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Martin Cloake

@martincloake.bsky.social
1.5K followers 290 following 923 posts

Writer, editor, Londoner www.martincloake.com martincloake.substack.com

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Martin Cloake @martincloake.bsky.social · 21h
I wrote this earlier this year. Seems worth another plug.
martincloake.substack.com
What's going wrong?
It's bigger and richer than ever, but there are nagging doubts about football that just won't go away.
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Martin Cloake @martincloake.bsky.social · 02/10/2026
This. And it was fans that pushed for removal.
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Martin Cloake @martincloake.bsky.social · 30/09/2026
Latest edition of my Substack carries my impressions of the first meeting of the #THFC Fan Advisory Board since I was elected to it. Hopefully has some wider interest for the governance crowd, as well as raising the profile of the FAB for #Spurs fans.
martincloake.substack.com
Raising the FAB profile
Getting fans to care about Fan Advisory Boards is a key challenge
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Martin Cloake @martincloake.bsky.social · 10/09/2026
One of my election pledges was to raise the profile of the #THFC FAB and be more transparent. So I’m pinning my contact details, and some helpful information.
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Martin Cloake @martincloake.bsky.social · 02/09/2026
Latest in the series of guides for fans wanting to make the most of the Football Governance Act.
martincloake.substack.com
The FAB Files #3: Corporate governance – keeping the plan on track
Continuing the series of short guides on how fans can make best use of the Football Governance Act
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Martin Cloake @martincloake.bsky.social · 02/09/2026
Thanks to everyone who voted for me in the election for the #Spurs Fan Advisory Board - absolutely overwhelmed by the support. Hopefully I can help make a difference. Better communication, senior concessions, and heritage high on my list. #COYS
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Martin Cloake @martincloake.bsky.social · 31/08/2026
Welcome back, Alan.
tottenhamonmymind.com
Spurs: It Takes Time
Like pulling on a woolly jumper as the shadows lengthen at the end of summer, it’s a shame the seasons change but there’s comfort to be found. It feel easy to slip back into the familia…
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Martin Cloake @martincloake.bsky.social · 26/08/2026
#THFC has plenty of people speaking for it. Season Ticket Holders need someone speaking for them. That's what the #Spurs FAB should be for. Voting closes at 5pm tomorrow - 27 Aug. Vote via email from Civica in your inbox (check spam). #AStrongVoiceForUs
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Martin Cloake @martincloake.bsky.social · 25/08/2026
The second in the series of short articles on how fan groups can make the most of the Football Governance Act is now live - this time looking at strategic business plans and why you need to care about them. #FGA #FSA
martincloake.substack.com
The FAB Files #2: Strategic business plans and your right to influence
In the second of a series of simple guides on how to use the Football Governance Act, the strategic business plan comes under the spotlight.
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Martin Cloake @martincloake.bsky.social · 19/08/2026
A really interesting read on club captaincy, and shows why @steve6perryman still has so much to offer #spurs
stillthelane.co.uk
A reader of faces
Three days from the season, no captain named, and a twenty-year-old keeps being handed the armband. I asked Steve Perryman, Tottenham captain for well over a decade, what the job actually is.
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Martin Cloake @martincloake.bsky.social · 19/08/2026
A really interesting read on club captaincy, and shows why @steve6perryman still has so much to offer #spurs
stillthelane.co.uk
A reader of faces
Three days from the season, no captain named, and a twenty-year-old keeps being handed the armband. I asked Steve Perryman, Tottenham captain for well over a decade, what the job actually is.
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Martin Cloake @martincloake.bsky.social · 18/08/2026
Thanks to @WeAreTheFSA for pushing this out. First of a new series on how supporter groups, particularly through Fan Advisory Boards, can make best use of the Football Governance Bill #FGA
thefsa.org.uk
The FAB Files #1: How to use the Football Governance Act at your club - Football Supporters' Association
How well do supporters' organisations understand the Football Governance Act? And what role can Fan Advisory Boards play in shaping decisions at their clubs?
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Martin Cloake @martincloake.bsky.social · 18/08/2026
From The Shelf to the new stadium, #Spurs has changed enormously. But some things shouldn't change. ⚽️ Our traditions. ⚽️ Our history. ⚽️ Our supporter culture. That's what I mean by protecting our heritage. Please vote for me in the FAB election. #AStrongVoiceForUs
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Martin Cloake @martincloake.bsky.social · 16/08/2026
Ask most #Spurs supporters what they want from the Club and it isn't complicated. ⚽️ A Club we can be proud of. ⚽️ A Club that competes. ⚽️ A Club that wins. Football first. Thank you to everyone who has supported me so far in the FAB election. Voting closes 5pm Aug 27.
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Martin Cloake @martincloake.bsky.social · 15/08/2026
Listening to supporters is a start. It shouldn't be the end. The #Spurs FAB needs to be somewhere supporters' views are properly heard, and where the Club can be challenged when necessary. Please vote for me in the election for men’s team ST holder rep. #AStrongVoiceForUs
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Martin Cloake @martincloake.bsky.social · 14/08/2026
Thank you to everyone who has voted for me and shown support for me so far in the #Spurs FAB election. It’s really appreciated. If you haven’t voted, the ballot is open until 5pm on 27 Aug. ST holders should have received an email from Civica to enable them to vote.
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Martin Cloake @martincloake.bsky.social · 13/08/2026
🗳️ Voting is now OPEN for your ST rep on the #Spurs FAB. I’d love your support to give us a strong voice within the structure of the Club. I understand the FAB, its remit, and what’s possible when we pull together. I’m determined to make our views heard. Vote Martin Cloake
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Martin Cloake @martincloake.bsky.social · 13/08/2026
If you are a #spurs season ticket holder ballot papers are arriving in your email inbox today for elections to the Club’s Fan Advisory Board. I’m asking for your vote, and would be honoured to represent ST holders.
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Reposted by Martin Cloake
Alan Fisher @spursblogger.bsky.social · 12/08/2026
thought this sounded familiar - it's also on youtube www.youtube.com/watch?v=V9eQ... terrific images of White Hart Lane and of the 1960 team training. Many American and Canadian fans who follow us - this is what it was like when I started going in the mid 60s
youtube.com
Look at Life Vol 4 Sport Saturday Fever
YouTube video by PauliosVids
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Martin Cloake @martincloake.bsky.social · 11/08/2026
I'm standing to represent men’s team season ticket holders at #Spurs on the FAB. If you are a ST holder and share the priorities in my manifesto, please vote for me. One priority is to make the FAB more visible. Ballots go out Aug 13, voting lasts 2 weeks. #AStrongVoiceForUs
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Martin Cloake @martincloake.bsky.social · 10/08/2026
Really appreciate this - you were doing this long before me and I learned a lot from you.
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Martin Cloake @martincloake.bsky.social · 10/08/2026
Thanks Adam - as always
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Martin Cloake @martincloake.bsky.social · 10/08/2026
Thanks Alan - and thanks for nominating me.
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Martin Cloake @martincloake.bsky.social · 10/08/2026
After giving it a lot of thought, I’m standing for election to the #Spurs FAB. I understand our fans, I understand the Club, and I understand our heritage. I’d be honoured to get your vote. #AStrongVoiceForUs
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Martin Cloake @martincloake.bsky.social · 04/08/2026
First the European Super League, now Infantino’s World Cup sell-off - latest edition of The Football Fan on what defeating these schemes can teach us.
open.substack.com
Why the defeat of Infantino's World Cup sell-off plan should encourage everyone who loves football
Five years on from the European Super League, another greed-is-good scheme has been defeated. How significant are these events?
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Martin Cloake @martincloake.bsky.social · 29/07/2026
Latest from The Football Fan, looking at why a season ticket is not a commodity.
open.substack.com
What we talk about when we talk about season tickets
As fans and clubs struggle to define their relationship, ticketing is in the front line
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Martin Cloake @martincloake.bsky.social · 21/07/2026
I spoke to fans who’d been at the #WorldCup2026 about their experiences for the latest edition of The Football Fan.
substack.com
Inside the fan experience at the 2026 World Cup
What the fans who travelled thought, how they did it, and my view from the armchair … plus some recommended reading
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Reposted by Martin Cloake
THE NERVE @thenerve.news · 19/07/2026
NEW: Who funds Nigel Farage? And why has it taken till now for any journalistic scrutiny? @carolecadwalla.bsky.social who has tracked him for a decade exposes how the UK press & regulators looked the other way 🧵👇
Farage the money launderer and me: a decade of denial
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Martin Cloake @martincloake.bsky.social · 01/07/2026
Really pleased to help out, and looking forward to reading this
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Martin Cloake @martincloake.bsky.social · 22/06/2026
Every time I read an update on The Guardian’s live blog about Andy Burnham, his name has been spelt differently (or spelled if you are reading this in the US). Is this a running gag, a tribute to Grauniad days gone by, or what?
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Martin Cloake @martincloake.bsky.social · 20/06/2026
Thoughts on the World Cup opening stages, more legal challenges for the Premier League, plus art and literature in the latest edition of The Football Fan.
open.substack.com
Notes from between the World Cup
Some short observations to keep The Football Fan ticking over while all eyes are on the Americas
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Martin Cloake @martincloake.bsky.social · 11/06/2026
This is well worth a listen, on the subject of Fan Advisory Boards. youtu.be/SvnEpjVZdZE
youtu.be
Fan Advisory Boards have been misunderstood. This is why it matters
YouTube video by Think Fan Engagement
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Martin Cloake @martincloake.bsky.social · 03/06/2026
Cheers, already pre-ordered and pre-recommended.
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Martin Cloake @martincloake.bsky.social · 02/06/2026
Thoughts on last season and what next at #spurs for The Fighting Cock Podcast
thefightingcock.co.uk
Seventeenth twice and they don’t know how, what move for ENIC now?
What has been pretty clear to most people is that football hasn’t been a priority at Spurs for years. If the Lewis’s didn’t notice the people they appointed, and in particular the man they made the highest-paid chairman in the Premier League, weren’t prioritising football or building an elite sporti
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Martin Cloake @martincloake.bsky.social · 14/05/2026
Some thoughts on the lessons to be learned from the recent victory won by Liverpool fans over ticket pricing.
open.substack.com
The leading of Liverpool – where next on ticket pricing?
A hard-won victory at Liverpool has wider implications.
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Martin Cloake @martincloake.bsky.social · 08/05/2026
This is a really excellent and informative read, and a subscription is highly recommended.
open.substack.com
Three different things called fan ownership
The Halfway Line, issue one. A working state of the world.
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Martin Cloake @martincloake.bsky.social · 10/04/2026
A treat, as always, and a great payoff. Let’s hope our finishing is as good on the pitch this Sunday. tottenhamonmymind.com/2026/04/10/s...
tottenhamonmymind.com
Seven. It’s a Horror.
Ah, the blessed relief of not watching Tottenham play football. Not a sentiment I ever thought I would write. The club has been integral and essential to my life, my identity, since the late sixtie…
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Martin Cloake @martincloake.bsky.social · 09/04/2026
Lots of conversation about football ticket pricing at the moment, so a good time to repost the piece Nick Harris and I worked on. martincloake.substac... #stopexploitingloyalty
martincloake.substack.com
The real face of Premier League ticket price inflation
I've worked with Nick Harris of Sporting Intelligence on an investigation into the astonishing rise in prices for fans in English football's top flight.
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Martin Cloake @martincloake.bsky.social · 09/04/2026
I channelled a bit of Marvin Gaye for the latest edition of The Football Fan.
open.substack.com
What's going wrong?
It's bigger and richer than ever, but there are nagging doubts about football that just won't go away.
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Martin Cloake @martincloake.bsky.social · 07/04/2026
Two odd things. Accounts are for 24/25 but Donna Cullen left in 25/26 period - so how is her payoff included? And Levy says stadium opening delayed by covid / but stadium opened before covid?
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Martin Cloake @martincloake.bsky.social · 07/04/2026
The usual must read analysis of #spurs finances by SwissRamble
open.substack.com
Tottenham Hotspur Finances 2024/25
Don't Get Weird On Me Babe
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Reposted by Martin Cloake
Ludopédio ⚽️📚✊🏴‍☠️ @ludopedio.bsky.social · 27/03/2026
Quando um torcedor deixa de ser torcedor? Por Martin Cloake (@martincloake.bsky.social) #Ludopédio #Arquibancada #Futebol #Torcida ludopedio.org.br/arquibancada...
ludopedio.org.br
Quando um torcedor deixa de ser torcedor?
Entenda quando e por que um torcedor pode deixar de torcer, analisando identidade, pertencimento e mudanças na relação com o futebol.
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Martin Cloake @martincloake.bsky.social · 06/03/2026
This is a great little snippet.
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Reposted by Martin Cloake
Nick Harris @sportingintel.bsky.social · 05/03/2026
"HERE WE GO!": the lowdown on "football journalist" Fabrizio Romano sportingintelligence832.substack.com/p/here-we-go...
sportingintelligence832.substack.com
"HERE WE GO!": the lowdown on "football journalist" Fabrizio Romano
The Italian "influencer" who has never worked as a real journalist, has 100m+ followers on social media and leverages them for cash. This is a tale about modern sports media
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Martin Cloake @martincloake.bsky.social · 06/03/2026
‘Newcastle is category B’ is going to go down in club history alongside ‘Queue up for your League Cup Final tickets after the game’.
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Martin Cloake @martincloake.bsky.social · 04/03/2026
Superbly written and why we started the #stopexploitingloyalty campaign on ticket pricing.
substack.com
Gareth Roberts | Substack
Comms for Spirit of Shankly. Talk LFC at The Late Challenge Podcast. Also found on The Overlap and Radio Merseyside.
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Martin Cloake @martincloake.bsky.social · 04/03/2026
Really enjoyed talking about the actual football on this.
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Martin Cloake @martincloake.bsky.social · 26/02/2026
The message is getting louder. x.com/_dan_austin/st...
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Martin Cloake @martincloake.bsky.social · 08/02/2026
Really interesting piece x.com/calcioengland/...
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Martin Cloake @martincloake.bsky.social · 19/01/2026
thefightingcock.co.uk/2026/01/save...
thefightingcock.co.uk
Save Our Seniors: Why Tottenham’s Concessions Fight Is Far From Over
We are going to set out the reasons why the issue is not resolved, illustrate why the Club’s policy remains wrong on practical, financial and moral grounds, and call on fans to step up once more to se...
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