📢 Our latest #PRQ article is now out! We examine how women of color candidates use #emotions in their campaign messages and test how these appeals influence #voters 🗳️
Huge thanks to @cawp-ru.bsky.social and @masscommgrad.bsky.social for their generous support!
journals.sagepub.com/eprint/7BZTM...
journals.sagepub.com
Harnessing the Power of Emotions: How Women of Color Use Emotional Appeals in Their Campaign Messages - Martina Santia, Nichole M. Bauer, Sylvia Gonzalez, 2024
Women of color are running for political office at higher rates in recent U.S. elections, and existing scholarship is only starting to investigate the communica...
