MANDEEP SINGH @mandeep0007.bsky.social · 21/06/2026I’ll take away the importance of clear and honest communication. I enjoyed learning about real-life PR examples because they helped me understand how communication can affect people and organizations. #UCWPURB300 110
MANDEEP SINGH @mandeep0007.bsky.social · 21/06/2026I can’t believe this is the last OGL Chat! I’ve really enjoyed learning from everyone’s stories and examples. As a student, these discussions helped me understand topics in a more practical way. Thank you for all the support and knowledge shared throughout the course. 🙏😊 #UCWPURB300static.klipy.comSmiling Dog Says Thank YouALT: Smiling Dog Says Thank You 111
MANDEEP SINGH @mandeep0007.bsky.social · 21/06/2026One thing I learned is that listening and understanding different cultures is important. As a communications student, I’ve seen how people connect better when they feel respected and included. This reminded me to always keep an open mind and learn from others. #UCWPURB300 @wahibachair.com 020
MANDEEP SINGH @mandeep0007.bsky.social · 14/06/2026The skill I find hardest is speaking confidently in front of a group. Sometimes I get nervous and talk too fast. I can improve by practicing more, preparing well before presentations, and speaking in class whenever I get the chance. #UCWPURB300static.klipy.comSnoopy Prepares for His Big AnnouncementALT: Snoopy Prepares for His Big Announcement 010
MANDEEP SINGH @mandeep0007.bsky.social · 14/06/2026One thing I learned from Logan’s PR journey is that getting started takes patience and effort. As a student, I’m still building my skills and experience, so her story reminded me that everyone starts somewhere and grows step by step. #UCWPURB300 011
MANDEEP SINGH @mandeep0007.bsky.social · 14/06/2026Hyy professor, good morning and it’s hard to believe that we are in week 9 and almost we are done with this semester.static.klipy.comDan Levy's Unbelievable Reaction in Schitt's CreekALT: Dan Levy's Unbelievable Reaction in Schitt's Creek 000
MANDEEP SINGH @mandeep0007.bsky.social · 07/06/2026I would choose the Client Side/In-House PR career path because it offers more stability and allows me to focus on one organization. As an student in Canada, I already balance studies and part-time work, so I prefer a role where I can build long-term relationships with one company. #UCWPURB300 000
MANDEEP SINGH @mandeep0007.bsky.social · 31/05/2026👋 Nothing too exciting for me this weekend. I plan to sleep, relax, and recover from the week’s tiredness so I can start next week with fresh energy and stay focused on my studies and other work. Hope everyone has a great and relaxing weekend! 😊 #UCWPURB300 @wahibachair.com @kalsideep96.bsky.socialstatic.klipy.comBugs Bunny: Me Trying to Hold On to SundayALT: Bugs Bunny: Me Trying to Hold On to Sunday 230
MANDEEP SINGH @mandeep0007.bsky.social · 31/05/2026I reviewed a recent press release from Nike about a new product campaign. The key message was innovation and supporting athletes. A news release is the best format because it delivers official information clearly. Related articles from sports and business media helped spread the news. #UCWPURB300 100
MANDEEP SINGH @mandeep0007.bsky.social · 31/05/2026AI can help draft press releases faster by organizing ideas and improving writing. For example, a company launching a new product can use AI for a first draft. However, AI may sound generic or make mistakes. To stay authentic, teams should fact-check details and add real quotes. #UCWPURB300 000
MANDEEP SINGH @mandeep0007.bsky.social · 31/05/2026The #IGWalkForAlz campaign aims to raise awareness about Alzheimer’s and dementia, support affected families, and raise funds for research and care programs. Related news stories highlight community participation, fundraising success, and personal stories that inspire public support. #UCWPURB300 100
MANDEEP SINGH @mandeep0007.bsky.social · 24/05/2026The campaign used metrics like video views, shares, social media engagement, and website traffic to measure success. These showed if people were interested and trusted the message. Real stories also helped connect better with the audience. #UCWPURB300 000
MANDEEP SINGH @mandeep0007.bsky.social · 24/05/2026Some Barcelona Principles fit the EBC case study really well. For example, they focused on building trust and relationships with people, not just getting views or likes. They also checked audience engagement and feedback to see if the campaign was successful and helping the brand grow. #UCWPURB300 010
MANDEEP SINGH @mandeep0007.bsky.social · 24/05/2026The user journey is like when I see an event post on Bluesky, get interested, click the link, read the details, and register. Success can be measured by likes, reposts, comments, link clicks, and the number of registrations. #UCWPURB300 000
MANDEEP SINGH @mandeep0007.bsky.social · 24/05/2026Evaluation is important because it helps us see if our work was successful or not. Like when I post on Bluesky, I can check likes, replies, and reactions to know if people enjoyed it. Different actions from people help measure different KPIs. #UCWPURB300 @wahibachair.comstatic.klipy.comPlease Leave A Review PandaALT: Please Leave A Review Panda 000
MANDEEP SINGH @mandeep0007.bsky.social · 24/05/2026Hey #UCWPUBR300 👋 I’m doing pretty good today 😊 Just chilling with my morning drink while finishing OGL tasks and checking everyone’s posts on Bluesky. Me and my group also picked our presentation topic today, so feeling productive 😄 Hope everyone’s having a good week!static.klipy.comAdele HelloALT: Adele Hello 110
MANDEEP SINGH @mandeep0007.bsky.social · 17/05/2026I checked out Destination BC’s recent campaign and they used a mix of Paid media like digital ads, Shared media through social platforms, and Owned media on their website. It engaged people with beautiful BC visuals and travel ideas, making me want to explore more places in BC too! #UCWPURB300static.klipy.comAnimated Monkey Waving and Saying 'Hi BC'ALT: Animated Monkey Waving and Saying 'Hi BC' 000
MANDEEP SINGH @mandeep0007.bsky.social · 17/05/2026Brands can control some media like their website, blog, or social media pages, which is Owned media. But they cannot fully control what customers or news outlets say. For example, a brand can post updates on Instagram, but customer reviews are out of their control. #UCWPUBR300static.klipy.comMaxfit: Not a Flower, It's Fire!ALT: Maxfit: Not a Flower, It's Fire! 000
MANDEEP SINGH @mandeep0007.bsky.social · 17/05/2026If I started an organic skincare brand, I’d first ask customers what skin concerns they have through Instagram polls and reviews. On a small budget, I’d use social media content (Shared), my website/blog (Owned), and influencer or blog features (Earned). #UCWPURB300static.klipy.comImman Annachi's Funny Makeup ImitationALT: Imman Annachi's Funny Makeup Imitation 010
MANDEEP SINGH @mandeep0007.bsky.social · 17/05/2026I usually keep snack bars in my bag for classes or long study days, so a recall like this would definitely concern me. The company’s PR goal should be to communicate openly, protect its reputation, and make customers feel safe buying again. #UCWPURB300 @wahibachair.comstatic.klipy.comHungry Penguin's Snack FeastALT: Hungry Penguin's Snack Feast 000
MANDEEP SINGH @mandeep0007.bsky.social · 17/05/2026Recently, I saw a coffee shop near my place promoting new drinks on Instagram. They used sponsored ads and customers reposted their stories. This fits the PESO model: Paid media for ads and Shared media for reposts. #PublicRelations #UCWPURB300 @wahibachair.comstatic.klipy.comWill Ferrell Enjoys Hot CoffeeALT: Will Ferrell Enjoys Hot Coffee 000
MANDEEP SINGH @mandeep0007.bsky.social · 17/05/2026Hello Professor, good morning! 😊 Hope you’re doing well today. Wishing you a productive and positive day ahead. Enjoy the long weekend! Looking forward to learning in class. #UCWPURB300 @wahibachair.comstatic.klipy.comFunny Dog with Wig and GlassesALT: Funny Dog with Wig and Glasses 110
MANDEEP SINGH @mandeep0007.bsky.social · 10/05/2026I’m doing well and using the weekend to catch up on studies and assignments. It’s been a busy week, but I’m also trying to relax a little and prepare for next week. Hope everyone is having a good and productive weekend too 😊 #UCWPURB300static.klipy.comWeekend Summertime Fun VibesALT: Weekend Summertime Fun Vibes 000
MANDEEP SINGH @mandeep0007.bsky.social · 10/05/2026The planning process helped by setting clear goals, understanding the audience, and choosing the right social media strategy. For example, in a class project, planning first helps me know what message to share and how to reach students better. # UCWPURB300 030
MANDEEP SINGH @mandeep0007.bsky.social · 10/05/2026I was surprised that many PR professionals use AI but don’t always disclose it. For me, if I use AI to get ideas for a class PR project, I should still be honest about it. Clear rules and transparency can help build more trust with audiences and clients. #UCWPURB300 120
MANDEEP SINGH @mandeep0007.bsky.social · 10/05/2026AI can help in PR planning by quickly finding audience trends, checking competitors, and suggesting content ideas. For example, I can use AI to see what students like before promoting a college event. But we should still fact-check info and add human creativity. #UCWPURB300 120
MANDEEP SINGH @mandeep0007.bsky.social · 03/05/2026What stood out to me in Kelsea’s session was how PR careers are not always a straight path. I found it interesting when she talked about adapting to different opportunities and learning from unexpected experiences. It realize me flexibility is just as important as planning in this field. #UCWPURB300 010
MANDEEP SINGH @mandeep0007.bsky.social · 03/05/2026Besides Google Analytics, we can use tools like Hootsuite to track social media conversations and audience engagement. We can also use focus groups or interviews to directly hear people’s opinions, needs, and preferences, which gives more personal insights. #UCWPURB300 010
MANDEEP SINGH @mandeep0007.bsky.social · 03/05/2026Good Morning Professor, I’m doing great today and how about you. @wahibachair.com #UCWPURB300 010
MANDEEP SINGH @mandeep0007.bsky.social · 03/05/2026I use AI in research stage to quickly find audience trends, news, and public opinions online. For example, while working on a class PR project, AI helped me collect ideas, summarize articles, and understand what people were talking about, which saved me time. #UCWPURB300 000
MANDEEP SINGH @mandeep0007.bsky.social · 03/05/2026I believe psychographics are more important in a PR campaign because they show people’s interests, values, and choices. Demographics only give basic details like age or gender. For example, two people of same age can still have different lifestyles and preferences. #UCWPURB300 #Publicrelationmedia.tenor.coma monkey is jumping in the air with the words `` good morning ! happy sunday funday ''ALT: a monkey is jumping in the air with the words `` good morning ! happy sunday funday '' 000
MANDEEP SINGH @mandeep0007.bsky.social · 17/04/2026#UCWPUBR300 Having Fun class today. Meeting new friends ❤️ @wahibachair.commedia.tenor.coma man with a beard wearing sunglasses and a red hat with the words sat sri akal below himALT: a man with a beard wearing sunglasses and a red hat with the words sat sri akal below him 110
MANDEEP SINGH @mandeep0007.bsky.social · 17/04/2026#UCWPUBR300 Hi everyone! 👋 I’m Mandeep Singh, currently studying at UCW. Excited to be part of this community and connect with you all. Looking forward to learning, sharing ideas, and growing together in PURB 300.media.tenor.coma penguin is walking through a snowy field with mountains in the backgroundALT: a penguin is walking through a snowy field with mountains in the background 040
