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Mark

@markashworthsg.bsky.social
707 followers 327 following 382 posts

20+ years startup veteran. You'd think I'd be good at it by now. Now helping bootstrappers grow with Lofi marketing at betrtesters.com #buildinpublic #indiehackers

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Mark @markashworthsg.bsky.social · 22/01/2026
Been sick this week. It sucks. But when you can only focus on one or two things, you figure out really fast what actually matters. We fill our days with infinite tasks. And we never ask: “If I could only do two things, what would they be?” Maybe we should.
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Mark @markashworthsg.bsky.social · 21/01/2026
How to fix your life in only one day. Dan Koe’s article got 500K saves. And over 150m views. I've been wondering... Why? My best answer: The anti-vision. Most content says “Visualize success” But Dissonance moves people
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Mark @markashworthsg.bsky.social · 21/01/2026
I guess I’m back on here
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Mark @markashworthsg.bsky.social · 09/04/2025
How to Write Content That LLMs Can Index and Actually Understand open.substack.com/pub/lofimark...
open.substack.com
How to Write Content That LLMs Can Index and Actually Understand
6 Practical Techniques That Make Your Writing More Effective for Both LLMs and Human Readers
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Mark @markashworthsg.bsky.social · 20/03/2025
Apparently holding an umbrella in my hands makes me look significantly more British. But the irony is that British people hardly ever carry an umbrella.
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Mark @markashworthsg.bsky.social · 20/03/2025
The Developer's Curse: How Your Technical Brilliance Is Killing Your Sales Pitch open.substack.com/pub/lofimark...
open.substack.com
The Developer's Curse: How Your Technical Brilliance Is Killing Your Sales Pitch
Have you ever cringed watching a brilliant developer try to sell their product?
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Mark @markashworthsg.bsky.social · 13/03/2025
POV filming content on a rooftop and it’s 32 degrees C (90F)
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Mark @markashworthsg.bsky.social · 05/03/2025
Never skip skip day
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Mark @markashworthsg.bsky.social · 02/03/2025
Potential new glasses style. Maybe?
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Mark @markashworthsg.bsky.social · 18/02/2025
I love Tuesdays. Let’s go!
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Mark @markashworthsg.bsky.social · 15/02/2025
Such a beautiful machine I have no use case for it But it’s probably one of the best machines Apple has designed.
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Mark @markashworthsg.bsky.social · 14/02/2025
Beautiful day. Look at me. Still got tricks!
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Mark @markashworthsg.bsky.social · 13/02/2025
Roses are red Jira is crap Stop building features Market that app
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Mark @markashworthsg.bsky.social · 12/02/2025
Good thing about my current office location is that I can blend in with the tourists after leaving for the day. Still pink shirt day btw.
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Mark @markashworthsg.bsky.social · 12/02/2025
Why I think AI won't replace creatives. It will make them more valuable than ever. open.substack.com/pub/growthha...
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Mark @markashworthsg.bsky.social · 12/02/2025
Pink shirt day Is the world ready for pink shirt day?
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Mark @markashworthsg.bsky.social · 10/02/2025
I thought this pic I took was great Nobody agrees. It's okay. Continuing in my own lane.
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Mark @markashworthsg.bsky.social · 08/02/2025
Still the mayor of this after 9 years.
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Mark @markashworthsg.bsky.social · 06/02/2025
I didn’t make any new tools for betrtesters recently but here’s a neat product positioning tool for indie hackers that I think you should all use: betrtesters.com/articles/pro...
betrtesters.com
Product Positioning Generator for Early-Stage Indie Hackers | BetrTesters
Create a clear, compelling positioning statement for your MVP or early-stage product. Free tool designed for indie hackers who want to start marketing before launching.
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Mark @markashworthsg.bsky.social · 05/02/2025
Whatever happened to these posters?
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Mark @markashworthsg.bsky.social · 05/02/2025
AI needs to leave the Beatles alone
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Mark @markashworthsg.bsky.social · 03/02/2025
Super nice gym day My face tells a different story but it's a lovely day
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Mark @markashworthsg.bsky.social · 02/02/2025
Ladies and Gentlemen please take a moment to admire the straightest parking I’ve ever done in my entire life. (I suck at all forms of parking)
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Mark @markashworthsg.bsky.social · 01/02/2025
For those new to me, I also run a trademark application tracking site. Tracking trademark applications from companies can be fun and enlightening sometimes. (Wikitrademarks.org)
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Mark @markashworthsg.bsky.social · 01/02/2025
Asked ChatGPT what advice my future self would give to current day me. It’s right on point
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Mark @markashworthsg.bsky.social · 31/01/2025
Rooftop working indie hacker vibes only sir
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Mark @markashworthsg.bsky.social · 31/01/2025
Still stuck whether to charge a subscription model or do one-time payments? 🎯 Your product's natural usage pattern holds the key to your pricing strategy. I wrote a deep dive on choosing between subscriptions vs. one-time payments. Get my framework → lofimarketing.substack.com/p/the-freque...
lofimarketing.substack.com
The Frequency Trap: How to Choose Between Subscription vs. One-Time Pricing
Why Your Product's Natural Usage Pattern Should Define Your Pricing Strategy
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Mark @markashworthsg.bsky.social · 28/01/2025
My kid's Chinese has gone from 0 to 100 after realizing he can say happy new year and be rewarded with these envelopes filled with cash. Little mercenary. I approve. Follow me for more pro level tips on raising bilingual children 😜
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Mark @markashworthsg.bsky.social · 27/01/2025
Some say that to make a B2B sale you need to help the person you're selling to look good in front of their boss. But it also applies very much to making their boss look good in front of their boss. Go where the checks are signed.
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Mark @markashworthsg.bsky.social · 27/01/2025
If you're going to prioritize one thing this week then obsess over value your offer delivers. ❌ "Scalable to 10,000 concurrent users" ❌ "Cool tech stack" ❌ "Interesting features" Instead: ✅ "Solve real problems for a handful of users" ✅ "Customers happy to pay" ✅ "Business value first"
betrtesters.com
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Mark @markashworthsg.bsky.social · 25/01/2025
Best time to start was yesterday. Second best time to start is now.
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Mark @markashworthsg.bsky.social · 24/01/2025
From Zero to 10,000: How Pipedrive Cracked the SaaS Growth Code open.substack.com/pub/lofimark...
open.substack.com
From Zero to 10,000: How Pipedrive Cracked the SaaS Growth Code
Inside the playbook of a European CRM startup that built a $1.5B company with unconventional growth strategies
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Mark @markashworthsg.bsky.social · 24/01/2025
Why AI Avatars Can't Quite Hack Human Connection (Yet) A forgotten primate study from the 1970s reveals why we're still years away from truly convincing AI video messaging www.innovatebuildgrow.com/p/why-ai-ava...
innovatebuildgrow.com
Why AI Avatars Can't Quite Hack Human Connection (Yet)
A forgotten primate study from the 1970s reveals why we're still years away from truly convincing AI video messaging
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Mark @markashworthsg.bsky.social · 23/01/2025
In a nutshell this is how to do the SEO
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Mark @markashworthsg.bsky.social · 22/01/2025
Whatever it is. I'm always the kid who isn't that good at something to begin with. Then I plug away at it. Then all the naturally gifted people quit at some point or another. Then I continue plugging away. Then I win.
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Mark @markashworthsg.bsky.social · 21/01/2025
Pomodoro timer? Or "I've gotta get this shit done before my kid wakes up"
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Mark @markashworthsg.bsky.social · 21/01/2025
Top fashion +1 MRR
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Mark @markashworthsg.bsky.social · 21/01/2025
*rocky music*
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Mark @markashworthsg.bsky.social · 20/01/2025
Refuse to be average. Do whatever it takes. Take as long as you need. Fail as many times as you have to. Just Refuse.
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Mark @markashworthsg.bsky.social · 20/01/2025
3 'Proven' Growth Tactics That Will Kill Your Indie Startup open.substack.com/pub/lofimark...
open.substack.com
3 'Proven' Growth Tactics That Will Kill Your Indie Startup
How a $4,500 viral video actually cost $2.4M (and other startup myths you're falling for)
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Mark @markashworthsg.bsky.social · 19/01/2025
AI can’t replace human creativity because it doesn’t make serendipitous mistakes. Microwaves? Discovered by a melted chocolate bar. Penicillin? Found in a contaminated petri dish. Post-It Notes? A failed glue experiment. Innovation lives in human curiosity and happy accidents.
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Mark @markashworthsg.bsky.social · 18/01/2025
Ok sorry Americans you're not having this one. I've seen Irish breakfast tea and Welsh breakfast tea but those get a free pass because I appreciate the anti-English sentiment of it. But "American breakfast tea" is stepping over the line. I've seen what you do with microwaves.
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Mark @markashworthsg.bsky.social · 16/01/2025
Gym pic. +10 xp
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Mark @markashworthsg.bsky.social · 16/01/2025
Tap, hold, and load in 144p
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Mark @markashworthsg.bsky.social · 14/01/2025
Roasting my Obectives and Key Results for PCOS Meal Planner Q4 2024 1. Obective 1: Increase organic web traffic to 200 daily 🟢 Key Result 1: Increase organic traffic from 40 to 200 organic search hits per day by expanding blog posts to 50 pillar posts and 5 posts pointing to each pillar post.
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Mark @markashworthsg.bsky.social · 14/01/2025
Winning
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Mark @markashworthsg.bsky.social · 14/01/2025
Winning
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Mark @markashworthsg.bsky.social · 13/01/2025
I just pitched a company business model in a sauna. That was an interesting experience. Where's the strangest/most-physically challenging place you've pitched a business or done a sale?
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Mark @markashworthsg.bsky.social · 13/01/2025
Been there. Won't be there again.
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Mark @markashworthsg.bsky.social · 12/01/2025
Nobody Cares About Your Solution: They Care About Their Problems lofimarketing.substack.com/p/nobody-car...
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