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Clive "Max" Maxfield

@magnificent-max.bsky.social
31 followers 19 following 299 posts

Collector, Curator, and Communicator of Technological Information

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Clive "Max" Maxfield @magnificent-max.bsky.social · 01/10/2026
Using Vacuum Fluorescent Displays (VFDs), Part 2 www.designnews.com/electronics/... Building a simple test rig to unravel the mysteries of IV-11 VFD tubes.
designnews.com
Using Vacuum Fluorescent Displays (VFDs), Part 2
Building a simple test rig to unravel the mysteries of IV-11 VFD tubes.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 01/10/2026
Harnessing AI (and Humans) www.eejournal.com/article/harn... Innostax harnesses AI and global engineering talent with AI harnesses and Managed GCCs
eejournal.com
Harnessing AI (and Humans)
I don’t know about you, but I’m starting to feel like I need to run twice as fast just to keep up with everything that’s happening in AI space (where no one can hear you scream). No sooner do I wra…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 29/09/2026
Arduino VENTUNO Q: Physical AI for All, Including You! www.eejournal.com/article/ardu... Arduino’s VENTUNO Q and App Lab make Physical AI astonishingly accessible to hobbyists and professionals alike
eejournal.com
Arduino VENTUNO Q: Physical AI for All, Including You!
Things were different back in the early part of the 20th century. There was a much stronger do-it-yourself culture, with people routinely building and repairing things themselves. It was an age of …
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Clive "Max" Maxfield @magnificent-max.bsky.social · 24/09/2026
Move Over, HAL. New AI Thinks Like a Chip Designer www.eejournal.com/article/move... Cognichip’s Artificial Chip Intelligence (ACI) brings physics-informed AI and agentic automation to ASIC, SoC, and FPGA design.
eejournal.com
Move Over, HAL. New AI Thinks Like a Chip Designer
It just struck me that—although we don’t yet have things like Jetson-style flying cars—some of the technologies we do have go way beyond what was considered to be in the realm of science fiction wh…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 22/09/2026
Instant Access to Infinite Storage with Zero Bytes Stored on Your Local Disk www.eejournal.com/article/inst... Space’s technology could change the way humans, applications, and AI agents access vast amounts of cloud-based data as fast as if it were on your local drive.
eejournal.com
Instant Access to Infinite Storage with Zero Bytes Stored on Your Local Disk
In the grand scheme of things, I don’t pay much attention to business announcements about funding, mergers, acquisitions, promotions, partnerships, or other corporate comings and goings. But there’…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 18/09/2026
#MaxCoolBeans: Do You Want to End Up as an AI’s Pet? www.clivemaxfield.com/coolbeans/do... As AI grows increasingly capable and autonomous, we may start wondering who will end up owning whom.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 17/09/2026
Using Vacuum Fluorescent Displays (VFDs), Part 1 www.designnews.com/electronics/... In which we meet the thermionic technology behind that beautiful blue-green glow.
designnews.com
Using Vacuum Fluorescent Displays (VFDs), Part 1
The thermionic technology behind that beautiful blue-green glow.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 17/09/2026
New Agentic AI Engine Takes the Reins on Marketing Campaigns www.eejournal.com/article/new-... ThinkingAI’s Agentic Engine takes marketing from analyzing and reporting to deciding, acting, measuring, and iterating
eejournal.com
New Agentic AI Engine Takes the Reins on Marketing Campaigns
As I’ve mentioned in previous pieces, I’m constantly amazed by my ongoing discoveries of all the things I don’t know, and that’s just in the STEM (science, technology, engineering, and mathematics)…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 15/09/2026
AI’s Missing Link www.eejournal.com/article/ais-... Delos Data is tackling the overlooked interface between AI compute, memory, storage, and the network.
eejournal.com
AI’s Missing Link
I love all that modern technology has to offer, and I’m blown away by how far we’ve come so fast. For example, I commenced my career in 1980 as a member of a team designing central processing units…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 10/09/2026
New Semiconductor Tech Slashes AI Power from the Cloud to the Edge www.eejournal.com/article/new-... Velaura AI’s Titan Core technology promises 2X to 4X lower power for the compute engines at the heart of AI
eejournal.com
New Semiconductor Tech Slashes AI Power from the Cloud to the Edge
I get to hear a lot of things in my self-appointed role as collector, curator, and communicator of technological information. Sometimes things seem too good to be true, causing me to raise a quizzi…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 09/09/2026
#MaxCoolBeans: Cool (Wooden) Calculator www.clivemaxfield.com/coolbeans/co... From Pascal, Leibniz, and Thomas de Colmar to a 21st-century chap armed with with a scroll saw
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Clive "Max" Maxfield @magnificent-max.bsky.social · 08/09/2026
Welcome to the Materials Age (We Hope You’ll Enjoy Your Stay) www.eejournal.com/article/welc... Matlantis’s AI-powered atomistic simulation is turning materials discovery on its head.
eejournal.com
Welcome to the Materials Age (We Hope You’ll Enjoy Your Stay)
When you come to think about it, many of the early ages of human development were defined by the materials people used, such as the Stone Age, the Bronze Age, and the Iron Age. Much later came the …
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Clive "Max" Maxfield @magnificent-max.bsky.social · 03/09/2026
Are You Conversing with a Human or an AI? www.eejournal.com/article/are-... Modulate.ai and Scam.ai join forces to detect deepfakes, foil fraudsters, and keep an eye on flocks of migrating cabbages
eejournal.com
Are You Conversing with a Human or an AI?
I just received a phone call from a famous company whose name we shall not speak lest they turn their corporate frowny face in my general direction. At first, I thought I was talking to a person, b…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 01/09/2026
Is It Better to Live with AI Running Amok or Without AI at All? (Part 2) www.eejournal.com/article/is-i... When AI stops doing what we meant and starts doing what we said. From clever workarounds to rogue AI agents: What could possibly go wrong?
eejournal.com
Is It Better to Live with AI Running Amok or Without AI at All? (Part 2)
In Part 1 of this 2-part mini-series, we cogitated, contemplated, ruminated, and reflected on our increasing dependence on artificial intelligence (AI). In particular, we pondered what might happen…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 28/08/2026
Well, That Certainly Got My Attention! www.standardpropaganda.com/reading-room... What catches an editor’s eye, what gets ignored, and why smart PR makes all the difference.
standardpropaganda.com
Well, That Certainly Got My Attention! — Standard Propaganda
An EE Journal editor on how he triages his inbox, why buzzword-stuffed press releases get deleted in seconds, and what a pitch needs to earn his attention.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 27/08/2026
Is It Better to Live with AI Running Amok or Without AI at All? (Part 1) www.eejournal.com/article/is-i... As we hand more of our skills and knowledge over to AI, what happens if one day it simply isn’t there?
eejournal.com
Is It Better to Live with AI Running Amok or Without AI at All? (Part 1)
I was chatting with a friend the other day (stop laughing, it’s true, I do have friends). We were discussing the ever-increasing use of AI. A couple of topics particularly piqued my interest: what …
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Clive "Max" Maxfield @magnificent-max.bsky.social · 27/08/2026
You Never Get a Second Chance to Make a First Impression www.standardpropaganda.com/reading-room... Logos, style guides, and consistent branding matter far more than many engineers realize.
standardpropaganda.com
You Never Get a Second Chance to Make a First Impression
Why logos, style guides and consistent branding decide what editors and buyers think of your technology long before they look at the engineering behind it.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 26/08/2026
We’re All Metaphorically Perched on a Four-Legged Stool www.standardpropaganda.com/reading-room... From “If we build it, will anyone care?” to “Build it, and they will come!”
standardpropaganda.com
We’re All Metaphorically Perched on a Four-Legged Stool
Max Maxfield on the four-legged stool: engineering, marketing, PR and sales each hold up a leg, and removing any one of them puts everybody on the floor.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 25/08/2026
For The Love of Bog, Please Practice Your Pitch! www.standardpropaganda.com/reading-room... Brilliant technologies can fail to attract attention if nobody rehearses how to explain them.
standardpropaganda.com
For The Love of Bog, Please Practice Your Pitch! — Standard Propaganda
What goes wrong when a company briefs the press without preparing: no slides, no clear message, a 150-slide deck, and the coverage that never happens.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 25/08/2026
Can Metaspectral Analysis Help Save the Planet? www.eejournal.com/article/can-... Metaspectral's Clarity gives Planet’s hyperspectral eyes in space the intelligence to help protect our world
eejournal.com
Can Metaspectral Analysis Help Save the Planet?
I think it’s fair to say that I’ve been blessed with a cheerful and optimistic disposition. I fully relate to the classic Always Look on the Bright Side of Life song from Monty Python’s Life of Bri…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 15/08/2026
#MaxCoolBeans: Holy Supersonic Trebuchets, Batman! www.clivemaxfield.com/coolbeans/ho... When medieval siege engines meet modern engineering: Taking the trebuchet where no trebuchet has gone before
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Clive "Max" Maxfield @magnificent-max.bsky.social · 14/08/2026
Verific Is Even More Terrific Than You Thought www.eejournal.com/article/veri... Verific unleashes four free EDA tools for use by both human and AI designers.
eejournal.com
Verific Is Even More Terrific Than You Thought
If you cast your mind back to the 1980s and 1990s, the electronic design automation (EDA) landscape was a very different place to the one we find ourselves in today. There were lots and lots of sma…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 11/08/2026
The Internet: If A Wants to Talk to B, Why Does C Need to Be Involved? www.eejournal.com/article/the-... The folks at NetcoreNetwork think it's time to rethink how our increasingly powerful devices discover, authenticate, and communicate with each other.
eejournal.com
The Internet: If A Wants to Talk to B, Why Does C Need to Be Involved?
The folks at NetcoreNetwork think it’s time to rethink how our increasingly powerful devices can discover, authenticate, and communicate directly with each other without needing to go through…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 06/08/2026
Practical AI: Don’t Work Harder; Work Smarter www.eejournal.com/article/prac... Blaize's Graph Streaming Processor (GSP) proves that smarter AI doesn't have to work harder.
eejournal.com
Practical AI: Don’t Work Harder; Work Smarter
For the past three years, almost every discussion I’ve had about AI processors and accelerators has eventually devolved into someone jumping up and down (metaphorically speaking) waving aroun…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 04/08/2026
Want to Deploy a Robotic Workforce Today? Here’s How! www.eejournal.com/article/want... MBody AI's Orchestrator is the AI-powered platform that makes robotic workforces a practical reality.
eejournal.com
Want to Deploy a Robotic Workforce Today? Here’s How!
I hate to be the bearer of bad news, but things of a workforce nature are in flux, and not in a good way. Currently, the US population is estimated to be around 342 million people, give or take. Of…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 30/07/2026
When Chatbots Start Chatting to Each Other www.eejournal.com/article/when... TestMu AI's Kane CLI is redefining software quality, using agentic AI to test websites, chatbots, and even AI itself.
eejournal.com
When Chatbots Start Chatting to Each Other
One of the many things I haven’t really thought much about before is how people test websites these days. I know how we used to do it in the early days of the public-facing internet (when dinosaurs…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 28/07/2026
2,000+ AI-Routed PCBs a Week! www.eejournal.com/article/2000... In which we meet DeepPCB, InstaDeep, and BioNTech, and discover why a biotechnology company is funding one of the world's most ambitious AI PCB routing projects.
eejournal.com
2,000+ AI-Routed PCBs a Week!
I can’t believe that the Design Automation Conference (DAC) has rolled around once again. Also, I can’t believe that, in conversation, some people remain blissfully unaware that you can pronounce t…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 23/07/2026
The Rise of Generative Test Instrumentation www.eejournal.com/article/the-... Liquid Instruments' Moku:Delta meets GenInst Studio to redefine laboratory-grade software-defined instrumentation.
eejournal.com
The Rise of Generative Test Instrumentation
I’ve just seen the future of test and instrumentation and test, and it’s awesome, let me tell you! Yes, I know I said, “test and instrumentation and test.” Do I look like the sort of man who wouldn…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 21/07/2026
Innovative Display Technologies of Yesteryear, Part 5 www.designnews.com/components-s... In which we meet the weird and the wonderful in vintage display space.
designnews.com
Innovative Display Technologies of Yesteryear, Part 5
Explore the weird and the wonderful in vintage display space.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 21/07/2026
It’s RAINing RFID www.eejournal.com/article/its-... From retail shelves to hospital wards, Impinj's RAIN RFID is bringing unprecedented visibility to billions of physical assets.
eejournal.com
It’s RAINing RFID
I must admit that I was tempted to title this column “It’s RAINing RFID! Hallelujah!” But then I thought you’d probably spend the rest of the day with the Weather Girls song rattling around i…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 16/07/2026
AI Changes the Conversation: The Network-on-Chip Strikes Back www.eejournal.com/article/ai-c... Arteris explains why coherent NoCs have become the foundation of next-generation AI SoCs and multi-die system (MDS) solutions.
eejournal.com
AI Changes the Conversation: The Network-on-Chip Strikes Back
I bet you woke up this morning saying something like, “I wonder what the latest and greatest interconnect technologies are for System-on-Chip (SoC) devices and multi-die system (MDS) solutions.” We…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 14/07/2026
The Big Five-Oh-Oh! www.eejournal.com/article/the-... Hundreds of columns. Hundreds of interviews. Hundreds of rabbit holes. Thousands of tangents. And a lifelong fascination with technology and the people who create it.
eejournal.com
The Big Five-Oh-Oh!
My first column on EEJournal, The Artificial Intelligence Apocalypse (Part 1), was posted on September 19, 2019. That’s almost seven years ago as I pen these words. Things are moving so fast these …
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Clive "Max" Maxfield @magnificent-max.bsky.social · 13/07/2026
#MaxCoolBeans: Cymatics and Artificial Cells www.clivemaxfield.com/coolbeans/cy... From sound sculpting matter to scientists sculpting life, the wonders of nature never cease to astonish.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 13/07/2026
Innovative Display Technologies of Yesteryear, Part 4 www.designnews.com/components-s... From moving mechanisms to glowing segments and electronic elegance.
designnews.com
Innovative Display Technologies of Yesteryear, Part 4
Explore displays from moving mechanisms to glowing segments and electronic elegance.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 09/07/2026
We’re One Step Closer to Drag-and-Drop Off-the-Shelf Chiplet-Based Design www.eejournal.com/article/were... Zero ASIC's long-term vision is to reduce multi-die system design to little more than selecting your chiplets, pressing "Compile," and waiting for the foundry to deliver the finished device.
eejournal.com
We’re One Step Closer to Drag-and-Drop Off-the-Shelf Chiplet-Based Design
Close your eyes and imagine the following scene. No. That won’t work, will it? Let’s try doing this a different way. Keep your eyes open and imagine they’re closed. Visualize a future timeline wher…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 07/07/2026
The Dawn of Agentic AI Super-Agents www.eejournal.com/article/the-... Cadence isn't trying to replace forty years of EDA with AI. It's teaching AI how to use forty years of EDA.
eejournal.com
The Dawn of Agentic AI Super-Agents
On the one hand, I think I’m taking the incredible advances we’re currently seeing in Electronic Design Automation (EDA) tools in my stride, striving to maintain a dignified persona as the latest a…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 02/07/2026
Are Modulated Ultrasound MEMS Speakers the Future of Speakers? www.eejournal.com/article/are-... With its groundbreaking modulated-ultrasound MEMS speakers, SonicEdge is redefining what tiny loudspeakers can achieve.
eejournal.com
Are Modulated Ultrasound MEMS Speakers the Future of Speakers?
Engineers tend to be traditional. Once we’ve found a way of doing something that works, we can happily keep on doing it the same way for decades. Loudspeakers are a perfect example. Whether t…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 30/06/2026
#MaxCoolBeans: Heat Shrink Cutters: Brilliant! www.clivemaxfield.com/coolbeans/he... A celebration of simple ideas so obvious—and so useful—you can't help but say, "Brilliant!"
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Clive "Max" Maxfield @magnificent-max.bsky.social · 30/06/2026
English Is the New C++: Building Physical AI in Hours, Not Months www.eejournal.com/article/engl... With its Palette SDK augmented by Palette Neat Agentic AI, SiMa.ai is transforming physical AI development, replacing months of low-level coding with high-level intent expressed in everyday English.
eejournal.com
English Is the New C++: Building Physical AI in Hours, Not Months
It’s a bit embarrassing to realize that you’ve been wrong about something for several years, but that’s the position in which I currently find myself (don’t tell my dear old mum or I’ll never hear …
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Clive "Max" Maxfield @magnificent-max.bsky.social · 25/06/2026
Space Isn’t What It Used to Be: The Final Frontier Has Gone Commercial www.eejournal.com/article/spac... As cheaper launches and smarter satellites reshape the economics of space, Microchip has positioned itself for a very different kind of Space Age.
eejournal.com
Space Isn’t What It Used to Be: The Final Frontier Has Gone Commercial
I was just chatting with Tim Morin, who is Senior Director of Marketing and Applications at Microchip Technology. Unlike many of my conversations with technology companies, Tim didn’t have a partic…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 24/06/2026
Innovative Display Technologies of Yesteryear, Part 3 www.designnews.com/components-s... When pixels clicked into place and scoreboards became performance art.
designnews.com
Innovative Display Technologies of Yesteryear, Part 3
When pixels clicked into place and scoreboards became performance art.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 23/06/2026
Is it a Bird? Is it a Drone? Neuromorphic Edge AI Knows www.eejournal.com/article/is-i... BrainChip’s Akida neuromorphic AI platform brings human-brain-inspired intelligence to edge devices, enabling extraordinary classification capabilities with minimal power consumption.
eejournal.com
Is it a Bird? Is it a Drone? Neuromorphic Edge AI Knows
Suppose you find yourself on a battlefield facing an incoming swarm of drones. Let’s assume you’re reasonably confident that most of them are decoys or spoofing drones, while only a sel…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 18/06/2026
Addressing the Disconnect Between AI Speed and Wet Lab Reality www.eejournal.com/article/addr... By combining AI, XR, and robotics, LabOS and MedOS promise to bring AI out of the computer and into the physical world, accelerating everything from laboratory research to clinical care.
eejournal.com
Addressing the Disconnect Between AI Speed and Wet Lab Reality
In some cases, AI can speed things up tremendously; in other cases, not so much. Take protein folding, for example. A highly simplistic view of the way things work is that human DNA contains roughl…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 16/06/2026
Giving Physical AI Systems Better Hearing www.eejournal.com/article/givi... From synthetic soundscapes to the FFASR Leaderboard, Treble Technologies is advancing the way Physical AI systems learn to listen.
eejournal.com
Giving Physical AI Systems Better Hearing
Do you remember when you were a kid, and you were first taught that humans have five senses: sight, hearing, smell, taste, and touch? I remember how this all seemed so obvious when I first heard ab…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 11/06/2026
Migrating State-of-the-Art Active Cooling from Data Centers into Our Pockets www.eejournal.com/article/migr... Boréas Technologies’ microfluidic cooling solution is bringing data-center-class thermal management to the next generation of mobile devices.
eejournal.com
Migrating State-of-the-Art Active Cooling from Data Centers into Our Pockets
When I was starting out in my career, I was blissfully unaware of the problems associated with cooling electronic systems down. This really wasn’t an issue with handheld and wearable devices becaus…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 09/06/2026
#MaxCoolBeans: Iron Minds is Making My Mind Melt www.clivemaxfield.com/coolbeans/ir... Engineering and military history with visuals so convincing that I can't decide whether I'm watching a documentary from the past or the future.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 09/06/2026
Reinventing the Embedded Firmware Ecosystem (Again)! www.eejournal.com/article/rein... BootLoop’s AI-powered Test platform promises to bring enterprise-grade hardware-in-the-loop testing to every embedded team.
eejournal.com
Reinventing the Embedded Firmware Ecosystem (Again)!
Just when I think I’ve seen everything, I find myself being introduced to an AI-powered hardware-in-the-loop (HIL) testing framework that lets any embedded design team build a fully automated pipel…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 09/06/2026
Innovative Display Technologies of Yesteryear, Part 2 www.designnews.com/components-s... When information was served up with clicks, clacks, and whirrs.
designnews.com
Innovative Display Technologies of Yesteryear, Part 2
When information was served up with clicks, clacks, and whirrs.
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Clive "Max" Maxfield @magnificent-max.bsky.social · 04/06/2026
A Little AI Glossary for Your Edification and Delight www.eejournal.com/article/a-li... Whether you're reading about AI, writing about AI, or simply trying to make sense of the terminology, this glossary provides concise, plain-English explanations of many terms you'll encounter along the way.
eejournal.com
A Little AI Glossary for Your Edification and Delight
The following glossary provides a quick-reference guide to many of the terms, acronyms, concepts, and technologies that we discussed in my previous column. Some of these definitions are necessarily…
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Clive "Max" Maxfield @magnificent-max.bsky.social · 02/06/2026
Innovative Display Technologies of Yesteryear, Part 1 www.designnews.com/components-s... From galvanometers to gravitas: why old-school displays retain the power to captivate.
designnews.com
Innovative Display Technologies of Yesteryear, Part 1
From galvanometers to gravitas: why old-school displays retain the power to captivate.
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