iiinova — where your digital self keeps evolving

Mathew Wilson @mathewwilson.me · 12/02/2025

Could be interesting to map out the path a project took, alongside imagined possibilities with different events or decisions being made. Kick-off goes well, or terribly. Client team changes completely, or remains consistent. Key stakeholder leaves, or more join in. A D&G like project retro exercise!

A multicoloured elaborate journey map illustrating the narrative options from a choose your own adventure book, showing multiple options, routes, forks, and end points. Some dotted lines jump forward, some end points end very quickly.

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Mathew Wilson @mathewwilson.me · 07/02/2025

I've used thriva.com since 2017 and their testing box still delights me every time! Such a fun mechanism. The instructions could easily fit inside a regular box... so it's fairly pointless if you think about it practically... but in this case, sod practicality, we need more delight.

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Mathew Wilson @mathewwilson.me · 23/12/2024

More from the back of the booze cupboard – no idea where this Jose Cuervo tequila came from. But even more curious is the origin of the red berry flavoured vodka… and when it was drunk 🤷‍♂️

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Mathew Wilson @mathewwilson.me · 23/12/2024

Essential in the back of random cupboards everywhere – a bottle of Angostura bitters that you bought after deciding to make cocktails a permanent part of your life, before never making them again. Also essential – wondering why the label is that way…

A little bottle of Angostura bitters on a shelf. The lid is a bit dirty. A sign of dust accumulated over many years. The oversized label is crumpled and folded around the base of the neck. Prominent around the neck are crests claiming the bottle is a product of Trinidad, and that it is by appointment to her Majesty Queen Elizabeth. All of which leaves the questions why is the label that way? Will Charles continue to have this by appointment?

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Mathew Wilson @mathewwilson.me · 17/12/2024

I also found these old pictures from a trip to Whitstable in 2010! I loved the jaunty happy nature of these illustrated fish. I love this prompt you’ve created also – the ability to word search our old photo libraries is something we need to play with more I reckon. 👏

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Mathew Wilson @mathewwilson.me · 17/12/2024

Not mine, so not technically a favourite, but I love this picture / document of the decline of fish and chips as the premium choice for some people

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Mathew Wilson @mathewwilson.me · 16/10/2024

Took this in Dalston in 2014. No idea who put it up. Odd/Sad how it lands even harder now

A rainy street with a row of shops, to the side of which a billboard has big black capital words reading "MY PRODUCT WILL ENRICH YOUR STATUS IN LIFE"

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Mathew Wilson @mathewwilson.me · 18/09/2024

Drove past this yesterday, then reversed to pulled over and take a pic. It screamed the metaphor of securing urls before any actual proper planning

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Mathew Wilson @mathewwilson.me · 22/05/2024

Infuriating password creation experiences, part 3 – Waitrose 'Password Hell' endless user journey loop gift card:

A basically drawn flow chart titled Password Hell, featuring 7 successive boxes, connected in a circle. Box 1. Log in. Box 2. Forgot password. Box 3. Click on link. Box 4. Create new password. Box 5. Password cannot be a previous password. Box 6. Must include eight characters one cap one prefix. Box 7. Confirmed new password. Box 7 points back to Box 1.

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Mathew Wilson @mathewwilson.me · 22/05/2024

Infuriating password creation experiences, part 2 – Waitrose 'adding a special cymbal to your password' gift card:

A basically drawn comic of a person sitting at a computer at a desk, holding two big brass hand cymbals. Another person says to them "is tell me you're not adding a special cymbal to your password".

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Mathew Wilson @mathewwilson.me · 22/05/2024

Infuriating password creation experiences, part 1 – A thread within the thread – Design Thinking Comic, P@55w0rd5:

A minimally illustrated comic with four panels. Panel 1 shows somebody sitting at a computer reading from the screen: welcome to SecureVille! Before you get started you need to choose a password. Panel 2. Same setting: this password must be at least 20 characters long and contain both upper and lowercase letters and eight numbers (none of which can be the same as each other and must be divisible by seven). Panel 3. Same setting: The password must also include at least four special characters from Cyrillic and Aramaic languages and phonetically sound more roundly bouba than overtly kiki. Panel 4. Set in what looks like hell, with two devils, devilishly devising the instructions. One says "Wait! Tell them it changes weekly too, with no character repetition! The other replies: "Pffft! Hahaha, good one!"

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Mathew Wilson @mathewwilson.me · 22/05/2024

The myriad of awkward (now accepted) patterns and behaviours that video calls have encouraged – Design Thinking Comic, Anatomy of a Zoom call (via www.designthinking.lol)