Despite new rivals like Bluesky, fans, media, and insiders prove why X remains the undisputed digital stadium for live football conversation.

Inside the phenomenon of podcasters turning fan loyalty into major revenue through live events, from arena-sized block parties to high-dollar meet-and-greets.

Some fans watch the game. Others watch the tiny graphic in the corner. Meet the scorebug nerds — and learn why they care so much.

The media founder spoke about the biggest viral story at Barstool in the past 20-plus years, a failed ESPN TV pact, and what's next for him as he approaches 50.

Nearly a dozen new jersey patch deals contributed, in large part, to an 8% year-over-year uptick in team revenue, according to intelligence and data firm SponsorUnited.

The Lake Charles, La. native has secured marketing deals, worth six figures, with Buffalo Wild Wings, Topps, TickPick, Insomnia Cookies and Formula Bot, among others.

The NBA officially joined Bluesky during All-Star Weekend, but the league still hasn't posted to the microblogging platform.

The NBA officially joined Bluesky during All-Star Weekend, but the league still hasn't posted to the microblogging platform.

The three-time Super Bowl champions were both among the NFL’s 10 highest-paid players in 2024 when including their contract, endorsements and other endeavors.

The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game in Orlando.

Transgender rights in college sports, M&A and consolidation in media are some of the key sports-related areas to watch under the new Trump administration.