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USC Marshall

@marshall.usc.edu
68 followers 19 following 265 posts

The global business school in the heart of Los Angeles. #USCMarshall

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USC Marshall @marshall.usc.edu · 25/09/2026
A new JAMA Pediatrics study, co-authored by USC Marshall’s Ravi Iyer and Nathanael Fast of the Neely Center, examines teens’ experiences across 20 digital platforms and offers insights into online harms and how platforms can create safer experiences.
today.usc.edu
Risks faced by teens online vary by platform, study shows — USC News
USC researchers say new data could help both families, companies keep kids safer online.
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USC Marshall @marshall.usc.edu · 24/09/2026
Greg Patton, professor of clinical business communication, explains why native English speakers may have a difficult time learning Mandarin.
chinadailyhk.com
More influential US families focus on learning Chinese
Billionaires in the United States are encouraging their children to learn Chinese as China's influence grows on the world stage, language experts said.
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USC Marshall @marshall.usc.edu · 23/09/2026
In light of proposed restrictions on ballot measure petitioning, Professor John Matsusaka explains that it's difficult to tell whether these proposals are about the integrity of the process or are convenient attempts to stop certain ballot measures.
flatwaterfreepress.org
Big money a big draw in petition drives marred by circulator fraud allegations - Flatwater Free Press
Petition-circulating firms made millions in Nebraska and promised workers quick money. Now, seven people from out of state have been arrested, even as almost all the petitions under investigation head...
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USC Marshall @marshall.usc.edu · 21/09/2026
As AI advances at a rapid pace, USC Marshall’s Charlie Hannigan weighs in on emerging risks and why tech companies and the federal government must work together on AI safety.
cbsnews.com
AI expert talks about the power of technology and the debate of slowing its growth
Charlie Hannigan, USC AI for Business Program Academic Director, discusses the debate of AI’s power and potential issues.
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USC Marshall @marshall.usc.edu · 16/09/2026
USC Marshall’s Courtney Brunious explains why private equity firms are buying into sports teams as a reliable asset class.
labusinessjournal.com
Banking & Finance Quarterly: Private Equity's Two-Minute Drill - Los Angeles Business Journal
A sports team worth $12.5 billion. A wealthy owner scrambling to cash out 10 months after buying in. And a bright spotlight on the deep pockets vying for
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USC Marshall @marshall.usc.edu · 16/09/2026
Georgios Petropoulos, asst. professor of data sciences and operations, discusses the impact of AI on young people and explains how institutions and the private sector must take steps to ensure graduates are trained to enter the workforce.
athensvoice.gr
Γιώργος Πετρόπουλος: Η AI χτυπά πρώτα τους νέους – Τι πρέπει να κάνει τώρα η Ελλάδα
Τεχνολογία - Επιστήμη - Γιώργος Πετρόπουλος: Συνέντευξη του αν. καθηγητή για την τεχνητή νοημοσύνη στην αγορά εργασίας και ποιες είναι οι προτεραιότητες για την Ελλάδα
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USC Marshall @marshall.usc.edu · 11/09/2026
Associate Professor Ben Zhang's research reveals that younger, higher-income households use generative AI to improve their productivity and use the time they’re saving for leisure activities.
healthmedicinet.com
HMN 2026: How Younger, wealthier households are pulling ahead on AI’s benefits
Younger wealthier households ai benefits: Credit: Matheus Bertelli from Pexels Who's using AI at home and how do they use it? And is it making...
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USC Marshall @marshall.usc.edu · 11/09/2026
Professor Nick Vyas explains how California's role in the supply chain affects national diesel prices and how some companies are absorbing rising costs amid inflation.
latimes.com
U.S. hits diesel fuel milestone as prices slam California economy from trucks to crops
Record-high diesel prices are squeezing California’s economy, driving up fuel and operational costs for local farmers, trucking fleets and supply chains.
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USC Marshall @marshall.usc.edu · 09/09/2026
USC Marshall has appointed Kimon Drakopoulos as vice dean of AI Initiatives, a new leadership role shaping the school’s approach to AI across education, research, and industry.
uscannenbergmedia.com
USC Marshall appoints Kimon Drakopoulos as vice dean of AI initiatives
Drakopoulos, who has worked at USC on and off since 2016, co-founded USC’s first-ever AI for business program.
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USC Marshall @marshall.usc.edu · 04/09/2026
Associate Professor Shon Haitt’s study finds that investor-owned utilities can absorb growing data center demand without raising electricity prices for consumers.
deseret.com
Utah data centers promise jobs and revenue, but opponents say benefits disappear
Rising utility costs, volatile property taxes and disputed job numbers fuel a growing divide between state officials and rural communities over data centers.
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USC Marshall @marshall.usc.edu · 04/09/2026
USC Marshall's Nuria Wolfe joined CBS News to discuss the gender gap in AI and how workers can upskill and "AI-proof" their current roles before viewing a career switch as the next step.
cbsnews.com
Women being left behind in AI workforce
Nuria Wolfe, from the USC Marshall School of Business, talks about women and the AI workforce. She says women should be encouraged to pursue more STEM careers from a young age.
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USC Marshall @marshall.usc.edu · 03/09/2026
Although higher ticket prices may rankle fans, Associate Professor Arianna Uhalde explains why passionate fans will continue to show up to games.
latimes.com
Why have private equity firms taken an interest in buying professional sports teams?
The booming business of sports has attracted a flood of private equity investment and even the most notable franchises require the influx of cash to keep up in the arms race.
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USC Marshall @marshall.usc.edu · 03/09/2026
Associate Professor Shon Hiatt's report describes how people are concerned over the personal and environmental impacts of data centers.
sltrib.com
What counts as a large data center? Utah wants to make it clear in state law.
As anti-data center sentiment grows, Utah lawmakers are beginning to imagine what new regulations could look like — but first, what's the different between a big and small facility?
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USC Marshall @marshall.usc.edu · 01/09/2026
Georgios Petropoulos, assistant professor of data sciences and operations, explains how the market must prepare itself for AI upheaval, or junior-level employees will be at risk of losing their jobs.
wired.com.gr
Η επανάσταση του AI δεν περιμένει κανέναν
Τρεις Έλληνες επιστήμονες εξηγούν γιατί συνυπέγραψαν τη διακήρυξη που προειδοποιεί για μια ανατροπή μεγαλύτερη από τη Βιομηχανική Επανάσταση.
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USC Marshall @marshall.usc.edu · 31/08/2026
Professor John Matsusaka's research shows that between 1960 and 2024, Colorado had the third highest number of voter-initiated ballot measures, behind only California and Oregon.
coloradosun.com
Colorado ballot questions, meant to keep special interests in check, are increasingly created by them
The high cost of getting a ballot measure on Colorado ballots has given wealthy interests more power to push their agendas
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USC Marshall @marshall.usc.edu · 31/08/2026
USC Marshall’s Shon Hiatt and Angela Ryu's research shows that as a on-site workforce shrinks by an average of 78% when a data center scales and is fully operational.
businessinsider.com
Kevin O'Leary says his huge data center will create 10,000 construction jobs. We looked at the numbers.
The 'Shark Tank' investor says his Utah data center will create 10,000 construction jobs. The project faces opposition due to environmental concerns.
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USC Marshall @marshall.usc.edu · 28/08/2026
Asst. Professor Wenhao Li and Ricardo Delao's research surveys bond investors, ordinary voters, and economic or finance graduates about their impressions of the U.S. debt situation and an impending crisis.
ft.com
People are worried about America’s solvency
But not worried enough to actually do anything about it
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USC Marshall @marshall.usc.edu · 18/08/2026
Finance Professor Larry Harris explains that new equity exchanges tend to rely heavily on dealer support and can further fragment trading.
inc.com
Dallas Now Has a Bigger Share of Finance Jobs Than New York. Its Harder Test Comes Next
Banks are pouring workers into Dallas as finance jobs shrink nationally. Texas’s next target: the listings, IPOs, and capital that keep Wall Street on top.
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USC Marshall @marshall.usc.edu · 18/08/2026
Associate Professor Shon Hiatt explains how a new bill before Iran's parliament would bar certain vessels from passing through the Strait of Hormuz, including United States cargo ships.
washingtontimes.com
Qatar offers Iran a fund, not a toll, and says it will stop shipping before it pays
Qatar has told Iran, the United States and Oman that it will stop shipping altogether rather than pay to cross the Strait of Hormuz, and has proposed an alternative.
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USC Marshall @marshall.usc.edu · 18/08/2026
Larry Harris, professor of finance and business economics, explains why he doubts there's been malfeasance in JPMorgan, Schwab, and UBS's handling of President Trump's investment portfolio.
cnbc.com
JPMorgan, Schwab and UBS manage millions in Trump's $858 million investment portfolio
JPMorgan, Schwab, UBS and Stephens Inc. are among the firms that have managed Trump's fortune in accounts worth at least $858 million, a CNBC analysis found.
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USC Marshall @marshall.usc.edu · 10/08/2026
USC Marshall is expanding cross-campus business education with two new undergraduate minors starting this fall: Applied AI in Business and Product Management, designed to build AI fluency, product skills, and career readiness.
poetsandquantsforundergrads.com
USC Marshall Launches Two New Minors In AI & Product Management
Southern California b-school is expanding cross-campus business education with new minors designed to build AI fluency, product skills, and career readiness.
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USC Marshall @marshall.usc.edu · 10/08/2026
Amid high gas prices, Professor Shon Hiatt describes how the oil markets assumed the war in Iran would have ended much earlier.
washingtonpost.com
Why this gas price surge could be different
After five months of war, analysts say oil markets will be forced to price in long-term disruption to global energy flows.
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USC Marshall @marshall.usc.edu · 07/08/2026
Prof. Hannigan and Drakopoulos explain how the AI for Business (BUAI) major came to be and the impact the program had already had on students' career success.
today.usc.edu
The Business Students Who Want to Use AI for Good
USC Marshall and USC Viterbi professors are bridging the worlds of business and computing by teaching students to become translators between AI technology and organizations.
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USC Marshall @marshall.usc.edu · 06/08/2026
Ravi Iyer and his co-authors analyze the impact of Australia's underage social media ban, citing data that shows improvement in kids' behavior and mental health.
time.com
What the World Should Learn from Australia’s Social Media Law
Half a year since Australia restricted social media companies from providing accounts to kids under 16, signs of success are beginning to show.
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USC Marshall @marshall.usc.edu · 06/08/2026
A recent study by Associate Professor Sarah Townsend says instructors who show warmth promote equal participation from male and female students.
insight.kellogg.northwestern.edu
Want More Voices to Be Heard? Turn Up the Warmth
A study of business-school classrooms shows that even subtle behavioral cues can help people feel more comfortable sharing their opinions and ideas.
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USC Marshall @marshall.usc.edu · 03/08/2026
Please join us in welcoming Andy Call, who began serving as interim dean of USC Marshall School of Business on Aug. 1. Dean Call reflects on what makes the school exceptional and shares his priorities for the road ahead. www.youtube.com/watch?v=ybVa...
youtube.com
Meet Andy Call, Interim Dean for USC Marshall School of Business
YouTube video by USC Marshall School of Business
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USC Marshall @marshall.usc.edu · 29/07/2026
Marketing Professor Kristin Diehl explains how back-to-school sales are moving earlier and earlier, mirroring Christmas shopping promotions before Thanksgiving.
marketplace.org
Anxiety is driving some of our early back-to-school shopping
It’s early July, but already big box retailers are pushing their school supplies.
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USC Marshall @marshall.usc.edu · 11/07/2026
In his latest research and TED Talk, Asso. Professor Christian Busch explores the idea of zemblanity -- the hidden patterns of preventable misfortune created by repeated choices, ignored warning signs, and systems designed with hidden vulnerabilities.
marshall.usc.edu
When Bad Luck Isn’t Random: Understanding ‘Zemblanity’
New research explores how human agency, from mindset to choices, can shape how people and systems create opportunities or preventable misfortune.
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USC Marshall @marshall.usc.edu · 10/07/2026
Ravi Iyer, managing director of USC Marshall's Neely Center, explains that social media companies hold the responsibility of proof for safety features.
computerweekly.com
Platforms must shoulder burden of proof for social media design | Computer Weekly
Under-16s social media ban should be tied to design features, with the burden of proof towards safety placed on companies, says technology psychologist.
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USC Marshall @marshall.usc.edu · 09/07/2026
Professor Lan Luo, USC Marshall's Neely Chair in American Enterprise and Marketing Professor, has been named the new director of the VanEck Digital Assets Initiative (VEDA).
marshall.usc.edu
VEDA Enters a New Chapter with Appointment of Professor Lan Luo as Director
As blockchain technology matures from a niche experiment into a foundational layer of the global economy, USC Marshall’s VanEck Digital Assets Initiative is positioning itself at the forefront of what...
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USC Marshall @marshall.usc.edu · 08/07/2026
With Comcast's decision to spin off NBCUniversal as a publicly traded company, Professor Kerry Fields explains how the media landscape is reshaping itself, with streaming distribution emerging as the top competitor.
latimes.com
NBCUniversal spin marks new era of Hollywood moguls
A new crop of leaders has emerged, reflecting Silicon Valley's vast influence.
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USC Marshall @marshall.usc.edu · 08/07/2026
Professor Ben Zhang's research indicates that the disparity in GenAI usage is widening, potentially disadvantaging older and lower-income Americans.
techxplore.com
New research reveals AI is boosting productivity at home—but not equally
A new study co-authored by USC Marshall's Miao "Ben" Zhang is among the first to show that generative AI is delivering significant productivity gains outside the workplace—and that a growing digital d...
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USC Marshall @marshall.usc.edu · 29/06/2026
Gerry Hoberg, professor of finance, explains why today's high-risk, high-price environment makes it a prime time for companies to go public.
labusinessjournal.com
Banking & Finance Quarterly: IPO Door Swings Open - Los Angeles Business Journal
The initial public offering market has woken up.  Space Exploration Technologies Corp.’s blockbuster $75-billion IPO earlier this month was perhaps the
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USC Marshall @marshall.usc.edu · 29/06/2026
Shon Hiatt joins Monks & Merrill to discuss why electricity is becoming one of America’s hottest commodities with the continued rising tensions around data centers.
deseret.com
Data center panic is getting ahead of reality
Does ChatGPT consume a bottle of water per email? No. So what do we really know about data centers and their environmental effect?
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USC Marshall @marshall.usc.edu · 29/06/2026
Assistant Prof. Courtney Brunious explores how uncertainty around sports betting and team sponsorships will affect business partnerships.
timescall.com
Sports betting is changing the game for Colorado’s fans and athletes as big money adds new pressures
Since 2020, Colorado’s gamblers have wagered $28.4 billion on sports bets, averaging $418.7 million monthly. All that money is changing games for both fans and athletes.
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USC Marshall @marshall.usc.edu · 24/06/2026
Professor Dan Wadhwani discusses how a wide array of U.S. small-business owners are struggling to keep up with rising costs due to inflationary pressures and economic uncertainties.
cnbc.com
These families have been in business for 100 years—they say the American Dream isn't what it used to be
For the first time in generations, a wide array of U.S. entrepreneurs are struggling to do better than their parents, small-business owners and experts say.
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USC Marshall @marshall.usc.edu · 24/06/2026
Congratulations to Professor Peer Fiss on winning the OMT Joanne Martin Trailblazer Award for his groundbreaking work advancing set-analytic methods and introducing Qualitative Comparative Analysis (QCA), specifically the crisp and fuzzy sets, within organization and management research.
linkedin.com
#omttheplacetobe #award #aom2026 | AOM Organization & Management Theory Division (OMT) | 17 comments
Award announcement 🏆✨ Congratulations to Peer Fiss and Charles Ragin on winning the OMT Joanne Martin Trailblazer Award for their trailblazing work advancing set-analytic methods and introducing Qual...
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USC Marshall @marshall.usc.edu · 23/06/2026
Ravi Iyer, director of the Neely Center, explores different types of frameworks for social media harm reduction and mitigation.
time.com
Why Fines Alone Won’t Make Social Media Safer For Kids
If courts want to reduce harm, they must focus on product design choices, measurable safety outcomes, and governance, write Peter Chapman, Ravi Iyer, and Meetali Jain.
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USC Marshall @marshall.usc.edu · 16/06/2026
Asst Prof. Eric Anicich's research discusses how distrust in management makes employees less likely to inform organizations of their AI usage.
hbr.org
Why Employees Aren’t Transparent About Their AI Usage
As employees increasingly develop valuable AI workflows through private experimentation, many are choosing not to share what they’ve learned—not mainly because of weak governance or inadequate tools, ...
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USC Marshall @marshall.usc.edu · 12/06/2026
Marketing Professor Joseph Nunes describes the components of successful immersive experiences and how they may benefit businesses by boosting consumer satisfaction and generating revenue.
hbr.org
Why the Best Immersive Experiences Succeed
Immersion is increasingly defining customer experiences in a variety of industries, yet too often creators of immersive environments rely on spectacle, advanced technology, or scale, which fails to cr...
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USC Marshall @marshall.usc.edu · 08/06/2026
Marketing Professor Anthony Dukes explains how dynamic pricing allows retailers to adjust prices in real time using data on supply, demand and consumer purchasing habits in a CBS News interview.
cbsnews.com
Why does the price in your online shopping cart fluctuate? How retailers use dynamic pricing
CBS California Investigates reviewed online shopping carts at three major retailers selected randomly. We found prices fluctuated significantly over a period of weeks, making it difficult to determine...
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USC Marshall @marshall.usc.edu · 05/06/2026
Cited in a recent NYT op-ed, Asst Prof. Georgios Petropoulos’ research explores how AI is impacting entry-level positions and how universities can assist students in becoming AI-fluent by including literacy or prompt skill courses into the curriculum.
nytimes.com
Opinion | It’s No Wonder Grads Are Booing Their Commencement Speakers
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USC Marshall @marshall.usc.edu · 05/06/2026
Charlie Hannigan, director of the BUAI program, was selected to join Google's Higher Ed Faculty AI Fellowship's inaugural cohort — a global community of academic leaders committed to developing responsible AI and improving student outcomes.
edu.google.com
Google Higher Ed Faculty AI Fellowship - Google for Education
Apply for the Faculty AI Fellowship to shape the future of AI in higher ed. Lead institutional transformation and join a global community of pioneers.
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USC Marshall @marshall.usc.edu · 05/06/2026
Professor Vyas explains the global impact of the closing of the Strait of Hormuz.
cbsnews.com
Nightmare supply chain issues at Strait of Hormuz as Iran war roars on
The global supply chain issues at the Strait of Hormuz continue as the U.S.-Israeli war with Iran continues. Nick Vyas, a founding member of the Kendrick Global Supply Chain Institute at the Universit...
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USC Marshall @marshall.usc.edu · 28/05/2026
Assistant Professor Georgios Petropoulos explores how AI is affecting entry-level positions and ways universities can help students develop their AI fluency through implementing literacy or prompt skill courses into the educational curriculum.
technologyreview.com
It’s time to address the looming crisis in entry-level work.
Here’s how young job seekers, businesses, and society should adapt to the AI revolution.
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USC Marshall @marshall.usc.edu · 28/05/2026
As grocery shoppers' frustrations grow with the lack of plastic bags, Global Supply Chain Institute Director Nick Vyas attributes the issue to multiple factors, ranging from revoked lumber permits in Indonesia to tariffs on Canadian lumber.
yahoo.com
'It's terrible': Handle-free shopping bags leave Safeway customers furious
"I cannot carry it — I need two hands to carry it."
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USC Marshall @marshall.usc.edu · 27/05/2026
Gordon Ho, professor of the practice in management and organization, explains how the Iran war could create a lasting shortage of jet fuel.
afar.com
How a Jet Fuel Crisis and Digital Border Entry Woes Could Disrupt Your Upcoming Europe Trip
As summer approaches, travelers heading to Europe could face some challenges.
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USC Marshall @marshall.usc.edu · 26/05/2026
Professor Nick Vyas explains how the supply chain for helium is being affected by Middle East wars, which, in turn, impacts the production of chips worldwide.
msn.com
MSN
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USC Marshall @marshall.usc.edu · 26/05/2026
Marketing Professor Dina Mayzlin’s research on the manipulation of online reviews will be cited in the pretrial of Justin Badoni and Blake Lively’s court case.
nbcnews.com
Justin Baldoni's and Blake Lively's legal teams hash out details ahead of trial
The actors' attorneys said they'd most likely need roughly three weeks to present their cases.
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USC Marshall @marshall.usc.edu · 22/05/2026
Typos are being seen as proof of human touch, according to The Atlantic, which references Prof. Peter Cardon’s research showing people are less likely to act or engage with AI-generated emails.
theatlantic.com
The Typo Vibe Shift
To some, they’re no longer a sign of laziness but proof of human touch.
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