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MarkBorkowski

@markborkowski.bsky.social
77 followers 31 following 24 posts

Publicist. Strategist. Observing the mood of the herd. A man who, when he smells flowers, looks around for a coffin. Other musings www.markborkowski.co.uk - borkowski.substack.com

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MarkBorkowski @markborkowski.bsky.social · 26/10/2025
Tess and Claudia quitting Strictly isn’t drama — it’s strategy. They read the room, left with rhythm intact. The real career killer isn’t AI, it’s comfort. Know when to change the music before the floor gives way. www.linkedin.com/posts/markbo...
linkedin.com
Tess Daly and Claudia Winkleman's exit from Strictly: A masterclass in timing | Mark Borkowski posted on the topic | LinkedIn
Tess Daly and Claudia Winkleman quitting Strictly isn’t just TV fluff it’s a masterclass in the politics of timing. Cynics will suspect a hidden narrative beneath the sequins, but taken at face value...
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MarkBorkowski @markborkowski.bsky.social · 26/10/2025
Autumn stroll
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MarkBorkowski @markborkowski.bsky.social · 05/05/2025
Meghan drops another visual metaphor: barefoot innocence, nurturing masculinity, and California as the new Windsor. A #PR palm-fronded Eden? Insanity is doing the same thing and expecting different results. Gesture battles will never win a war.
Meghan drops another visual metaphor: barefoot innocence, nurturing masculinity, and California as the new Windsor. A #PR palm-fronded Eden? Insanity is doing the same thing and expecting different results. Gesture battles will never win a war.
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MarkBorkowski @markborkowski.bsky.social · 05/05/2025
Prince Harry isn’t losing because he’s being honest. He’s losing because he lacks smart tactical thinking. It’s not authenticity that’s hurting him, it’s predictability. Emotional honesty without strategic nous is just performance art for the tabloids. tinyurl.com/3e4pvz6f
linkedin.com
#royalfamily #publicrelations #mediastrategy #reputationmanagement… | Mark Borkowski | 78 comments
I’ve been continuing to ponder Prince Harry’s PR woes laid bare in his BBC confessional. When you repeatedly cast yourself as the eternally wounded, misunderstood prince, the public doesn’t lean in w...
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MarkBorkowski @markborkowski.bsky.social · 07/03/2025
My Friday sermon … the Tectonic plates have shifted When a Trump-supporting journalist heckled President Zelensky for not wearing a suit, he showed us all how PR, Media and Communications have changed forever. tinyurl.com/axjv6ycb
linkedin.com
Mark Borkowski on LinkedIn: When a Trump-supporting journalist heckled President Zelensky for not… | 35 comments
When a Trump-supporting journalist heckled President Zelensky for not wearing a suit, he showed us all how PR, Media and Communications have changed… | 35 comments on LinkedIn
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MarkBorkowski @markborkowski.bsky.social · 18/02/2025
Question of the day: Can Meghan Markle teach us something about PR? Is Meghan the undisputed empress of reinvention, or merely the architect of strategic bewilderment? www.linkedin.com/posts/markbo...
linkedin.com
Mark Borkowski on LinkedIn: Meghan Markle Renames Lifestyle Brand 'American Riviera Orchard' to 'As…
Question of the day: Can Meghan Markle teach us something about PR? Is Meghan the undisputed empress of reinvention, or merely the architect of strategic…
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MarkBorkowski @markborkowski.bsky.social · 03/02/2025
This isn’t couture. It isn’t rebellion. It isn’t even remotely original. It’s just strategic nudity, rebranded as avant-garde provocation…. #GRAMMYs  #Kanye My thoughts on LadyGodiva… tinyurl.com/393ruus9
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MarkBorkowski @markborkowski.bsky.social · 23/01/2025
Shame the #TheTraitorsUK has been screwed by the ‘The Seer’ mechanic more of a game spoiler than a game changer. If it ain’t broke …
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MarkBorkowski @markborkowski.bsky.social · 04/12/2024
If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn't. And contrary wise, what is, it wouldn't be. And what it wouldn't be, it would. You see? Lewis Carroll, Alice’s Adventures in Wonderland / Through the Looking-Glass
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Casey Newton @caseynewton.bsky.social · 01/12/2024
Leaving X is not an existential crisis. It’s an acceptance of reality www.politico.com/news/magazin...
politico.com
Democrats Face an Existential Crisis on X
Conversations with a dozen insiders point to a party that is unsure about whether to leave or engage with the increasingly MAGA platform.
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MarkBorkowski @markborkowski.bsky.social · 02/12/2024
North Norfolk Digital calling? “Gregg Wallace apologises for 'middle-class women' comment” www.bbc.com/news/article...
bbc.com
Gregg Wallace apologises for 'middle-class women' comment
It follows him suggesting claims against him came from a handful of "middle-class women of a certain age".
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MarkBorkowski @markborkowski.bsky.social · 01/12/2024
Oh dear, is #GreggWallace trying to channel the Trumpian PR playbook? Blaming ‘middle-class women of a certain age’ for allegations against him is a masterclass in crisis mismanagement. Stereotypes won’t win sympathy—it’s a recipe for reputational disaster. Stop talking. Start reflecting.
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MarkBorkowski @markborkowski.bsky.social · 29/11/2024
Fine piece .. www.spectator.co.uk/article/the-...
spectator.co.uk
The Groucho Club died years ago
The Groucho Club in London Soho has closed after a complaint by the police. Westminster Council is currently reviewing the club's licence.
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MarkBorkowski @markborkowski.bsky.social · 28/11/2024
The forums sprouting up to cash in on the #Groucho silence are knee deep with ridiculous theories. The deafening echo chamber isn’t helping. The reality? The #GrouchoClub is facing a profound existential threat. If the rumours are true, members may have sipped our last overpriced cocktail there.
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MarkBorkowski @markborkowski.bsky.social · 26/11/2024
Hope it’s not the end of the #GrouchoClub. The last six months have been weird enough. Some folks should be careful what they wish for… www.standard.co.uk/going-out/ba...
standard.co.uk
Soho's famous Groucho Club closes as it faces licence review
The Groucho first opened in 1985 and has long been a hit with the Soho crowd
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George Takei @georgetakei.bsky.social · 24/11/2024
Diversity is strength, and it is joy. #IDIC IYKYK
Bubble chart showing the ethnic makeup of Queens, NYC in 2021z
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MarkBorkowski @markborkowski.bsky.social · 24/11/2024
Is this a very early April Fool? digitaleditions.telegraph.co.uk/data/1893/re...
digitaleditions.telegraph.co.uk
The Telegraph
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MarkBorkowski @markborkowski.bsky.social · 23/11/2024
Really?
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MarkBorkowski @markborkowski.bsky.social · 23/11/2024
The good folk Borkowski offer weekly opinion and insight borkowski.substack.com
borkowski.substack.com
Media Trends and Insights by Borkowski | Substack
UK & Global Current Affairs Media Insight by PR Experts Borkowski. Click to read Media Trends and Insights by Borkowski, a Substack publication with hundreds of subscribers.
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MarkBorkowski @markborkowski.bsky.social · 21/11/2024
The #Jaguar new ad: no cars, just couture? Bold move or Bud Light 2.0? Either way, 48 hours later, everyone’s talking. Noise no signal..
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Reuters Institute @reutersinstitute.bsky.social · 21/11/2024
A reminder that we have prepared this starter pack with dozens of journalists, academics and media thinkers who are already on this platform. Some work at the Institute. Others are just people we read, learn from and admire Follow them below go.bsky.app/6r1SGfR
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MarkBorkowski @markborkowski.bsky.social · 21/11/2024
If you’re rushing to condemn the @Jaguar rebrand, take a moment to consider the PR. There’s clearly a grand plan unfolding here. I’ll be watching from the sidelines. It’ll either soar to the heavens—or someone will be handed a concertina for an eternal gig at the gates of hell.
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MarkBorkowski @markborkowski.bsky.social · 14/11/2024
A must read .. A new era dawns. America’s tech bros now strut their stuff in the corridors of power @carolecadwalla www.theguardian.com/commentisfre...
theguardian.com
A new era dawns. America’s tech bros now strut their stuff in the corridors of power | Carole Cadwalladr
The era that began with the Great Disruptor’s first term is over. Beware the emerging elite
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MarkBorkowski @markborkowski.bsky.social · 14/11/2024
Bluesky is like Twitter, but fewer trolls—so far.
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MarkBorkowski @markborkowski.bsky.social · 14/11/2024
Lets gather to shout into the void, but with better algorithms and fewer billionaires watching. A utopia of sorts, until we ruin it like everything else.
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MarkBorkowski @markborkowski.bsky.social · 14/11/2024
Following my previous reflections on Liam Payne, I was invited to explore the toxicity of fame in a piece for The Guardian. Fame isn’t just lights and applause—it can be an isolating and damaging force. Read my latest thoughts on the human cost of the fame machine here 👇 tinyurl.com/5yac7amj
tinyurl.com
I work with celebrities. After Liam Payne’s death, can't we treat them as humans and not gods? | Mark Borkowski
Stars think they understand the Faustian pact they strike with the public, but they really don’t, says crisis PR consultant and author Mark Borkowski
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MarkBorkowski @markborkowski.bsky.social · 14/11/2024
Trump’s election marked a philosophical shift. Traditional gatekeepers, once the arbiters of truth, are being replaced by a decentralized network of influencers who understand that perception is now the currency of influence. tinyurl.com/4arxhmfv
tinyurl.com
Mark Borkowski on LinkedIn: #trump #media #socialmedia #brexit #populism #journalism #influencers… | 80 comments
Do we have a blind spot? Is there a delusion we can’t see? When Trump won in 2016, and Brexit divided the nation, the “experts” didn’t pause to question what… | 80 comments on LinkedIn
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