iiinova — where your digital self keeps evolving

Mark O'Sullivan PhD @markstkhlm.bsky.social · 19/09/2026

Spineless and ignorant, but the corporate cult of administration just rolls on

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 18/09/2026

"Boycotts are powerful. Unilateral boycotts are ineffective" - David Courell . Please remind this idiot what Mary Manning and the Dunnes Stores workers achieved

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 17/09/2026

A classic released 30 years ago today

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 30/08/2026

These people are clowns! They should start a new gene of "political" music and call it POPulism @philipoconnor.bsky.social

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 21/08/2026

Konstens lyckosamma slump. Artist unknown ;-)

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 10/08/2026

Article on the Irish football/soccer debate in last Thursday's @irishexaminer.bsky.social "We need to critique the dominant ‘production’ narrative that increasingly shapes the youth football discussion."

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 10/08/2026

Did a workshop and the closing key note for the Austrian FA at their coach education conference in beautiful Saalfelden near Salzburg. Some great questions and discussions.

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 18/07/2026

We did a Book chapter earlier this year with Argentinian national team coach/analyst Matias Manna - reframing how football analyses can be understood and applied. A shift from a conventional detached observer toward a “Linking Coach” a relational facilitator of shared understanding within the team.

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 11/06/2026

Thanks to Coach Magazine published by the Czech Olympic academy for including my article on Norwegian Sport in their special section on Norway's unique position in world sport.

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 19/03/2026

A collaboration where academia and football can learn from each other. An exciting and innovative Master program in Norwegian football where NFF- Norsk Toppfotball -Toppfotball Kvinner and academic institutions collaborate to develop the game www.fotball.no/tema/nff-nyh...

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 17/03/2026

I have an article in the Irish Examiner on Factors Driving the Success of Norwegian Sport www.irishexaminer.com/sport/soccer...

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 22/02/2026

Eclectic DJ mixes from the recent Cypress Mine release party in Cork www.mixcloud.com/mark-o-sulli... www.mixcloud.com/mark-o-sulli... www.mixcloud.com/mark-o-sulli...

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 20/02/2026

Very good coach education presentation for FIFA by Tom Parry based on our paper on opposed/unopposed practice. Great to see this model based on our research gaining traction. www.fifatrainingcentre.com/en/environme...

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 06/02/2026

Today would have been Anne Williams' 75th birthday The tireless Hillsborough campaigner! ❤️

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 23/01/2026

Thank you to Dadi Rafnsson for the invitation to speak at the Reykjavik International Games conference. Systems don’t rise to the level of their goals, they fall to the level of their design Visit Reykjavik! Here are some slides

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 18/01/2026

Eclectic DJ Mix by The Mighty Quark Music for Chameleons www.mixcloud.com/mark-o-sulli...

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 23/11/2025

The playbook in action, and the road to the normalisation of racism in Sweden

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 30/04/2025

Where's the fun? This Friday night I will be Dj'ing at Tranan in Stockholm. open.spotify.com/track/3KY0yo...

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 11/04/2025

Where are we now? An answer in two pictures

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 02/04/2025

4. Statistically, this also means using models that reflect how performance is nested: actions within possessions, possessions within games, games within contexts. This model can support task design and how coaches can collaborate with sport scientists during training and games

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 21/03/2025

A good team of coaches+academics worked together to write this article. It was nice to be invited to contribute. Coaches should be aware that there is little substantial evidence that unopposed “technical” practice is required before opposed, game-like activities are implemented in their practices.

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 07/03/2025

There are 3 kinds of lies: lies, damned lies, and statistics.

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 24/02/2025

This weeks working and learning environment

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 23/01/2025

Great to see our new paper on coach education kick off the UK Coaching festival of learning www.tandfonline.com/doi/full/10....

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 15/01/2025

Really looking forward to meeting and learning from these people. See you in Dublin next week. 📆 Sat 25th Jan 🏟️ Sport Ireland Conference Centre ⏰ 9.30-3pm 🎟️ CLICK 🔗⬇️ TO PURCHASE bit.ly/4fu15tx

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 03/01/2025

From my garden I can see, the moon and Venus … and you ❤️

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 19/12/2024

8. Providing examples, we explore how the integration Gibson’s epistemological distinction between different ways of knowing can fosters meaningful learning experiences, equip coaches and educators with dynamic tools, and align theory with practice in both academic and professional settings.

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Mark O'Sullivan PhD @markstkhlm.bsky.social · 19/12/2024

6. This leads to a disconnect between what coaching students learn in educational programmes and the realities of their coaching work lives

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