bsky.social · 16/04/2026
INDIA STREET LETTERING by @matratype.bsky.social: thrilling readers and type enthusiasts from Mexico to Germany to Nagaland to Hong Kong! (We've mailed copies of this book to more states and countries than any of our previous titles. Fun! We're working on a map) www.blaft.com/products/ind...
A spread from INDIA STREET LETTERING showing tailor shop signsA photo from INDIA STREET LETTERING: Jai Bharat DJ Band trolley from LucknowA stack of copies of INDIA STREET LETTERING
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Elliot Jay Stocks @elliotjaystocks.bsky.social · 14/04/2026
Brussels (stop #2 on the Fine Specimens book tour) was incredible! Thanks so much to @waterstones.bsky.social for hosting us, Paddy for leading our conversation, and everyone who came (especially @maxvoltar.be, @drbparsons.bsky.social, Danny Calders, @matratype.bsky.social, and Kaat Vandenbroeck).
A montage of photos taken at the launch party for Fine Specimens in Brussels, Belgium, mainly of Elliot Jay Stocks talking or signing books at a table in the Waterstones bookshop. Photos by Tim van Damme, Doc Parsons, and Paddy Donnelly.
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TypeTogether @typetogether.bsky.social · 10/04/2026
Bree Devanagari /// Seven weights, including a juicy extrabold. The new Bree Devanagari, by @matratype.bsky.social and team, is here. Get Bree Devanagari: www.type-together.com/bree-devanag... #typography #fonts #Devanagari #multiscript #fontsky
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