iiinova — where your digital self keeps evolving

mariano martene 🧉 @marianomartene.com · 12/03/2025

who is already using this from my network?

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mariano martene 🧉 @marianomartene.com · 12/03/2025

wtf is an MCP server? and who is already using it?

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mariano martene 🧉 @marianomartene.com · 11/03/2025

i just added a #buildinpublic section to my newsletter SaaS-HQ.com at the end of each issue, i’ll share: ➝ key metrics from the previous edition ➝ a 3-bullet update on what i’m working on the newsletter is all about growing SaaS, so tracking its own growth just makes sense.

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mariano martene 🧉 @marianomartene.com · 10/03/2025

thanks! I share some of the metrics on each edition: saas-hq.com/subscribe sending tomorrow

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mariano martene 🧉 @marianomartene.com · 10/03/2025

you're better seeing social media as your distribution channel. you still don't own your audience in bluesky, despite the protocol. do both.

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mariano martene 🧉 @marianomartene.com · 18/02/2025

why? it’s over regulated market

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mariano martene 🧉 @marianomartene.com · 11/02/2025

agree, got it at the end of the landing.

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mariano martene 🧉 @marianomartene.com · 11/02/2025

thanks, that is also important for me. I always hate when I have to lose time in calls... Not sure if is smart on validation stage...

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mariano martene 🧉 @marianomartene.com · 11/02/2025

care to share your thoughts? do you have your pricing visible at the moment?

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mariano martene 🧉 @marianomartene.com · 11/02/2025

We put pricing on our landing page from day one. Smart move or mistake? Early on, we priced at ~$150 to land our first customers. Later, we 10x’d it for a high-value offer. ✅ Qualifies leads ✅ Allows PLG ❌ Scares off leads ❌ Prevents talking Do you publish pricing upfront? #saas #buildinpublic

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mariano martene 🧉 @marianomartene.com · 08/02/2025

The product is nrich.email The emails are substack creators. Emails are available in directories. The product is not validated yet. A few interesting things happening from this iteration. We will keep sharing our journey

nrich.email

Nrich - Know Your Subscribers, Drive Your Newsletter Growth

Enrich your newsletter subscribers. Connect with with Beehiiv , ConvertKit and Substack. Monetize and Grow Your Newsletter.

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mariano martene 🧉 @marianomartene.com · 07/02/2025

thanks! will watch. got my attention!

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mariano martene 🧉 @marianomartene.com · 07/02/2025

3️⃣ Are We Chasing the Wrong Problem? We started with newsletter creators. Now, other industries (nonprofits, sales teams) are showing interest. So now we have a lot of questions... should we: 👉 Stick to newsletters and go deep? 👉 Pivot to a broader enrichment tool? Still figuring it out...

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mariano martene 🧉 @marianomartene.com · 07/02/2025

2️⃣ Including a Link in Cold Emails—Good or Bad? ✅ Filters uninterested people ✅ Gives details to those who click ❌ Fewer direct convos ❌ “More info” requests rarely convert Some founders skip links to force replies. I see the value in that. 📌 What’s your take? Would you add a link or not?

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mariano martene 🧉 @marianomartene.com · 07/02/2025

The trick? → Using a subject line with less than three words that sparks curiosity. But let’s be honest—these numbers can be misleading. Open rates don’t mean people care. So, we only use them for internal comparison: 🔹 Is this email doing better than the last one? That’s all that matters.

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mariano martene 🧉 @marianomartene.com · 07/02/2025

We’ve sent 1,037 emails to validate our product, here is what we learned: 1️⃣ Open Rates: From 28% → 48% → 75% At first, our emails had lame results. By tweaking the subject line, we pushed it to 48%… then 75%. #saas #buildinpublic #growth (1/3)

A dark-themed dashboard showing email campaign performance data. The title reads “My Email campaigns.” The dashboard includes filters for status and email type, as well as a search bar. Below, three campaigns are listed:
1. Paused campaign created on January 16, 2025, sent 225 emails, with 28% openings and 0% replies.
2. Running campaign created on January 20, 2025, sent 777 emails, with 44.02% openings and 2.98% replies.
3. Finished campaign created on January 29, 2025, sent 35 emails, with 70.59% openings and 0% replies.

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mariano martene 🧉 @marianomartene.com · 20/01/2025

great move from bluesky to capture some of TikTok users 🧉 morning chats with @diselo.xyz

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mariano martene 🧉 @marianomartene.com · 20/01/2025

how is possible that google sheets has no dark-mode after 19 years? my mind simple can't comprehend

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mariano martene 🧉 @marianomartene.com · 16/01/2025

i’ll do it for €80 and make sure you improve those awful times

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mariano martene 🧉 @marianomartene.com · 16/01/2025

every time you read or hear the word *problem*, just replace it by the word *opportunity*

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mariano martene 🧉 @marianomartene.com · 16/01/2025

newsletters are still the best marketing channel in 2025 every time I send out my newsletter, I see a 50% open rate. with 1k subs, that’s 500 people I’m actively engaging and building relationships. compare that to organic reach: – Fb: ~2.2% – Ig: ~4% – Lin: ~7% also, low effort initiative

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mariano martene 🧉 @marianomartene.com · 07/01/2025

sounds like a fun A/B testing to do, and see final profit at the end

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mariano martene 🧉 @marianomartene.com · 06/01/2025

start over as many times as you need to

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mariano martene 🧉 @marianomartene.com · 18/12/2024

getting an enemy it's a great mkt strategy

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mariano martene 🧉 @marianomartene.com · 18/12/2024

hey @petecodes.bsky.social I'm building a tool to grow newsletters. Wonder if I can get your thoughts?

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mariano martene 🧉 @marianomartene.com · 17/12/2024

technically we should be able to add them to a list and create a better feed

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mariano martene 🧉 @marianomartene.com · 17/12/2024

I don't know your business, but have you experimented removing free trial and offering 30 days money back?

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mariano martene 🧉 @marianomartene.com · 16/12/2024

yes cold emails, but handpicked.

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mariano martene 🧉 @marianomartene.com · 16/12/2024

next iteration: Doubling down on what’s working 𝘸𝘦'𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘰𝘯 𝘷𝘢𝘭𝘪𝘥𝘢𝘵𝘪𝘰𝘯 → make a landing page & mvp 😅 @diselo.xyz → 10x prices 💸 → target 500 leads in 2 weeks (🍒👌cherrypicked) → talk & deliver value to early customers last sprint of the year! #buildinpublic #indiehackers #saas

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